Marrina Decisions Unclaimed

Enhance your marketing efficiency by outsourcing campaign management to certified experts.

Maximize your Marketo potential with expert-managed services to drive growth and efficiency.

Maximize marketing automation effectiveness and ROI with tailored Marketo optimization services.

Comprehensive email marketing services that enhance engagement and deliver results.

Seamless transition to Marketo with expert guidance and support.

Efficiently launch your Marketo setup with best practices to optimize lead management.

Optimize your marketing strategies through comprehensive data management solutions.

Enhance email usability for all users through comprehensive accessibility services.

Growth-Stage Technology Companies

Growth-stage technology companies seeking unified data and scalable marketing operations.

Marketo Driven Marketing Teams

Mid-market to enterprise teams heavily using Marketo for marketing automation.

Privacy And Compliance Focused Enterprises

Privacy-focused enterprises needing rigorous data governance and compliant marketing processes.

Mid-Market B2B Services With Multi-Channel Campaigns

Mid-market business services needing multi-channel, data-driven campaigns.

Consulting and implementation for marketing automation platforms to design programs, configure workflows, integrate CRMs, implement lead scoring and optimize processes.

Services to audit, clean, enrich, normalize, segment, and govern marketing data to improve targeting, measurement, and regulatory compliance.

Operational management and execution of multi-channel campaigns including program creation, email and landing page development, automation support, webinar and trade show configuration, and ROI tracking.

Accessibility audits, accessible template development, testing, and deliverability optimization to ensure emails are usable by all recipients and reliably reach inboxes.

Marketing Campaign Managed Services

Outsource marketing campaign management. This service covers strategy, execution, and launch of campaigns, enabling you to offload campaign execution work and focus on higher-priority tasks. It helps scale marketing operations and automation, supports data-driven decision making, and aims to deliver measurable ROI from marketing platforms. Services include email and landing page development, trade show and webinar configuration and deployment, and the option to outsource all or part of campaign execution or administration.

• Streamline Your Marketing Processes
  By outsourcing campaign execution, you can focus on strategic priorities while ensuring tasks are completed efficiently and effectively.
• Enhance Your Campaigns with Creative Assets
  Custom-designed emails and landing pages are key to engaging your audience and driving conversions, ensuring you deliver impactful marketing messages.
• Drive Structured Marketing Efforts
  By creating strategic campaign programs, we enable effective planning and execution to reach your target audience efficiently.
• Maximize Your Marketing Investment
  Our approach is designed to guarantee that your investments in marketing automation result in profitable returns.
• Optimize Trade Show Participation
  We manage the logistical elements of trade show participation, ensuring a seamless experience that maximizes exposure and lead generation.
• Engage Your Audience through Webinars
  Successfully execute webinars that educate your audience, showcase products, and capture leads, enhancing your brand’s reach.

Marketo Managed Services

Comprehensive Marketo consulting to maximize value from your implementation. Marketo Certified Experts transform and optimize your Marketo system, processes, campaigns, and programs. The service includes creating programs, deploying emails, Marketo audits, data privacy, lead nurturing and scoring, and CRM integration, plus migration from legacy systems.

• Sync Marketing And Sales
  Seamlessly connect Marketo with your CRM for unified data management and lead tracking.
• Enhance Lead Quality
  Utilize advanced workflows to nurture leads effectively and score them for sales readiness.
• Deliver Tailored Campaigns
  Develop custom structures for campaigns that target specific audience segments.
• Execute Effective Campaigns
  Manage the design and deployment of email campaigns to improve engagement rates.
• Optimize System Performance
  Regular audits to ensure your Marketo implementation is performing at its best.
• Facilitate Smooth Transition
  Expert guidance in transitioning from older marketing systems to Marketo without loss of data.
• Maximize Operational Efficiency
  Align marketing processes to drive efficiency and productivity in campaigns.
• Ensure Compliance
  Implement best practices to protect sensitive data and maintain compliance with regulations.
• Streamline Lead Management
  Automatically assign leads to the appropriate sales representatives for timely follow-up.
• Ensure Growth Alignment
  Develop a revenue model that aligns your marketing efforts with business objectives.

Marketo Optimization

Optimization service for Marketo to maximize performance and returns. Identifies gaps, provides tailored recommendations, and supports implementation to improve marketing automation outcomes. Covers revenue modeling, data quality, social media integration, and programs for email marketing and drip campaigns, plus lead routing, CRM integration, lead nurturing, dashboards, reporting, and lead scoring.

• Enhances Data Reliability
  Implement data hygiene practices to ensure clean, accurate, and actionable data for all marketing activities.
• Supports Data-Driven Decisions
  Leverage thorough reporting to derive strategic insights that drive marketing decisions and optimize performance.
• Achieves Real-Time Data Synchronization
  Integrate CRM systems to ensure real-time syncing of leads and customer data, facilitating immediate insights into sales and marketing performance.
• Automates Lead Engagement
  Create automated workflows that engage prospects through tailored content at crucial points in their buyer journey.
• Enhances Lead Conversion
  Implement best practices to nurture leads strategically, effectively turning them into customers over time.
• Prioritizes High-Quality Leads
  Utilize predictive lead scoring methodologies to identify and focus on leads most likely to convert.
• Enhances Revenue Predictability
  Implement effective revenue models to forecast and maximize marketing-driven revenue opportunities.
• Enables Performance Tracking
  Utilize dashboards to monitor marketing campaign performance, providing actionable insights for continuous improvement.
• Improves Email Engagement Rates
  Design and execute targeted email campaigns that boost open rates and conversions through personalized content.
• Optimizes Lead Management
  Enhance how leads are assigned to sales teams, ensuring timely follow-up and improved conversion chances.
• Expands Marketing Reach
  Leverage social media channels for increased engagement and to reach broader audiences effectively.

Email Marketing Services

Full-service email marketing partner. We plan and execute email campaigns with services including email development, automation support, strategy, template coding, integration, data migration, deployment, deliverability, and landing page development.

• Optimizes Inbox Placement
  Advanced strategies ensure your emails reach customer inboxes rather than spam folders.
• Enhances Campaign Efficiency
  Automated workflows for sending emails save time and boost engagement.
• Creates Unique Email Designs
  Tailor-made email templates that align with your brand identity and objectives.
• Seamless Tool Integration
  Integrate email services smoothly with existing platforms for improved functionality.
• Guides Effective Communication
  Informed strategies that align your emails with broader business objectives.
• Centralizes Customer Data
  Efficiently migrate and integrate your data to enhance targeting and personalization.
• Crafts Engaging Email Content
  Effective email content that resonates with your audience and drives action.
• Boosts Conversion Rates
  Optimized landing pages that complement email campaigns to enhance user engagement.
• Efficient Campaign Launches
  End-to-end processes for setting up and deploying campaigns seamlessly.

Marketo Migration Services

Migration services to move from a legacy marketing platform to Marketo. The team guides the transition, assesses the existing setup, and ensures continuity of lead nurturing, scoring, data privacy, and CRM integration during the migration.

• Ensures Smooth Transition
  Our expert team will ensure a seamless transition from your legacy marketing system to Marketo, minimizing operational disruptions.
• Conducts Comprehensive Audit
  Perform a thorough audit of your existing systems to identify gaps and prepare for an effective migration strategy.
• Conducts Testing and Reviews
  Assist in testing all functionalities post-transition and conduct performance reviews to identify areas for improvement.
• Maps Out Tailored Strategy
  Develop a tailored migration strategy that aligns with your business needs and objectives, ensuring a successful transition.
• Evaluates Data Cleanliness
  Evaluate the cleanliness of your data to ensure accuracy and reliability post-migration.
• Designs Effective Campaigns
  Assist in designing marketing campaigns and setting up lead scoring models to optimize engagement and conversion.

Marketo Quick Launch

Quick Launch program for Marketo provides the initial setup with best practices for all Marketo editions and includes everything needed to reach full production.

• Set Up Quickly
  Get started efficiently with a thorough initial setup that meets the specific needs of your organization.
• Implement Best Practices
  Ensure compliance and effectiveness across various Marketo implementations for maximum ROI.
• Achieve Production Readiness
  Ensure that your Marketo platform is fully functional and optimized for daily marketing operations.
• Optimize Lead Lifecycle
  Ensure a streamlined process for nurturing leads through various stages until conversion.
• Design Engaging Templates
  Access creative templates to streamline the development of campaigns, enhancing user engagement.
• Manage Data Effectively
  Implement strategies for data segmentation that help in targeting specific audiences for marketing efforts.

Data Services

Data management services to organize and govern marketing data, enabling effective analysis and decision-making.

• Target Specific Audiences
  Create tailored marketing efforts by segmenting lists based on behavior, demographics, and preferences.
• Eliminate Redundant Data
  Reduce data bloat by ensuring each entry is unique, enhancing campaign targeting.
• Maintain Compliance
  Implement measures to protect customer data and comply with GDPR and other regulations.
• Ensure Reliable Data Insights
  Identify data discrepancies and improve overall data fidelity to support strategic decisions.
• Augment Existing Data
  Fill in gaps with external data sources to improve insights and marketing effectiveness.
• Achieve Consistent Data Quality
  Transform diverse data into a uniform format, ensuring consistent interpretation and use.

Email Accessibility Services

Email accessibility services address color and typography, content accessibility, and HTML and text versions to ensure emails are usable by all recipients.

• Improves Color Contrast
  Ensures text is readable against background colors, enhancing usability for users with visual impairments.
• Maximizes Content Usability
  Implements practices that make all email content readily understandable for diverse users, including those with cognitive impairments.
• Enhances Readability
  Utilizes legible fonts and sizes to make content easy to read across devices and for all audiences.
• Identifies Accessibility Gaps
  Assesses current email designs and recommends adjustments to meet accessibility standards.
• Guarantees Compatibility
  Delivers consistent experience in both HTML and text formats to accommodate various email clients and users.
• Ensures Compliance
  Validates that emails adhere to industry accessibility protocols, minimizing legal risks and enhancing user experience.