NowenLandor
UnclaimedGlobal brand consultancy delivering strategy, design and experiences to transform brands and engagement with people.
Overview
Landor is a global brand consultancy offering strategy, design and experience services. It helps clients transform their brands and the way they engage customers, employees and partners. As a world-leading brand specialist and a part of WPP, Landor combines brand strategy, design and experience to deliver cohesive, brand-led solutions. With a network across multiple locations and a team of about 1,300 professionals, Landor partners with organizations to drive growth and positive impact for people, clients and the world.
Mission statement
Driven by our purpose, we exist to make a positive difference to our people, our clients and our world.
What we offer
Brand Consulting
Transform businesses by aligning strategies and brands through insights and analytics.
Market segments
Market size by segment
Growth potential (CAGR)
Brand strategy and positioning
Capabilities that define brand purpose, value proposition, architecture and positioning to align brand with business strategy and drive differentiation.
Products: Brand Consulting
Brand identity and design systems
Creation and governance of visual, verbal, sonic and motion identity systems and guidelines to ensure consistent brand expression across channels.
Products: Brand Consulting
Customer experience design
Design of brand-led customer journeys, touchpoints and omnichannel experiences to improve acquisition, retention and satisfaction.
Products: Brand Consulting
Employee experience and internal branding
Employee engagement programs, employer brand development and internal communications to align culture and behaviour with brand strategy.
Products: Brand Consulting
Brand measurement and insights
Research, data analytics and insight capabilities that evaluate brand performance, inform strategy and measure impact on business outcomes.
Products: Brand Consulting
More information about our offering
Brand Consulting
Landor offers consulting that connects business strategy to brand through insight and data analytics to guide brand decisions and growth. We also create and apply a cohesive visual language and design system to bring a brand to life.
- Aligns Strategy With BrandThis core feature ensures that the business strategy and brand identity are seamlessly integrated, improving coherence across all operations and marketing efforts.
- Unify Brand ElementsCreate a consistent and engaging experience across all brand touchpoints by integrating visual, verbal, and sonic elements into a comprehensive design system.
- Enhances Customer InteractionBy focusing on creating brand-led experiences, this feature seeks to enhance interactions within both physical and digital realms, fostering deeper connections with customers.
- Enhance Customer InteractionsDesign immersive experiences that resonate with audiences, ensuring every interaction reflects the brand's identity and values.
- Revitalizes Brand IdentityThis feature enhances the brand's visual and verbal identity, ensuring that every aspect of the brand resonates with its target audience.
- Ground Decisions in AnalyticsUtilize data to drive strategic design decisions, ensuring alignment between brand identity and core business objectives.
- Boosts Employee MoraleOur solutions focus on integrating employees into the brand’s vision, enhancing their connection to the organization and improving overall job satisfaction.
Sources
Methodology and sourcing behind the figures and links shown above.
Brand strategy and positioning
Estimate based on HTF Market Intelligence’s Brand Positioning Strategy market profile (base year 2025). HTF reports a 2025 market size of $9.1 billion and projects growth at a 15.50% CAGR to 2033 (forecast $17.3B).
Brand identity and design systems
Estimate based on a market research report in the provided search results that treats “corporate identity design” as the same category as brand identity and design systems. The report states a 2024 market size of USD 9.80 billion and forecasts growth to USD 38.09 billion by 2035 (CAGR 13.14%).
Customer experience design
Estimate anchored to recent customer-experience / CEM market reports in the search results. PersistenceMarketResearch and MarketsandMarkets report CEM market sizes around USD 15.8–17.9B (mid-2020s) with CAGRs ~13.7–14.6%. CX consulting figures (~USD 16.5B) align with a similar current market scale; AI-in-CX segments show higher upside, indicating potential acceleration. I selected a current market size near the mid-point (~USD 16.8B) and a conservative growth-potential CAGR (13.5%) as a midpoint between reported CEM CAGRs while noting variance across subsegments (consulting lower, AI much higher).
Employee experience and internal branding
Search results provided no explicit market-size or CAGR figures for "employee experience and internal branding." Estimate uses internal market-knowledge and a bottom-up aggregation of subsegments: employee engagement/experience platforms (software & SaaS), internal communications tools, employer-branding and employer-value-proposition consulting, and culture/learning & development programs. Rough breakdown: engagement/EX software ~$3.0B, internal comms tools ~$1.5B, employer-branding consulting & services ~$3.5B, training/culture programs ~$2.0B → total ≈ $10B. Growth potential (CAGR ≈ 11%) reflects accelerating adoption driven by hybrid work, retention focus, digitalization of HR/internal comms, and increased employer brand investment; comparable adjacent HR tech and corporate communications segments show high single-digit to mid-teens growth, so a near-double-digit CAGR is plausible.
Brand measurement and insights
Search results reviewed (company pages and blogs on market sizing, measurement and brand metrics) discuss rising demand for brand measurement, analytics, MMM, incrementality and CTV measurement but contain no explicit market-size figures. Using that context plus internal benchmarking of adjacent markets (global market-research and marketing-analytics spending) I estimate brand measurement & insights is a mid-sized segment of the broader research/analytics market. Assuming brand measurement represents roughly 10–15% of the broader market-research/marketing-analytics ecosystem (which is commonly cited in the tens of billions), a reasonable global market-size estimate is about $12B. Growth drivers—continued digital ad spend, need for incrementality/attribution, CTV/OTT measurement, privacy-driven first-party measurement solutions—support an above-average CAGR; I estimate ~10% CAGR over the next 3–5 years as brands invest more in measurement capabilities.
- Landor
- 2025 Market Size: 9.1 billion; CAGR (2025 - 2033): 15.50%
- Global Corporate Identity Design Market Size is projected to grow from USD 9.80 Billion in 2024 to USD 38.09 Billion by 2035, at a CAGR of 13.14%.
- expected to reach US$17.90 billion in 2026
- projected to grow from USD 15.78 billion in 2026 to USD 34.02 billion by 2032
- 2024 Market Size$ 16.5 Billion
- predicted to reach USD 147.62 Bn by 2035 at a 26.0% CAGR
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