Kidadl Limited

Reach millennial parents effectively through diverse display advertising options.

Engage with families through sponsored content and initiatives across Kidadl.

Tailored branding and content partnerships to enhance engagement with families.

Reach engaged families through tailored sponsorship of newsletters and social media content.

Gain insights from family-tested reviews that build trust in your product.

Standard and premium IAB-format inventory available for direct or programmatic buy to drive reach and visibility with family audiences.

Products: Display Advertising

Integrated editorial collaborations, bespoke articles and sponsored storytelling designed to build brand consideration and affinity among parents and families.

Products: Partnerships/Branded Content, Sponsorship Opportunities

Sponsored placements and bespoke content distributed via newsletters and social platforms to engage targeted, opt-in family audiences.

Products: Newsletters & Social Media Sponsorship, Sponsorship Opportunities

Family-tested product reviews and endorsements that deliver authentic social proof and influence purchase decisions for family-focused brands.

Products: Reviews, Partnerships/Branded Content

Display Advertising

Kidadl offers display advertising solutions with IAB standard and premium formats that can be bought directly or programmatically. Ads can be purchased through various channels to enhance visibility and engagement.

• Purchase Ads Directly Or Programmatically
  Select the best buying option for your campaign, whether it's direct negotiations or programmatic purchases, to ensure efficient ad delivery.
• Choose From IAB Formats
  Utilize IAB-compliant ad formats to enhance visibility and engagement with your target audience, ensuring compliance with industry standards.
• Engage With Families Authentically
  Leverage Kidadl's established trust with families by sponsoring valuable content that resonates with parents and captures their attention.
• Utilize Personalized Outreach
  Connect with families through personalized messaging in targeted newsletters and social media, maximizing engagement and reach.
• Gain Trust Through Authentic Feedback
  Enhance credibility by having your products reviewed by families, providing authentic feedback to influence purchasing decisions positively.

Sponsorship Opportunities

Sponsorship of content and brand-led initiatives across Kidadl's editorial, including content, newsletters, videos, quizzes, podcasts, coloring pages, educational resources and events.

• Enhance Brand Credibility
  Position your brand as a trusted resource through high-quality, sponsored articles.
• Boost Brand Visibility
  Your brand's logo featured on popular coloring pages that are shared widely among families.
• Support Learning
  Facilitate educational growth while enhancing your brand’s presence in family-oriented educational content.
• Visual Brand Storytelling
  Showcase your brand through creative video sponsorship that resonates with families.
• Connect with Families
  Gain direct access to family audiences through engaging sponsored events.
• Reach Targeted Audiences
  Place your brand in front of dedicated readers through tailored newsletter sponsorships.
• Leverage Audio Content
  Engage listeners by sponsoring popular family podcasts, fostering a direct connection.
• Increase Engagement
  Drive interaction with families through fun, branded quiz sponsorship opportunities.

Partnerships/Branded Content

Bespoke partnerships and integrated editorial collaborations designed to achieve brand objectives.

• Enhance Brand Visibility
  Utilize custom articles to engage families and promote products effectively.
• Achieve Brand Goals
  Develop engaging content that resonates with parents and aligns with specific marketing objectives.
• Increase Engagement
  Leverage existing reader engagement to promote brand relevance through sponsorships.
• Direct Audience Reach
  Engage with parents in real-time across multiple channels to maximize brand exposure.
• Build Trust
  Gain credibility through genuine feedback shared with other parents.

Newsletters & Social Media Sponsorship

Sponsorship of newsletters and social media content across Kidadl's audience channels.

• Enhance Brand Visibility
  Access Kidadl's growing community of social media followers with targeted sponsored content that resonates with family audiences.
• Direct Audience Engagement
  Utilize tailored newsletters to connect directly with families, ensuring your brand message is delivered effectively and efficiently.
• Build Authentic Connections
  Collaborate with Kidadl's editorial team for unique content that reflects your brand’s values and speaks directly to the target audience.

Reviews

Brands can have their product or service tested by real families, with the reviews featured on Kidadl's content pages.

• Build Trust With Real Feedback
  Receive authentic feedback from families that enhances the credibility of your product.
• Increase Visibility
  Featured reviews on Kidadl help your product reach a family-centered audience, increasing engagement and interest.