Luma AI, Inc. Unclaimed
Palo Alto, CA, United States
Luma AI, Inc. builds unified multimodal AI systems to support creative teams across advertising, enterprise, and entertainment.
Luma AI, Inc. is a technology company building unified multimodal artificial intelligence systems that combine reasoning and generation within a single model architecture. Its platform enables creative teams to plan, generate, and refine end-to-end creative work across text, image, video, and audio, serving advertising agencies, global enterprises, and entertainment studios. Luma focuses on practical, scalable AI that accelerates creative workflows, improves content relevance, and supports collaboration, governance, and security across organizations. The company aims to empower teams to explore new creative possibilities while maintaining control over quality, compliance, and data use.
To build unified multimodal AI systems that empower creative teams to plan, generate, and refine end-to-end creative work across multiple media.
What we offer
Ray3.2
Ray3.2 empowers creators with cinematic control and rapid video generation for professional workflows.
lumalabs.ai/rayLuma API
Transform creative workflows with cutting-edge image and video generation capabilities.
platform.lumalabs.aiLayers
Efficiently customize and localize content with precise control over editable image layers.
lumalabs.ai/appLuma for Enterprise
Enhance creative workflows and production efficiency for large teams with Luma for Enterprise.
lumalabs.ai/enterpriseMarket segments
Market size by segment
Growth potential (CAGR)
Image layer editing and localization
Capabilities to decompose images into independent, editable layers for non‑destructive edits, per‑layer upscaling, typography edits, and batch localization across market variants.
Generative media APIs
API endpoints and integration surfaces that deliver image and video generation, model reasoning, and programmatic control for embedding generative capabilities into production pipelines.
Enterprise creative production and governance
Scalable, secure end‑to‑end creative production for large teams with dedicated onboarding, unified workflows, governance, SSO, access controls, and IP protection.
AI-driven cinematic video production
Frame‑level controllable video generation for cinema‑grade outputs including motion transfer, HDR export, multi‑keyframe sequencing, reframing, and production API integration.
Brand-consistent asset generation
Model‑level brand intelligence that encodes style, character, and visual grounding to maintain consistent identity across images, video, and campaign variants.
More information about our offering
Ray3.2
Ray3.2 is Luma's professional-grade video generation model designed for enterprise pipelines. It enables frame-by-frame direction, cinema-grade outputs, and API integration to plug into production workflows.
- Direct Every MomentAchieve meticulous control over the pacing and transitions of your videos by setting keyframes within each clip.
- High-Fidelity OutputsProduce stunning video quality with HDR and EXR formats, perfect for professional color grading.
- Compose Frame by FrameCompose and choreograph your scenes meticulously using multiple keyframes for enhanced storytelling.
- Achieve Cinema-Grade QualityEnsure professional-grade video outputs suitable for any high-quality production pipeline.
- Scale Campaigns EasilyEffortlessly adapt campaign materials for different markets without the need for extensive reshooting.
- Maintain Performance IntegrityEnsure that the nuances of actor performances are retained even after modifications.
- Seamless Motion IntegrationEasily transfer dynamic movements between characters and scenes while preserving the original motion quality.
- Efficient EditingMake targeted edits quickly without the overhead of re-rendering entire clips.
- Integrate SeamlesslyUtilize the Ray3.2 API to incorporate advanced video generation capabilities into current production workflows.
- Flexible Aspect RatiosAdapt the output dimensions to fit various platforms while maintaining high quality.
Uni-1
Uni-1 is brand intelligence at the model level, understanding a brand’s style, character, and visual grounding to carry consistent identity into every generated asset.
- Ensures Unified Brand IdentityEnsures that every asset reflects your brand's style and identity, providing a coherent experience across different campaigns.
- Guides Asset GenerationFacilitates the generation of content that is in line with brand expectations by embedding brand intelligence deep within the model.
- Facilitates Easy EditsEmpowers users to make intuitive edits based on verbal instructions, enhancing usability and speeding up the editing process.
- Supports Visual ContinuityEnsures that multiple reference images are coherently integrated into the final generation, maintaining stylistic fidelity.
- Streamlines Creative WorkflowsIntegrates seamlessly into existing workflows, enabling teams to enhance collaboration and efficiency in creative production.
Luma API
State‑of‑the‑art image and video generation APIs powering creative products, workflows, and production pipelines.
- Supports Integrated AI WorkflowsUtilize generation and reasoning capabilities to streamline creative processes and enhance productivity.
- Facilitates Production-Grade Video GenerationCreate high-quality video content efficiently with access to advanced video processing capabilities.
- Generates Brand-Aware ImagesProduce images that align with brand identity, ensuring consistency across marketing materials.
- Enables Seamless Workflow IntegrationAdapt Luma API into existing workflows to streamline video and image generation tasks.
- Enhances Team CollaborationEmpower teams to collaborate effectively on projects, increasing efficiency and creativity.
Layers
Layers enables AI‑generated images to be decomposed into editable layers for precise, non‑destructive edits and rapid localization across variants.
- Edit Diverse Image ElementsAllows precise and independent modifications to text and images without affecting the overall composition.
- Streamline Global AdaptationEnables efficient production of multiple functionally identical assets tailored for different market needs.
- Update Text SeamlesslyAllows quick revisions to text while keeping the overall design intact, perfect for late-stage adjustments.
- Maintain Creative IntegrityEnsures that changes do not compromise the entire composition, enhancing workflow efficiency.
- Enhance Image QualityFacilitates the elevation of visual fidelity, ensuring results meet professional standards across various media.
Luma for Enterprise
Luma for Enterprise delivers scalable, secure end-to-end creative production with dedicated experts, unified workflows, and governance for large teams.
- Ensure Content OwnershipLeverage robust security features to protect your intellectual property and content from unauthorized access.
- Enable Expert OnboardingBenefit from the guidance of experienced professionals to streamline the onboarding process and maximize workflow efficiency.
- Streamline Access ManagementSimplify user management and enhance security with single sign-on capabilities and customized access controls to suit organizational needs.
- Facilitate All-in-One CreationUtilize a single platform for generating images, videos, and sound, ensuring a cohesive brand message throughout your projects.
- Explore Brand VariationsCreate diverse brand assets across numerous variations, ensuring consistency in brand identity while exploring creative possibilities.
- Increase Production CapacityScale creative processes to amplify productivity and output across teams, allowing for more comprehensive project execution.
- Enhance Team CollaborationEncourage seamless collaboration among team members through integrated tools that support real-time communication and project updates.
References
Methodology and sourcing behind the figures shown above.
Image layer editing and localization
Used BusinessResearchInsights' global image editing software market (USD 1.48B in 2026; 8.39% CAGR) as the primary baseline and allocated a conservative 10% share to the specialized "image layer editing and localization" subsegment (enterprise/professional features, batch localization). Adjusted growth to 12% CAGR reflecting faster adoption of AI/automatic editing and localization workflows (LinkedIn summary reporting ~14% CAGR for automatic photo editing), positioning the niche above the overall market CAGR but below the highest automated-editing forecasts.
Generative media APIs
Estimate derived from provided reports: the global AI API market (USD 64.76B in 2025) with generative APIs ~38% implies ~USD 24.6B total generative-API spend. Assuming media & entertainment accounts for roughly 10% of generative-API usage yields ~USD 2.46B (~USD 2.5B) for generative media APIs in 2025. Growth potential (CAGR ~32%) is based on the mix of cited growth rates: AI API market growth (~31.9%), generative-AI-in-media forecasts (25.2%–35.6%), and strong adoption trends for generative APIs in media, so a mid-to-high 20s–30s percent CAGR is used (rounded to 32%).
- The global AI API market size was valued at USD 64.76 billion in 2025.
- Generative AI APIs held approximately 38% of the market share by functionality.
- The global generative AI in the media and entertainment market size accounted for USD 2.24 billion in 2025.
- The AI in media market size is projected from USD 8.21 billion in 2024 to USD 51.08 billion by 2030, at a CAGR of 35.6%.
Enterprise creative production and governance
Estimate derives from triangulating adjacent markets in the provided results: (1) niche creative management platforms (enterprise-grade CMP software) are ~USD 1.2B (2025); (2) the broader creative production services industry is very large (~USD 345B in 2025) but only a portion is enterprise-grade governed production; (3) creative services market sizing (~USD 15.1B in 2025) indicates a mid-range managed-services cohort; and (4) data/governance tooling (USD 4.28B in 2025) is a fast-growing tailwind as enterprises add governance, IP protection, and access controls. Combining these, the plausible market for “enterprise creative production and governance” (software, platform, and specialized services for large teams) is a limited slice of production spend plus platform/governance revenue—estimated at about USD 12.0B (rounded). Growth potential (CAGR ~11%) reflects blending CMP and production-services growth (7–8%) with higher governance tooling growth (≈15%), and additional acceleration from AI-driven adoption and regulatory/governance demand for enterprise-grade controls.
- The global creative management platform market size was valued at USD 1.2 billion in 2025
- Creative Production Services Market size was estimated at USD 345.29 billion in 2025; CAGR 8.07%
- The Creative Service Market was valued at USD 15.1 Billion in 2025; CAGR 5.1%
- The Data Governance Market reached USD 4.28 billion in 2025; CAGR 15.0%
AI-driven cinematic video production
Triangulated estimates from sector reports: AI video-generator tools are sub-$1B today (Fortune), broader AI video generation/editing software is several billion (Meticulous), while AI-in-media shows much higher growth (MarketsandMarkets). Cinema-grade, frame‑level controllable production is a specialized, premium subset of these markets — likely a small share of the broader AI video software market today (~$1B) with faster adoption by studios and VFX houses, so projected CAGR is set between the AI-video-generator and AI-in-media forecasts (~25%).
- The global AI video generator market size was valued at USD 716.8 million in 2025.
- Expected to reach USD 24.89 billion by 2036 from USD 3.67 billion in 2026.
- AI in media market projected to grow from USD 8.21 billion in 2024 to USD 51.08 billion by 2030, at a CAGR of 35.6%.
- The global Film and Video Production Market stood at USD 316.37 Billion in 2026.
Brand-consistent asset generation
Estimate based on a reported AI-in-branding CAGR (11.6%) and industry adoption signals for brand-asset/DAM and generative creative tools. The segment (brand-consistent asset generation) sits at the intersection of DAM, creative automation, and generative AI; using adjacent market footprints and accelerating enterprise demand for consistent branded content (shown to drive 10–33% revenue uplift), a conservative current market estimate is ~$2.0B with growth driven by AI-enabled automation and brand governance needs (CAGR ≈11.6%).