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Pegasystems Inc.

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Launchpad is Pegasystems’ platform for enterprise-grade, AI-powered software.

Overview

Launchpad is Pegasystems Inc.'s platform for building, deploying, and operating enterprise-grade AI-powered software. It enables software providers to create AI-powered workflow applications that automate work, engage people when needed, and deliver measurable outcomes — on an enterprise-ready architecture from day one. The platform emphasizes security, governance, and compliance, including multi-tenant architecture, subscriber management, data integrations, and secure, auditable operations. It combines AI agents with deterministic workflows and supports human-in-the-loop oversight, enabling scalable software products across industries.

Mission statement

To empower software providers to quickly build, deploy, and govern AI-enabled, enterprise-grade applications that automate core business processes and deliver measurable outcomes for customers.

What we offer

Launchpad Platform

Build and scale enterprise-grade AI-powered applications effortlessly with Launchpad Platform.

Pricing not published

launchpad.io/platform

Launchpad Blueprint

Rapidly build SaaS prototypes with AI-driven customization and immediate usability insights.

Pricing not published

launchpad.io/sign-up

Launchpad Units Estimator

Predicts app delivery costs to enhance profit margin visibility.

Pricing not published

launchpad.io/UnitsEstimator

Launchpad Marketplace

Access a diverse range of third-party applications and integrations to enhance your Launchpad experience.

Pricing not published

launchpad.io/marketplace

Launchpad for Startups

Service

Accelerate your startup journey with comprehensive support and resources to launch successfully.

Pricing not published

launchpad.io/startups

Insurance Software

Transform insurance operations with AI-driven solutions for enhanced efficiency and compliance.

Pricing not published

launchpad.io/solutions/insurance

Manufacturing Software

Build efficient manufacturing solutions with automated workflows and AI integration.

Pricing not published

launchpad.io/solutions/manufacturing

Oil and Gas Software

Streamline oil and gas operations with AI-driven workflows and governance for optimal performance.

Pricing not published

launchpad.io/solutions/oil-and-gas

Industrial IoT

Enhance operational efficiency and monitor assets seamlessly with Industrial IoT solutions.

Pricing not published

launchpad.io/solutions/iot

Who do we serve

Industrial Operations And Energy Leaders

Industrial operations and energy leaders seeking real-time monitoring and compliant automation.

Geography: Global

Pain points: Disparate data from devices, complex compliance demands, high operating costs, limited real-time visibility across sites

Goals: Improve operational efficiency, reduce downtime, ensure regulatory compliance, optimize asset performance

Positioning: Platform enables scalable, compliant industrial operations through real-time data, automated workflows, and secure integrations across sites.

Enterprise Insurance And Insurtechs

Enterprise insurers and insurtechs needing AI-powered policy and claims workflows.

Geography: North America, Europe, Global

Pain points: Complex policy administration, claims handling delays, data silos, governance demands

Goals: Improve claims speed, reduce costs, ensure regulatory compliance

Positioning: Supports AI-assisted insurance workflows with auditable governance, connecting policy, claims, and data sources.

Startup And SaaS Product Teams

Early-stage startups and SaaS product teams needing rapid prototyping and GTM support.

Geography: Global

Pain points: Slow prototyping, lack of end-user preview, integration challenges

Goals: Validate product-market fit quickly, shorten time-to-market, attract funding

Positioning: Provides rapid prototyping and go-to-market tooling that helps startups validate concepts and ship apps faster.

System Integrators And Ecosystem Partners

System integrators and ecosystem partners seeking reusable assets and faster delivery.

Geography: Global

Pain points: Access to reusable components, governance and security, multi-tenant concerns

Goals: Expand solution offerings, accelerate development, reduce risk

Positioning: Enables ecosystem builders to deliver scalable, secure software components and accelerate delivery across client projects.

Market segments

Market size by segment

Growth potential (CAGR)

No-code AI workflow orchestration

4.62 Billion USD28.1% CAGR

Visual, no-code platforms that build, run, and govern integrated AI workflows and multi-app automations with connectors, retries, and observability.

Products: Launchpad Platform, Launchpad Blueprint, Launchpad Units Estimator

Industrial IoT and asset performance management

25.8 Billion USD14.9% CAGR

Digital systems that provide asset visibility, remote monitoring, maintenance planning and operational cost optimization across facilities and fleets.

Products: Industrial IoT, Manufacturing Software, Oil and Gas Software

Insurance operations automation

2 Billion USD9.5% CAGR

Automation of insurance workflows such as claims processing and underwriting to accelerate decisions, improve accuracy, and enable collaboration.

Products: Insurance Software, Launchpad Platform

Application prototyping and cost estimation

1.9 Billion USD15% CAGR

Tools for rapid SaaS prototype design, end-user experience preview, export/import of design blueprints, and prebuild usage-based cost estimation to validate product and commercial models.

Products: Launchpad Blueprint, Launchpad Units Estimator, Launchpad for Startups

Integrations and partner ecosystem

6.25 Billion USD7.7% CAGR

Open API, marketplace integrations, partner apps, and pay‑per‑use access that enable connectivity with third‑party services for payments, resident services, marketing, and productivity.

Products: Launchpad Marketplace, Launchpad Platform

More information about our offering

Launchpad Platform

Launchpad Platform is a low-code platform for building, deploying, and operating enterprise-grade AI-powered workflow applications. It enables software providers to create AI-powered workflow apps that automate work, engage people when needed, and deliver measurable outcomes on an enterprise-ready architecture from day one. The platform emphasizes security, governance, and compliance, including multi-tenant architecture, subscriber management, data integrations, and secure, auditable operations. It combines AI agents with deterministic workflows and supports human-in-the-loop oversight, enabling scalable software products across industries. It offers prebuilt functionality for authentication, workflow and decision automation, rules, scheduling and routing, and approvals, plus a design system and prebuilt UX components to accelerate development.

Pricing not published

  • Enhance Workflows With AI
    Integrate AI seamlessly into your applications, allowing automation and improved decision-making within workflows.
  • Accelerate App Development
    Reduces development time significantly, allowing teams to focus on innovation rather than coding.
  • Leverage AI For Development
    Get real-time support and suggestions during app development, enhancing efficiency and user satisfaction.
  • Seamlessly Integrate Data Sources
    Easily connect with various data sources and APIs to ensure your applications operate with real-time data access.
  • Streamline Business Processes
    Automate and manage complex workflows efficiently, ensuring compliance with established business rules.
  • Secure Your Applications
    Adhere to industry standards for security, ensuring protection of sensitive data throughout your applications.
  • Rapidly Design User-Friendly Interfaces
    Utilize pre-designed components to create accessible and visually appealing user experiences quickly.
  • Safeguard Subscriber Data
    Ensures all subscriber data remains isolated and secure within the multi-tenant ecosystem.
  • Monitor Business Performance
    Access comprehensive insights to support decision-making and improve operational effectiveness.

Launchpad Blueprint

Launchpad Blueprint is an AI-powered tool for creating SaaS prototypes that include workflows, data models, integrations, personas, and agentic experiences. It enables rapid app design, lets you preview end-user experiences, exports design specifications as PDFs, and imports blueprint files into Launchpad to turn designs into real applications.

Pricing not published

  • Generate Customized Prototypes
    Leverages AI capabilities to help users define and build thorough application designs tailored to their specific business needs.
  • Seamlessly Transition Designs
    Enables users to easily convert their prototype designs into fully functional applications within the Launchpad environment.
  • Preview User Experience
    Users can instantly visualize how the application will function for end-users, allowing for immediate feedback and adjustments.
  • Download Design Details
    Provides all design specifications in a portable format, facilitating collaboration and documentation.

Launchpad Units Estimator

Launchpad Units Estimator is a tool that predicts the usage-based cost of delivering your app to clients, providing cost visibility before you build. It estimates units and cost, helping you understand potential profit margins, and integrates with Blueprint for cost projection.

Pricing not published

  • Integrate With Blueprint
    Leverage Blueprint integration to estimate costs directly tied to application design and complexity, ensuring accurate projections.
  • Estimate Costs In Advance
    Gain insights into potential costs by estimating unit requirements before app development begins, allowing for informed decision-making.
  • Understand Unit Needs
    Get clarity on how many units are required based on application complexity and expected usage, enabling better financial planning.

Launchpad Marketplace

Launchpad Marketplace hosts third-party apps and integrations built on Launchpad, enabling a broader ecosystem of solutions built on the platform.

Pricing not published

  • Utilize Diverse Solutions
    Leverage a variety of third-party applications that integrate smoothly with Launchpad, allowing users to quickly find and use solutions for their specific business challenges.
  • Deploy Intelligent Applications
    Take advantage of AI capabilities embedded in third-party applications that enhance automation, improve decision-making, and drive efficiencies throughout workflows.
  • Enhance Platform Capabilities
    Exploit a vast network of partner solutions that augment the basic functionality of Launchpad, offering tailored experiences for different industries and needs.
  • Navigate with Ease
    Interact with a user-friendly interface that simplifies the process of discovering, utilizing, and managing third-party applications on Launchpad.

Launchpad for Startups

Launchpad for Startups is a program that helps early-stage startups build and go to market faster. It includes 3 months of free Starter Launchpad access, potential investment through Pega Ventures, premium development support, onboarding and strategy design reviews, and community networking.

Pricing not published

  • Receive Free Monthly Access
    Start building immediately without any upfront cost for the first three months.
  • Access $30,000 in Development Support
    Gain crucial funding for your development needs, enabling faster progress on your product.
  • Build Your MVP in 90 Days
    Quickly turn your concept into a working product, allowing you to validate your business idea.
  • Get Personalized Support
    Receive tailored assistance in developing your product strategy and refining your app design.
  • Connect with Fellow Founders
    Engage with a community of innovators to share insights, experiences, and opportunities.

Insurance Software

AI-powered insurance software that turns complex processes into outcomes by combining agentic AI with deterministic workflows and governance for enterprise-scale insurance workflows.

Pricing not published

  • Automate Complex Tasks
    AI serves to streamline operations, providing intelligent automation in decision-making.
  • Ensure Consistency
    Maintain accuracy and reliability across various insurance operations through structured workflows.
  • Integrate Seamlessly
    Enhance workflows by linking various systems for a cohesive operation.
  • Enhance Compliance
    Facilitate necessary oversight and record-keeping to satisfy regulatory requirements.
  • Enable Critical Review
    Combine AI insights with human judgment to ensure quality decision-making.

Manufacturing Software

Software for manufacturing built on Launchpad to model complex processes, coordinate people and systems with AI and deterministic workflows, and connect ERP, MES, CRM, and IoT for scalable, governed manufacturing apps.

Pricing not published

  • Streamline Operations
    Enhances efficiency by automating complex workflows, ensuring tasks are completed accurately and timely.
  • Ensure Compliance
    Provides robust security and auditability, essential for enterprises managing sensitive data.
  • Optimize Production
    Facilitates the modeling of intricate workflows, improving production management and resource allocation.
  • Enhance Connectivity
    Seamlessly integrates with existing systems to unify data and processes across the manufacturing environment.
  • Facilitate Growth
    Ensures efficient resource use and management, allowing for easy scalability as customer needs increase.

Oil and Gas Software

Software for oil and gas that combines agentic AI with deterministic workflows and governance to deliver scalable, reliable energy operations.

Pricing not published

  • Enhance Decision-Making
    AI agents facilitate complex decision-making in energy operations, reducing manual effort and improving accuracy.
  • Ensure Process Completion
    Structured workflows maintain reliability and efficiency across all operational tasks in the oil and gas sector.
  • Achieve Compliance Standards
    Ensures operations are compliant with industry regulations and standards, enhancing trust and accountability.
  • Maximize Production Efficiency
    Utilizes data insights to optimize production processes and address inefficiencies effectively.
  • Streamline Issue Resolution
    Facilitates quick responses to incidents, minimizing downtime and operational risks.

Industrial IoT

Industrial IoT software enabling monitoring and automation across smart buildings, connected fleets, and energy & utilities.

Pricing not published

  • Covers Diverse Industry Needs
    The solution addresses various sectors, ensuring tailored performance for smart buildings and utilities.
  • Facilitates Seamless Integration
    Allows organizations to gather and utilize data from various devices for enhanced decision-making.
  • Enables Prompt Decision-Making
    Real-time insights help businesses respond quickly to changes and optimize operations.
  • Boosts Efficiency
    Automation reduces manual intervention, lowering the risk of errors and improving productivity.
  • Supports Regulatory Adherence
    Helps organizations maintain compliance with industry regulations, reducing risks and liabilities.

Sources

Methodology and sourcing behind the figures and links shown above.

No-code AI workflow orchestration

Estimate based on published no-code AI platform market reports. NavistratAnalytics reports the market at USD 4.62B in 2024 with a 28.5% CAGR; KingsResearch reports USD 4.447B in 2023 and a 27.7% CAGR. I used Navistrat's 2024 size as the primary 2024 estimate and averaged reported CAGRs (27.7% and 28.5%) to 28.1% as a representative growth potential for the no-code AI workflow orchestration segment.

Industrial IoT and asset performance management

Search results report a wide range of APM/IAM market estimates driven by differing scopes (software vs. services vs. IoT-enabled solutions). Precedence Research reports a broad APM market of USD 25.8B in 2025; software-focused studies (Verdantix, Fortune) report smaller software-only figures but consistent high growth (≈15% CAGR). Rapid growth in AIoT infrastructure further supports strong CAGR. I selected USD 25.8B as a representative 2025 market size for industrial IoT + asset performance management (inclusive scope) and a ~14.9% CAGR aligned with software and APM forecasts showing ~15% growth.

Insurance operations automation

Primary benchmark: Credence Research values the broader Financial Automation market at USD 8.91B in 2024 with a 7.4% CAGR. Insurance operations automation is a vertical subset of financial automation (claims, underwriting, policy admin). Using Credence’s $8.91B as the parent market, I conservatively estimate insurance operations automation represents roughly 20–25% of that market (midpoint ~22.5%), yielding ~USD 2.0B in 2024. Growth potential is set above the overall financial automation CAGR (Credence 7.4%) because insurance-specific drivers—InsurTech adoption, AI/IDP for claims and underwriting, and regulatory/compliance automation—are accelerating uptake; a plausible near-term CAGR for this vertical is ~9.5%.

Application prototyping and cost estimation

Used reported sizes and growth of adjacent prototyping markets (product prototyping and rapid/3D prototyping) as anchors from the provided search results. Product prototyping is forecast at US$23.8B (2026) with ~11.5% CAGR and rapid prototyping ~$10.0B (2024) with ~10.5% CAGR; rapid-prototyping materials subsector is smaller but very high-growth. I treated "application prototyping and cost estimation" as a software-focused subsegment of the broader prototyping market (interactive SaaS/UI/UX prototyping, preview/export, and prebuild cost-estimation). Conservatively assuming this software subsegment represents roughly 5–10% of the overall prototyping market (common for software vs. hardware-heavy prototyping categories) yields an addressable market around US$1.9B today. Expected CAGR is higher than hardware-focused prototyping (10–11%) because of faster SaaS adoption, tooling consolidation, and rising demand for UX and prebuild cost-estimation—hence a projected ~15% CAGR.

Integrations and partner ecosystem

Recent market reports show two consistent estimates ~USD 6.2–6.8B for 2024–2025 with ~7.7% CAGR (MRFR, Spherical Insights). A larger Credence estimate (~USD 76B, 12.1% CAGR) appears to cover a broader scope; this analysis uses the MRFR/Spherical consensus as the primary basis.

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