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Kekst CNC

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Kekst CNC is a global strategic communications firm providing expert counsel through disruption, transformation, and high-stakes communications.

Overview

Kekst CNC is a global strategic communications firm with deep local roots in the world’s key corporate and financial centers. Part of Publicis Groupe, the firm brings together experienced professionals to help clients navigate disruption, pursue opportunities, and manage high-stakes communications. Kekst CNC offers integrated expertise across corporate governance and shareholder activism, corporate reputation and positioning, crisis and issues management, cybersecurity, financial communications, geopolitics, initial public offerings, mergers and acquisitions, regulatory and public affairs, and research analytics. With 15 offices worldwide and a team of 300 professionals, Kekst CNC delivers strategic counsel grounded in judgment, insights, and data-led analysis to protect and enhance reputations, guide strategic transitions, and support growth for organizations across business and finance.

Mission statement

We are here to help protect and enhance the reputations of our clients when it matters most.

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What we offer

Communications and Advisory Services

Service

Expert Communications Support Across Various Critical Business Scenarios.

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Research and Insights

Service

Empowers Clients With Actionable Insights and Data-driven Strategies.

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Sustainable Reputation

Service

Enhance Your Corporate Reputation And Navigate Sustainability Challenges Effectively.

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Market segments

Market size by segment

Growth potential (CAGR)

Crisis communications

10 Billion USD7.5% CAGR

Capabilities that prepare and execute rapid-response messaging, manage media and stakeholder interaction during corporate crises, and align communications with legal and compliance requirements.

Products: Communications and Advisory Services, Research and Insights, Sustainable Reputation

M&A and IPO communications

4.5 Billion USD6.5% CAGR

Services that develop transaction narratives, investor and market messaging, and stakeholder engagement to support IPOs, mergers, acquisitions, restructurings, and related corporate transactions.

Products: Communications and Advisory Services, Research and Insights

Investor relations and financial communications

4.05 Billion USD9.5% CAGR

Targeted messaging, disclosure, and engagement to support capital markets interactions, shareholder relations, and reputation with financial stakeholders.

Products: Communications and Advisory Services, Research and Insights

Sustainability and ESG communications

10.25 Billion USD14.16% CAGR

Strategies and narratives to communicate environmental, social, and governance performance, engage stakeholders on sustainability issues, and manage reputational risk related to ESG.

Products: Sustainable Reputation, Communications and Advisory Services, Research and Insights

Communications research and analytics

25 Billion USD18% CAGR

Measurement and analysis of media performance, stakeholder sentiment, vulnerability and risk assessments, and insights to inform and optimize communications strategy.

Products: Research and Insights

More information about our offering

Communications and Advisory Services

Kekst CNC provides integrated communications services that encompass IPOs, M&A, litigation support, restructuring, and various forms of advisory communications. Each service is tailored to help clients navigate through complex situations, protect their reputation, and enhance investor and stakeholder engagement.

  • Prepare For Transaction Phases
    Ensures clients are equipped with comprehensive communications strategies to engage stakeholders effectively during significant transitions.
  • Convey Strategic Value
    Develops compelling communication strategies that help to manage stakeholder sentiments and enhance organizational trust.
  • Enhance Stakeholder Relations
    Fosters strong engagement with media and stakeholders to ensure consistent and favorable messaging.
  • Navigate Legal Complexities
    Provides guidance during disputes and investigations, ensuring clear and effective messaging while aligning with legal objectives.

Research and Insights

Global research and analytics practice providing insights through performance measurement, sentiment tracking, and vulnerability assessments. This service aids organizations in identifying risks and opportunities while optimizing their communication strategies.

  • Tracks Audience Sentiment
    Provides vital insights into public perception, allowing for tailored communication strategies that resonate.
  • Informs Strategy With Data
    Utilizes qualitative and quantitative analyses to guide strategic communication efforts effectively.
  • Pinpoints Critical Focus Areas
    Identifies key areas for improvement, enabling organizations to proactively manage their reputation.

Sustainable Reputation

Develops sustainable strategies by addressing environmental and social issues while creating effective communication narratives. This service is geared towards engaging stakeholders and managing reputational risks pertaining to sustainability.

  • Engage Key Stakeholders
    Facilitates meaningful dialogue with stakeholders to build trust around corporate sustainability practices.
  • Craft Compelling Narratives
    Enhances the organization’s sustainability profile through effective storytelling that demonstrates commitment and engagement.
  • Manage Stakeholder Concerns
    Ensures prompt and effective communication during crises, mitigating reputational risks and aligning with stakeholder expectations.

Sources

Methodology and sourcing behind the figures and links shown above.

Crisis communications

Estimate derived from market figures for adjacent segments in the provided results: social-media crisis-management services (~$6.9B in 2024) and focused crisis-management / communications estimates (~$11–12.7B in 2024). Broader incident/emergency management reports show much larger markets (USD 137–140B) highlighting that communications is a narrower subsegment. I selected a midpoint (~$10B) for crisis communications (2024 base) and a conservative median CAGR (7.5%) consistent with the reported 6.1–8.95% range across the cited studies.

M&A and IPO communications

Search results contain no explicit global market size for M&A and IPO communications. I therefore estimated using observable signals in the results (a rebound in IPO and M&A activity, renewed investor appetite) and applied conservative benchmarking: transaction communications are a niche within broader PR/ investor-relations and investment-banking-related spend. Assuming a small share of those adjacent markets (document production, financial printing, IR, PR and deal-marketing) yields an estimated global addressable market of about $4.5 billion. Growth potential is set at ~6.5% CAGR reflecting steady recovery in deal flow and selective IPO activity (short-term investment-banking fee growth is higher, so communications growth is estimated more moderate and sustainable).

Investor relations and financial communications

Used published market reports in the search results for closely related segments (investor relationship management software and investor relations solutions). Market Research Future reports the investor relationship management software market at about $5.10B (2024). The Business Research Company / press coverage reports investor relations solutions at $2.99B (2024) and projects $4.85B by 2029 (CAGR ~10.1%). I used the midpoint of these 2024 figures (≈$4.05B) as a proxy for the broader investor relations and financial communications segment and adopted a consensus CAGR of ~9–10%, rounded to 9.5%.

Sustainability and ESG communications

Primary estimate uses Econ Market Research’s ESG Communications Services report (segment-specific): US$10.25B in 2026 with a 14.16% CAGR to 2035. BusinessResearchInsights and a Quantums/Marketsize summary provide broader ESG and consulting market context (higher-level ESG market and consulting forecasts with CAGRs 16.1% and 12.3%), used to validate growth potential and scope differences.

Communications research and analytics

Estimate synthesizes reported market values for adjacent segments: communication intelligence (~$15.6B, 2024), content analytics (~$11–13B, 2025–2026) and related analytics in PR/marketing. Communications research & analytics (media performance, sentiment, vulnerability/risk assessment, insights) sits at the intersection of these categories; aggregating overlap but avoiding double-counting yields an approximate current market size of ~$25B. Growth potential (CAGR ~18%) reflects reported CAGRs for analytics-focused segments (18.7% content analytics, 24.2% communication intelligence) while moderating very high platform/RTC growth figures and larger, lower-growth PR market rates.

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