M+C Saatchi Performance

Maximize marketing ROI through comprehensive media activation and buying strategies across various digital channels.

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Optimize brand visibility and engagement through advanced search marketing strategies.

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Enhance app visibility and drive downloads through tailored ASO strategies.

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Connects brands with audiences at the point of purchase through targeted commerce media strategies.

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Enhance media performance measurement and insight generation for informed decision-making.

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Enhances media measurement by providing a unified view of performance across all channels.

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Delivers impactful creative campaigns that enhance brand visibility and drive measurable results.

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Empower your marketing strategies with data-driven market insights for better engagement and ROI.

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Boosts growth by integrating organic and paid marketing strategies for enduring success.

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Transform prospects into customers through strategic lead generation marketing across channels.

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Leverage trusted affiliates to boost your brand's visibility and drive sales effectively.

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Boost brand awareness and revenue through authentic influencer partnerships.

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Re-engage your audience through tailored remarketing strategies to boost conversions.

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Maximize user retention and lifetime value through optimal experiences in Product Led Growth.

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Effective B2B advertising on LinkedIn to reach targeted professionals.

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Enhance customer engagement and conversion with tailored digital media strategies.

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Drive user acquisition and maximize app engagement with expert marketing strategies.

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Acquisition and retention programs for B2C mobile apps including paid user acquisition, experimentation, lifecycle campaigns, and metrics-driven optimization.

Products: App Marketing, App Store Optimisation, Product Led Growth, Growth Marketing, M+C Saatchi OneView

Advertising and commerce inventory operated by retailers or near the digital point of sale to reach shoppers and measure conversions using retail-focused audiences and measurement.

Products: Commerce Media, Media Activation / Buying, Digital Media, Data, Analytics & Tech, Market Insights

Data-driven planning and execution of paid social, search, programmatic display/video, connected TV, and out-of-home to maximize reach, conversions, and media efficiency.

Products: Media Activation / Buying, Digital Media, Search Marketing, LinkedIn Advertising, Affiliate Marketing, Remarketing

Capabilities that generate, edit, and scale ad creative variations automatically to accelerate campaign production, support multivariate testing, and enable dynamic personalization.

Products: Creative Performance, Digital Media, Remarketing, Influencer Marketing, App Marketing

Capabilities that quantify marketing impact across channels using MMM, data-driven multi-touch attribution, incrementality testing, and scenario forecasting for budget optimization.

Products: M+C Saatchi OneView, Data, Analytics & Tech, Market Insights

Media Activation / Buying

End-to-end media activation and buying across digital channels, including planning, buying, and optimization to drive measurable outcomes. It covers media across paid search, paid social, programmatic, affiliate, influencer, streaming TV, and display advertising, with integrated measurement and analytics.

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• Maximize Media Reach
  Targets optimal inventory at the best rates, ensuring campaign efficiency and effectiveness.
• Leverage Influencer Partnerships
  Increases brand trust and reach through authentic influencer collaborations.
• Automate Ad Purchases
  Enhances efficiency and targeting precision via real-time bidding and automation.
• Optimize Affiliate Campaigns
  Streamlines management and performance of affiliate channels to improve ROI.
• Increase App Downloads
  Employs targeted strategies to attract new users and boost app engagement effectively.
• Engage Through Paid Social
  Delivers tailored content to target audiences across diverse social platforms.
• Deploy Display Campaigns
  Utilizes engaging visuals to convert users through strategic ad placements.
• Run Streaming Ads
  Engages viewers through effective advertising on streaming platforms, tapping into vast audiences.

Search Marketing

Specialist search marketing across paid search, geo services, and SEO to capture demand and drive conversions.

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• Drive Immediate Traffic
  Implement pay-per-click campaigns to position your brand prominently in search results, quickly attracting potential customers.
• Build Long-Term Presence
  Enhance your organic search rankings through expert SEO practices, focusing on content quality, site structure, and authority.
• Maximize ROI
  Leverage data analytics to refine search marketing strategies in real time, ensuring optimal spend and performance.
• Enhance Local Reach
  Utilize geo-targeting techniques to optimize visibility in local markets, ensuring effective audience engagement and conversion.
• Capture Attention
  Develop compelling ad content that resonates with target audiences, enhancing click-through rates and engagement.

App Store Optimisation

ASO services to improve app store visibility and conversions through competitor analysis and listing optimization.

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• Improve App Store Visibility
  Leverage targeted keywords and strategic adjustments to increase app discoverability and attract more users.
• Boost User Engagement
  Optimize user interaction metrics by systematically experimenting with different visual and textual elements to find the best-performing combinations.
• Stay Ahead of Competitors
  Utilize insights gained from competitor analysis to create a more compelling app store presence, positioning your app prominently amidst market rivals.
• Tailor Marketing Efforts
  Enhance user acquisition by strategically displaying different features for targeted audiences, optimizing the relevance and impact of the app store pages.
• Engage Global Users
  Maximize global reach and downloads by ensuring app listings resonate with local audiences through effective language and cultural adaptations.

Commerce Media

Retail and commerce media services that connect brands with audiences at the point of consideration and purchase across platforms and storefronts.

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• Facilitates Rapid Sales
  Supports brands in reaching consumers quickly through optimized media strategies tailored to immediate shopper intent.
• Maximizes Audience Relevance
  Delivers personalized shopping experiences by reaching consumers at various stages of their online journey, elevating conversion potential.
• Optimizes Ad Spend
  Enhances return on ad spend (ROAS) while ensuring optimal visibility across retail platforms, maximizing marketing effectiveness.
• Expands Market Reach
  Helps brands connect with diverse stakeholders and audiences across various markets, enhancing their global footprint.
• Builds Audience Engagement
  Uses targeted commerce media strategies to deliver impactful content that fosters lasting relationships with consumers.

Data, Analytics & Tech

Data, analytics and technology practice helping brands measure, analyse and optimise media performance with a range of tools and services.

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• Generates Critical Insights
  Leverages advanced techniques to extract actionable insights from complex data.
• Provides Comprehensive Insights
  Delivers a holistic view of media performance integrating various data sources.
• Ensures Accurate Tracking
  Utilizes innovative methods for effective performance measurement without reliance on cookies.
• Facilitates Informed Decisions
  Enables real-time data analysis for quick adjustments to strategies.
• Maximizes Campaign Efficiency
  Ensures optimal allocation of resources to boost overall performance.
• Enhances Targeted Marketing
  Precisely targets audiences based on their behavior and potential value.
• Informs Creative Strategy
  Analyzes the effectiveness of creative elements to enhance campaign performance.
• Streamlines Data Management
  Efficiently handles vast amounts of data to enable timely insights and reporting.
• Optimizes Data Handling
  Evaluates and improves technology infrastructure for better data processing.

M+C Saatchi OneView

Unified measurement platform that combines marketing mix modeling (MMM), attribution, and geo-testing to deliver a complete view of media performance. It helps brands measure and optimize the impact of all media investments, providing actionable insights essential for growth.

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• Understand Channel Impact
  Gain insights into how different channels contribute to overall performance, allowing for more effective budget allocation and strategy adjustments.
• Full Attribution Insights
  Utilize advanced marketing mix modeling to understand the incremental impact of various media investments comprehensively.
• Achieve Clear Insights
  Eliminate reporting silos to see the full picture of media performance, aligning brand and performance team goals.
• Validate Geographic Effectiveness
  Ensure campaign effectiveness in specific regions by testing and optimizing media strategies based on geographic data.
• Fast and Detailed Measurement
  Get real-time analytics that provide granular insights suitable for both digital and offline channels, enhancing decision-making efficiency.

Creative Performance

Creative services designed to blend data-driven creativity with performance marketing to deliver campaigns.

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• Execute High-Quality Productions
  Ensures high-quality content creation across various platforms, maintaining brand consistency and maximizing reach.
• Develop Innovative Ideas
  Involves creating breakthrough concepts based on market insights and performance data to enhance campaign effectiveness.
• Optimize Campaign Performance
  Focuses on continuous improvement by using analytics to enhance creative strategies and improve ROI effectively.
• Craft Compelling Narratives
  Emphasizes the importance of persuasive narratives that resonate with target audiences, driving engagement and conversions.
• Amplify Marketing Messages
  Creates cohesive campaigns that ensure consistent messaging across diverse marketing channels for greater impact.

Market Insights

Market insights services to understand audiences, opportunities, competition, and trends.

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• Identify Key Audience Segments
  We provide comprehensive profiles on audience characteristics and preferences, enabling tailored marketing approaches that resonate.
• Unlock Market Potential
  Utilize comprehensive market insights to create focused strategies that enhance engagement.
• Understand Competitive Landscape
  Through in-depth analysis, identify competitor strengths and weaknesses, allowing better strategy formulation.
• Leverage Expert Insights
  Consulting services to help navigate complex challenges and apply insights to optimize campaigns.
• Identify Growth Opportunities
  Conduct thorough evaluations to uncover potential market opportunities while assessing associated risks.
• Stay Updated with Industry Trends
  Regular updates on market trends to inform strategic decision-making and drive innovation.

Growth Marketing

Growth marketing combines organic and paid strategies to achieve lasting growth, designed to drive user engagement, retention, and conversions.

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• Enhances App Visibility
  Improves app store presence through strategic keyword placement and visual appeal, increasing downloads.
• Tracks Performance
  Provides insights into campaign effectiveness, guiding informed decision-making for future strategies.
• Maximizes Ad Spend
  Focuses budget on high-return channels, enhancing user acquisition and engagement efforts.
• Drives Holistic Engagement
  Unifies messaging and strategies across various platforms, reaching audiences where they are most active.
• Informs Strategy Adjustments
  Utilizes market data to optimize campaigns and adapt to evolving consumer behaviors.
• Optimizes User Journey
  Identifies and remedies friction points in user interfaces to boost overall conversion rates.
• Ensures Quality Campaigns
  Provides expert guidelines to maintain brand integrity and effectiveness in advertising materials.
• Enhances Organic Traffic
  Improves search visibility and user engagement through optimized content and strategic link-building.
• Ensures Optimal Use of Technology
  Assesses tech infrastructure to improve efficiencies and maximize ROI from marketing technologies.

Lead Generation Marketing

Lead generation marketing ensures your customers have a clearly defined path from prospect to purchase. By leveraging various channels, you can build strong brand awareness and educate your audience for when they're ready to buy.

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• Generate More Leads
  Targeted strategies tailored for various market segments to maximize lead conversion rates.
• Maximize Ad Spend Efficiency
  Focus on ROI-driven campaigns that deliver targeted traffic and high-quality leads.
• Nurture Prospects Effectively
  Developing engaging content that guides leads through the marketing funnel, fostering a deeper connection with potential customers.
• Attract Organic Traffic
  Implementing optimization strategies to increase visibility in search results and drive organic leads.
• Leverage Influencer Reach
  Utilize trusted voices to create authentic engagement and capture interest from their followers.
• Engage Target Audiences
  Creating targeted campaigns on social media platforms to attract and convert leads.
• Identify Optimal Leads
  Data-driven insights to discover trends and opportunities for effective lead generation.
• Nurture Leads Through Email
  Sending targeted emails designed to nurture leads throughout their buying journey and increase conversion rates.

Affiliate Marketing

Affiliate marketing services with partner sourcing, management and optimization to drive quality traffic and sales.

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• Minimize Wasted Ad Spend
  Implementing rigorous fraud detection methods, we help brands safeguard their investments by identifying and addressing fraudulent clicks early.
• Enhance Campaign Effectiveness
  Regular updates and adjustments ensure that campaigns consistently achieve desired results and ROI.
• Create Customized Campaigns
  Development of tailored strategies aligned with your objectives and target audience, ensuring maximum impact and engagement.
• Expand Your Network
  Continuous sourcing of high-quality affiliate partners enhances your marketing reach and improves sales potential.
• Track Your Success
  Comprehensive reporting enables you to assess campaign performance against KPIs and make data-driven decisions.
• Gain Market Insights
  Analyzing competitors helps identify unique opportunities and reinforces your positioning in the market.
• Discover Effective Affiliates
  Thorough research helps identify the most suitable affiliates to align with your brand's goals.
• Streamline Partnership Management
  Comprehensive management solutions ensure efficient collaboration with affiliates, optimizing campaign performance.
• Ensure Regulatory Adherence
  We manage compliance on behalf of your affiliates, ensuring all activities comply with industry regulations and standards.

Influencer Marketing

Influencer marketing services to identify, manage and activate influencer partnerships that align with brands’ goals.

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• Provide Actionable Insights
  Implement robust analytics frameworks that track campaign performance, ensuring clarity and actionable insights for optimization.
• Optimize Influencer Selection
  Conduct thorough research to align influencer options with your target demographic, ensuring campaigns resonate effectively.
• Drive Authentic Endorsements
  Integrate products into influencer content strategically for organic visibility and genuine engagement.
• Enhance Brand Storytelling
  Develop tailored creative approaches that amplify brand narratives through influencer content, maximizing engagement.
• Efficient Talent Coordination
  Oversee the sourcing of influencers and facilitate contracts, ensuring seamless collaboration that aligns with campaign objectives.
• Map Engagement Paths
  Outline pathways that potential customers take through various influencer channels to enhance conversion strategies.
• Streamline Content Creation
  Oversee the entire creative production process, ensuring alignment with brand objectives and quality standards.
• Boost Content Reach
  Utilize paid media strategies to extend the reach of influencer content, maximizing visibility and engagement.

Remarketing

Remarketing services to re-engage past visitors with targeted ads and convert them into customers.

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• Boost Conversion Rates
  Implement strategies to convert previous visitors into active customers effectively.
• Enhance Creative Effectiveness
  Employ data analytics to refine creative approaches that resonate with audiences.
• Optimize Ad Content
  Utilize expert creative input to enhance remarketing ads for better engagement.
• Develop Effective Strategy
  Craft a bespoke remarketing strategy that aligns with business objectives, enhancing overall marketing effectiveness.
• Increase Brand Visibility
  Ensure consistent messaging to keep your brand top-of-mind for potential customers.
• Gain Insightful Analytics
  Access comprehensive reports to evaluate remarketing campaign effectiveness and make necessary adjustments.

Product Led Growth

Product Led Growth (PLG) is a methodology that focuses on creating optimal user experiences to foster long-term growth. By aligning marketing efforts across acquisition, retention, and monetization around the product itself, we help businesses maximize customer lifetime value and return on investment.

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• Maximize ROI
  Data-driven analysis helps businesses strategize for user retention, enhancing overall customer value and maximizing marketing ROI.
• Embed User Loyalty
  Creating targeted communication strategies at various customer lifecycle stages strengthens brand loyalty and retention.
• Visualize User Pathways
  Understanding the complete customer journey facilitates identifying bottlenecks and optimizing the experience to drive conversions.
• Enhance User Engagement
  Improving app store visibility through targeted optimization strategies increases user engagement and acquisition rates.
• Improve Activation Rates
  Enhancing the onboarding process facilitates an immediate positive experience, significantly improving user activation and retention rates.

LinkedIn Advertising

LinkedIn advertising services for B2B and professional audience targeting with market insights, strategy and measurement.

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• Develop Strategy
  Craft integrated campaigns that align with business goals and leverage cross-channel opportunities.
• Track KPIs
  Set and monitor KPIs to ensure campaigns meet desired outcomes and adjust strategies as needed.
• Manage Campaigns
  End-to-end management and optimization of advertising campaigns specifically on LinkedIn.
• Analyze Campaign Data
  Provide detailed reports and actionable insights to improve campaign effectiveness.
• Maximise Performance
  Utilise diverse LinkedIn channels to enhance advertising performance and reach.
• Gain Insights
  Conduct comprehensive market audits to guide campaign strategies and identify opportunities.

Digital Media

Digital media services delivering bespoke strategies with a focus on performance, UX and measurement.

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• Craft Tailored Media Strategies
  We develop customized media strategies to enhance campaign effectiveness based on specific brand goals.
• Optimize Creative Campaigns
  By continuously testing and optimizing ad formats, we ensure maximum impact and effectiveness.
• Enhance User Engagement
  Incorporating UX strategies enhances customer interactions, boosting engagement and driving conversions.
• Provide Holistic Guidance
  Offers thorough strategic advice across various channels for comprehensive campaign management.
• Leverage Market Insights
  Utilizing comprehensive market insights helps shape effective media strategies that resonate with target audiences.
• Safeguard User Privacy
  Ensures adherence to privacy regulations and promotes secure digital practices in advertising.

App Marketing

App marketing services spanning awareness to performance, helping brands grow app adoption and engagement.

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• Increase App Visibility
  Enhance your app's discoverability on app stores through strategic optimizations, driving higher download rates.
• Optimize Marketing ROI
  Effectively track and analyze user interactions to improve advertising efficiency and return on investment.
• Leverage Consumer Insights
  Utilize detailed market analysis to tailor your app marketing tactics, ensuring relevance and impact.
• Provide Engaging Content
  Develop compelling visuals and copy that resonate with your target audience, improving app interactions.
• Execute Targeted Campaigns
  Design and implement comprehensive media strategies to reach your desired audience effectively.
• Track Campaign Progress
  Receive regular updates on marketing performance to optimize strategies in real time.
• Accelerate User Acquisition
  Implement targeted initiatives to increase the number of APK downloads, boosting engagement with your app.