MomentumABM

Focuses growth efforts on the right customers and opportunities, helping organizations turn buyer intent into revenue through coordinated plays.

Strengthens reputation, builds category advantage, and opens doors with senior decision makers through compelling positioning and thought leadership.

Helps teams win and grow strategic customer relationships by aligning account strategy, coverage, marketing programs, and pursuit support.

Connects marketing, sales, and service operations to move customer relationships forward and operationalize growth.

Helps organizations make customer-led growth part of how they work by embedding new behaviors and supporting sustainable performance improvement.

Customer growth strategy and prioritization

Helps organizations focus on the customers, segments, and opportunities that matter most. The service sets a growth strategy, prioritizes accounts, maps buyer journeys, and coordinates cross-functional plays to turn intent into opportunity and opportunity into revenue.

• Focus Growth Efforts
  Directs growth strategy toward the customers, segments, and opportunities identified as most important.
• Prioritize Key Accounts
  Helps organizations focus their account efforts on the accounts with the greatest relevance to their growth priorities.
• Coordinate Growth Plays
  Aligns cross-functional plays around customer opportunities, helping move intent toward revenue.
• Map Buyer Journeys
  Provides a mapped view of buyer journeys to inform coordinated growth efforts.

Positioning and thought leadership

MomentumABM develops narratives, portfolios, and board-level thought leadership to help B2B organizations stand out. The service is designed to elevate reputation, create category advantage, and open doors with senior decision makers.

• Influence Senior Decision Makers
  Board-level thought leadership is designed to build reputation and category advantage while opening doors with senior decision makers.
• Clarify Your Market Story
  Use developed narratives to help your organization stand out with relevant audiences.
• Elevate Your Reputation
  Build reputation through narratives, portfolios, and board-level thought leadership.
• Build Category Advantage
  Use positioning and thought leadership to create an advantage within your category.
• Open Doors With Senior Leaders
  Positioning and thought leadership help open doors with senior decision makers.
• Differentiate Your Portfolio
  Develop portfolios that support clear and differentiated positioning in the market.

Key accounts and major pursuits

Helps organizations win and grow their most strategic customer relationships through account strategy, coverage models, account-based marketing programs, and pursuit support. MomentumABM helps teams work together as one to increase relevance, win rates, and customer lifetime value.

Category: Account-Based Marketing Services

• Focus Growth On Strategic Accounts
  Account strategy helps organizations plan how to win and grow their most strategic customer relationships.
• Align Teams Around Strategic Relationships
  A united team approach helps organizations coordinate their work around strategic customers and deliver more relevant interactions.
• Increase Strategic Account Win Rates
  Coordinated account strategies, coverage, marketing programs, and pursuit support help teams increase win rates.
• Structure Strategic Account Coverage
  Coverage models help organizations determine how to support strategic relationships and engage customers through united teams.
• Increase Strategic Account Relevance
  Account-based marketing programs help teams show up with greater relevance in their engagement with strategic accounts.
• Support Major Customer Pursuits
  Pursuit support helps teams coordinate their approach and show up as one when pursuing strategic customer relationships.
• Increase Customer Relevance
  More relevant engagement helps teams strengthen how they show up for their most strategic customer relationships.
• Grow Customer Lifetime Value
  The service supports organizations in growing the lifetime value of strategic customer relationships.

Engagement and revenue operations

MomentumABM designs revenue planning, demand and pipeline processes, data and measurement frameworks, and revenue technology strategies. These operational elements connect marketing, sales, and service so every interaction moves customer relationships forward.

• Operationalize Revenue Growth
  Revenue planning processes help organizations operationalize growth through coordinated revenue operations.
• Unite Revenue Teams
  Integrated revenue operations connect marketing, sales, and service so every interaction moves the customer relationship forward.
• Connect Demand Processes
  Designed demand processes connect marketing, sales, and service to help every interaction move the customer relationship forward.
• Connect Pipeline Processes
  Designed pipeline processes link marketing, sales, and service operations to support customer relationships and revenue growth.
• Align Revenue Technology
  Revenue technology strategies connect marketing, sales, and service to support customer-focused revenue operations.
• Structure Revenue Data
  Data frameworks support revenue operations and help connect marketing, sales, and service.
• Measure Revenue Performance
  Measurement frameworks provide a structured way to assess revenue operations and performance.

Customer-centric change enablement

Defines operating models, roles and capabilities, and commercial enablement programs to embed customer-led behaviors and unlock sustainable performance improvement.

• Embed Customer-Led Behaviors
  Helps make customer-led growth part of how the organization works by embedding new behaviors.
• Define Required Capabilities
  Clarifies the capabilities needed to make customer-led growth part of the organization’s way of working.
• Embed Behaviors Through Enablement
  Uses commercial enablement programs to support the adoption of new customer-led behaviors.
• Define Customer-Led Operating Models
  Establishes operating models to support customer-led ways of working.
• Unlock Sustainable Performance Improvement
  Supports sustainable performance improvement as organizations embed customer-led ways of working.
• Define Roles For New Ways Of Working
  Clarifies the roles needed to support customer-led ways of working.