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E-commerce platforms

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Magento is a commerce platform enabling brands to deliver AI-powered, multi-channel shopping experiences at scale.

Magento is a commerce platform that enables brands to deliver AI-powered, multi-channel shopping experiences at scale. It serves merchants of varying sizes with a flexible, API-first architecture designed to support B2B and B2C models, personalized product discovery, fast storefronts, and streamlined operations across markets and channels.

To empower merchants to deliver personalized, seamless shopping experiences across channels with a scalable, developer-friendly commerce platform.

What we offer

Adobe Commerce

Empower brands with AI-driven commerce and personalized shopping experiences.

Who do we serve

Growth Stage Multichannel Retail Brands

Growth-stage brands seeking AI-powered, multi-channel storefronts.

B2B Wholesale And Distribution Brands

B2B wholesalers needing streamlined catalogs and delegated purchasing.

Global Direct-To-Consumer Brands

Global D2C brands expanding across markets.

Market segments

Market size by segment

Growth potential (CAGR)

Commerce platforms

11.55 Billion USD20.49% CAGR

End‑to‑end digital commerce capabilities including storefronts, order management, unified online/in‑store experiences, and commerce analytics to optimize transactions and fulfillment.

B2B commerce

36000 Billion USD14.5% CAGR

Capabilities for B2B trade including custom B2B marketplaces, complex pricing and account management, and back-office integrations

Composable commerce platform

1.8 Billion USD20% CAGR

Modular, headless commerce capabilities for building storefronts, cart and checkout, promotions, and omnichannel customer management to enable end-to-end e-commerce operations.

Personalization and merchandising

3.5 Billion USD12% CAGR

AI‑driven product discovery, search and browse, dynamic category listings, recommendations and merchandising orchestration to increase conversion and average order value.

More information about our offering

Adobe Commerce

Adobe Commerce is a scalable, API‑first commerce platform that powers AI‑enhanced, multi‑channel shopping for B2B and B2C brands. It combines AI‑powered product discovery, personalized experiences, and agentic commerce with digital storefronts, a composable platform, and cloud‑native scalability. The solution supports rapid development through prebuilt services, extensive APIs, and edge computing to deliver fast storefronts across markets. Real‑time personalization tailors search, merchandising, and recommendations using cross‑solution data, while generative AI assets support dynamic brand experiences. The platform also provides strong B2B capabilities, including company accounts, personalized catalogs, and streamlined purchasing. Designed to grow with brands, Adobe Commerce offers flexible deployment, multi‑site scalability, and an extensible app ecosystem for rapid innovation and market expansion.

  • Enhances Shopping Experiences
    AI-driven insights lead to more relevant product recommendations and streamlined interactions, significantly improving customer satisfaction and engagement.
  • Accelerates Development Process
    Rapidly innovate and adapt with easy integrations and low-code solutions that streamline new feature deployment.
  • Enables Business Growth
    Provides the flexibility and strength needed to operate at scale, ensuring business continuity and high performance during growth phases.
  • Facilitates B2B Transactions
    Empowers businesses with tailored transactions, enhancing the efficiency of the purchasing process for B2B customers.
  • Drives Sales Conversion
    Provides high-performing storefronts designed for conversion, backed by advanced tools for easy content management and optimization.
  • Personalizes Customer Interactions
    Delivers custom experiences that significantly increase customer retention and sales through data-driven insights.

References

Methodology and sourcing behind the figures shown above.

Commerce platforms

Estimates are based on published e‑commerce platform market reports in the provided search results. Fortune Business Insights values the global ecommerce platform market at USD 11.55 billion (2025) with a 20.49% CAGR to 2034; StraitsResearch offers a lower 2025 valuation (USD 7.1 billion) and a 12.3% CAGR. I selected Fortune Business Insights' 2025 size (USD 11.55B) and its 20.49% CAGR as the primary estimate while noting the alternative lower projection as a conservative counterpoint.

B2B commerce

Primary estimate uses the U.S. ITA (trade.gov) forecast that values the global B2B e‑commerce market at USD 36 trillion by 2026 with a 14.5% CAGR through 2026. Alternate industry forecasting (Precedence Research) reports a 2025 size of USD 13.68 trillion and a longer‑term CAGR of 17.5% (2026–2035); the trade.gov figure was selected as the primary, authoritative short‑term estimate while noting variance in market definitions and longer‑term projections.

Composable commerce platform

Search results show the broader e-commerce/digital commerce platform market is roughly USD 8.7–9.95B (2023–2025) and growing at ~12.7–18.1% CAGR. Composable commerce is an emerging, fast-adoption subset (API-first, headless, MACH) of that market. Assuming composable platforms and related services represent ~15–25% of overall platform spend today (enterprise focus, higher services content), I estimate ~USD 1.8B current market size. Adoption and migration to composable architectures should outpace the core platform market; using report CAGRs as a baseline and factoring higher growth for an emerging architecture, I estimate ~20% CAGR for composable commerce.

Personalization and merchandising

Search results contained adjacent market figures (customized retail stores: USD 24.54B in 2026; merchandising market: USD 0.188B in 2024, CAGR 7.82%). Those relate to physical retail and merchandising product markets rather than AI personalization software. Using those anchors plus domain knowledge about SaaS personalization, search/recommendation and merchandising-orchestration adoption in retail (widespread AI investment, omnichannel spend, and higher per-dollar growth for software vs. physical merchandising), I estimate the AI-driven personalization & merchandising software market at roughly $3.5B (2026) with ~12% CAGR driven by AI, e-commerce growth, and retailer investment in conversion/AOV optimization.

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