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Erphitea OÜ (trading as Katalo)

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Real Estate Technologywww.katalo.ai/enTallinn, EstoniaUpdated

AI-powered real estate visuals and scalable virtual staging to help agents present listings quickly and affordably.

Overview

Katalo is a technology company providing AI-powered real estate visuals and scalable virtual staging and image enhancement for real estate markets. Born from expertise in architectural visualization, the team built an efficient, accessible workflow to deliver high-quality visuals at scale for agencies, platforms, and brokers. The service suite covers AI-driven image refinement and virtual staging delivered via a self-serve web app, an API, and a manual service, with the aim of helping listings attract attention, accelerate sales, and reduce staging costs while preserving realism and trust.

Mission statement

To make high-quality real estate visuals fast, accessible, and affordable for agents and platforms, enabling quicker decisions and more successful listings.

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What we offer

Katalo Web App

Transform listings quickly with AI-powered virtual staging and image enhancement.

katalo.ai →

Katalo API

Integrate AI-driven virtual staging and image enhancement into your platforms in just 45 seconds.

docs.katalo.ai →

Who do we serve

Real Estate Agencies And Brokerages

North American and European agencies seeking scalable listing visuals.

Real EstatePropTech

Geography: North America, Europe

How we help: AI-powered image enhancement and virtual staging scale listing visuals for real estate agencies and platforms, with API and web app integrations.

Real Estate Marketplaces And Platforms

Global listing platforms seeking scalable image improvements.

Real EstateMarketplacesPropTech

Geography: Global

How we help: AI-powered image enhancement and virtual staging scale listing visuals for real estate agencies and platforms, with API and web app integrations.

Developers And Builders Marketing Teams

Global developers marketing teams seeking photorealistic staging for new developments.

Real EstateConstructionPropTech

Geography: Global

How we help: AI-powered image enhancement and virtual staging scale listing visuals for real estate agencies and platforms, with API and web app integrations.

Property Managers And Rental Agencies

Leasing-focused firms needing attractive assets to attract tenants.

Real EstateProperty Management

Geography: North America, Europe, APAC

How we help: AI-powered image enhancement and virtual staging scale listing visuals for real estate agencies and platforms, with API and web app integrations.

Market segments

Market size by segment

Growth potential (CAGR)

Virtual staging

0.57 Billion USD26.4% CAGR

Photorealistic furnishing and scene composition applied to listing photos to present finished interiors, reduce physical staging costs, and increase buyer engagement.

Products: Katalo Web App, Katalo API

Real estate image enhancement and retouching

1.2 Billion USD9.2% CAGR

Automated and curated photo improvements (lighting, decluttering, resolution, panorama and floor plan processing) to improve visual quality and listing conversion.

Products: Katalo Web App, Katalo API

Listing marketing content and presentation

5 Billion USD12% CAGR

Generation and delivery of marketing-ready visuals (1080p exports, commercial licensing, white-label assets) for portals, brochures, and agent marketing to accelerate sales.

Products: Katalo Web App, Katalo API

Proptech integration APIs

1 Billion USD16% CAGR

Developer-facing APIs and webhooks that integrate staging and image processing into MLS, portals, CRMs, and marketplaces with enterprise support and async job handling.

Products: Katalo API

More information about our offering

Katalo Web App

Self-serve AI-powered platform for virtual staging, image enhancement, and real estate visualization. Users upload listing photos, configure room type, mode, and style, and download photorealistic outputs. It supports nine design presets, three modes (Refurnish, Renovate, Clean), URL-based imports, 1080p exports, and a commercial license for marketing use. Stage at scale with parallel processing, white-labeling, and API integration to fit agency workflows. Outputs are created through an AI-assisted workflow curated by visual artists, delivering fast, affordable, and trustworthy imagery.

  • Integrate Staging Directly
    Seamlessly incorporate Katalo’s staging capabilities into your existing platforms for enhanced functionality.
  • High Confidence in Results
    Achieve accurate results on the first attempt, minimizing the need for revisions.
  • Achieve Realistic Looks
    Benefit from artistic input that ensures every staged image looks strikingly real.
  • Quick Transformation
    Get professional staging done rapidly, completely eliminating the wait for designers.
  • Enhances Images Using AI
    Integrates advanced AI techniques to improve the quality and appeal of listing photographs automatically.
  • High-Quality Staged Images
    Produces visually stunning and professionally optimized images ready for immediate use in listings.
  • Use Staged Images Commercially
    Gain the rights to use all staged images in your marketing campaigns without restrictions.
  • Efficient Multiple Staging
    Optimize time by staging several rooms at once, enhancing workflow efficiency.
  • Customize Staging
    Choose from multiple modes to best suit the state and requirements of each listing.
  • Reduces Dependency on Designers
    Streamlines the staging process, allowing clients to achieve professional results without hiring additional design staff.
  • Expert Team Processing
    Leverages professional resources to handle all aspects of image enhancement and staging tailored to client specifications.
  • Try Before You Buy
    Experience Katalo’s capabilities risk-free with complimentary image staging.
  • High-Quality Outputs
    Receive professional-quality images perfect for real estate listing platforms.
  • Diverse Design Options
    Select from a variety of artistic styles to best match each property’s allure.
  • Clear Turnaround Times
    Ensures clients are aware of when to expect results, fostering trust and reliability in service delivery.
  • Showcase Full Layouts
    Provide potential buyers with immersive views through panoramic and floor plan visuals.
  • Easy Photo Integration
    Streamline your workflow by importing images directly from online listings.
  • Brand as Your Own
    Customize outputs to reflect your brand, enhancing your agency’s professional identity.

Katalo API

API access to Katalo's AI-powered image enhancement and virtual staging capabilities for real estate. Developers can integrate staging and image improvements into their platforms and workflows, submit images, and retrieve outputs via straightforward endpoints. The API includes simple documentation, async webhooks, and enterprise options with dedicated support.

  • Obtain Programmatic AI Access
    Gain programmatic access to cutting-edge AI features for real estate image staging and enhancement, directly integrating into your applications.
  • Leverage Enterprise-Grade API Options
    Utilize an enterprise version of the API designed for high-volume transactions, offering dedicated support tailored to large-scale operations.
  • Access Comprehensive API Documentation
    Get instant access to clear and concise documentation that simplifies the integration process, enabling developers to implement Katalo quickly.
  • Receive Asynchronous Job Updates
    Utilize async webhooks to receive timely updates on the status of your staging and enhancement jobs, improving workflow automation.
  • Submit Images Easily
    Easily upload images from various sources or paste listing URLs for quick processing, simplifying your workflow.
  • Select From Multiple Styling Presets
    Opt for various design styles suitable for different markets, helping you attract a broad range of buyers.

Sources

Methodology and sourcing behind the figures and links shown above.

Virtual staging

Vendor market reports cluster mid-2020s market size near USD 0.57–0.60 billion with several forecasting rapid expansion. I used the consensus of BusinessResearchInsights and MarketGrowthReports (both ~USD 0.57B and 26.4% CAGR) and DIResearch (~USD 0.60B, ~27.8% CAGR) as primary inputs. Higher base estimates with lower CAGRs reflect broader service definitions and were noted but weighted lower.

Real estate image enhancement and retouching

Primary estimate uses the Verified Market Reports figure of ~USD 1.2 billion (2025) and its projected CAGR ~9.2% (2026–2034). Other industry sources in the results show a range (WiseGuy: ~USD 0.80B in 2024, 5.9% CAGR; OpenPR/VMR press summary: ~USD 1.35B in 2024, 14.8% CAGR). Given multiple published market reports in the searchResults and the growing impact of AI/automation cited across providers, USD 1.2B (services) with ~9.2% CAGR is used as a representative mid-market projection.

Listing marketing content and presentation

Estimated by positioning 'listing marketing content and presentation' as a niche within the broader digital/content marketing markets. Global digital marketing was ~USD 780B (2023) with ~11.1% CAGR and content marketing projections range into the high hundreds of billions–trillions over the next decade. Applying a conservative 0.5–1.0% share of the overall digital/content marketing market to account for listing-specific media (photos, video tours, 1080p exports, licensing, white‑label assets, broker/agent services) yields an estimated market size of roughly $4–8B; midpoint used (≈$5B). Growth potential is set slightly above broader digital marketing given rising adoption of rich media, virtual tours, and agency platforms, producing an estimated CAGR ~12%.

Proptech integration APIs

Estimates derive from aggregated PropTech market reports in the search results (mid-2020s global market ~USD 40–52B). Developer-facing integration APIs (staging, image processing, webhooks for MLS/portals/CRMs) are a small subset (estimated ~1–3% of PropTech). Using a mid-point share (≈2%) of the ~USD 50B market yields ~USD 1.0B. Growth potential set above overall PropTech CAGR ranges (11.8–16.1%) because API/integration and image-processing services typically scale faster with platformization and AI adoption; selected 16% CAGR as a conservative premium.

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