Lippincott

Transform your brand to emotionally connect and grow in evolving markets.

Unlock growth through purpose-rooted innovation and effective strategy.

Transform customer interactions into engaging experiences through innovative design and technology integration.

Drive customer preference and accelerate growth with effective marketing strategies.

Enhance customer engagement through brand-led creativity across touchpoints and communications.

Drive employee engagement and brand alignment for organizational growth.

Measure and optimize brand performance for sustainable growth and deeper customer connections.

Growth Stage Technology And SaaS Companies

Growth-stage tech brands seeking cohesive brand architecture and go-to-market clarity.

Geography: Global, with focus on North America and Europe

How we help: Helps growth-stage technology brands unify strategy, naming, and experiences to accelerate growth, improve customer engagement, and measure branding impact.

Global Consumer Brands Refresh And Experience Transformation

Global consumer brands needing brand refresh and cohesive experiences.

Geography: Global, with emphasis on North America and Europe

How we help: Helps consumer brands refresh identity and unify experiences to drive growth and loyalty.

Global Enterprise Employers

Global enterprises seeking to strengthen employer brand and internal alignment.

Geography: Global

How we help: Strengthens employer branding and employee engagement for large organizations through structured EVP programs and measurable insights.

Growth Stage Startups And Scaleups

Growth-focused startups seeking go-to-market clarity and brand discipline.

Geography: Global

How we help: Guides startups to rapid, coherent growth through strategic branding and go-to-market discipline.

Strategic services that define brand purpose, architecture, naming, identity systems and governance to ensure coherent positioning and portfolio alignment.

Products: Build and Revitalize Brands, Brand Aperture

Capabilities to measure brand performance, benchmark employer and consumer perception, quantify brand equity and translate insights into actionable recommendations.

Products: Brand Aperture, Drive Marketing Strategies

Design and delivery of end-to-end customer experiences across digital and physical touchpoints, including UX, interaction design, creative technology and solutions architecture.

Products: Reimagine Experiences, Create Customer Engagement

Programs and measurement focused on employee value proposition, internal communications, engagement and employer-brand benchmarking to attract and retain talent.

Products: Inspire and Empower Employees, Brand Aperture

Market and product strategy services that define JTBD-based segmentation, market sizing, prototyping, go-to-market planning, demand generation and commercial effectiveness.

Products: Unlock Growth Opportunities, Drive Marketing Strategies

Build and Revitalize Brands

We build brands that emotionally connect and remain relevant in changing markets. From brand messaging and strategy to logos and identity systems, we help you create a new brand from the ground up or reposition an existing one. Deliverables include a Brand Platform, architecture and portfolio strategy, logo and identity systems, brand naming, brand voice, brand messaging, governance, M&A and spin-off branding, and taglines.

• Informs Brand Communication
  Crafts clear messaging that resonates across all touchpoints, enhancing brand clarity.
• Defines Brand Purpose
  Establishes a coherent brand narrative that guides all brand efforts and initiatives.
• Strengthens Brand Recognition
  Delivers a cohesive visual identity that resonates with audiences and reinforces brand equity.
• Guides Brand Growth
  A robust strategy that enables brands to innovate and effectively navigate market shifts.
• Enhances Customer Connection
  Fosters loyalty and engagement through relatable and impactful communication.
• Facilitates Business Transitions
  Ensures a smooth transition for brands during corporate changes, maintaining customer trust.
• Captures Brand Essence
  Crafts concise phrases that convey core messages and enhance recall.
• Creates Memorable Identities
  Names that capture essence and foster recognition, contributing to brand loyalty.
• Ensures Consistency
  Engages teams across all levels to uphold brand standards and deliver cohesive messaging.

Unlock Growth Opportunities

We drive growth by applying a Jobs-to-be-Done framework to segmentation, market sizing, go-to-market and innovation strategies, and by designing compelling value propositions and new offerings; from design through prototyping and pilots to de-risk new offerings.

• Unlock New Markets
  By focusing on real customer needs, we identify and create pathways to new opportunities that resonate.
• Foster Sustainable Growth
  We tailor strategies to meet evolving consumer demands while leveraging market insights for competitive advantage.
• Enhance Market Entry Success
  Our approach ensures a strategic framework guiding the launch of new products, balancing innovation and risk.
• Establish Trend-Setting Offerings
  We create innovative designs that not only meet current trends but also anticipate future consumer needs.
• Enhance Customer Connection
  We design value propositions that resonate deeply, ensuring relevance and appeal among target customers.
• Increase Profitability
  Our market analysis strategy helps businesses understand which offers will drive engagement and sales.
• Refine Offerings Before Implementation
  Our iterative testing and feedback process ensures products meet market expectations upon launch.
• Tailor Marketing Efforts
  We employ sophisticated segmentation techniques to target the right audiences effectively.

Reimagine Experiences

We design end-to-end customer experiences and ecosystems that translate innovative ideas into engaging experiences. The offering covers Experience Strategies, Touchpoints and Ecosystems, Solutions Architecture, Motion, Video and Interaction Design, Technology Audit and Gap Analysis, and Creative Technology from our Innovation Lab.

• Enables Transformative Experiences
  Utilizing cutting-edge technologies allows for the creation of unique and engaging user experiences that resonate with customers.
• Data-Driven Design Decisions
  Incorporating insights ensures that user experiences are both relevant and impactful, tailored to customer needs.
• Dynamic Interactions
  Enhancing engagement by using motion and interactive design creates memorable user experiences across various platforms.
• Blueprint for Integration
  This strategic design ensures seamless cooperation between different technological components, enhancing overall solution efficiency.
• Identifies Technology Needs
  Regular assessments help in discovering areas for improvement and innovation, ensuring technology remains aligned with goals.
• Integrated Brand Experience
  Establishing a strong brand ecosystem supports consistent customer experiences, reinforcing brand identity across all platforms.

Drive Marketing Strategies

We help marketers stay ahead of change by delivering structure and tools to succeed in an evolving customer landscape. Services include real-time insights, rapid-response marketing capabilities, demand generation, brand measurement, loyalty strategy, marketing operating model, product marketing, sales enablement, brand valuation and campaigns.

• Retain Customers Effectively
  Implement dynamic strategies to enhance customer loyalty and engagement, ensuring sustainable business growth.
• Transform Brand Conversations
  Create compelling marketing campaigns that captivate audiences and boost brand recognition.
• Enhance Marketing ROI
  Implement tactics that enhance ROI, ensuring marketing resources contribute directly to business growth.
• Generate High-Quality Leads
  Refine content and strategies to attract and engage qualified leads, driving conversions and sales.
• Optimize Brand Interactions
  Utilize advanced metrics to assess brand performance, guiding strategic improvements that resonate with customers.
• Maximize Brand Value
  Establish clear financial metrics that reflect your brand's worth, aiding in strategic decision-making.
• Streamline Marketing Structure
  Create a clear operational structure that maximizes the efficiency and effectiveness of marketing efforts.
• Ensure Market Relevance
  Guide new product introductions with rigorous market analysis, ensuring lasting relevance and traction.
• Empower Sales Teams
  Equip your sales force with effective tools and messages that enhance their ability to close deals.

Create Customer Engagement

We bring brands to life across high-impact touchpoints, anchoring campaigns, launches and activations with brand-rooted creativity. The offering covers Brand Launch Strategy, Sustainability and ESG Communications, Content and SEO Strategy, Social Media Strategy, Events and Environments, and corporate and commercial websites and apps.

• Engages Audiences From Launch
  This strategy ensures that brand introductions create excitement and engagement, maximizing visibility and connection with target audiences.
• Enhances Brand Responsibility
  Effective communication on sustainability helps align the brand with consumer values, fostering trust and loyalty among stakeholders.
• Elevates Brand Visibility
  A targeted content strategy enhances searchability and audience engagement, ensuring that the brand resonates and stands out in a crowded market.
• Fosters Audience Connections
  By creating engaging events, brands establish deeper connections with their audiences, enhancing recall and loyalty.
• Aligns Digital Experiences
  This feature ensures online platforms reflect the brand's essence and facilitate customer interactions and conversions effectively.
• Drives Social Engagement
  A dynamic approach to social media fosters ongoing conversations and interactions, keeping the brand relevant in consumer discussions.

Inspire and Empower Employees

We activate brands inside organizations to create a shared sense of purpose and accelerate growth. Services include Employee Value Proposition, Employee Engagement, Internal Events and Programs, Internal Communications, and Employer Brand Measurement using Brand Aperture Engage.

• Empower Employees
  Our engagement initiatives increase employee motivation and drive brand advocacy.
• Attract Talent
  Develop a compelling EVP that resonates with current and prospective employees.
• Measure Brand Strength
  Gauge employer brand effectiveness and identify areas for improvement.
• Foster Inclusivity
  Design events that celebrate diversity and strengthen employee culture.
• Enhance Storytelling
  Ensure consistent and engaging internal messaging that reflects brand values.

Brand Aperture

Brand Aperture is a suite of intuitive tools designed to measure brand performance and support the development and sustenance of Go-to Brands. It includes diagnostics that provide actionable insights to foster genuine customer relationships.

• Assess Brand Value
  Identify key audience values and optimize brand performance through targeted insights.
• Benchmark Employer Brand
  Evaluate and enhance employer brand strength using metrics that reflect connection, progress, and enablement.
• Understand Consumer Connection
  Leverage insights to strengthen consumer relationships and brand loyalty.
• Drive Brand Innovation
  Implement targeted strategies to innovate and thrive in competitive markets.