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Analyzes employer brand perception to enhance talent attraction and retention.

Enhance your employer brand with a tailored EVP that attracts and retains top talent.

Capabilities that measure employer reputation across 100+ user-generated sources, score attributes, benchmark against peers, and surface insights to guide employer brand strategy and competitive positioning.

Development of employee value proposition, internal communications, employee engagement programs, and EVP aligned with brand to recruit, retain, and mobilize employees.

Analytics, reporting, and data-driven insights that measure recruitment performance and inform sourcing and hiring strategy.

Analysis of hiring signals, job descriptions, and employee activity to infer organizational intent, hiring priorities, capability building, and potential market moves driven by workforce changes.

Employer Brand Index

Employer Brand Index (EBI) is a data-driven platform that measures your employer reputation across 100+ user-generated sources, delivering a bottom-up view of what current, past, and potential employees are saying. It scores your brand across 16 attributes, enables benchmarking against peers, and provides actionable insights to guide EVP development and recruiting communications. Add-ons include location, function, and talent persona analyses to tailor strategy across regions and roles.

• Identify Key Strengths
  Score analysis allows organizations to pinpoint specific strengths and weaknesses in their employer brand.
• Gain Employee Perspectives
  Insights reflect authentic employee sentiments, enhancing understanding of brand perception.
• Drive Strategic Actions
  Reports help stakeholders understand insights and make informed decisions on employer branding strategies.
• Aggregate Diverse Insights
  Wide-ranging sources ensure a comprehensive view of your employer brand in the market.
• Contextualize Your Performance
  Comparative analysis highlights where you stand against competitors in the market.
• Targeted Messaging
  Understanding distinct talent groups aids in crafting targeted recruitment messages.
• Tailor Strategies by Function
  Function-specific insights allow targeted Employer Brand strategies for different teams.
• Understand Regional Perceptions
  Geographic insights help refine employer branding strategies in specific markets.

Employer Value Proposition Development

Employer Value Proposition development is a service to craft, articulate, and activate a compelling EVP aligned with business goals and audience needs. It includes EVP pillar development, cross-functional stakeholder alignment, storytelling, and activation through internal programs and personal branding work. The offering supports global consistency and regional adaptation through structured EVP delivery.

• Ensure EVP Consistency Across Regions
  Facilitates alignment and integration of employer branding strategies across diverse operational regions.
• Engage Employees in EVP Activation
  Prioritizes internal buy-in and advocacy for a unified approach to employer branding.
• Showcase Employee Stories
  Engages employees and candidates through authentic narratives that highlight culture and values.
• Define Core EVP Pillars
  Establishes essential elements of the employer brand that resonate with target audiences.
• Continuously Improve EVP Effectiveness
  Utilizes data-driven insights to assess and enhance the value proposition over time.
• Collaboratively Develop EVP Strategies
  Encourages shared ownership of EVP among leadership and employees for greater alignment.
• Tailor EVP for Different Markets
  Ensures EVP relevance in varying cultural and economic contexts to attract local talent.