Klue

Automates competitive research and delivers current, deal-specific intelligence so teams can support sellers and act on competitive insights.

Understand why deals are won or lost and turn buyer evidence into better product, messaging, and go-to-market decisions.

Growth Stage Technology And Software Firms

North American growth-stage tech and software firms seeking scalable competitive intelligence.

Geography: North America

How we help: Real-time competitive intelligence aligns sales, marketing, and product workflows to win more deals.

Enterprise Technology And IT Services Firms

North American and European enterprise tech firms seeking enterprise-grade competitive intelligence governance.

Geography: North America, Europe

How we help: Enterprise-grade competitive intelligence centralizes data and governance to align revenue, marketing, and product decisions at scale.

Professional Services And Managed Services Firms

North American and European professional services firms seeking competitive differentiation in bids.

Geography: North America, Europe

How we help: Competitive intelligence for professional services firms helps differentiate bids and shorten response times through centralized content and deal guidance.

Collects and analyzes competitor signals from websites, social accounts, registries, job listings, and news to inform strategic decisions, product positioning, and market moves.

Products: Compete Agent, Win-Loss Suite

Processes and analytics that capture and analyze deal outcomes, buyer feedback, and sales interactions to improve product positioning and go-to-market tactics.

Products: Win-Loss Suite

Capabilities that equip revenue teams with battlecards, playbooks, objection-handling frameworks, and sales collateral to accelerate deal velocity.

Products: Compete Agent, Win-Loss Suite

Qualitative buyer interviews, journey mapping, and decision-criteria analysis that uncover ideal customer profiles, purchasing barriers, and messaging recommendations to improve go-to-market effectiveness.

Products: Win-Loss Suite

Compete Agent

Klue’s Compete Agent is an AI-powered competitive intelligence platform that continuously collects and analyzes information from sources such as competitor websites, reviews, sales calls, CRM data, win-loss interviews, and internal documents. It turns that information into structured insights, competitor profiles, and battlecard content, while proactively providing sellers with guidance tailored to active deals. Teams can access answers and intelligence in tools they already use, including Slack, Salesforce, and Microsoft Teams.

• Gather Competitive Intelligence Continuously
  Collects information across public and connected internal sources, helping teams maintain a current view of competitors and competitive activity.
• Turn Raw Data Into Insights
  Automatically analyzes connected data and presents findings in structured formats for competitive research and seller enablement, reducing the need for manual call review and note-taking.
• Deliver Guidance For Live Deals
  Provides sellers with actionable, deal-specific competitive information when a competitor is detected, rather than relying only on generic battlecards or seller requests.
• Create And Refresh Competitive Content
  Provides sellers with centralized competitor information and battlecard content that teams can update as their competitive intelligence changes.
• Get Sourced Answers Instantly
  Lets product marketers, competitive intelligence professionals, and sellers query competitive information and review the sources behind the answers.
• Surface Emerging Competitive Trends
  Helps competitive intelligence and product marketing teams identify recurring themes across their data and share those findings across the organization.
• Ground Insights In Company Context
  Gives the system relevant company information to help align competitive content and answers with the organization’s products, services, and messaging.
• Bring Intelligence Into Team Workflows
  Makes competitive answers and deal insights available through connected workplace and sales tools, including Slack, Salesforce, Microsoft Teams, and email.
• Extract Insights From Buyer Feedback
  Surfaces competitive findings from reviews and win-loss interviews so teams can incorporate buyer feedback into their competitive intelligence.
• Measure Competitive Program Impact
  Provides reporting on competitive content adoption, pipeline threats, and revenue influence to help teams assess program performance.
• Use Competitive Intelligence In LLMs
  Enables teams to query competitive information and, in supported workflows, update content in Klue through an LLM conversation.
• Keep Teams Informed Regularly
  Shares competitive updates on a regular cadence so teams can stay current on intelligence across the organization.

Win-Loss Suite

Klue’s AI-first Win-Loss Suite captures and analyzes buyer and seller feedback across the sales pipeline, helping teams understand why deals are won or lost. It combines Blindspot Interviews, AI Interviewer, automated Win & Loss Stories, expert-led research, and uploaded interviews. Blindspot Interviews extends research to verified buyers from competitive evaluations outside the customer’s pipeline: Klue sources and screens respondents based on selected competitors and buyer profiles, then conducts structured AI interviews. Findings include summaries and AI-refined transcripts with themes, and are available alongside other competitive intelligence and win-loss insights. The suite organizes research through reports, Ask Klue, battlecards, deal recommendations, and connected AI workflows, helping teams use buyer evidence for product, messaging, sales, and go-to-market decisions.

• Reach Buyers Beyond Your Pipeline
  Access firsthand perspectives from competitive evaluations the team was not involved in, including buyers who chose a competitor or passed on one. Klue handles respondent sourcing and screening, reducing recruitment work and extending research beyond known deals.
• Capture Deal Insights Automatically
  Get structured win or loss recaps as deals close, making fresh deal evidence available without waiting for a manual write-up or separate interview.
• Reveal Patterns Behind Deal Outcomes
  Turn buyer feedback and deal records into evidence about what is driving outcomes, helping teams identify competitive gaps and prioritize changes.
• Expand Interview Coverage
  Capture and analyze feedback from more deals by using AI-led conversations for opportunities that would otherwise receive no interview.
• Put Buyer Insights Into Workflows
  Makes findings accessible through tools and workflows used for sales enablement, research, and decision-making, so teams can use buyer evidence beyond standalone reports.
• Unify Win-Loss And Competitive Insights
  Brings buyer feedback together with competitive intelligence in one place, reducing separate information stores and helping teams use a more complete view of the market and deal outcomes.
• Uncover Strategic Buyer Insights
  Use experienced interviewers and research tailored to specific learning objectives to investigate high-stakes decisions in depth.
• Deliver Summaries And Themed Transcripts
  Receive organized interview findings and transcripts refined with themes, rather than raw interview content that must be processed by hand.
• Collect Feedback Through Multiple Methods
  Combine interviews conducted by Klue or your team with buyer pulse surveys, bringing different forms of feedback into the win-loss analysis.
• Share Key Buyer Moments
  Makes important interview moments easier for product, marketing, and other stakeholders to consume and discuss.
• Inform Positioning And GTM Decisions
  Use perspectives from evaluations outside the pipeline to better understand buyers and inform positioning, battlecards, and go-to-market decisions.