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Matthew Hoelter Unclaimed

Web Development

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www.matthewhoelter.com

Matthew Hoelter provides branding, design, and development services as a full-stack developer and designer for startups and small businesses.

Matthew Hoelter is a full-stack developer and designer who creates digital products, websites, and brand experiences. He offers end-to-end branding, design, and development services for startups and small to mid-sized organizations. His work spans strategy, UX/UI, front-end and back-end development, and deployment, helping clients launch polished, scalable digital platforms that engage audiences and support growth. He collaborates with clients to define technology roadmaps, architect platforms, and deliver practical implementations from concept to launch.

To design and build thoughtful, accessible digital products and brand experiences that help clients grow and engage their audiences.

What we offer

Bonsai Messaging

Easily manage and engage your customers with SMS campaigns.

bonsaimessaging.com

FamMail

Delivers your Instagram photos to your mailbox monthly.

www.matthewhoelter.com/work/fammail/

Improv Tonight

The easiest way to find live comedy shows around your city.

improvtonight.app

Meet the Real Santa

Bring holiday joy with magical video calls to Santa.

www.matthewhoelter.com/work/meettherealsanta/

NewClub Golf Society

Service

Transforming the golf club experience with innovative technology solutions.

www.newclub.golf

Witi, An Interactive Show

Engage in a unique theatrical experience through real-time audience interaction.

witi.io

Market segments

Market size by segment

Growth potential (CAGR)

SMS marketing platforms

9.99 Billion USD23.05% CAGR

Capabilities to create, send, and manage SMS campaigns for small businesses, including templates, campaign management, and analytics.

Photo print subscription services

1 Billion USD10% CAGR

Services that convert social media photos into recurring mailed prints, handling subscription setup, photo selection, and fulfillment.

Local event discovery

10 Billion USD18% CAGR

Mobile apps that aggregate and surface real-time local event listings and showtimes to help users find live entertainment in their city.

Virtual and hybrid event platforms

13.4 Billion USD16.4% CAGR

Platforms that host and deliver virtual, hybrid and live events with interactive features (live Q&A, polls), registration and attendance analytics to run webinars, multi-day events and trade-show recaps.

Product engineering and digital transformation

1297.71 Billion USD6.8% CAGR

End-to-end product development, UI/UX design, rapid prototyping and strategic technology consulting to accelerate digital transformation.

More information about our offering

Bonsai Messaging

Bonsai Messaging is a SaaS that lets small businesses easily create, send, and manage SMS campaigns.

  • Streamline Campaign Creation
    Allows users to design effective SMS campaigns quickly, targeting their audience efficiently.
  • Easily Monitor Campaign Performance
    Keep track of your SMS campaigns in real-time, adjusting strategies as needed to improve engagement.
  • Gain Insights with User Analytics
    Utilize analytics tools to understand customer behavior and refine SMS strategies for better results.
  • Utilize Customizable SMS Templates
    Create visually appealing and consistent campaigns using pre-designed templates that can be tailored to your brand.

FamMail

FamMail is a service that prints and mails Instagram photos monthly. It allows users to easily receive their favorite Instagram memories in physical form, creating a delightful and tangible connection to digital moments.

  • Receive Photos Monthly
    Enjoy the convenience of having a curated collection of your favorite Instagram photos delivered directly to your door every month, making it easy to cherish and share your memories.
  • Customize Photo Selection
    Select your favorite Instagram photos for printing, giving you the liberty to decide which memories to preserve in physical form.
  • Easily Connect Instagram
    Quickly set up your FamMail account by linking your Instagram profile, allowing you to effortlessly manage your preferences for photo selection and delivery.

Improv Tonight

Improv Tonight is an app to quickly see all the shows playing around your city, making it easier to find live comedy entertainment.

  • Find Local Comedy Shows
    Users can effortlessly discover all the comedy shows happening in their city, eliminating the need to visit multiple theatre websites.
  • Access Shows On-The-Go
    Improv Tonight is designed as a mobile app, allowing users to access live comedy shows quickly while on the move.
  • Stay Informed About Shows
    Improv Tonight provides real-time updates on upcoming shows, ensuring users always have the most current information at their fingertips.

Meet the Real Santa

Meet the Real Santa is a virtual platform that lets families book and video-call Santa, with payments and access to a recording of the call.

  • Easily Schedule Appointments
    Families can conveniently book their video call times with Santa through an easy-to-use scheduling platform.
  • Connect Virtually With Santa
    Provides families with the experience of a personal, magical video call with Santa Claus.
  • Process Payments Seamlessly
    Families can easily book Santa and make payments through the platform without hassle.
  • Receive A Keepsake Video
    Families receive a recorded video of their call with Santa, capturing the joy for lasting memories.
  • Engage Real Santa Actors
    Utilizes a network of trained Santa actors, ensuring a high-quality experience for the families.

NewClub Golf Society

Technology consulting for NewClub Golf Society, including restructuring the technology stack, teams, and platform roadmap.

  • Scale User Base
    Creates a strategic plan to support growth and enhance user engagement.
  • Enhance Tech Efficiency
    Improves operational performance and user experience through updated technology.
  • Attract More Golfers
    Offers convenience and accessibility to attract a broader audience to golf.

Witi, An Interactive Show

Witi, An Interactive Show is a theatrical show where audiences interact in real time via a custom app, shaping the performance as it unfolds.

  • Enhances Audience Engagement
    The custom app allows audience members to actively engage with the show, influencing outcomes and enhancing the overall experience.
  • Fosters Creative Participation
    By allowing the audience to create content, Witi transforms the viewing experience into an interactive creative journey.
  • Innovates Traditional Theater
    Witi merges technology with traditional theater, setting a new benchmark for interactive performances.

References

Methodology and sourcing behind the figures shown above.

SMS marketing platforms

Primary estimate based on Mordor Intelligence’s U.S. SMS Marketing market: USD 9.99 billion (2025) with a 23.05% CAGR (2025–2030). Other search results show wider global ranges (e.g., MarkNtel/FluenceFlow and Grand View Research) but consistently indicate strong double-digit growth for SMS marketing platforms.

Photo print subscription services

Estimated global photo-print-subscription market (~$1.0B) derived from observed global photo/online printing market estimates in the search results (range roughly $6.8B–$25.4B in 2024). Using a midpoint of major market estimates (~$13–18B) and assuming subscription services represent ~5–10% of online/photo-printing revenues (recurring, personalized model attracts premium and higher retention), the subscription segment is estimated at about $0.75–1.1B; rounded to $1.0B. Growth potential (CAGR ~10%) is set above general photo-printing forecasts (3.7–9.8%) reflecting faster adoption of subscription models, personalization, and POD integrations indicated in the sources.

Local event discovery

Estimated global market size uses Ken Research’s report for the broader location-based entertainment market (USD 10B) as a proximate baseline for local event discovery apps. Growth potential is informed by strong mobile analytics growth (Mordor Intelligence: 23.65% CAGR for mobile analytics) and demonstrated marketplace scale (Fever ~USD 500M revenue), yielding a conservative app-segment CAGR estimate ~18% as apps capture more ticketing and discovery spend.

Virtual and hybrid event platforms

Primary estimate based on Future Market Insights’ dedicated virtual event platforms report (explicit 2026 market size and 2026–2036 CAGR). Other search results (Mordor, MarketsandMarkets, Frost & Sullivan/Zoom) report comparable mid-2020s market sizes ($1.6–18.6B depending on scope) and CAGRs in the ~10–23% range; FMI’s 13.4 Bn / 16.4% is chosen as the most directly scoped figure for virtual and hybrid event platforms.

Product engineering and digital transformation

Primary estimate uses MarketsandMarkets product engineering services figures (USD 1,297.71B in 2025, 6.8% CAGR) as the closest match to the segment. Broader digital-transformation reports show a larger, faster-growing opportunity (Business Research Company: ~USD 2.1T in 2025, ~18.5% CAGR), while HTF’s narrower “digital product engineering” estimate is smaller (~USD 120B) with ~10.2% CAGR. Differences reflect varying definitions; the MarketsandMarkets figure is used as a conservative, service-focused estimate for product engineering plus transformation services.

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