LP

Get tailored marketing guidance to focus investment, assess performance, and identify growth opportunities.

Reach high-intent searchers and generate measurable sales or leads with managed, optimized campaigns across search platforms.

Reach new audiences, reconnect with potential customers, and measure campaign performance through tailored social advertising.

Increase product visibility and reach shoppers with managed Amazon campaigns, ongoing optimization, and marketplace support.

Improve organic visibility and attract qualified traffic through tailored SEO for traditional search, AI-powered results, and local or nationwide audiences.

Improve the chance of being discovered, cited, and recommended across AI-powered search, while tracking visibility and business outcomes.

Uncover obstacles limiting search visibility and get expert guidance on where to focus improvements.

Build a sustainable SEO foundation with prioritized recommendations, expert guidance, and practical improvements.

Build customer relationships, nurture leads, and support repeat revenue with personalized email campaigns and automations.

Reach customers at timely moments with personalized messaging that supports immediate action, acquisition, and retention.

Keep business information consistent and visible across local search and maps so customers can find and engage with your business.

Simplify product feed management and maintain optimized, compliant listings across major shopping platforms.

Create a customer-focused website that supports business goals, engages visitors, and helps turn clicks into customers.

Identify usability barriers and get recommendations to make your website easier to navigate and more effective at supporting conversions.

Identify website issues and receive actionable recommendations to improve functionality, performance, and readiness for growth.

Get WordPress hosting and coordinated support to help your website perform, stay available, and adapt as your business grows.

Keep your website current, resolve issues, and support ongoing improvements with flexible technical assistance.

Review marketing performance in one place, create reports, and stay connected with your Account Manager.

Digital marketing consulting

LP’s digital marketing consultants assess business goals, customers, strengths, and current marketing performance to recommend a tailored mix of services. They connect relevant channels into an integrated plan and provide ongoing guidance, performance benchmarks, and regular reviews. A free account review can identify wasted spend and missed opportunities before you commit.

Category: Digital Marketing Services

• Choose The Right Marketing Mix
  Get recommendations based on your business situation and goals rather than a one-size-fits-all package.
• Connect Channels Around Your Goals
  Coordinate relevant marketing services so channels support one another instead of operating in isolation.
• Identify Waste And Missed Opportunities
  Use an expert review to understand what is working, where investment may be inefficient, and where marketing can improve.
• Get Ongoing Expert Guidance
  Work with a consistent strategist and recurring reviews to understand progress and determine what to focus on next.

Paid search (PPC) management

LP plans and manages pay-per-click campaigns on Google, Microsoft Advertising, and other search platforms. The service combines targeting, ad creation, keyword and bid management, and ongoing optimization to support sales and lead generation. Specialized e-commerce and lead-generation campaigns include Shopping, search, remarketing, product-feed support, conversion tracking, call analytics, and reporting. Clients receive dedicated account support and retain ownership of their advertising accounts, campaigns, data, and assets.

• Reach High-Intent Searchers
  Run tailored campaigns across search platforms to connect with people actively searching for products or services.
• Promote Products Across Shopping Platforms
  Connect product listings with shoppers through Shopping campaigns and feed support across Google and Microsoft Advertising.
• Improve Campaign Performance
  Use ongoing analysis and adjustments to keywords, ads, bids, and campaign settings to keep campaigns aligned with goals.
• Reengage Previous Site Visitors
  Bring previous visitors back with targeted ads that keep the brand in view and encourage a purchase or inquiry.
• Trace Calls And Conversions To Campaigns
  Measure campaign conversions and identify marketing sources associated with calls to inform campaign decisions.
• Monitor Campaign Performance
  Review current campaign data across platforms to understand results and guide decisions.
• Get Dedicated Campaign Support
  Work with a consistent team that can discuss campaign performance, strategy, and business goals.
• Retain Ownership Of Accounts And Data
  Keep ownership and access to advertising accounts, campaign data, and assets.
• Keep Product Listings Ad-Ready
  Feed support helps maintain eligible listings, while available shipping details can appear in Shopping ads.

Paid social media advertising

LP creates and manages paid social campaigns, primarily on Facebook and Instagram. Services include audience targeting, custom ad creative, full-funnel campaign management, ongoing optimization, conversion tracking, product-feed setup for e-commerce, reporting, and dedicated account support. Clients retain ownership of and access to their Facebook ad accounts.

• Reach Relevant Potential Customers
  Target audiences using relevant factors and engage prospects through prospecting, mid-funnel, and remarketing campaigns.
• Create And Test Social Ad Creative
  Use tailored copy and visual creative across multiple formats, then compare formats to identify what resonates with audiences.
• Track Conversions And Attribute Calls
  Measure campaign activity and connect phone calls to the ads that led to them.
• Optimize Campaigns Using Performance Data
  Use ongoing analysis, recommendations, and reporting to refine campaigns and review results.
• Work With A Dedicated Social Expert
  Get direct support from an Account Manager familiar with the client’s paid social campaigns and goals.
• Keep Ownership Of Your Ad Account
  Retain account access and review campaign statistics and performance directly.
• Set Up Product Feeds For Social Ads
  Configure product feeds to support e-commerce campaigns on social platforms.

Amazon Advertising Management

LP plans, creates, and manages Amazon advertising campaigns to help brands reach shoppers, increase product visibility, and support growth. The service includes account structure, targeting, bidding, ongoing optimization, reporting, and regular reviews with a dedicated account manager. LP manages Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP, and supports campaigns across available Amazon marketplaces worldwide.

• Reach Shoppers Across Ad Formats
  Use a coordinated mix of Amazon ad formats to build visibility across shopper interactions.
• Track And Improve Campaign Performance
  Use ongoing analysis and reporting to understand results and guide campaign optimization.
• Target Relevant Shoppers And Adjust Bids
  Align targeting and bid adjustments with campaign goals and performance.
• Review Strategy With Your Team
  Discuss campaign results and strategy with a dedicated account team.
• Expand Across Amazon Marketplaces
  Use marketplace experience to support advertising in additional markets.
• Avoid Annual Contracts
  Work with LP without committing to an annual contract.

Search Engine Optimization Services

LP provides tailored search engine optimization strategies to improve organic visibility across traditional search engines and AI-powered search experiences. The service combines content creation and optimization, keyword and intent targeting, metadata and technical improvements, link building, and performance reporting. Strategies can target local markets or nationwide audiences, with dedicated teams and scalable campaign options.

Category: Search Engine Optimization Services

• Expand Visibility Across Search And AI
  Choose a search strategy suited to your target audience, from local communities to nationwide markets, while supporting visibility in traditional and AI-powered search.
• Create Content For People And Search
  Publish relevant content shaped around your brand, audience, keywords, and search intent.
• Improve Relevance And Crawlability
  Refine site content and metadata and address technical issues that can make pages harder to access, interpret, or include in search.
• Reach Customers In Your Service Areas
  Tailor search and listing work to relevant communities, locations, and service areas.
• Build Authority With Relevant Links
  Use link-building activity to support website authority and organic visibility.
• Track SEO Campaign Progress
  Monitor visibility, traffic, keyword performance, and campaign activity to understand progress over time.
• Get Dedicated SEO Support
  Work with a consistent team that brings SEO and content expertise to the campaign.
• Continue With Flexible Agreements
  Move to shorter 3-month agreements after the initial agreement period.

AI SEO

LP’s AI SEO service applies onsite, offsite, and technical SEO techniques to help position a business’s brand, products, services, and expertise where AI engines draw answers. It optimizes content and signals generative models use to read, interpret, trust, and reference a business, and uses analytics to track AI-search traffic, surfaced pages, engagement, and conversions.

Category: Answer Engine Optimization Services

• Increase AI Search Visibility
  Position your brand, products, services, and expertise for potential inclusion in AI-generated answers and recommendations.
• Help AI Understand Your Content
  Make content easier for generative models to understand and use while keeping it grounded in the brand’s expertise.
• Clarify And Improve Site Accessibility
  Strengthen the technical foundation and provide structured information that helps search engines and AI systems access and understand website content.
• Strengthen Your Online Authority
  Use relevant authority signals and optimized business information to support credibility and brand references.
• Track AI Search Performance
  Monitor AI-driven traffic, surfaced pages, engagement, and conversions to understand progress.

SEO Technical Audit Service

LP’s SEO Technical Audit reviews a website’s onsite SEO, technical issues, and offsite signals to identify problems, content gaps, and missed opportunities. Clients receive a detailed report and a strategy review call to prioritize findings. The one-time audit includes a dedicated SEO account manager and analyst and is completed within two weeks.

• Prioritize High-Impact SEO Issues
  Use a detailed report and expert review to understand findings and determine which issues to address first.
• Uncover SEO Obstacles
  Identify onsite, technical, and offsite findings that may affect organic search visibility.
• Receive Your Audit Within Two Weeks
  Get a completed audit within two weeks without a recurring audit cost.

SEO Express

SEO Express is an entry-level SEO package for businesses seeking expert guidance without a full-scale campaign. LP reviews the site, identifies issues affecting crawlability, indexing, and performance, and provides a prioritized roadmap and targeted homepage recommendations. The service includes foundational improvements, monthly SEO consulting, and reporting.

Category: Search Engine Optimization Services

• Prioritize Your Next SEO Steps
  Use a technical review and clear roadmap to focus on the actions that matter most.
• Strengthen Your SEO Foundation
  Improve core site elements and homepage relevance to support a sustainable SEO foundation.
• Get Ongoing SEO Guidance
  Receive monthly consulting, performance insights, and guidance to help make progress with SEO.

Email marketing

LP builds and manages email marketing programs tailored to each client’s audience, brand voice, industry, and goals. Services include lifecycle strategy, segmentation, campaigns and behavior-triggered automations, copywriting and design, deliverability and compliance management, testing, reporting, and platform integration. Clients receive ongoing strategic guidance and retain ownership of the flows, templates, lists, segments, and platform LP builds within their accounts.

• Reach Customers Throughout Their Lifecycle
  Use campaigns and behavior-triggered workflows to nurture leads, support purchases, and encourage retention and repeat business.
• Send More Relevant Messages
  Use audience data to personalize communications around subscriber interests and actions.
• Improve Inbox Placement
  Maintain technical setup, list health, and compliant practices to address deliverability risks.
• Create And Refine Branded Emails
  Use mobile-first copy and design, then test variations and adjust sends based on performance.
• Connect Email Performance To Revenue
  Coordinate email with other business tools and look beyond opens and clicks to understand performance in relation to revenue.
• Keep Control Of Your Email Assets
  Receive ongoing strategic guidance while retaining ownership of email accounts and program assets.

SMS marketing

LP provides managed SMS marketing, developing personalized text campaigns to reach customers at timely moments and encourage action. The service includes branded numbers, predictive send timing, targeted automations, campaign copy, compliance-focused setup, and coordination with email and other channels. LP can help build a contact list, create core automations, and launch campaigns using SMS, MMS, and RCS formats.

• Send Timely, Relevant Messages
  Reach customers with messaging tailored to the campaign and moment, using automated workflows for relevant customer touchpoints.
• Send Messages With Compliance In Mind
  Build programs around appropriate consent and carrier-approved sending practices.
• Time Messages And Choose Formats
  Coordinate delivery and choose concise, visual, or interactive message formats according to campaign needs and availability.
• Coordinate Messaging Across Channels
  Align SMS with email and other marketing activity for a more coordinated customer experience.
• Launch An SMS Program
  Get support with program setup, list building, automations, and initial campaigns.

Local Listing Management

LP’s managed local listing service sets up and optimizes business profiles across major directories, local search, and maps. It keeps business details accurate and consistent, removes duplicate citations, and supports local visibility with Google Business Profile posts and updates. Consistent citations provide search engines and AI tools with structured business data.

• Optimize Listings Across Local Platforms
  Keep profiles managed and optimized across local search, maps, and directories.
• Keep Business Details Accurate Everywhere
  Maintain consistent information and reduce confusion caused by duplicate business citations.
• Improve Local And AI Search Visibility
  Provide reliable business information that supports discovery across local search, maps, and AI-powered experiences.
• Keep Customers Informed With Updates
  Refresh profile information and share updates so customers can find useful details and take next steps.

FeedLogic

FeedLogic is LP’s product feed service for merchants of different sizes. It provides dynamic, customizable feed solutions across major shopping platforms, including Google Shopping, Microsoft Advertising, and Facebook. LP’s in-house data feed team helps keep product listings optimized and compliant.

• Manage Product Feeds Across Platforms
  Manage product feeds for multiple shopping platforms through one service.
• Maintain Optimized, Compliant Listings
  Get feed team support to help maintain product listings suited to platform requirements.
• Customize Dynamic Feed Solutions
  Use dynamic feed solutions that can be customized for merchants’ needs.

Website Design & Development

LP combines strategic planning, design, and development to create websites shaped around customer journeys and business goals. Services include responsive development, SEO best practices, and coordination with LP’s marketing services. LP offers small business websites as well as custom lead-generation and e-commerce websites.

• Guide Visitors Toward Meaningful Actions
  Use customer-focused layouts and navigation to help visitors understand what to do next.
• Match Website Scope To Business Needs
  Choose a website scope suited to business requirements, including e-commerce, lead generation, and integrations.
• Support Experiences Across Devices
  Help visitors use the website across mobile and desktop devices.
• Build A Foundation For Search Visibility
  Prepare the website for organic search with metadata, keyword-targeted headings, and redirects.
• Align Website Development With Goals
  Use defined business goals and coordination with marketing teams to guide website design and development.

UX Website Audit

LP’s UX Website Audit evaluates how easily visitors navigate a website, find information, and complete important actions. The team reviews usability and performance, identifies friction points and conversion barriers, and recommends improvements aligned with business objectives. The audit covers site structure, user journeys, mobile experience, and content organization. LP’s website development team can help implement recommendations.

• Guide Visitors Toward Meaningful Actions
  Find opportunities to improve journeys and address obstacles that may prevent important conversions.
• Make Information Easier To Find
  Identify navigation and content issues that hinder visitors from locating and understanding information.
• Improve Usability Across Mobile Devices
  Identify mobile usability issues that can affect visitors using smartphones and tablets.
• Put Business-Focused Improvements Into Action
  Prioritize recommendations tied to business objectives and get implementation support from LP’s development team.

Website Development Audit

LP’s Website Development Audit reviews a website’s technical functionality, performance, and overall health. It assesses functionality, user experience, platform-specific considerations, and scalability, then provides a summary of findings and actionable recommendations. Audits are available for WordPress, Shopify, and BigCommerce websites.

• Identify Functional And Performance Issues
  Find problems in site functionality or performance that may affect usability, reliability, or visitors’ experience.
• Prioritize Website Improvements
  Connect technical findings to business goals and clarify which improvements to address.
• Evaluate Your Website Platform
  Review the website in the context of its platform to identify relevant strengths and issues.
• Plan For Future Growth
  Identify opportunities to improve the website and support future business needs.

WordPress Hosting

LP provides WordPress hosting in a reliable environment supported by a team that understands the website and its infrastructure. Hosting can be paired with WordPress maintenance or offered separately in suitable cases. LP can manage website migration, recommend a plan based on storage and usage needs, and help upgrade hosting as a site grows.

• Coordinate Hosting And Maintenance
  Bring hosting infrastructure and ongoing website upkeep together with one support team.
• Match Hosting To Your Site Needs
  Get migration support and a plan suited to website needs, with the option to upgrade as the site grows.
• Support Website Performance And Availability
  Use a hosting environment intended to support website speed, security, and availability.
• Choose Hosting Separately
  Use hosting with maintenance or request standalone hosting when appropriate.

Website Maintenance

LP provides flexible website maintenance to keep websites current, functional, and running smoothly. Support can include content updates, technical troubleshooting, design refinements, functionality improvements, platform upkeep, and general website assistance. Clients can choose recurring maintenance or occasional support. Monthly plans provide one hour of maintenance; for WordPress and Shopify sites, that time is primarily used for platform upkeep.

• Keep Website Platforms Updated
  Use maintenance for platform upkeep, including themes, plug-ins, and other features.
• Resolve Issues And Improve Functionality
  Get help with technical problems and functionality changes as website needs evolve.
• Choose Flexible Website Support
  Select recurring maintenance or occasional help, with one hour per month on monthly plans.
• Keep Website Content And Design Current
  Request content changes, image replacements, new pages, and design refinements to keep the website aligned with current needs.
• Add WordPress Hosting
  Combine WordPress hosting and maintenance or choose the services separately.

LP Client Dashboard

The LP Client Dashboard is a real-time reporting system that brings information from multiple services, including Google Ads, Microsoft Advertising, and SEO campaigns, together in one place. Clients can view campaign statistics, create reports, and contact their Account Manager through a clear interface.

• Unify Marketing Data Across Platforms
  Review performance from multiple marketing services in one place.
• Monitor Performance And Create Reports
  Access current campaign information and generate reports to review marketing activity.
• Access Data And Contact Your Manager
  Review marketing information and reach your Account Manager through the dashboard.