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MEDIARITHMICS

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Marketing Technologywww.mediarithmics.ioParis, FranceUpdated

Mediarithmics is a European holistic Customer Data Platform provider helping large enterprises unify data, activate insights, and drive privacy-conscious customer experiences.

Overview

Mediarithmics is a European holistic Customer Data Platform provider that helps large, data-driven organizations unify customer data across channels, reconcile identities and consents, and activate insights to drive marketing, monetisation, and customer experiences while maintaining privacy and compliance. Serving enterprise brands across media, retail, telecom, and finance, the company enables data collaboration, real-time personalization, audience monetisation, and cross-ecosystem integrations through a single platform. The mission is to unlock the business potential of data ecosystems by breaking down silos, accelerating data-driven decision making, and delivering measurable improvements in marketing performance and revenue, while preserving data privacy and control. The platform is designed for security, scalability, and seamless integration with existing MarTech stacks, supporting organizations with complex data landscapes.

Mission statement

To help enterprise brands revolutionize growth by re-architecting consumer engagement at scale through data collaboration, real-time personalization, and privacy-conscious data activation.

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What we offer

Holistic CDP

Unify and activate customer data for personalized, compliant marketing experiences.

mediarithmics.io →

Merchandising by Easyence

Optimise your e-commerce with intelligent merchandising strategies that enhance conversions and sales.

mediarithmics.io →

Market segments

Customer Data Platform

Platforms that unify online and offline customer data to build a real-time unified customer view, support deterministic identity resolution, segmentation and activation, and integrate with existing MarTech stacks for data-driven marketing.

Products: Holistic CDP

Audience Monetization and Media Activation

Capabilities to package, activate and monetize audiences across media and adtech partners with real-time activation, cross-ecosystem integrations and controls for placement and measurement.

Products: Holistic CDP

Identity and Privacy Governance

Capabilities for deterministic identity resolution, device graph support, consent management and privacy-first governance to meet European compliance and enterprise security requirements.

Products: Holistic CDP

E-commerce Merchandising

Merchandising and personalization for online and in-store retail that use AI-driven ranking, dynamic cross-selling, omnichannel catalog analysis and personalized experiences to increase conversion and average order value.

Products: Merchandising by Easyence

More information about our offering

Holistic CDP

Holistic CDP platform by mediarithmics that unifies data from online and offline sources, enabling real-time activation, deterministic identity resolution, and cross-ecosystem collaboration. It consolidates data from multiple sources, offers a unified customer view, supports real-time segmentation and activation across marketing and media partners, and can be deployed as a Zero Copy CDP on existing data lakes. The platform emphasises privacy, security, European compliance, and open architecture to tailor bespoke functionality and data schemas. It integrates with existing MarTech stacks to deliver data-driven marketing, monetisation, and customer experiences while preserving data ownership and consent.

  • Activate Data in Real Time
    Leverage a unified database to react instantly to market demands and user behaviors.
  • Unify Customer Identities
    Enhance customer journey tracking and personalized experiences by accurately knowing each user through multiple touchpoints.
  • Ensure Data Privacy
    Maintain compliance with strict data protection regulations while protecting user privacy and data ownership.
  • Create a 360° Customer View
    Develop comprehensive profiles of customers to refine targeting and personalisation efforts.
  • Seamlessly Connect with Partners
    Enhance data activation and insights through robust partnerships with leading marketing technology providers.
  • Tailor Your CDP
    Modify and improve the platform to align perfectly with your organizational requirements and marketing strategies.
  • Build AI Capabilities Easily
    Integrate advanced AI tools to enhance marketing strategies through intelligent decision-making.
  • Reach Audiences Across Devices
    Dynamically connect user behaviors across devices for more effective targeting and engagement strategies.
  • Minimise Data Duplication
    Streamline operations and reduce costs by integrating with existing data lakes without excessive replication.

Merchandising by Easyence

Merchandising by Easyence is an e-merchandising product that aligns merchandising with commercial strategies across online and in-store channels. It provides omnichannel catalog analysis, AI-driven ranking via Pulse AI, automated category-based product recommendations, dynamic cross-selling, and personalised homepage experiences. It helps identify top and flop products, detect growth opportunities with Smart Bots, and supports monetisation through ranking controls and placement. The solution is designed to increase conversions, order value, and overall revenue for retailers and e-commerce brands.

  • Improves Stock Management
    This feature allows retailers to make informed decisions about inventory and marketing strategies based on product performance across channels.
  • Boosts Conversions
    Implementing best practices in merchandising can lead to significant increases in order value and overall sales.
  • Enhances Average Basket Value
    By providing relevant product suggestions, dynamic cross-selling increases the average order size, leading to higher revenue.
  • Enhances User Engagement
    Tailored experiences help keep customers on the site longer, improving the likelihood of completing purchases.
  • Optimises Product Visibility
    Automation ensures that products are displayed prominently based on business strategies, driving more sales.
  • Identifies High-Potential Products
    AI-driven insights help retailers capitalize on growth opportunities, improving inventory and marketing strategies.
  • Increases Revenue Opportunities
    Allows retailers to monetise preferred placements, creating additional revenue streams while optimizing layouts.

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