Pegasystems Inc.
UnclaimedLaunchpad is Pegasystems’ platform for enterprise-grade, AI-powered software.
Overview
Launchpad is Pegasystems Inc.'s platform for building, deploying, and operating enterprise-grade AI-powered software. It enables software providers to create AI-powered workflow applications that automate work, engage people when needed, and deliver measurable outcomes — on an enterprise-ready architecture from day one. The platform emphasizes security, governance, and compliance, including multi-tenant architecture, subscriber management, data integrations, and secure, auditable operations. It combines AI agents with deterministic workflows and supports human-in-the-loop oversight, enabling scalable software products across industries.
Mission statement
To empower software providers to quickly build, deploy, and govern AI-enabled, enterprise-grade applications that automate core business processes and deliver measurable outcomes for customers.
What we offer
Launchpad Platform
Build and scale enterprise-grade AI-powered applications effortlessly with Launchpad Platform.
Pricing not published
launchpad.io/platformLaunchpad Blueprint
Rapidly build SaaS prototypes with AI-driven customization and immediate usability insights.
Pricing not published
launchpad.io/sign-upLaunchpad Units Estimator
Predicts app delivery costs to enhance profit margin visibility.
Pricing not published
launchpad.io/UnitsEstimatorLaunchpad Marketplace
Access a diverse range of third-party applications and integrations to enhance your Launchpad experience.
Pricing not published
launchpad.io/marketplaceLaunchpad for Startups
Accelerate your startup journey with comprehensive support and resources to launch successfully.
Pricing not published
launchpad.io/startupsInsurance Software
Transform insurance operations with AI-driven solutions for enhanced efficiency and compliance.
Pricing not published
launchpad.io/solutions/insuranceManufacturing Software
Build efficient manufacturing solutions with automated workflows and AI integration.
Pricing not published
launchpad.io/solutions/manufacturingOil and Gas Software
Streamline oil and gas operations with AI-driven workflows and governance for optimal performance.
Pricing not published
launchpad.io/solutions/oil-and-gasIndustrial IoT
Enhance operational efficiency and monitor assets seamlessly with Industrial IoT solutions.
Pricing not published
launchpad.io/solutions/iotWho do we serve
Industrial Operations And Energy Leaders
Industrial operations and energy leaders seeking real-time monitoring and compliant automation.
Geography: Global
Pain points: Disparate data from devices, complex compliance demands, high operating costs, limited real-time visibility across sites
Goals: Improve operational efficiency, reduce downtime, ensure regulatory compliance, optimize asset performance
Positioning: Platform enables scalable, compliant industrial operations through real-time data, automated workflows, and secure integrations across sites.
Enterprise Insurance And Insurtechs
Enterprise insurers and insurtechs needing AI-powered policy and claims workflows.
Geography: North America, Europe, Global
Pain points: Complex policy administration, claims handling delays, data silos, governance demands
Goals: Improve claims speed, reduce costs, ensure regulatory compliance
Positioning: Supports AI-assisted insurance workflows with auditable governance, connecting policy, claims, and data sources.
Startup And SaaS Product Teams
Early-stage startups and SaaS product teams needing rapid prototyping and GTM support.
Geography: Global
Pain points: Slow prototyping, lack of end-user preview, integration challenges
Goals: Validate product-market fit quickly, shorten time-to-market, attract funding
Positioning: Provides rapid prototyping and go-to-market tooling that helps startups validate concepts and ship apps faster.
System Integrators And Ecosystem Partners
System integrators and ecosystem partners seeking reusable assets and faster delivery.
Geography: Global
Pain points: Access to reusable components, governance and security, multi-tenant concerns
Goals: Expand solution offerings, accelerate development, reduce risk
Positioning: Enables ecosystem builders to deliver scalable, secure software components and accelerate delivery across client projects.
Market segments
Market size by segment
Growth potential (CAGR)
No-code AI workflow orchestration
Visual, no-code platforms that build, run, and govern integrated AI workflows and multi-app automations with connectors, retries, and observability.
Products: Launchpad Platform, Launchpad Blueprint, Launchpad Units Estimator
Industrial IoT and asset performance management
Digital systems that provide asset visibility, remote monitoring, maintenance planning and operational cost optimization across facilities and fleets.
Products: Industrial IoT, Manufacturing Software, Oil and Gas Software
Insurance operations automation
Automation of insurance workflows such as claims processing and underwriting to accelerate decisions, improve accuracy, and enable collaboration.
Products: Insurance Software, Launchpad Platform
Application prototyping and cost estimation
Tools for rapid SaaS prototype design, end-user experience preview, export/import of design blueprints, and prebuild usage-based cost estimation to validate product and commercial models.
Products: Launchpad Blueprint, Launchpad Units Estimator, Launchpad for Startups
Integrations and partner ecosystem
Open API, marketplace integrations, partner apps, and pay‑per‑use access that enable connectivity with third‑party services for payments, resident services, marketing, and productivity.
Products: Launchpad Marketplace, Launchpad Platform
More information about our offering
Launchpad Platform
Launchpad Platform is a low-code platform for building, deploying, and operating enterprise-grade AI-powered workflow applications. It enables software providers to create AI-powered workflow apps that automate work, engage people when needed, and deliver measurable outcomes on an enterprise-ready architecture from day one. The platform emphasizes security, governance, and compliance, including multi-tenant architecture, subscriber management, data integrations, and secure, auditable operations. It combines AI agents with deterministic workflows and supports human-in-the-loop oversight, enabling scalable software products across industries. It offers prebuilt functionality for authentication, workflow and decision automation, rules, scheduling and routing, and approvals, plus a design system and prebuilt UX components to accelerate development.
Pricing not published
- Enhance Workflows With AIIntegrate AI seamlessly into your applications, allowing automation and improved decision-making within workflows.
- Accelerate App DevelopmentReduces development time significantly, allowing teams to focus on innovation rather than coding.
- Leverage AI For DevelopmentGet real-time support and suggestions during app development, enhancing efficiency and user satisfaction.
- Seamlessly Integrate Data SourcesEasily connect with various data sources and APIs to ensure your applications operate with real-time data access.
- Streamline Business ProcessesAutomate and manage complex workflows efficiently, ensuring compliance with established business rules.
- Secure Your ApplicationsAdhere to industry standards for security, ensuring protection of sensitive data throughout your applications.
- Rapidly Design User-Friendly InterfacesUtilize pre-designed components to create accessible and visually appealing user experiences quickly.
- Safeguard Subscriber DataEnsures all subscriber data remains isolated and secure within the multi-tenant ecosystem.
- Monitor Business PerformanceAccess comprehensive insights to support decision-making and improve operational effectiveness.
Launchpad Blueprint
Launchpad Blueprint is an AI-powered tool for creating SaaS prototypes that include workflows, data models, integrations, personas, and agentic experiences. It enables rapid app design, lets you preview end-user experiences, exports design specifications as PDFs, and imports blueprint files into Launchpad to turn designs into real applications.
Pricing not published
- Generate Customized PrototypesLeverages AI capabilities to help users define and build thorough application designs tailored to their specific business needs.
- Seamlessly Transition DesignsEnables users to easily convert their prototype designs into fully functional applications within the Launchpad environment.
- Preview User ExperienceUsers can instantly visualize how the application will function for end-users, allowing for immediate feedback and adjustments.
- Download Design DetailsProvides all design specifications in a portable format, facilitating collaboration and documentation.
Launchpad Units Estimator
Launchpad Units Estimator is a tool that predicts the usage-based cost of delivering your app to clients, providing cost visibility before you build. It estimates units and cost, helping you understand potential profit margins, and integrates with Blueprint for cost projection.
Pricing not published
- Integrate With BlueprintLeverage Blueprint integration to estimate costs directly tied to application design and complexity, ensuring accurate projections.
- Estimate Costs In AdvanceGain insights into potential costs by estimating unit requirements before app development begins, allowing for informed decision-making.
- Understand Unit NeedsGet clarity on how many units are required based on application complexity and expected usage, enabling better financial planning.
Launchpad Marketplace
Launchpad Marketplace hosts third-party apps and integrations built on Launchpad, enabling a broader ecosystem of solutions built on the platform.
Pricing not published
- Utilize Diverse SolutionsLeverage a variety of third-party applications that integrate smoothly with Launchpad, allowing users to quickly find and use solutions for their specific business challenges.
- Deploy Intelligent ApplicationsTake advantage of AI capabilities embedded in third-party applications that enhance automation, improve decision-making, and drive efficiencies throughout workflows.
- Enhance Platform CapabilitiesExploit a vast network of partner solutions that augment the basic functionality of Launchpad, offering tailored experiences for different industries and needs.
- Navigate with EaseInteract with a user-friendly interface that simplifies the process of discovering, utilizing, and managing third-party applications on Launchpad.
Launchpad for Startups
Launchpad for Startups is a program that helps early-stage startups build and go to market faster. It includes 3 months of free Starter Launchpad access, potential investment through Pega Ventures, premium development support, onboarding and strategy design reviews, and community networking.
Pricing not published
- Receive Free Monthly AccessStart building immediately without any upfront cost for the first three months.
- Access $30,000 in Development SupportGain crucial funding for your development needs, enabling faster progress on your product.
- Build Your MVP in 90 DaysQuickly turn your concept into a working product, allowing you to validate your business idea.
- Get Personalized SupportReceive tailored assistance in developing your product strategy and refining your app design.
- Connect with Fellow FoundersEngage with a community of innovators to share insights, experiences, and opportunities.
Insurance Software
AI-powered insurance software that turns complex processes into outcomes by combining agentic AI with deterministic workflows and governance for enterprise-scale insurance workflows.
Pricing not published
- Automate Complex TasksAI serves to streamline operations, providing intelligent automation in decision-making.
- Ensure ConsistencyMaintain accuracy and reliability across various insurance operations through structured workflows.
- Integrate SeamlesslyEnhance workflows by linking various systems for a cohesive operation.
- Enhance ComplianceFacilitate necessary oversight and record-keeping to satisfy regulatory requirements.
- Enable Critical ReviewCombine AI insights with human judgment to ensure quality decision-making.
Manufacturing Software
Software for manufacturing built on Launchpad to model complex processes, coordinate people and systems with AI and deterministic workflows, and connect ERP, MES, CRM, and IoT for scalable, governed manufacturing apps.
Pricing not published
- Streamline OperationsEnhances efficiency by automating complex workflows, ensuring tasks are completed accurately and timely.
- Ensure ComplianceProvides robust security and auditability, essential for enterprises managing sensitive data.
- Optimize ProductionFacilitates the modeling of intricate workflows, improving production management and resource allocation.
- Enhance ConnectivitySeamlessly integrates with existing systems to unify data and processes across the manufacturing environment.
- Facilitate GrowthEnsures efficient resource use and management, allowing for easy scalability as customer needs increase.
Oil and Gas Software
Software for oil and gas that combines agentic AI with deterministic workflows and governance to deliver scalable, reliable energy operations.
Pricing not published
- Enhance Decision-MakingAI agents facilitate complex decision-making in energy operations, reducing manual effort and improving accuracy.
- Ensure Process CompletionStructured workflows maintain reliability and efficiency across all operational tasks in the oil and gas sector.
- Achieve Compliance StandardsEnsures operations are compliant with industry regulations and standards, enhancing trust and accountability.
- Maximize Production EfficiencyUtilizes data insights to optimize production processes and address inefficiencies effectively.
- Streamline Issue ResolutionFacilitates quick responses to incidents, minimizing downtime and operational risks.
Industrial IoT
Industrial IoT software enabling monitoring and automation across smart buildings, connected fleets, and energy & utilities.
Pricing not published
- Covers Diverse Industry NeedsThe solution addresses various sectors, ensuring tailored performance for smart buildings and utilities.
- Facilitates Seamless IntegrationAllows organizations to gather and utilize data from various devices for enhanced decision-making.
- Enables Prompt Decision-MakingReal-time insights help businesses respond quickly to changes and optimize operations.
- Boosts EfficiencyAutomation reduces manual intervention, lowering the risk of errors and improving productivity.
- Supports Regulatory AdherenceHelps organizations maintain compliance with industry regulations, reducing risks and liabilities.
Sources
Methodology and sourcing behind the figures and links shown above.
No-code AI workflow orchestration
Estimate based on published no-code AI platform market reports. NavistratAnalytics reports the market at USD 4.62B in 2024 with a 28.5% CAGR; KingsResearch reports USD 4.447B in 2023 and a 27.7% CAGR. I used Navistrat's 2024 size as the primary 2024 estimate and averaged reported CAGRs (27.7% and 28.5%) to 28.1% as a representative growth potential for the no-code AI workflow orchestration segment.
Industrial IoT and asset performance management
Search results report a wide range of APM/IAM market estimates driven by differing scopes (software vs. services vs. IoT-enabled solutions). Precedence Research reports a broad APM market of USD 25.8B in 2025; software-focused studies (Verdantix, Fortune) report smaller software-only figures but consistent high growth (≈15% CAGR). Rapid growth in AIoT infrastructure further supports strong CAGR. I selected USD 25.8B as a representative 2025 market size for industrial IoT + asset performance management (inclusive scope) and a ~14.9% CAGR aligned with software and APM forecasts showing ~15% growth.
- The global asset performance management market size is calculated at USD 25.80 billion in 2025
- The global asset performance management market size was valued at USD 3.90 billion in 2025; CAGR of 14.9% during the forecast period.
- The IAM software market was valued at $7.5 billion in 2024 and is projected to grow at a CAGR of 15% to $17.2 billion in 2030.
- The global AIoT market was valued at about $171.4 billion in 2024, with an expected CAGR of 31.7% from 2025 to 2030.
Insurance operations automation
Primary benchmark: Credence Research values the broader Financial Automation market at USD 8.91B in 2024 with a 7.4% CAGR. Insurance operations automation is a vertical subset of financial automation (claims, underwriting, policy admin). Using Credence’s $8.91B as the parent market, I conservatively estimate insurance operations automation represents roughly 20–25% of that market (midpoint ~22.5%), yielding ~USD 2.0B in 2024. Growth potential is set above the overall financial automation CAGR (Credence 7.4%) because insurance-specific drivers—InsurTech adoption, AI/IDP for claims and underwriting, and regulatory/compliance automation—are accelerating uptake; a plausible near-term CAGR for this vertical is ~9.5%.
Application prototyping and cost estimation
Used reported sizes and growth of adjacent prototyping markets (product prototyping and rapid/3D prototyping) as anchors from the provided search results. Product prototyping is forecast at US$23.8B (2026) with ~11.5% CAGR and rapid prototyping ~$10.0B (2024) with ~10.5% CAGR; rapid-prototyping materials subsector is smaller but very high-growth. I treated "application prototyping and cost estimation" as a software-focused subsegment of the broader prototyping market (interactive SaaS/UI/UX prototyping, preview/export, and prebuild cost-estimation). Conservatively assuming this software subsegment represents roughly 5–10% of the overall prototyping market (common for software vs. hardware-heavy prototyping categories) yields an addressable market around US$1.9B today. Expected CAGR is higher than hardware-focused prototyping (10–11%) because of faster SaaS adoption, tooling consolidation, and rising demand for UX and prebuild cost-estimation—hence a projected ~15% CAGR.
Integrations and partner ecosystem
Recent market reports show two consistent estimates ~USD 6.2–6.8B for 2024–2025 with ~7.7% CAGR (MRFR, Spherical Insights). A larger Credence estimate (~USD 76B, 12.1% CAGR) appears to cover a broader scope; this analysis uses the MRFR/Spherical consensus as the primary basis.
- Pegasystems Inc.
- Launchpad Platform
- Launchpad Blueprint
- Launchpad Units Estimator
- Launchpad Marketplace
- Launchpad for Startups
- Insurance Software
- Manufacturing Software
- Oil and Gas Software
- Industrial IoT
- The global no-code AI platform market reached USD 4.62 billion in 2024 and is expected to register a revenue CAGR of 28.5%.
- The global No-Code AI Platform Market size was valued at USD 4447.0 million in 2023 and exhibits a CAGR of 27.70%.
- The global asset performance management market size is calculated at USD 25.80 billion in 2025
- The global asset performance management market size was valued at USD 3.90 billion in 2025; CAGR of 14.9% during the forecast period.
- The IAM software market was valued at $7.5 billion in 2024 and is projected to grow at a CAGR of 15% to $17.2 billion in 2030.
- The global AIoT market was valued at about $171.4 billion in 2024, with an expected CAGR of 31.7% from 2025 to 2030.
- Market size was valued USD 8.91 billion in 2024
- The global Product Prototyping market size is expected to be valued at US$ 23.8 billion in 2026
- 2024 Market Size $ 10.01 Billion; CAGR (2025 - 2035) 10.48%
- Market size value in 2024 USD 1,199.8 Mn; CAGR of 31.0% from 2025 to 2034
- 2024 Market Size $6.25 Billion; CAGR (2025 - 2035) 7.71%.
- Market size projected from USD 6.77 Billion in 2025 to USD 14.30 Billion by 2035; CAGR 7.76%.
- Partner Ecosystem Platform Software market size was valued at USD 75,965 million in 2024; CAGR (2024–2032) 12.10%.
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