Messagepoint Inc.

Helps teams create, manage, translate, and deliver personalized, governed customer communications across channels with less manual work and reliance on IT.

Helps organizations migrate communications faster and at lower cost by identifying, consolidating, and improving content before it enters a modern platform.

Helps customer-facing teams send timely, personalized, accurate communications through customers’ preferred channels.

Reduces review effort and compliance risk while helping teams approve complex communications faster and with greater accuracy.

Helps teams automate communications work, improve content quality, and manage complex customer communications with greater speed and control.

Helps Medicare Advantage plans prepare compliant member documents faster, reduce manual effort and review cycles, and coordinate updates and translations.

Gives operations teams centralized control to optimize, deliver, and track high-volume customer communications across channels.

Coordinates communications across print and digital channels, helping organizations respect customer preferences, track engagement, and trigger follow-ups.

Connects Messagepoint content and communications to existing systems and digital endpoints while helping preserve current technology investments.

Provides tailored expertise for implementing, managing, and optimizing customer communications, with support that can scale to team needs.

Adds interactive communications capabilities to the Messagepoint Communications Cloud.

Capabilities to design, personalize, deliver, and govern customer communications across print and digital channels to ensure consistency, compliance, and efficient workflows.

Products: Messagepoint Communications Cloud, Messagepoint Connected, Messagepoint eAccess, MARCIE, APIs, Integrations and Connectors, Messagepoint Services

Management of high-volume communications production and delivery, including post-composition processing, job consolidation, preference-based routing, cross-channel coordination, and production tracking.

Products: Messagepoint Produce, Messagepoint Conductor

Creation and annual maintenance of Medicare Advantage member documents using CMS models, Plan Benefit Package data, controlled content, approvals, and multilingual workflows.

Products: Healthcare Touchpoint Exchange

Collaborative quality assurance for regulated communications through document comparison, annotations, version tracking, approval workflows, audit trails, and automated validation against authoritative requirements and plan data.

Products: Messagepoint Assure

Migration of legacy customer communications content through automated ingestion, tagging, duplicate detection, consolidation, and content optimization before transfer to a modern communications platform.

Products: Rationalizer

Messagepoint Communications Cloud

Messagepoint Communications Cloud is a SaaS-based, AI-powered customer communications management platform. Business users can create, manage, and compose personalized communications across print and digital channels, with less reliance on IT. Its intelligent content hub centralizes content, rules, and templates for reuse, while MARCIE-powered capabilities support natural-language task execution, content analysis and optimization, translation and accuracy validation, and communications automation. Governance, review, and approval capabilities help organizations maintain consistency and control.

• Automate Routine Communications Work
  Delegate supported communications tasks to reduce manual effort and speed changes. Users can review planned work, retain control of execution, and inspect or reverse recorded changes.
• Reuse Content Across Communications
  Manage content in one place and reuse it across communications and channels, simplifying change management and supporting consistent communications.
• Improve Content Clarity And Consistency
  Identify content issues and review suggested rewrites to improve clarity, tone, length, and brand alignment while preserving intended meaning and author control.
• Translate And Validate Content
  Accelerate multilingual communications while checking for semantic differences, missing content, and inconsistencies in styles, variables, and terminology.
• Manage Communications Without IT
  Enable the people who understand the communications to author and manage them directly, reducing dependence on IT and supporting faster changes.
• Deliver Content Across Channels
  Manage content for print and digital communications in one place and make reusable content available to digital endpoints through APIs.
• Maintain Governed Communications
  Support review and approval, maintain visibility into changes, and keep AI-assisted work within defined permissions and privacy boundaries.
• Personalize Customer Communications
  Use customer data and targeted content to create communications tailored to customers across print and digital channels.
• Understand Tasks And Change Impacts
  Get task guidance and contextual insight into communications and potential change impacts while working.
• Coordinate Translation And Terminology
  Set translation assignments, collaborate with translators, and apply preferred terminology across content.

Rationalizer

Rationalizer is Messagepoint’s AI-powered migration solution for modernizing customer communications. It ingests and tags content from legacy systems, analyzes communications to surface duplicates and inconsistencies, and helps teams consolidate and optimize content before migrating it to Messagepoint. AI-generated rewrite suggestions can improve clarity, reading level, brand alignment, length, and sentiment while preserving intended meaning and keeping teams in control.

• Ingest And Tag Content Faster
  Automate content ingestion and metadata tagging to accelerate migration from legacy platforms and reduce reliance on manual processes.
• Move Content To Messagepoint
  Prepare content through rationalization and optimization, then migrate it into Messagepoint Communications Cloud.
• Reveal Content Insights
  Understand communications libraries and identify content that may need to be retained, consolidated, or rewritten.
• Find Redundant Content
  Surface similar and duplicate communications so teams can decide what to retain, consolidate, or correct.
• Consolidate And Reuse Content
  Reduce content sprawl and support consistent management by consolidating overlapping content and enabling reuse across communications and channels.
• Optimize Content With AI
  Review AI-generated rewrite suggestions to improve communications as part of migration while retaining control over the final content.
• Scale Enterprise Migration Programs
  Support enterprise-wide migration programs. Messagepoint reports average reductions in migration time, cost, and the number of content objects under management.
• Improve Clarity And Match Reading Levels
  Identify content that may be difficult to understand and review suggested rewrites aligned with plain-language standards and a target reading level.
• Align Content With Communication Standards
  Review suggested changes to address brand violations, adjust content length, and align sentiment before migration.

Messagepoint Connected

Messagepoint Connected equips customer-facing teams with a controlled way to personalize and send approved customer communications. Teams can initiate requests from Salesforce Sales Cloud or another customer management system, edit communications in real time, generate proofs and production simulations, and deliver through print and digital channels. It supports one-off and high-volume batch jobs, configurable approval workflows, and communication tracking. Centralized Messagepoint content helps teams use current approved language and maintain accurate, compliant communications.

• Use Approved Customer Communications
  Give frontline teams access to approved communications managed in Messagepoint, supporting accurate customer responses.
• Personalize Every Customer Interaction
  Tailor communication content and imagery to customer information, needs, and interests.
• Send Current, Approved Content
  Reduce communication risk by using approved documents and current legal language managed through Messagepoint.
• Start Requests From Existing Systems
  Initiate communication requests from existing customer management portals and use connected customer data for personalization.
• Edit And Proof Communications In Real Time
  Review communications as they are edited and use proofs, data-driven tests, and production simulations before sending.
• Send Through Preferred Channels
  Deliver personalized communications through supported print and digital channels according to customer preferences.
• Manage One-Off And Batch Communications
  Support individual customer requests and high-volume communication jobs, with configurable approval steps when needed.
• Check Clarity, Tone, And Brand Alignment
  Identify readability concerns, potentially unsuitable sentiment, and content that may violate specified brand guidelines.
• Track Requests In The Customer Portal
  Review logged orders and requests in the connected customer management portal.

Messagepoint Assure

Messagepoint Assure provides AI-powered quality assurance for complex, regulated communications. Its QA Module supports whole-document collaborative review with customizable workflows, side-by-side document comparison, on-canvas annotations, versioning, task management, dashboards, and an audit trail. MARCIEAssure automates checks on Medicare Advantage ANOC and EOC documents against CMS model documents and plan data, with reporting on QA status by document or in aggregate. These capabilities help teams reduce review effort, improve accuracy and compliance, and accelerate approvals.

• Review And Compare Complete Documents
  Help stakeholders assess long-form communications as complete documents, identify version changes, and share feedback in context.
• Coordinate Reviews With Configurable Workflows
  Organize review tasks and resources to support a coordinated review and approval process across teams.
• Automate Medicare Advantage Document Checks
  Automate checks against CMS models and plan data to reduce manual review work and support accurate, compliant documents.
• Validate Documents Against CMS And Plan Data
  Check Medicare Advantage documents against defined reference sources to support accuracy and compliance.
• Track Document Versions And Changes
  Follow document versions and changes over time, making updates easier to review within a year or across years.
• Reduce QA Review Cycles By Up To 80%
  Reduce the time and effort required for QA reviews while supporting accurate, compliant communications and faster AEP readiness and time to market.
• Monitor Reviews And Record Changes
  See review progress and QA status while maintaining a record of document changes and activity.

MARCIE

MARCIE (Messagepoint Automation, Rationalization, and Content Intelligence Engine) is Messagepoint’s proprietary AI platform for customer communications management. Available throughout the Messagepoint platform, it combines agentic AI, generative AI, and traditional AI to automate work involving content, rules, and communications. MARCIE can ingest and analyze communications, identify reusable content and duplicates, assess readability, sentiment, and brand alignment, and suggest content rewrites. Its capabilities also support content translation and accuracy validation, Medicare Advantage document QA, and migration preparation. Users retain control over changes, while MARCIE provides insights and guidance to help teams manage communications more efficiently.

• Automate Routine Communications Work
  Delegate supported communications tasks through natural-language requests to reduce manual effort and accelerate work.
• Prepare Content For Migration
  Automated ingestion, analysis, and tagging help prepare large content libraries for migration or cleanup.
• Analyze Communications At Scale
  Assess content quality across individual communications or entire libraries and identify issues that may require attention.
• Improve Clarity And Brand Alignment
  Adapt content for readability, tone, length, and brand guidelines while preserving its intended meaning.
• Automate Medicare Document Checks
  Validate Medicare Advantage documents against CMS models and plan data; automated checks can reduce QA review cycles by up to 80%.
• Find And Consolidate Duplicate Content
  Identify overlapping content and address it through consolidation and reuse to help reduce content sprawl and improve consistency.
• Translate And Validate Content
  Produce multilingual communications and check that meaning and structure remain consistent.
• Make Changes With More Confidence
  Use contextual guidance to understand potential impacts and make communications updates with greater confidence.

Healthcare Touchpoint Exchange

Healthcare Touchpoint Exchange is a purpose-built platform for Medicare Advantage plans to create and update CMS compliance materials, including Annual Notice of Change (ANOC), Evidence of Coverage (EOC), and Summary of Benefits (SB) documents. It provides CMS model documents and automatic annual model updates, uses Plan Benefit Package data as a source for plan materials, and supports document content, rules, versions, quality assurance, approvals, and translation. The platform is designed to help plans reduce the effort, cost, and review time involved in preparing accurate, compliant materials.

• Reduce Document Preparation Effort
  The platform enables Medicare plans to finish weeks early and reduce overall effort by 70% when preparing plan materials.
• Reduce QA Review Cycles By Up To 80%
  Automated checks against current CMS models and plan data can reduce QA review cycles by up to 80%.
• Start With Updated CMS Models
  Use pre-built CMS model documents and receive annual model updates to help align document changes with the latest models.
• Align Materials With PBP Data
  Use PBP data directly to avoid re-entering information and keep materials aligned with submitted plan data.
• Apply Changes Across Plan Documents
  Make changes to content and rules and reflect them dynamically in a document or across multiple versions.
• Track Reviews, Approvals, And Changes
  Manage review tasks, see project status, compare document versions, annotate content, and track what changed, when, and who made the update.
• Complete Translations Alongside English Documents
  Translate in parallel to help reduce translation effort by up to 80% and finish languages at the same time, using third-party translators or integrated AI tools.
• Generate 508C And Large Print PDFs
  Produce these document formats automatically as part of the materials process.
• Capture Additional Plan Information
  Record customized plan details beyond the information available in PBP data.

Messagepoint Produce

Messagepoint Produce provides production management for customer communications across print and digital channels. It brings output from multiple composition systems into a unified environment where operations teams can adjust content and layouts, add production elements, package communications for delivery, and coordinate and track production. Teams can route communications through preferred channels, monitor production in real time, and move jobs between print facilities, service providers, and delivery systems. The solution includes digital delivery management through the Electronic Delivery Gateway and supports deployment in the Messagepoint-managed cloud, a private cloud, or on-premises.

• Centralize Production Across Systems
  Manage communications output from multiple sources in one environment, providing a central point for production oversight and control.
• Automate Post-Composition Work
  Prepare composed communications for production and fulfillment by making post-composition changes and adding required elements without altering upstream systems.
• Route Communications By Preference
  Coordinate communications across channels and route each communication to the customer's preferred channel while keeping touchpoints aligned.
• Monitor Production In Real Time
  Track job progress through dashboards and alerts to identify and address production issues before they affect service commitments.
• Track Every Communication
  Follow communications through production and delivery, with records of production activity and exception handling.
• Deliver Communications Across Channels
  Prepare communications for print and digital delivery, including email, SMS, mobile, and web, while integrating delivery services across providers.
• Consolidate Jobs To Reduce Costs
  Group compatible production jobs and household communications to improve efficiency and reduce unnecessary print and postage costs.
• Shift Jobs Between Delivery Partners
  Move work among production sites, service providers, and delivery systems as operational conditions change.
• Trigger Follow-Up Communications
  Use captured engagement data to trigger follow-up communications when needed.
• Deploy In Your Preferred Environment
  Choose the Messagepoint-managed cloud, a private cloud, or on-premises deployment.

Messagepoint Conductor

Messagepoint Conductor coordinates and tracks high-volume customer communications across print and digital channels. It routes communications according to customer delivery preferences, keeps channels in sync, captures engagement data, and can trigger follow-up communications when required.

• Coordinate Communications Across Channels
  Manage communication delivery across print and digital channels from a coordinated orchestration process.
• Route Messages To Preferred Channels
  Use customer delivery preferences to route communications through the appropriate channel.
• Track Delivery And Engagement
  Capture delivery and engagement status to provide visibility into communications from production through delivery.
• Keep Cross-Channel Experiences In Sync
  Coordinate communication activity across channels to support consistent experiences and sequencing.
• Trigger Follow-Up Communications
  Initiate follow-up communications when required, including in response to engagement.

APIs, Integrations and Connectors

Messagepoint provides pre-built connectors, packaged integrations, and open RESTful APIs to connect its communications and content with digital delivery, composition, preference management, archiving, data, business, AI, and downstream processing systems. Headless CCM capabilities provide API-centric access to centrally managed content in HTML or JSON for digital endpoints. The integrations are designed to complement existing infrastructure, so organizations can keep their composition and delivery systems while managing and optimizing content in Messagepoint.

• Deliver Personalized Content To Digital Endpoints
  Use content managed in Messagepoint to power relevant digital experiences across endpoints without tying content to a specific presentation layer.
• Reuse Content Across Channels
  Manage content centrally and share reusable components across endpoints, avoiding duplicated content management across systems and channels.
• Personalize Digital Experiences
  Use targeting and variable data to deliver relevant content to digital experiences and their audiences.
• Connect Digital Delivery And Engagement Systems
  Connect Messagepoint with delivery, messaging, preference management, archiving, and downstream processing systems to support existing providers.
• Retain Existing Composition Technology
  Manage content centrally while continuing to compose communications with existing engines.
• Build Connections To Existing Systems
  Use open APIs and standard content formats to connect systems beyond listed pre-built integrations, with additional connectors developed where needed.
• Preserve Existing Technology Investments
  Adopt Messagepoint while continuing to compose and deliver communications through current systems and providers.
• Protect Data In Transit And At Rest
  Encryption in transit and at rest, together with Zero Trust validation, supports the security and integrity of customer data and PII.
• Connect Data Sources And Business Applications
  Link Messagepoint with data sources and applications, including Salesforce, CRM, and ERP systems, using integrations or APIs.
• Scale Resources As Needs Change
  Dynamically add resources as processing requirements change in a scalable, fault-tolerant environment.
• Connect MARCIE With External AI Services
  Use third-party AI services with MARCIE capabilities; Messagepoint says it considers service quality, privacy compliance, and security track record when selecting providers.

Messagepoint Services

Messagepoint Services provides professional support across the customer communications lifecycle, from implementation and onboarding through ongoing operations. Services include CCM migration and rationalization, platform and application management, content and touchpoint optimization, communications translation, training, staffing, and content and design support. Customers can choose hands-on support, a hybrid model, or fully managed CCM operations, and adjust the level of support as needs change.

• Implement And Configure Your Platform
  Get help configuring Messagepoint, developing touchpoints and workflows, and integrating with relevant data sources and business systems.
• Outsource CCM Operations
  Choose managed operations covering production monitoring, security, around-the-clock issue monitoring, disaster recovery, and reporting against agreed SLAs.
• Migrate And Rationalize Communications
  Get support moving customer communications and rationalizing content as part of a CCM modernization effort.
• Optimize And Manage Communications Content
  Delegate ongoing authoring, updates, and touchpoint optimization in part or through a broader service arrangement.
• Choose A Service Model That Fits
  Select hands-on, hybrid, or fully managed support and adjust how work is shared as needs change.
• Manage Your CCM Applications
  Get support for Messagepoint and third-party applications connected to the wider CCM ecosystem.
• Train And Supplement Your Team
  Build team expertise through training and workshops, or add temporary Messagepoint resources for time-bound initiatives.
• Improve Communication Content And Design
  Use expert content and design support to improve the clarity, engagement, and appearance of communications.
• Translate And Attest Communications
  Get expert translation and attestation services, with content reuse and AI helping accelerate the work.
• Extend Support To Production Applications
  Extend support to registered applications in production using a selected target number of hours as needed.
• Collaborate With Experienced Delivery Partners
  Work with third-party integrators and partners familiar with Messagepoint and the wider CCM ecosystem.

Messagepoint eAccess

Messagepoint eAccess is an interactive communications solution offered as an add-on to the Messagepoint Communications Cloud.

• Enable Interactive Communications
  Add eAccess to the Messagepoint Communications Cloud to provide interactive communications capabilities.