Meltwater Unclaimed
Meltwater is a global provider of media and social intelligence helping brands and organizations turn data into actionable insights.
Meltwater is a global provider of media and social intelligence that helps brands and organizations turn data from public conversations into actionable insights. Since its founding in 2001, Meltwater has built a platform that spans media monitoring, social listening, consumer insights, and sales intelligence, enabling customers to understand what people are saying, track trends, and measure the impact of communications across markets and channels. Serving thousands of organizations in a wide range of industries, Meltwater emphasizes innovation, data privacy, and a collaborative culture, delivering analytics, workflow support, and AI-informed analysis to drive faster decisions and better business outcomes. The company positions itself as a trusted partner for teams in PR, communications, marketing, and leadership seeking to move from tracking information to turning it into action.
Our mission is to empower teams with clear, actionable insights from the world's conversations, enabling faster decisions, better strategies, and more confident action.
What we offer
Meltwater Platform
Empower teams with unified insights and actionable intelligence to enhance decision-making and strategic alignment.
/en/platformMeltwater Media Monitoring
Gain real-time insights and manage your brand’s presence across global media channels effortlessly.
/en/products/media-monitoringSocial Media Monitoring
Gain real-time insights to maintain brand health and manage social conversations effectively.
www.meltwater.com/en/products/social-media-monitoringMedia Database
Streamline your PR outreach with accurate, AI-updated journalist contacts.
/en/products/media-databaseConsumer Insights
Gain real-time insights into consumer behavior and trends with Meltwater's platform.
/en/products/consumer-insightsPR Reporting
Automate and enhance your PR reporting with real-time insights and executive-ready dashboards.
/en/products/pr-reportingNewsletters
Keep Stakeholders Informed with Customized Newsletters and Newsfeeds.
/en/products/newslettersPress Distribution
Maximize the impact of your press releases with tier-one distribution and measurable performance insights.
www.meltwater.com/en/products/press-distributionReal-time Alerting
Receive Instant Notifications About Emerging Media Stories and Risks.
/en/products/real-time-alertingSocial Media Analytics
Unify your social media data to enhance insights, streamline reporting, and drive strategic decisions.
/en/products/social-media-analyticsInfluencer Marketing
Maximize ROI and streamline influencer campaigns with strategic insights and analytics.
www.meltwater.com/en/capabilities/influencer-marketingGenAI Lens
Monitor and enhance your brand's visibility in AI responses to shape public perception.
www.meltwater.com/en/products/genai-lensCustom Reports
Create tailored reports for insightful decision-making in real time.
/en/products/custom-reportsMedia Intelligence
Transform media coverage into actionable insights to shape brand strategy.
www.meltwater.com/en/capabilities/media-intelligenceMedia Relations
Enhance PR effectiveness by automating media outreach and measuring impact seamlessly.
/en/capabilities/media-relationsSocial Listening & Analytics
Transform conversations into insights and strategies with Meltwater's Social Listening & Analytics.
/en/capabilities/social-listeningMarket segments
Market size by segment
Growth potential (CAGR)
Media monitoring and analytics
Capabilities to monitor, aggregate, and analyze earned media and news coverage in real time to detect trends, sentiment shifts, and emerging issues for communications and leadership.
Social listening and analytics
Monitoring and analysis of social conversations and community signals across platforms to surface sentiment, trends, competitor benchmarking, and crisis indicators.
Public relations and media outreach
Tools and data to find, target, and engage journalists and media outlets, manage relationships, and execute targeted outreach with up-to-date contact data and pitch guidance.
Influencer marketing and creator analytics
Capabilities to discover creators, manage campaigns, measure influencer ROI, detect fraud, and integrate influencer activity with e-commerce and performance metrics.
AI visibility monitoring
Monitoring brand presence and sentiment within AI-generated content and across large language model outputs to understand and improve representation in AI summaries and overviews.
More information about our offering
Meltwater Platform
The Meltwater Platform unifies media, social, and AI signals across teams, turning signals into actionable insights and enabling faster, coordinated decision-making.
- Turn Signals into InsightsEnrich data to provide actionable insights, allowing teams to understand complex trends easily and effectively.
- Proactively Manage RisksPrevent brand damage by swiftly identifying and addressing emerging crises in media and social conversations.
- Automate Decision-MakingUtilize AI to enhance data analysis and streamline workflows, enabling quicker and more efficient decisions.
- Share Insights EffortlesslyTransform complex data into structured reports that meet the needs of senior stakeholders for informed decision-making.
- Enhance Workflow EfficiencySeamlessly integrate workflows to deliver comprehensive insights, ensuring teams act on critical information across all points.
Meltwater Media Monitoring
Meltwater Media Monitoring software delivers fast insights and complete coverage by tracking, analyzing, and measuring earned media in real time. It helps communications teams understand the conversation around their brand, ensuring they never miss critical mentions or emerging stories.
- Identify Sentiment And TrendsUtilize AI for in-depth sentiment analysis that highlights key narrative shifts, allowing teams to respond proactively.
- Receive Instant NotificationsStay informed with immediate alerts on key mentions, ensuring timely responses to important developments.
- Track Global MentionsMonitor media coverage across diverse platforms including social networks, news sites, and more, ensuring you capture the full conversation.
- Create Tailored ReportingCustomize reporting dashboards to align with specific goals, making it easier for stakeholders to interpret data.
- Prove PR EffectivenessCombine multiple data sources for comprehensive insight into PR impact and performance metrics.
Social Media Monitoring
Meltwater's Social Media Monitoring ensures you never miss critical conversations by providing real-time visibility across platforms. This tool allows you to track mentions, identify sentiment shifts, and detect potential crises as they unfold, empowering proactive brand management and strategic decision-making.
- Stay Informed InstantlyWith immediate alerts for mentions, sentiment changes, and emerging topics, your team can act quickly, avoiding potential crises.
- Understand Global ConversationsOur extensive data coverage allows for the collection of insights from various demographics, ensuring diverse perspectives on brand performance.
- Automate Insights GatheringMeltwater’s AI reduces the time spent on analysis, providing you with clear insights into key conversations and trends affecting your brand.
- Act ProactivelySet parameters for alerts so your team can be notified of significant changes or trends, allowing for timely responses.
- Create Clear Reports EffortlesslyAutomated dashboards present insights in a format that is ready for stakeholders, improving communication and decision-making.
- Benchmark Against CompetitorsStay ahead by tracking competitors’ activity and sentiment on social media, helping guide strategic decisions.
Media Database
Meltwater’s Media Database enables PR teams to reach the right journalists effortlessly. With AI-driven updates, it automates contact information, ensuring accuracy for effective media outreach. This intelligent tool allows users to find journalists swiftly, build meaningful relationships, and transform outreach efforts into real media coverage.
- Receive Real-Time AlertsGet alerts when journalists change roles or beats, helping you stay updated and proactive in your outreach.
- Simplify Search ProcessUse AI-assisted searches to match your needs, making discovery intuitive and efficient.
- Reduce Bounce RatesAchieve lower bounce rates (7-8% typically), ensuring more messages reach their intended recipients.
- Enhance Pitch RelevanceGet recommendations for relevant journalists based on your content to maximize engagement.
- Expand Your ReachEasily connect with media in North America, EMEA, and APAC, including freelancers and exclusive content from Dow Jones.
Consumer Insights
Meltwater’s Consumer Insights platform delivers real-time understanding of audience behavior, brand perception, and competitive dynamics. Enhanced by AI, it processes vast conversations into actionable insights instantly, enabling quicker decisions and proactive strategies.
- Access Always-On IntelligenceEliminate delays in insights gathering with continuous data monitoring, allowing rapid response to emerging trends.
- Gauge Public SentimentUtilize nuanced sentiment detection to understand consumer feelings towards your brand in real time.
- Identify Emerging TrendsStay ahead of market shifts with proactive trend analysis that enables strategic adjustments.
- Segment Target AudiencesCustomize marketing strategies through precise audience insights, enhancing engagement and conversion.
- Visualize Key MetricsEasily monitor performance through customizable dashboards that consolidate important insights.
- Generate Reports EfficientlyCancel manual reporting; utilize automated solutions for consistent insights delivery.
PR Reporting
Meltwater’s PR Reporting software automates the collection and analysis of earned media and social metrics, providing real-time dashboards, executive summaries, and competitive benchmarks without manual intervention. It simplifies reporting by transforming complex media data into accessible insights for decision-makers, saving teams significant time and enhancing the clarity and impact of their reports.
- Save Time On ReportingBy automating reports, teams can save 10-15 hours weekly, allowing more focus on strategic initiatives.
- Deliver Real-Time InsightsDashboards offer immediate visibility into PR performance, sentiment trends, and share of voice for informed decision-making.
- Understand Market PositionAlways know how your brand stands compared to competitors and adjust strategies accordingly.
- Simplify ReportingTransform complex data insights into clear narratives for leadership within seconds.
- Unify MetricsEliminate silos in data reporting to present a comprehensive understanding of media effectiveness.
- Tailor InsightsAdjust KPIs based on business goals to accurately measure impact.
Newsletters
Meltwater's newsletter service allows you to keep stakeholders informed by curating and sharing relevant content from your research results. Communicate important media coverage and updates effectively through customizable email templates or integrate news feeds into your website.
- Send Updates InstantlyQuickly disseminate timely information to keep everyone informed about crucial developments within the organization.
- Automate News SummariesEliminate manual effort in creating summaries with automated, AI-generated insights for each newsletter send.
- Enable Tailored CommunicationAdapt informational content based on the interests and objectives of diverse stakeholders for effective communication.
- Customize Email DesignsUtilize tailored templates to effectively share significant media mentions and updates to your organization.
- Integrate News FeedsShowcase positive news and relevant content on your platforms to boost engagement among stakeholders.
Press Distribution
Meltwater's Press Distribution service enables organizations to distribute press releases effectively using a modern newswire service tailored for today's media landscape. It integrates tier-one distribution, AI visibility tracking, and transparent performance reporting, ensuring that your communications reach the right audiences and deliver measurable results.
- Reach Targeted AudiencesDistribute press releases to specific regions, industries, or audiences, ensuring your news is seen by relevant outlets.
- Evaluate Impact QuicklyGain insights into where your release appears, audience engagement, and geographic reach through real-time analytics.
- Personalize Media OutreachLeverage the built-in media database to connect effectively with journalists relevant to your release.
- Publish Detailed ReleasesProvide comprehensive details in your press releases without incurring additional costs for word count.
- Increase SEO ImpactStructure releases to improve visibility and drive backlinks, enhancing overall SEO performance.
Real-time Alerting
Meltwater’s Real-time Alerting provides instantaneous notifications to keep teams informed about significant changes in media and social conversations. This feature enables organizations to act swiftly as events unfold, fosters proactive engagement, and supports timely responses to potential crises, ensuring that no important mention or emerging trend goes unnoticed.
- Stay Informed InstantlyWith real-time notifications, teams can respond quickly to critical media mentions, ensuring timely actions to protect and enhance brand reputation.
- Manage Crises ProactivelyGet alerts for unusual activity, enabling teams to manage brand reputation actively and effectively, preventing potential damage before it escalates.
- Tailor Alerts to Your NeedsAdapt alert settings to focus on what matters most to your organization, ensuring pertinent information is prioritized.
- Access Extensive Media MonitoringCover a vast array of channels, ensuring that you never miss critical discussions affecting your brand.
Social Media Analytics
Meltwater's Social Media Analytics platform provides a comprehensive solution to analyze and report on social media performance. It combines data from various channels into a unified dashboard, allowing users to measure engagement, monitor brand sentiment, and benchmark against competitors in real time. With automated reporting and AI-powered insights, it simplifies the reporting process, enabling brands to demonstrate ROI clearly and effectively.
- Visualize All DataGain a complete view of your social strategy by bringing together performance metrics from multiple platforms into one dashboard.
- Understand Brand PerceptionUtilize advanced AI models to measure sentiment across posts to better understand audience reactions and adjust strategies accordingly.
- Track Across PlatformsCapture and analyze both organic and paid social media performance seamlessly within a single platform.
- Save Time With AutomationSchedule customized reports to be delivered to stakeholders automatically, ensuring timely insights without the burden of manual updates.
- Compare With CompetitorsMonitor how your social media performance stacks against competitors, assisting in strategic positioning.
- Act SwiftlySet custom triggers to be alerted about spikes in mentions or sudden sentiment changes, allowing for proactive management.
Influencer Marketing
Meltwater's Influencer Marketing platform enables brands to streamline their influencer campaigns, enhancing collaboration and maximizing return on investment through advanced analytics and AI-driven insights. It facilitates influencer discovery, campaign management, performance tracking, and relationship management, all in one integrated solution.
- Demonstrate SuccessFacilitate clear visualization of campaign performance, tying every initiative back to revenue impact.
- Ensure Authentic PartnershipsEliminate risks associated with influencer collaborations through advanced analytics that verify genuine audience engagement.
- Find the Right CreatorsUtilize AI-driven insights to select influencers whose values align with your brand, enhancing campaign relevance and effectiveness.
- Optimize Campaign StrategiesUse live data to adjust marketing tactics swiftly and improve campaign outcomes continuously.
- Streamline ProcessesEliminate inefficiencies by coordinating influencer outreach, content approvals, and payments seamlessly within an integrated dashboard.
- Enhance Team CollaborationEnsure task visibility and manage communications effectively to enhance collaborative efforts across departments.
- Track Revenue ImpactMonitor sales generated from specific influencer actions to precisely measure the efficacy of marketing campaigns.
GenAI Lens
GenAI Lens is an advanced AI brand monitoring tool designed to track and improve visibility across major AI platforms such as ChatGPT, Google AI Overviews, and Claude. By monitoring real-time mentions and sentiment, it helps brands understand their representation in AI-generated content, ensuring proactive management of brand narratives and awareness of competitive positioning.
- Track Your Presence Across PlatformsGet a comprehensive view of your brand’s presence and performance across multiple AI platforms, ensuring you remain a top choice for consumers.
- Understand Source InfluenceKnow which websites and sources shape AI narratives about your brand, allowing for strategic outreach and engagement.
- Benchmark Against CompetitorsEvaluate your AI share of voice compared to competitors, helping you spot areas for improvement and opportunities for positioning.
- Gauge Public PerceptionUnderstand how your brand is perceived through AI responses with sentiment metrics that inform your communication strategy.
- Access Up-to-date InsightsReceive the latest data every 48 hours, ensuring your strategies are always based on the most current information.
Custom Reports
Meltwater's Custom Reports enable organizations to generate tailored reports that reflect specific metrics and insights, facilitating decision-making across teams. This product integrates seamlessly with existing workflows, providing real-time data to meet stakeholder needs effectively.
- Deliver Tailored Insights EfficientlyGenerate specific reports that reflect key metrics important to stakeholders, helping organizations make informed decisions quickly.
- Leverage Up-To-Date InformationMonitor current trends and performance metrics by integrating multiple data sources for accurate and actionable insights.
- Generate Quick Executive SummariesAutomated summaries provide leadership with rapid insights, making it easier to align on strategy and action without complex data mining.
Media Intelligence
Meltwater’s Media Intelligence platform empowers modern PR teams to monitor and analyze global media coverage, social conversations, and AI-generated insights in real time. Companies can identify trends, detect crises, and convert media signals into actionable strategies. By consolidating media monitoring and analytics into a single platform, teams can enhance their decision-making processes and optimize brand perception across various channels.
- Stay Informed InstantlyReceive immediate alerts about significant media mentions and trends, allowing for quick responses and adaptation to the media landscape.
- React ProactivelyBe alerted to negative sentiment changes that may indicate a crisis, allowing your team to respond swiftly and effectively.
- Capture Every MentionTrack millions of media sources, ensuring no mention or relevant content goes unnoticed, thereby enhancing your monitoring capabilities.
- Turn Data Into Actionable InsightsLeverage AI capabilities to understand complex media narratives and extract operational insights faster, driving informed decision-making.
- Gauge Brand PerceptionUnderstand how your brand is perceived in the public eye by measuring positive, negative, and neutral sentiments, helping to inform communication strategies.
- Visualize Key MetricsDevelop customizable dashboards to track relevant KPIs and visualize data, providing clarity to team members and stakeholders.
Media Relations
Meltwater’s Media Relations solution empowers PR teams to streamline outreach, manage journalist relationships, and quantify impact through advanced analytics. With features like AI-driven journalist discovery and comprehensive engagement tracking, it facilitates a modern approach to building media connections and achieving measurable results.
- Accelerate Media OutreachUtilize AI to create refined media lists quickly, ensuring timely and effective outreach to key journalists.
- Cultivate Stronger ConnectionsGain insights into journalists’ recent work and preferences to build lasting professional relationships.
- Generate Executive-Ready ReportsCreate insights and dashboards effortlessly, allowing stakeholders to understand PR effectiveness at a glance.
- Monitor Outreach EffectivenessAnalyze interactions to ensure pitches are reaching the intended audiences and driving desired results.
- Protect Data PrivacyManage journalist contacts securely while adhering to strict privacy standards for ethical media relations.
Social Listening & Analytics
Meltwater's Social Listening & Analytics enables brands to monitor conversations across social, news, and forums in real-time. It captures crucial brand mentions and provides insights based on billions of online conversations, helping organizations stay ahead of trends and manage crises effectively. Powered by AI, the platform offers customizable reporting, robust analytics, and cross-channel visibility to convert data into actionable strategies.
- Capture Every MentionStay informed with real-time alerts for every brand mention, enabling quick responses to conversation shifts.
- Analyze Sentiment AutomaticallyEmploy advanced AI to interpret sentiment and enable data-driven decision-making quickly.
- Prepare for Crises ProactivelySet alerts for sudden spikes in negative sentiment to manage brand reputation proactively.
- Track Social and News TogetherIntegrate insights from diverse sources to ensure a complete view of your brand's online presence.
- Generate Reports EffortlesslyAutomate report generation to deliver consistent insights to stakeholders at any time.
- Analyze Share of VoiceBenchmark your brand's visibility and audience sentiment against industry competitors for strategic insights.
References
Methodology and sourcing behind the figures shown above.
Media monitoring and analytics
Primary estimate uses Fortune Business Insights' explicit sizing for the media monitoring tools market (USD 6.30B in 2025) and its forecasted CAGR (12.3%). Alternative sources in the results report lower 2025 sizes (WiseGuy ~USD 4.06B; a LinkedIn-sourced figure ~USD 4.5B) and lower-to-moderate CAGRs (6.4%–10.5%), giving a 2025 size range of roughly USD 4.06–6.30B and CAGR range ~6.4%–12.3%. I selected the Fortune Business Insights figures as the primary estimate because they explicitly target the global media monitoring tools market and provide a detailed forecast period and CAGR.
- The global media monitoring tools market size was valued at USD 6.30 billion in 2025 and...exhibiting a CAGR of 12.30% during the forecast period.
- The Media Monitoring and Platform Market was valued at USD 4.06 Billion in 2025...CAGR is expected to be around 6.4% (2026–2035).
- Currently valued at approximately $4.5 billion, the market is projected to grow at a CAGR of 10.5% from 2026 to 2033.
Social listening and analytics
Primary estimate based on MarketsandMarkets global Social Media Analytics report: market valued at $4.8B in 2023 with a projected 24.9% CAGR to 2028. Spherical Insights corroborates strong growth for the US (22.5% CAGR 2023–2033). Additional signals in the search results (high marketer adoption of social listening) support robust near‑term growth.
Public relations and media outreach
Estimate based on market reports in the provided results: IMARC (reported via LinkedIn) values the global PR tools market at USD 13.8B (2025) with a projected increase to USD 30.1B by 2034 (CAGR ~8.76%). Broader public-relations services market data (SproutSocial, MRFR, USC Annenberg referencing Mordor) show much larger PR services markets ($100B–$153B range) and lower-to-moderate CAGRs (≈2.8%–7.2%), providing context that the narrower PR tools/media-outreach software segment is a smaller, faster-growing niche within the larger PR services industry.
- The global public relations (PR) tools market size was valued at USD 13.8 Billion in 2025.
- IMARC estimates the market to reach USD 30.1 Billion by 2034, exhibiting a CAGR of 8.76% during 2026-2034.
- The global PR market was valued at nearly $100.06 billion in 2024 and is expected to grow to $132.51 billion by 2029 (5.78% CAGR).
- Public Relation Services Market was estimated at 106.82 USD Billion in 2024 (MRFR).
- The global public relations (PR) market expected to grow to over $153 billion by 2030 (citing Mordor Intelligence).
Influencer marketing and creator analytics
Primary estimate based on a platform-focused MarketsandMarkets forecast (influencer marketing platform market = USD 1.15B in 2026; USD 2.03B by 2031; CAGR 12%). Broader creator-economy and influencer-market reports (Fortune Business Insights, Market Research Future, sector analyses) show a much larger overall creator/influencer spend and faster growth, indicating a larger addressable market for platform vendors, but the software/platform slice is consistent with the MarketsandMarkets figure and ~12% CAGR for 2026–2031.
- Influencer marketing platform market is estimated at USD 1.15 billion in 2026 and expected to reach USD 2.03 billion by 2031; CAGR 12.0%.
- Creator economy market size valued at USD 313.70 billion in 2025; projected to USD 2,116.36 billion by 2034; CAGR 23.63%.
- Influencer Market was estimated at USD 20.06 Billion in 2024 and projected to USD 270.95 Billion by 2035; CAGR 26.7% (2025-2035).
- Software layer valued at $23.59–$34.2 billion in 2025; projected to reach $46.1 billion in 2026.
AI visibility monitoring
Primary estimate based on AmICited’s industry overview which values the global AI visibility tool market at $20.4B in 2024 and projects growth to $82.2B by 2030 (CAGR 24.8%). A related market report (AI in observability) reports a similar high-growth profile (CAGR ~22.5%) and was used as a supporting comparator.
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