GIG2.com, Inc. logo

G2.com, Inc. Unclaimed

Market Intelligence

learn.g2.com

Chicago, IL

G2 is a software reviews and research platform connecting buyers with software vendors and providing market insights.

G2 is a software reviews and research platform that helps buyers discover, compare, and evaluate software through verified user reviews, market reports, and vendor insights. It operates a Learn Hub with category guides, best-of lists, and research reports to aid decision-making for both buyers and software vendors.

To empower software buyers with trusted reviews, research, and insights that enable informed purchasing decisions.

What we offer

G2.ai

G2.ai enables software buyers to discover optimal solutions quickly using AI-driven prompts.

ai.g2.com/

Monty

Monty simplifies software discovery with personalized AI-driven assistance, streamlining decision-making for users.

ai.g2.com/bots/default

unSurvey

Streamline and enhance the review collection process using AI-driven voice-to-text technology.

company.g2.com/news/g2-acquires-unsurvey

AI Custom Research

Gain tailored buyer insights rapidly with automated AI interviews and data analysis.

sell.g2.com/g2-ai-custom-research?hsLang=en

G2 MCP

Leverage buyer signals to enhance sales and marketing strategies with AI workflows.

Profiles

Enhance your market visibility by managing and showcasing company information effectively.

sell.g2.com/profiles?hsLang=en

Reviews

Reviews offers a streamlined solution for companies to collect and showcase verified customer feedback, boosting their market presence.

sell.g2.com/review-generation?hsLang=en

Buyer Intent Data

Enhance outreach effectiveness with actionable buyer intent signals from G2.

sell.g2.com/data?hsLang=en

Content

Streamline content management and distribution across G2's ecosystem for enhanced visibility and engagement.

sell.g2.com/content?hsLang=en

G2 Ads

Drive targeted advertising to software buyers in the G2 marketplace.

sell.g2.com/advertising?hsLang=en

Data Solutions

Unlocks actionable insights for better decision-making across teams.

datasolutions.g2.com/?hsLang=en

G2 Review Managed Services

Service

Enhance your brand visibility through consistent and verified user reviews.

sell.g2.com/g2-review-managed-services?hsLang=en

Market segments

Market size by segment

Growth potential (CAGR)

Application discovery and comparison marketplace

3 Billion USD12% CAGR

Capabilities that help business buyers discover, compare, and evaluate applications through side-by-side comparisons, pricing views, category leader rankings, and research to accelerate purchasing decisions.

Buyer intelligence and intent data

1.2 Billion USD15.9% CAGR

Capabilities that surface buyer committees, intent signals, and prioritized account shortlists to improve targeting, personalization, and GTM timing.

Review and reputation management

5.8 Billion USD14% CAGR

Collect, verify, display, and amplify customer reviews with mobile-friendly widgets, reputation showcases, directory signaling, and retargeting to increase trust and conversions.

Vendor marketing and marketplace advertising

47.2 Billion USD14.3% CAGR

Services that enable vendors to increase visibility and capture leads through sponsored profiles, promoted listings, and performance analytics within a discovery marketplace.

More information about our offering

G2.ai

G2.ai is an AI-powered discovery platform that helps software buyers begin their search with natural language prompts and navigate a prompt-driven exchange to surface best-fit options. It supports an AI-driven prompt-based exchange to refine recommendations, surfacing relevant matches efficiently.

  • Refines Software Recommendations
    G2.ai leverages an intelligent exchange to optimize software suggestions based on user input.
  • Initiate Searches Naturally
    Users can engage in a conversational manner to find software, making the search process intuitive.
  • Guides Users Through Discovery
    Chatbots help users navigate options and understand potential fits during their search.
  • Adapts Suggestions Over Time
    As users interact more, the platform improves its recommendations to suit their needs better.

Monty

Monty is G2’s AI assistant designed to guide buyers through software discovery and decision-making within the G2 marketplace, enhancing the user experience through contextually relevant recommendations and conversational support. It uses AI prompts and context to tailor recommendations for buyers.

  • Tailor Recommendations Based On Context
    Monty leverages advanced AI algorithms to understand user preferences and deliver personalized software suggestions, optimizing the discovery process.
  • Offer Natural-Language Support
    Monty facilitates a seamless interaction experience by responding to user queries in natural language, making software comparison intuitive and informative.
  • Empower Users With Self-Support
    Monty provides users the tools and information they need to make informed decisions without sales pressure, enhancing overall satisfaction.
  • Propose Optimal Negotiation Strategies
    Monty analyzes market trends and pricing strategies to assist users in securing the best deals during the purchasing process.

unSurvey

UnSurvey is an AI-powered conversational review collection tool that enables buyers to leave reviews via voice-to-text with an AI moderator, acquired by G2. The solution simplifies the review process, making it intuitive and efficient for users to provide their authentic feedback.

  • Enhances Review Submission Quality
    The AI moderator assists users in crafting comprehensive reviews, improving the overall quality and authenticity of submitted feedback.
  • Facilitates Honest User Feedback
    This feature leverages AI technology to allow users to leave reviews effortlessly via voice commands, ensuring that their genuine sentiments are accurately recorded.
  • Makes Feedback Collection Engaging
    Utilizes AI to foster a dialogue with users during the review process, making it more engaging compared to traditional methods.
  • Delivers Actionable Insights
    AI-driven interviews yield valuable market insights tailored to specific company needs, enhancing decision-making processes.

AI Custom Research

AI-enabled service offering customized buyer insights through AI-facilitated interviews and data analysis to inform software decisions.

  • Automate Interview Scheduling
    Streamline the interview process, minimizing manual effort and expediting data collection.
  • Receive Custom Insights
    Access relevant data tailored to your specific needs, enhancing strategic decisions.
  • Make Informed Decisions
    Utilize AI to receive data-backed recommendations tailored to enhance your marketing strategies.
  • Get Insights Fast
    Accelerate your research process with efficient data processing, ensuring you stay ahead in critical decision moments.

G2 MCP

G2 MCP integrates buyer signals into AI workflows to inform go-to-market decisions and optimize sales and marketing strategies.

  • Achieve Real-time Insights
    Empowers teams to make swift, evidence-based decisions by providing real-time updates on buyer behavior and trends.
  • Aggregate Insights From Multiple Sources
    Combines diverse data sources to create a comprehensive view of buyer behavior, facilitating more informed marketing and sales strategies.
  • Incorporate Buyer Signals
    Seamlessly integrates crucial buyer insights into your existing AI workflows to enhance decision-making across teams.
  • Leverage AI for Market Insights
    Provides deep analysis of market data to inform competitive positioning and improve decision-making in marketing strategies.
  • Boost Strategic Planning
    Helps organizations refine their go-to-market strategies with insights that reflect current buyer preferences and trends.

Profiles

Profiles is a seller-facing feature on G2 that manages and showcases company information to software buyers on the G2 marketplace.

  • Showcase Your Brand Products
    Effectively display current product offerings and media on your profile to attract potential buyers.
  • Boost Visibility Among Buyers
    Optimize your profile settings to ensure that your company appears prominently in relevant searches.
  • Leverage Buyer Insights
    Utilize data to optimize your profile strategy and enhance engagement with potential customers.
  • Benchmark Against Competitors
    Gain insights into where your profile stands in comparison to the competition, allowing you to refine your approach.

Reviews

Reviews is a platform for verified customer reviews on G2, featuring tools for generating and publishing reviews effectively. It helps businesses gather verified feedback from users, enhancing their visibility and credibility in the software market.

  • Create And Publish Reviews Efficiently
    This feature allows users to easily generate and publish customer reviews, saving time and enhancing the review collection process.
  • Ensure Authentic Customer Feedback
    This functionality automates the process of collecting and verifying reviews, ensuring that the feedback is authentic and trustworthy, which is essential for buyer confidence.
  • Analyze Review Impact
    This feature offers analytics tools that help businesses track the impact of reviews on their reputation and user engagement, empowering better marketing strategies.
  • Streamline Your Workflow
    This capability allows integration with multiple platforms, enhancing the workflow for businesses by connecting review management with existing tools.

Buyer Intent Data

Buyer Intent Data provides signals about buyer intent to inform marketing and sales outreach on the G2 platform.

  • Identifies Key Buyer Signals
    Utilize comprehensive data on buyer behavior to tailor your marketing efforts, ensuring you reach potential customers at the right time.
  • Streamlines Sales Outreach
    Leverage insights from intent data to strategically plan sales interactions, enhancing the likelihood of closing deals.
  • Increases Understanding of Buyer Behavior
    Understand how buyers compare options and make decisions, allowing for more informed and effective sales strategies.
  • Delivers Personalized Buyer Engagement
    Facilitates personalized outreach that aligns with buyer interests, increasing the chances of engagement and conversion.

Content

Content offers tooling to manage and leverage marketing content within the G2 ecosystem for buyers and sellers.

  • Maximize Reach
    Utilize G2's extensive channels to enhance the visibility of your marketing content, ensuring it reaches the right audience effectively.
  • Centralize Organization
    Keep all marketing materials organized and easily accessible, facilitating better management and collaboration across teams.
  • Gain Insights
    Analyze how your content is performing within the G2 ecosystem, enabling data-driven decisions to refine your marketing strategy.
  • Simplify Creation
    Streamline the content creation process with tools designed to help you produce engaging and impactful marketing materials quickly.

G2 Ads

G2 Ads enables advertising within the G2 marketplace to reach software buyers with measurable performance.

  • Engage Software Buyers Directly
    Advertise on G2 to directly reach potential software buyers at the point of decision-making, enhancing visibility and buyer engagement.
  • Optimize Advertising Efforts
    Access detailed analytics on campaign performance to refine targeting and messaging, ensuring the most effective use of advertising spend.
  • Target High-Intent Prospects
    Utilize AI-driven insights to effectively target and reach the most relevant audiences, ensuring your ads are shown to potential buyers who are actively seeking solutions.
  • Control Your Advertising Spend
    Choose from different budgeting frameworks, allowing for tailored advertising spend that suits your business needs.

Data Solutions

Data Solutions offers analytics and insights to support decision-making across product, marketing, and sales. It consolidates diverse data sources, providing organizations with actionable intelligence to improve their strategies. With enhanced data visualization and user-friendly interfaces, it empowers teams to make informed decisions backed by robust analytics.

  • Delivers Real-Time Insights
    Enables organizations to make informed decisions faster, leveraging real-time data to drive strategic initiatives.
  • Streamlines Data Management
    Facilitates the integration of various data streams into a single platform, simplifying data management and improving data quality.
  • Enhances Data Comprehension
    Makes data easy to interpret through interactive charts and graphs, enabling quick understanding of trends and metrics.
  • Improves User Experience
    Ensures that users can navigate and utilize the platform effectively, reducing the learning curve and enhancing productivity.

G2 Review Managed Services

G2 Review Managed Services provides outsourced review generation and management to sustain a steady stream of verified reviews, ensuring your brand is represented accurately and effectively in the market.

  • Drive Consistent Reviews
    Regularly refresh and improve your review presence to enhance brand credibility and attract new buyers.
  • Maintain High Quality
    Every review is vetted for authenticity, ensuring that potential customers receive trustworthy insights.
  • Foster Active Participation
    Encourages user interaction and feedback, boosting the volume and quality of reviews received.
  • Understand User Sentiments
    Gain actionable insights through reports that reflect user feedback and areas for improvement.

References

Methodology and sourcing behind the figures shown above.

Application discovery and comparison marketplace

Estimated by anchoring to adjacent published figures in the provided results: the Mobile Apps Discovery Solutions market (~USD 15B, 13.8% CAGR) and Marketplace Apps/Marketplace Software figures (~USD 9.2B, 12.5% CAGR) define the discovery/marketplace space. The requested segment (B2B application discovery & comparison marketplaces) is a narrower subset of overall app-discovery and marketplace revenues (assumed ~15–25% of the broader discovery market due to B2B monetization/usage patterns). Using ~20% of the USD 15B discovery market as an anchor yields ~USD 3.0B. Growth potential is aligned with adjacent CAGR figures (12–14%); a conservative midpoint of ~12% CAGR is used.

Buyer intelligence and intent data

Primary estimate draws on a buyer-intent-data-tools market report that cites ~USD 1.2B in 2024 and projects USD 3.5B by 2031 (CAGR 15.9% from 2025–2031). I cross-checked with broader categories: MarketsandMarkets cites the AI-in-sales market (which includes intent/buyer-intelligence) at USD 8.3B by 2028 (CAGR 23.8%), indicating higher upside for adjacent AI-driven GTM capabilities. An alternate forecast in the results shows a 10.1% CAGR (2026–2033); the 15.9% figure is used as the primary CAGR for buyer intent tools based on the explicit market-size projection.

Review and reputation management

Estimate reconciles recent market reports for reputation management software/services. MRFR reports ~USD 5.8B (2024); Credence reports USD 4.523B (2024). Service-focused reports are smaller; consensus CAGR range ~11.5–17.3%, so a midpoint ~14% reflects growth potential given differing scopes.

Vendor marketing and marketplace advertising

Estimate based on marketplace-advertising–specific market research (MarketIntelo) which values the global marketplace advertising platform market at $47.2B in 2025 with a 14.3% CAGR. Broader digital-advertising reports (SNS Insider, Fortune Business Insights) show comparable high-teens to mid-teens CAGRs (≈15%), supporting strong growth potential for marketplace/vendor advertising within the larger digital ad ecosystem.

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