MEDIARITHMICS Unclaimed

Unify and activate customer data for personalized, compliant marketing experiences.

Optimise your e-commerce with intelligent merchandising strategies that enhance conversions and sales.

Platforms that unify online and offline customer data to build a real-time unified customer view, support deterministic identity resolution, segmentation and activation, and integrate with existing MarTech stacks for data-driven marketing.

Capabilities to package, activate and monetize audiences across media and adtech partners with real-time activation, cross-ecosystem integrations and controls for placement and measurement.

Capabilities for deterministic identity resolution, device graph support, consent management and privacy-first governance to meet European compliance and enterprise security requirements.

Merchandising and personalization for online and in-store retail that use AI-driven ranking, dynamic cross-selling, omnichannel catalog analysis and personalized experiences to increase conversion and average order value.

Holistic CDP

Holistic CDP platform by mediarithmics that unifies data from online and offline sources, enabling real-time activation, deterministic identity resolution, and cross-ecosystem collaboration. It consolidates data from multiple sources, offers a unified customer view, supports real-time segmentation and activation across marketing and media partners, and can be deployed as a Zero Copy CDP on existing data lakes. The platform emphasises privacy, security, European compliance, and open architecture to tailor bespoke functionality and data schemas. It integrates with existing MarTech stacks to deliver data-driven marketing, monetisation, and customer experiences while preserving data ownership and consent.

• Activate Data in Real Time
  Leverage a unified database to react instantly to market demands and user behaviors.
• Unify Customer Identities
  Enhance customer journey tracking and personalized experiences by accurately knowing each user through multiple touchpoints.
• Ensure Data Privacy
  Maintain compliance with strict data protection regulations while protecting user privacy and data ownership.
• Create a 360° Customer View
  Develop comprehensive profiles of customers to refine targeting and personalisation efforts.
• Seamlessly Connect with Partners
  Enhance data activation and insights through robust partnerships with leading marketing technology providers.
• Tailor Your CDP
  Modify and improve the platform to align perfectly with your organizational requirements and marketing strategies.
• Build AI Capabilities Easily
  Integrate advanced AI tools to enhance marketing strategies through intelligent decision-making.
• Reach Audiences Across Devices
  Dynamically connect user behaviors across devices for more effective targeting and engagement strategies.
• Minimise Data Duplication
  Streamline operations and reduce costs by integrating with existing data lakes without excessive replication.

Merchandising by Easyence

Merchandising by Easyence is an e-merchandising product that aligns merchandising with commercial strategies across online and in-store channels. It provides omnichannel catalog analysis, AI-driven ranking via Pulse AI, automated category-based product recommendations, dynamic cross-selling, and personalised homepage experiences. It helps identify top and flop products, detect growth opportunities with Smart Bots, and supports monetisation through ranking controls and placement. The solution is designed to increase conversions, order value, and overall revenue for retailers and e-commerce brands.

• Improves Stock Management
  This feature allows retailers to make informed decisions about inventory and marketing strategies based on product performance across channels.
• Boosts Conversions
  Implementing best practices in merchandising can lead to significant increases in order value and overall sales.
• Enhances Average Basket Value
  By providing relevant product suggestions, dynamic cross-selling increases the average order size, leading to higher revenue.
• Enhances User Engagement
  Tailored experiences help keep customers on the site longer, improving the likelihood of completing purchases.
• Optimises Product Visibility
  Automation ensures that products are displayed prominently based on business strategies, driving more sales.
• Identifies High-Potential Products
  AI-driven insights help retailers capitalize on growth opportunities, improving inventory and marketing strategies.
• Increases Revenue Opportunities
  Allows retailers to monetise preferred placements, creating additional revenue streams while optimizing layouts.