Merkle Unclaimed

Achieve hyper-personalized experiences and unified customer identities with Merkury for Enterprise.

Empowers brands to enhance customer loyalty through customized, data-driven engagement strategies.

Accelerates delivery and governance of customer experiences while ensuring cost-effective solutions.

Transform your content supply chain and enhance customer experiences with Adobe GenStudio dentsu+.

Enhance customer engagement through personalized experiences and robust loyalty programs on Shopify.

Enhance data-driven marketing strategies with powerful Snowflake-native applications for seamless activation and analytics.

Enhance customer insights and drive targeted marketing with third-party data products.

Deterministic and probabilistic identity stitching and profile unification to create a single customer view that supports personalization, analytics, and cross-channel activation.

Real-time AI-driven personalization, experimentation and campaign automation to deliver hyper-personalized offers, optimize content and improve conversion and retention.

Enterprise-grade loyalty program capabilities including enrollment, reward mechanics, targeted offers, and integrated redemption within ordering flows to increase repeat visits and lifetime value.

Capabilities that unify customer and first‑party data, connect identity, run analytics, and activate data-driven decisioning and personalization across media and creative workflows.

Frameworks, tokenized design systems, middleware, and automated testing that accelerate CX delivery, enforce governance, and reduce total cost while preserving backend and brand consistency.

Merkury for Enterprise

Merkury for Enterprise is Merkle's identity platform that unifies known and anonymous customer data into a single persistent person ID. It enables real-time personalization, supports integrations with internal data systems and major marketing technologies, and includes a Clean Room to enhance insights while enabling privacy-friendly collaboration on customer data.

• Unify Customer Data
  With Merkury ID, businesses can consolidate multiple customer records, enabling a comprehensive view for personalized marketing.
• Seamlessly Integrate with Tools
  Merkury supports various integrations, enhancing its functionality and making it easier to connect existing tools for improved marketing outcomes.
• Deliver Real-time Personalization
  Merkury allows businesses to personalize customer interactions instantly, converting more visitors into engaged customers.
• Enhances Customer Insights
  Merkury Clean Room allows brands to collaborate on customer data while maintaining privacy, leading to better insights and strategies.

LoyaltyPlus

LoyaltyPlus is Merkle's global cloud loyalty management platform that helps brands build data-rich, engagement-led loyalty programs that go beyond transactions.

• Drive Deeper Customer Relationships
  Create a loyalty ecosystem that fosters emotional connections by rewarding customers for meaningful interactions.
• Utilize First-Party Data
  Leverage comprehensive customer data to personalize experiences and optimize marketing strategies.
• Measure Loyalty Effectiveness
  Access dashboards that reflect performance trends and customer behavior to refine strategies accordingly.
• Design Scalable Programs
  Build and scale loyalty initiatives that adapt to diverse global markets and diverse brand requirements.
• Implement Gamified Experiences
  Engage customers with interactive tiers, badges, and rewards that enhance loyalty beyond simple point systems.
• Customizable Reward Catalog
  Create a diverse range of rewards tailored to audience preferences, making every point valuable.

Merkle Arc

Merkle Arc is Merkle's unified CX solution that accelerates delivery, strengthens governance, and lowers total cost while preserving backend choice and brand quality.

• Preserve Backend Choice
  Enables organizations to select the best backend systems while ensuring branding remains intact and consistent across channels.
• Accelerate Initiative Delivery
  Enables faster execution of customer experience strategies, allowing brands to adapt quickly to market changes and consumer needs.
• Reduce Total Costs
  Optimizes the budget for customer experience projects, making them more feasible and sustainable for brands.
• Enhance Governance
  Ensures compliance and integrity of customer data through robust governance frameworks that support brand trust and accountability.
• Achieve Design Consistency
  Enables reusability of design elements, enhancing efficiency in development and maintaining visual coherence across platforms.
• Connect Backend Solutions Effortlessly
  Simplifies system integrations and enhances flexibility without vendor lock-in.
• Ensure Quality Consistency
  Automates testing processes for higher accuracy and reduced deployment times.
• Monitor and Manage Effectively
  Allows real-time oversight and deployment of brand design changes across multiple platforms.
• Streamline Frontend Development
  Facilitates faster and simpler building of customer interfaces across all devices using ready-to-launch components.

Adobe GenStudio dentsu+

Next Generation Adobe Solutions powered by Merkle & dentsu combine Adobe's GenStudio content supply chain with Merkle's AI, identity, CRM, and CX frameworks to enable scalable, personalized content and experiences.

• Enable AI-First Experiences
  Utilize Agent Orchestrator to create experiences that leverage AI for greater customer engagement.
• Achieve Unified Customer Insights
  Seamlessly combine customer data from multiple sources to enhance personalization.
• Optimize Your Content Production
  Leverage AI to streamline the content creation process, ensuring timely and relevant delivery.
• Deliver Seamless Experiences
  Ensure a cohesive experience across all customer interactions for greater satisfaction.
• Unite Marketing, Sales, and Service
  Create a cohesive strategy that aligns all teams around shared customer insights.
• Drive Direct Engagement
  Link your CRM systems with media strategies for improved customer interactions.

Shopify CX, Identity & Loyalty Service

Merkle partners with Shopify to deliver enterprise-grade customer experience on the Shopify platform, featuring identity-driven personalization, loyalty opportunities, and cross-channel activations for B2B and B2C.

• Drive Personalized Interactions
  Utilize identity data to tailor customer interactions, enhancing engagement and satisfaction.
• Create Unique Loyalty Programs
  Design and implement loyalty initiatives that resonate with customers, fostering long-term brand loyalty.
• Streamline Shopping Experiences
  Provide optimized shopping journeys that cater to both B2B and B2C customers.
• Maximize Investment Value
  Ensure clients derive maximum ROI from their Shopify integration and marketing strategies.
• Enable Cohesive Experiences
  Integrate multiple platforms to deliver a unified customer journey, enhancing overall satisfaction.

dentsu Composable Snowflake-native App

As a Snowflake Elite and Intelligence Launch Partner, Merkle delivers Snowflake-native apps to enable data activation, identity resolution, and AI-powered analytics with real-time insights and measurable marketing impact.

• Enables Comprehensive Media Insights
  This feature allows brands to gain a complete picture of their media performance, enhancing decision-making by providing actionable insights through integrated reporting.
• Accelerates AI-Driven Analytics
  These applications are designed for optimal performance within the Snowflake environment, maximizing the use of AI to deliver real-time insights and drive effective marketing activation.
• Activates Insights Efficiently
  Directly harness insights within Snowflake, allowing brands to implement data-driven strategies swiftly and effectively, ensuring timely marketing actions.
• Centralizes Customer Identity Management
  This feature consolidates customer identities across multiple platforms, streamlining data access and enhancing the overall customer experience across all touchpoints.
• Enhances Analytics By Unifying Data
  This integration enables a more in-depth analysis by combining disparate data sources, allowing brands to better understand customer behaviors and improve marketing strategies.

Third-Party Data Products

Augment your customer data to increase acquisition and personalization with Merkle’s third-party data products. A 360-degree view of your customers powers modern marketing.

• Gain Comprehensive Insights
  Integrate diverse data sources to create a unified, real-time view of customer journeys, enhancing decision-making for personalized engagement.
• Enhance Customer Data
  Utilize additional third-party data to enrich existing customer profiles, leading to more effective marketing strategies.
• Maintain Data Privacy
  Leverage third-party data in a manner that respects consumer privacy and adheres to regulatory standards, fostering trust and long-term relationships.