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landor.com

Global brand consultancy delivering strategy, design and experiences to transform brands and engagement with people.

Landor is a global brand consultancy offering strategy, design and experience services. It helps clients transform their brands and the way they engage customers, employees and partners. As a world-leading brand specialist and a part of WPP, Landor combines brand strategy, design and experience to deliver cohesive, brand-led solutions. With a network across multiple locations and a team of about 1,300 professionals, Landor partners with organizations to drive growth and positive impact for people, clients and the world.

Driven by our purpose, we exist to make a positive difference to our people, our clients and our world.

What we offer

Brand Consulting

Service

Transform businesses by aligning strategies and brands through insights and analytics.

Market segments

Brand strategy and positioning

Capabilities that define brand purpose, value proposition, architecture and positioning to align brand with business strategy and drive differentiation.

Brand identity and design systems

Creation and governance of visual, verbal, sonic and motion identity systems and guidelines to ensure consistent brand expression across channels.

Customer experience design

Design of brand-led customer journeys, touchpoints and omnichannel experiences to improve acquisition, retention and satisfaction.

Employee experience and internal branding

Employee engagement programs, employer brand development and internal communications to align culture and behaviour with brand strategy.

Brand measurement and insights

Research, data analytics and insight capabilities that evaluate brand performance, inform strategy and measure impact on business outcomes.

More information about our offering

Brand Consulting

Landor offers consulting that connects business strategy to brand through insight and data analytics to guide brand decisions and growth. We also create and apply a cohesive visual language and design system to bring a brand to life.

  • Aligns Strategy With Brand
    This core feature ensures that the business strategy and brand identity are seamlessly integrated, improving coherence across all operations and marketing efforts.
  • Unify Brand Elements
    Create a consistent and engaging experience across all brand touchpoints by integrating visual, verbal, and sonic elements into a comprehensive design system.
  • Enhances Customer Interaction
    By focusing on creating brand-led experiences, this feature seeks to enhance interactions within both physical and digital realms, fostering deeper connections with customers.
  • Enhance Customer Interactions
    Design immersive experiences that resonate with audiences, ensuring every interaction reflects the brand's identity and values.
  • Revitalizes Brand Identity
    This feature enhances the brand's visual and verbal identity, ensuring that every aspect of the brand resonates with its target audience.
  • Ground Decisions in Analytics
    Utilize data to drive strategic design decisions, ensuring alignment between brand identity and core business objectives.
  • Boosts Employee Morale
    Our solutions focus on integrating employees into the brand’s vision, enhancing their connection to the organization and improving overall job satisfaction.

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