Mallory Mullan

Elevate revenue by aligning marketing and sales through effective account-based marketing strategies.

Achieve scalable growth with expert marketing leadership at a fraction of the cost.

Capabilities to target, engage, and expand high-value B2B accounts through strategy, orchestration, personalization, and account-level reporting to drive pipeline and expansion.

Products: Account-Based Marketing Services

Interim executive marketing leadership for B2B SaaS that provides go-to-market strategy, positioning, budgeting, team scaling, and fundraising and growth advisory to align marketing with revenue goals.

Products: Fractional CMO Services

Strategy, selection, implementation, and integration of marketing and ABM platforms with MAP/CRM, plus campaign operations and analytics to operationalize account-based and demand-generation programs.

Products: Account-Based Marketing Services, Fractional CMO Services

Account-Based Marketing Services

Account-Based Marketing services to grow revenue by focusing on high-value accounts, aligning marketing with sales, and shortening the path to revenue for B2B SaaS and tech companies. With 12+ years of experience, Mallory Mullan helps startups and small businesses with CLV $20K+ build repeatable ABM engines that scale pipeline, account expansion, and customer experiences. This service includes strategic development, technology integration, and performance measurement to ensure successful account engagement.

• Drive Targeted Growth
  Implement tailored strategies that focus on high-value accounts to enhance revenue.
• Establish Pilot Programs
  Create ABM pilot programs that allow businesses to test strategies and demonstrate their effectiveness.
• Optimize Tool Selection
  Choose the right ABM tools that align with business objectives and maximize impact.
• Ensure Seamless Integration
  Create a technology strategy that integrates effectively with existing marketing processes.
• Measure Marketing Success
  Set up analytics frameworks to track ABM effectiveness and ROI.
• Enhance Customer Engagement
  Implement targeted nurturing tactics to build relationships and ease customer journeys.
• Facilitate Scalable Marketing
  Develop operational frameworks that support expansive ABM marketing efforts.
• Streamline Sales Approach
  Develop playbooks that guide sales teams on executing ABM strategies effectively.
• Manage Budget Effectively
  Create financial plans that align ABM efforts with fiscal responsibilities.
• Enhance Visitor Experience
  Tailor website interactions to resonate with targeted accounts, improving engagement.
• Align Content with ABM
  Develop content strategies that are explicitly aligned with ABM efforts.
• Maximize Event Impact
  Create robust strategies for hosting impactful events that support ABM objectives.

Fractional CMO Services

Fractional CMO services provide executive marketing leadership on an interim or part-time basis for Series A/B B2B SaaS companies. They help scale growth, improve GTM execution, and align marketing with revenue goals without the cost of a full-time CMO. Includes positioning, GTM, strategic growth, budgeting, funding support, and team structure.

• Establish Clear Financial Metrics
  Implement robust financial metrics and reporting frameworks to monitor success and optimize marketing spend.
• Develop Effective Market Strategies
  Create comprehensive go-to-market strategies that resonate with your target audience and drive market penetration.
• Enhance Funding Opportunities
  Craft compelling narratives and strategies to successfully navigate your next funding round, ensuring alignment with growth targets.
• Advance Strategic Partnerships
  Formulate and execute strategic partnerships that enhance growth and drive customer engagement through impactful events.
• Optimize Brand Positioning
  Realign your brand and operational strategies to improve visibility and effectiveness in the market.
• Build Robust Marketing Teams
  Support your existing marketing team in developing skills and capabilities while effectively scaling operations.