Ketchum, Inc. Unclaimed

Transform data into actionable insights for impactful marketing strategies.

Transform how you engage the C-suite with targeted insights and measurable impact.

Deliver impactful B2B communication strategies through analytics and creative expertise.

Enhance brand visibility and engagement through strategic influencer partnerships and data-driven insights.

Capabilities that secure and amplify third-party coverage and storytelling to reach target business audiences and trade press.

Services that identify, manage, and measure influencer and creator campaigns including content production, talent management, paid activations, and attribution.

Analytics and attribution capabilities that measure channel consumption, brand lift, lead generation, and real-time audience behavior across campaigns.

Rapid response planning, issues management, and reputation protection to mitigate risk and preserve stakeholder trust during incidents.

Targeting, content strategy, and measurement focused on raising executive visibility and influencing C-suite decision-makers.

Ketchum Analytics

Ketchum Analytics provides data-driven insights and analytics services to help marketing and communications leaders turn data into measurable impact. It combines an award-winning team of statisticians, analysts, strategists, and planners with a proprietary data engine and the omniearnedID platform to gather, analyze, and apply insights across campaigns.

• Receive Expert Guidance
  Benefit from a multidisciplinary team that collaborates to apply sophisticated analytical techniques and strategies tailored to your goals.
• Demonstrate Business Value
  Evaluate the effectiveness of your campaigns through quantifiable metrics that directly link to your business objectives.
• Achieve Data Integration
  Harness multiple data sources in real-time for a 360-degree view of customer interactions and engagement patterns.
• Gain Immediate Visibility
  Access timely and actionable insights that allow you to react quickly to changing market conditions and consumer behaviors.
• Learn From Real-World Success
  Explore detailed case studies that illustrate successful data-driven campaigns and their measurable outcomes.

C-Suite Impact Solution

Ketchum’s C-Suite Impact Solution identifies what content and media channels reach the C-suite titles and industries that matter to you, and measures impact beyond engagement using analytics to inform content strategy and channel choices.

• Identify Relevant Content
  Understand which content resonates with C-suite leaders to tailor your messaging effectively.
• Measure Business Impact
  Evaluate how effectively your communications translate into tangible business outcomes.
• Analyze Media Channels
  Gain insights into the specific channels that senior executives prefer for consuming information.
• Identify Optimal Timing
  Determine the best times to share content with C-suite leaders for maximum engagement.
• Leverage Analytics
  Utilize data to continuously improve messaging and engagement strategies for C-suite interactions.

B2B Marketing & Communications

B2B Marketing & Communications is a full-service consultancy built on award-winning analytics and creative. With teams in 70 countries, it covers Earned Media Relations, Thought Leadership, Influencer Engagement, Reputation Management, Content Creation, Social Media, Employee Communications, Sustainability and more, powered by Ketchum Analytics and omniearnedID.

• Enable Measurable Impact
  Utilizing advanced analytics tools to ensure that B2B communications effectively resonate with C-suite decision-makers.
• Drive Earned Media Coverage
  Enhance brand visibility and reputation through powerful storytelling and strategic media relations.
• Safeguard Brand Reputation
  Proactively manage challenges to maintain and protect brand integrity and trust.
• Optimize Content Strategy
  Craft strategic content that resonates with target audiences, optimizing for engagement and impact.
• Expand Executive Visibility
  Promote executives as industry thought leaders through targeted and strategic communication efforts.
• Activate Social Media Strategy
  Engage target audiences and bolster brand presence through strategic social media initiatives.
• Align Internal Teams
  Facilitate effective internal communication strategies that engage employees and support brand objectives.
• Communicate Sustainability Efforts
  Highlight brand commitments to sustainability and corporate social responsibility in impactful ways.
• Enhance Message Amplification
  Leverage influencer relationships to extend reach and influence through collaborative messaging.

Influencer Marketing

Influencer Marketing is an end-to-end service built on data advantages, combining strategy, talent management, creative production, partnerships and paid media with measurement, enabled by omniearnedID and Ketchum Analytics.

• Track Performance Metrics
  Provides insights into campaign effectiveness by measuring ROI, audience engagement, and conversion rates.
• Measure True Impact of Influencers
  Allows brands to track and attribute success directly to influencer engagements, enhancing accountability.
• Generate Compelling Content
  Utilizes innovative storytelling to create relatable, high-quality content that resonates with target audiences.
• Maximize Reach Through Paid Activations
  Facilitates enhanced visibility by leveraging paid media strategies that amplify influencer content across platforms.
• Formulate Data-Driven Strategies
  Crafts customized influencer marketing strategies that align with specific business objectives and audience needs.
• Secure Influencer Partnerships
  Ensures mutually beneficial agreements with influencers to foster long-lasting collaborations.