Madison Logic, Inc. Unclaimed

Empower your marketing with AI-driven insights to prioritize high-potential accounts.

Engage high-value accounts with tailored content that drives demand and accelerates decision-making.

Maximize engagement with targeted display ads that influence key B2B decision-makers.

Engage decision-makers with hyper-targeted video advertising on Connected TV.

Engage buying groups and maximize revenue through targeted audio advertising.

Maximize brand visibility and engagement with targeted LinkedIn ads for B2B decision-makers.

Enhance your ABM strategy with clear revenue and pipeline insights.

Enhance collaboration and efficiency through integrated MAP, CRM, and LinkedIn capabilities.

Programmatic and targeted advertising to named accounts with bot-free delivery, curated target lists, ad engagement measurement, and campaign consultation for ABM programs.

Capabilities that collect and score in-market signals to identify, segment, and prioritize B2B accounts for full-funnel engagement and sales prioritization.

Managed demand generation services that syndicate content to verified decision-makers, convert intent signals into leads, and measure funnel movement.

End-to-end tracking, CRM integration, attribution modeling and dashboarding to create revenue visibility from ad spend to close and inform data-driven marketing decisions.

Integrations and data synchronization across ecommerce, CRM, ad platforms, and workflow tools to unify events and enable end‑to‑end data flows across the marketing stack.

ML Insights

AI-powered intent data platform that prioritizes in-market accounts and enables cross-channel ABM activation.

• Identify High-Intent Accounts
  Leverage advanced intent data to uncover accounts actively showing interest in your solutions, enabling tailored marketing efforts.
• Focus Resources on Key Accounts
  Streamline your marketing efforts by targeting accounts with proven intent, increasing efficiency and effectiveness in your ABM campaigns.
• Engage Across Channels
  Utilize various marketing channels to reach target accounts where they are most active, enhancing engagement and conversion rates.
• Track ROI
  Use precise metrics to evaluate the success of your marketing initiatives, ensuring continual refinement towards achieving business goals.
• Streamline Marketing Operations
  Operationalize all aspects of your ABM campaigns within one reliable platform, improving team synergy and workflow.

ABM Content Syndication

Content distribution for ABM that puts your best content in front of top global accounts, aligning content to buyer needs and delivering verified reach.

• Identify High-Value Accounts
  Use intent signals to pinpoint accounts in your target market, ensuring your content reaches the right audiences.
• Drive Actionable Engagement
  Create impactful content that not only draws interest but also prompts responses from targeted buyers.
• Align Content With Buyer Needs
  Ensure your messaging and content reflect the interests and requirements of your targeted accounts, improving conversion rates.
• Ensure Accurate Delivery
  Trust in rigorous vetting processes to guarantee your content reaches legitimate, engaged audiences, enhancing your campaign's effectiveness.
• Leverage Real-Time Analytics
  Utilize instant feedback on campaign performance to make informed adjustments, optimizing for better outcomes.
• Engage Across Channels
  Utilize a comprehensive strategy that reaches decision-makers through multiple touchpoints, amplifying your brand's presence.

ABM Display Advertising

ABM Display Advertising enables targeted display ads to key accounts, leveraging intent data to reach the right audiences and optimize engagement across the funnel.

• Reach Verified Accounts
  Leverage proprietary intent data to engage actively researching accounts and ensure your ads are seen by the right audiences.
• Support Every Stage
  Drive engagement with personalized ads at every stage of the buyer's journey, from awareness to decision-making.
• Refine Ad Placements
  Utilize continuous performance metrics to adjust strategies in real-time for optimal audience engagement and conversion rates.
• Tap into a Wide Audience
  Deliver ads to diverse buying committees and increase visibility globally across multiple devices.

ABM Connected TV

ABM Connected TV delivers high-impact video ads to buying groups on Connected TV, with immersive visuals, precision targeting, and pipeline impact insights.

• Drive Demand Effectively
  Reach buying groups with ads designed to build awareness and spark demand, capturing attention in an impactful format.
• Engage High-Value Accounts
  Utilize AI-powered intent data to accurately deliver ads to accounts actively exploring solutions, maximizing relevance and impact.
• Captivate Your Audience
  Deliver visually compelling ads that resonate with decision-makers, fostering memorable brand interactions.
• Optimize Campaign Performance
  Track engagement and assess how CTV ads influence the pipeline and conversion rates, enabling continuous improvement.
• Support Every Stage of the Funnel
  Craft CTV ads tailored to various stages of the buyer journey, enhancing engagement from awareness through conversion.

ABM Audio Advertising

ABM Audio Advertising engages buying groups across audio environments, expanding reach, creating brand influence, and linking campaigns to revenue.

• Build Brand Loyalty
  Engaging buyers through audio can create lasting emotional connections, making your brand the preferred choice.
• Maximize Targeting Precision
  Utilize AI-driven insights to identify and connect with high-intent audiences effectively.
• Optimize ROI
  Real-time metrics enable adjustments to improve engagement and campaign efficacy.
• Enhance Message Retention
  Engages audiences during moments when they're most receptive, fostering stronger connections with the brand.

ABM Social Advertising with LinkedIn Ads

ABM Social Advertising with LinkedIn Ads prioritizes accounts using intent data, aligns across channels, and enables real-time optimization on LinkedIn.

• Target In-Market Accounts
  Leverage AI-driven insights to focus on accounts actively researching your solutions, maximizing relevance.
• Integrate LinkedIn Ads
  Unify messaging across platforms to enhance user experience and improve conversion rates.
• Maximize Ad Performance
  Use analytics to make data-driven adjustments ensuring effective engagement with target audiences.

ML Measurement

ML Measurement provides visibility into revenue and pipeline impact across ABM programs, enabling measurement-driven optimization.

• Track Pipeline Impact
  Measure how different campaigns and engagements contribute to the sales pipeline and understand their effectiveness.
• Monitor Revenue Contributions
  Ensure alignment between marketing efforts and revenue outcomes to measure return on investment accurately.
• Reveal Audience Interactions
  Obtain insights on anonymous accounts engaging across your website and their behaviors to improve targeting.
• Maximize Campaign Efficiency
  Refine targeting strategies based on engagement data across various channels to enhance campaign effectiveness.
• Identify Deal Stalling Points
  Quickly assess where deals may be stalling and take proactive measures to move opportunities forward.

Integrations

Integrations to streamline collaboration with MAP, CRM, and LinkedIn across Madison Logic platforms.

• Connect And Collaborate Seamlessly
  Enable real-time data sharing and collaboration for improved sales engagement and efficiency.
• Engage Key Decision-Makers
  Maximize outreach on LinkedIn using integrated marketing approaches to drive engagement with targeted accounts.
• Measure Impact Effectively
  Track and analyze account interactions to optimize marketing strategies and improve pipeline performance.
• Optimize Marketing Automation
  Enhance marketing efforts and improve lead nurturing workflows through seamless MAP connectivity.
• Enhance Customer Experience
  Utilize integrated insights to deliver personalized content that resonates with each stakeholder, driving conversions.