MDG Solutions

Build an adaptable brand with scalable foundations and messaging tailored to the distinct needs of your audiences.

Helps multi-location businesses create audience-relevant, performance-driven creative that stands out, adapts across channels, and scales with growth.

Give multi-location businesses secure, scalable digital platforms and actionable data to support better decisions, growth, and ROI.

Reach relevant audiences, adapt media investment across locations, and use performance data to improve results.

Strengthens local visibility, customer engagement, positive reviews, and loyalty through coordinated social media, listings, and reputation programs for multi-location brands.

Improve search visibility, reach relevant local audiences, and generate more opportunities for conversion across traditional and AI-powered discovery channels.

Nurtures prospects and customers with timely, tailored email journeys designed to improve engagement, retention, and conversions.

Measure marketing ROI and campaign performance, uncover opportunities, and make informed decisions with reporting and analysis tailored to business goals.

Helps B2B companies focus on priority accounts, develop leads, shorten sales cycles, and improve ROI.

Brand strategy and branding

MDG helps single- and multi-brand companies develop brands designed to support growth and adapt as their businesses evolve. Services include brand strategy, architecture, naming, identity, and governance. The team gathers input from internal stakeholders and conducts market research, including AI-powered qualitative and quantitative research, to develop a brand that represents the company and resonates with its audiences. MDG also creates nuanced messaging strategies for audiences such as partners, investors, patients, consumers, and prospective employees.

Category: Brand and positioning

• Build A Brand That Scales
  Develop brand strategy and architecture with growth and future evolution in mind, supporting businesses as they change and expand.
• Tailor Messages To Each Audience
  Adapt messaging to audience needs while keeping it true to the company's identity, including communications for business, consumer, and professional audiences.
• Ground Brand Decisions In Research
  Use stakeholder input and market research to inform brand development and reflect the company and its environment.
• Define Your Brand Identity
  Develop naming and identity as components of a brand foundation that represents the company.
• Keep Brand Standards Aligned
  Establish governance and guidelines for brand standards, voice, visuals, and messaging so teams can work within a shared brand framework.
• Test Brand Resonance With Research
  Apply qualitative and quantitative research and advanced tools to assess whether a brand resonates with its audiences.

Creative services

MDG provides creative strategy and design for multi-location businesses, combining high-quality assets with AI-enabled systems to create scalable, performance-driven work that adapts to audiences, channels, and outcomes. Its teams bring digital, traditional, search, social, email, and emerging trends and technologies together in cohesive strategies executed at the location level. Research, analytics, testing, and ongoing analysis inform and optimize campaigns, collateral, and communications to meet audience needs and support measurable results.

Category: Advertising Creative Services

• Unify Creative Across Channels
  Coordinate creative across multiple channels and locations through a cohesive strategy designed to support the consumer journey and measurable results.
• Tailor Creative To Audience Needs
  Use research and performance insights to refine campaigns, collateral, and communications for audiences and improve returns.
• Scale Creative With Business Growth
  Adapt creative approaches and implementation to support business growth and help multi-location organizations scale efficiently.
• Adapt Design To Audiences And Outcomes
  Create performance-driven design that can adapt to different audiences, channels, and intended outcomes, using high-quality assets and AI-enabled systems.
• Help Your Brand Stand Out
  Apply creative approaches intended to distinguish a business and support its potential for growth.

Digital solutions and development

MDG’s in-house development team designs custom digital and software solutions for multi-location businesses. Services include enterprise-level platforms with expert UI/UX, secure foundations, integrations with business-critical systems, and attention to compliance. Unified data solutions and custom reporting bring together media performance, application usage, website traffic, and conversions to inform decisions and support multi-location growth.

• Scale Digital Platforms With Business Growth
  Custom platforms are designed to grow with a multi-location business, providing an adaptable foundation for its digital needs.
• Turn Unified Data Into Actionable Insights
  Custom reporting brings together data across media, applications, websites, and conversions, helping businesses measure performance and make data-informed decisions for future growth and better ROI.
• Connect Essential Business Systems Securely
  Secure integrations connect digital solutions with business-critical systems, supporting performance and dependability.
• Build Experiences With Accessibility In Mind
  Digital experiences are developed with ADA website compliance and WCAG 2.1 in scope.

Media planning and buying

MDG develops customized, channel-agnostic media strategies for multi-location businesses, with media planning, buying, and negotiation tailored to growth needs. Audience analysis and data analytics inform recommendations and media-buy optimization. Plans can adjust budgets and tactics to the needs of individual locations, while analytical reporting helps measure performance and guide decisions.

• Plan And Negotiate Media Buys
  Work with a media team that plans, buys, and negotiates media strategies tailored to multi-location clients and their growth objectives.
• Reach Relevant Local Audiences
  Audience and geographic analysis helps focus media delivery on people and locations relevant to each campaign.
• Adjust Investment By Location
  Adapt budgets and media tactics to the needs of individual locations as plans change.
• Optimize Buys With Performance Data
  Use campaign and audience data to assess media performance, improve media buys, and inform recommendations and future decisions.
• Plan Across Media Channels
  Build a media strategy around campaign and business needs rather than limiting planning to a single channel.
• Optimize Bids And Campaigns
  AI-enabled buying systems can support real-time bid optimization, audience modeling, and campaign management tied to business outcomes.
• Maintain Oversight Of Budget Decisions
  Keep people involved in evaluating automated recommendations and budget decisions in light of business and brand context.

Social media and reputation services

MDG helps multi-location businesses engage audiences across social media and review sites through data-driven organic and paid strategies, local listing optimization, and reputation programs. The service supports positive review generation and uses customer feedback as social validation across marketing channels. It also incorporates MDG’s proprietary Listings & Reputation Management Platform, which supports listings and reputation management and helps clients measure the impact of new advertising formats and channels by lead and patient volume, including through before-and-after comparisons that inform budget allocation.

• Engage Local Audiences And Build Loyalty
  Connect with audiences across locations and social and review channels to support lead generation, repeat customers, and customer loyalty.
• Target Audiences Across Social Channels
  Use audience insights and platform knowledge to shape organic and paid social strategies around the audiences most relevant to the business.
• Improve Local Visibility And Search Presence
  Present location information consistently and prominently to help attract customers and support local search visibility.
• Generate Positive Reviews And Build Trust
  Encourage positive customer reviews and put customer advocacy to work as social validation across marketing channels.
• Manage Listings And Reputation
  Manage listings and reputation across multiple locations through MDG’s proprietary platform.
• Measure Listing And Reputation Performance
  Use listing and reputation performance data, including lead and patient volume, to assess the impact of new channels and inform budget decisions.
• Coordinate Social Content Across Locations
  Plan channel use and posting across locations while maintaining a consistent brand presence and adapting messaging to audiences and platforms.

Search marketing

MDG provides integrated search services for multi-location businesses, combining local and organic search with paid search, display, and remarketing. The strategy supports visibility across traditional search engines and LLM-powered discovery. Services include local search implementation to help businesses appear in relevant search results page modules, plus audience and geographic targeting, content optimization, and access to conversion data across paid search, display, and remarketing campaigns.

• Expand Search Discovery
  Reach people looking for businesses through traditional search engines and LLM-powered discovery with an integrated search strategy.
• Increase Local Search Exposure
  Improve the opportunity for each business location to appear in relevant local search results and reach people looking for nearby businesses.
• Target Relevant Audiences
  Use audience and geographic targeting in paid search to connect campaigns with relevant audiences and locations, with access to conversion data.
• Optimize Content And Audiences
  Refine content and audience targeting across platforms to support shorter conversion windows, higher conversion rates, and measurable campaign returns.
• Reengage Potential Customers
  Include display and remarketing in an integrated search approach to reach audiences across these campaign channels.
• Measure Campaign Conversions
  Use conversion data to evaluate campaign outcomes and measure return on investment across paid search, display, and remarketing.

Email marketing

MDG provides email marketing services for multi-location businesses, using audience segmentation and customer journey insights to tailor creative and build automated communications. Its team tracks, tests, and analyzes core metrics to optimize email content, support faster decision-making, and direct audiences to relevant destinations. The service builds email marketing foundations focused on engagement, retention, and growth.

• Tailor Emails To Audience Segments
  Use audience segments and customer journey context to shape email creative and communication for more relevant connections with recipients.
• Reach Audiences At Relevant Times
  Build automated email journeys around customer needs and timing to support prospect nurturing and conversion across multiple locations.
• Strengthen Engagement And Retention
  Establish email marketing programs with a focus on engaging audiences, retaining customers, and supporting business growth.
• Optimize Content With Performance Data
  Track, test, and analyze core metrics to refine email strategies and content, inform decisions, and support better campaign returns.
• Direct Audiences To Relevant Destinations
  Guide audiences from email campaigns to relevant destinations as part of an approach intended to reduce conversion barriers and improve returns.

Reporting and analytics

MDG identifies the metrics that matter to a business and provides streamlined reporting to measure ROI, assess real-time campaign performance, and support data-based decisions. The service includes holistic marketing audits and performance-based roadmaps to help optimize marketing spend and identify new opportunities. MDG combines audience profiling and campaign data with customer matchback analysis, and brings together digital and offline data to assess paid media, customer engagement, and online reputation for multi-location businesses.

• Measure ROI And Campaign Performance
  Track the metrics that matter to your business, assess campaign performance in real time, and use reporting to inform decisions.
• Unify Data Across Marketing Channels
  Bring together digital and offline data to assess marketing activity across channels and surface information relevant to multi-location business performance.
• Assess Audiences And Match Back Customers
  Use audience profiles, campaign data, and customer matchback analysis to evaluate lead quality, visibility, and ROI.
• Identify Opportunities And Guide Spend
  Use audit findings and a performance-based roadmap to identify opportunities and guide marketing spend.
• Optimize Campaigns With Timely Data
  Use current campaign performance data to inform timely optimizations and data-driven decisions.

Account-based marketing solutions

MDG’s account-based marketing solutions combine focused B2B marketing with engaging creative to help businesses prioritize target accounts and prospect, attract, and nurture leads. Designed for companies that measure success by depth of reach rather than breadth, these solutions aim to shorten the sales cycle and improve ROI.

Category: Account-Based Marketing Services

• Focus Efforts On Priority Accounts
  Concentrates marketing on selected target accounts, supporting companies that measure success by depth of reach rather than breadth.
• Attract More Target Leads
  Helps businesses attract prospects and leads within a focused target-account marketing approach.
• Nurture Leads Toward Conversion
  Supports ongoing lead nurturing as businesses develop prospects through their account-based marketing efforts.
• Shorten The Sales Cycle
  Focused target prioritization and lead development are intended to help businesses move prospects through the sales process more efficiently.
• Improve Marketing ROI
  The solutions aim to improve return on investment through focused account-based marketing and lead development.
• Engage Target Prospects
  Uses engaging creative alongside focused account-based marketing to help businesses connect with their target prospects.