KIKalungi, Inc. logo

Kalungi, Inc. Unclaimed

Marketing Agencies

www.kalungi.com

Seattle, WA, United States

Kalungi is a full-service B2B SaaS marketing agency that helps SaaS companies grow through integrated strategy, execution, and marketing leadership.

Kalungi, Inc. is a remote, full-service B2B SaaS marketing agency that helps SaaS companies grow through integrated strategy, go-to-market planning, and execution. The firm offers CMO-as-a-Service and coaching, ABM, RevOps and HubSpot optimization, branding and design, paid media, content and SEO, and web development. Kalungi serves 150+ SaaS companies across industries and stages, delivering scalable marketing engines through three engagement models (Full Service, Syntropy, and T2D3) and a focus on practical, results-driven GTM plans. The team combines senior marketing leadership with hands-on execution and a deep portfolio of SaaS marketing expertise.

Kalungi is where B2B SaaS marketers learn by doing real work that drives real growth.

What we offer

Full Service

Service

Accelerate SaaS growth with comprehensive marketing expertise and accountability.

www.kalungi.com/services/full-service

Syntropy

Service

Accelerate your go-to-market strategy with embedded leadership and collaborative execution.

www.kalungi.com/services/syntropy

CMO-As-A-Service

Service

Achieve scalable growth with executive-level marketing expertise tailored for your SaaS business.

www.kalungi.com/services/saas-cmo

Paid Media

Service

Build structured paid social and demand generation campaigns to capture active buyers and create net-new opportunities.

www.kalungi.com/services/paid-media

Content & SEO

Service

Enhance your online presence and drive organic traffic with targeted content and SEO strategies.

www.kalungi.com/services/seo-content

Branding & Design

Service

Create a powerful brand identity that fosters trust and sets your SaaS apart.

www.kalungi.com/services/branding-design

Web Development

Service

Build High-Performance Websites That Drive Conversions And Support Growth.

www.kalungi.com/services/web-development

Account-Based Marketing ABM

Service

Accelerate your sales cycles with tailored marketing strategies focusing on key accounts.

www.kalungi.com/services/account-based-marketing-abm

RevOps & HubSpot Optimization

Service

Enhances HubSpot usage to improve operational efficiency and drive higher conversions for SaaS companies.

www.kalungi.com/services/hubspot-revops-automation

T2D3 Masterclass

Gain access to expert GTM playbooks and strategies for scaling your B2B SaaS business.

www.kalungi.com/t2d3

T2D3

Service

Empower your team with expert guidance and proven B2B SaaS marketing frameworks.

www.kalungi.com/services/t2d3

Who do we serve

Growth Stage SaaS Companies

Growth-stage SaaS firms seeking a complete GTM engine to drive scalable growth.

Early Stage SaaS Startups

Early-stage SaaS startups seeking brand identity and go-to-market playbooks.

Mid Market SaaS Companies Seeking RevOps Optimization

Mid-market SaaS firms seeking RevOps alignment.

Brand Led Enterprise Growth

Established SaaS firms needing branding, ABM, and design excellence.

Market segments

Market size by segment

Growth potential (CAGR)

Account-based marketing

1.15 Billion USD12% CAGR

Targeted programs that identify, prioritize, and engage named high-value accounts with personalized multi-channel campaigns and sales-marketing alignment to accelerate deals.

Content marketing and SEO

180 Billion USD11% CAGR

B2B content strategy, production and SEO (including AI-assisted research) focused on creating high-intent, long-form and multimedia content to drive organic visibility, inbound leads and sales enablement.

Fractional marketing and go-to-market leadership

1.27 Billion USD16.12% CAGR

Part-time senior marketing and GTM leadership (CMO, growth, PR) that defines positioning, demand generation, and launch strategies to accelerate revenue growth.

Revenue operations for HubSpot

2.5 Billion USD15% CAGR

HubSpot-focused revenue operations including CRM data cleaning, process and campaign optimization, and unified reporting to align sales and marketing.

Demand generation and paid media

40 Billion USD11.5% CAGR

Performance-focused demand programs that use paid search, social advertising, and channel optimization to drive pipeline and measurable ROI for B2B SaaS and manufacturing buyers.

More information about our offering

Full Service

Turnkey marketing leadership and execution from a 10+ person team, fully accountable for growth.

  • Ensure Measurable Outcomes
    Leverage a dedicated team focused on achieving defined growth targets in a measurable manner.
  • Integrate Marketing Efforts
    Combine all marketing aspects from strategy to execution, ensuring smooth operations and effective results.
  • Expand Resources Instantly
    Replace multiple hires with an instant, fully capable team dedicated to your marketing success.
  • Benefit from Proven Strategies
    Utilize tailored marketing tactics developed for the unique challenges of SaaS companies.
  • Align Costs with Success
    Choose a pricing model that ties costs directly to the outcomes generated, ensuring value for investment.

Syntropy

Collaborative go-to-market playbook delivered with your team embedded in the build.

  • Leverages Proven Strategies
    Utilizes validated methods tailored specifically for your organization to enhance execution.
  • Builds Internal Capability
    Fosters skills transfer and alignment between your internal resources and Kalungi's expertise.
  • Guided Execution
    Leverage experienced guidance to implement effective strategies tailored to your growth stage.
  • Aligns with Market Needs
    Creates an effective go-to-market plan that reflects current market dynamics and customer feedback.

CMO-As-A-Service

Executive-level marketing leadership delivered as a service, without the overhead of a full-time CMO.

  • Lead Strategy Effectively
    Leverage experienced executives who understand SaaS dynamics and can align marketing efforts with your business goals.
  • Build Scalable Infrastructure
    Create a comprehensive marketing strategy that integrates various disciplines, ensuring a consistent and effective approach to market entry.
  • Maximize Budget Efficiency
    Ensure transparency and accountability by connecting payment with measurable results, ensuring you only pay for what drives success.
  • Scale Without Overhead
    Replace the need for multiple hires with a cohesive team that can rapidly deploy marketing initiatives and drive growth.
  • Strengthen Marketing Skills
    Enhance your team's capabilities and confidence through direct mentorship from seasoned marketing professionals.

Paid Media

Paid media campaigns and demand-gen architecture to reach active buyers.

  • Unlock New Demand
    Our strategies improve pipeline filling with high-quality leads through targeted paid media approaches.
  • Enhance Targeting
    Nurture specific accounts with ads that reinforce direct sales efforts, creating a cohesive strategy.
  • Validate Messaging
    Creative execution tests and optimizes messaging to strengthen market positioning based on real data.
  • Guide Sales Closures
    Implement nurturing strategies that equip sales teams with the right content to finalize deals.
  • Improve ROI
    Optimizes ad spend by accurately targeting leads who are more likely to convert through data-driven decisions.

Content & SEO

Content and SEO programs to boost online visibility and organic growth.

  • Boost Search Rankings
    Implement effective SEO strategies to improve your search engine rankings, increase visibility, and attract more qualified leads.
  • Create Engaging Content
    Our tailored content strategy focuses on creating engaging and relevant content that resonates with your target audience, driving traffic and conversions.
  • Identify High-Value Keywords
    Utilize comprehensive keyword research to identify high-value terms that align with your audience's search intent, enhancing your content strategy.
  • Improve Website Performance
    Enhance on-page elements like meta tags, headings, and content structure to improve user experience and search engine visibility.
  • Enhance Engagement
    Optimize existing content to better meet the needs of your audience, ensuring higher engagement and conversion rates.

Branding & Design

Brand identity and design services that build trust and differentiate your SaaS.

  • Differentiate Your SaaS
    Develop a clear and unique brand identity that resonates with your audience and sets you apart from competitors.
  • Enhance Brand Recognition
    A well-executed brand design increases recognition and reinforces trust among potential customers.
  • Convey Credibility
    Ensure that your visual identity reflects your company's growth and professionalism, enhancing your appeal to investors and clients.
  • Strengthen Messaging
    Align marketing, sales, and product experiences to support a cohesive brand narrative that builds trust.

Web Development

High-performance SaaS websites optimized for conversions and growth with HubSpot integration.

  • Optimizes For Conversions
    We create websites designed to convert visitors into customers, ensuring every aspect of the user journey is engineered to maximize engagement and action.
  • Integrates Smoothly With HubSpot
    By integrating HubSpot, we facilitate efficient data flow and robust marketing automation capabilities, ensuring your website supports your overall marketing strategy.
  • Delivers Fast Load Times
    We prioritize speed during development, ensuring your website performs well, which helps in ranking higher on search engines and providing an excellent user experience.
  • Enhances User Engagement
    Our design approach prioritizes user experience, making it easier for visitors to navigate and find what they need, which ultimately boosts conversion rates.

Account-Based Marketing ABM

Targeted ABM programs to win high-value accounts with personalized, timely messaging.

  • Streamline Your ABM Process
    Implement comprehensive ABM campaigns that focus solely on your highest value accounts, ensuring maximum efficiency and effectiveness.
  • Focus On Key Accounts
    Utilize data-driven insights to select the accounts most likely to convert and expand, optimizing marketing efforts.
  • Engage With Precision
    Craft customized messaging and content strategies that resonate effectively with key decision-makers within targeted accounts.
  • Unify Your Teams
    Sync marketing and sales strategies to ensure both teams work effectively toward common growth metrics.
  • Track Your Progress
    Gain insights into pipeline and revenue dynamics with performance tracking to make informed adjustments.

RevOps & HubSpot Optimization

Kalungi optimizes RevOps processes and HubSpot setups to enhance efficiency, reduce friction, and boost conversions, ensuring businesses fully leverage their CRM capabilities.

  • Boosts Conversion Rates
    By streamlining operational processes and enhancing user experiences, we enable SaaS companies to convert more leads into customers.
  • Maximizes CRM Utility
    Ensures that teams utilize HubSpot features effectively, leading to increased productivity and better data management.
  • Unifies Revenue Function
    Facilitates collaboration between sales, marketing, and customer success to create a seamless revenue flow and accountability.
  • Generates Valuable Metrics
    Delivers comprehensive reports that help identify bottlenecks and successes in the revenue process.
  • Automates Repetitive Tasks
    Reduces manual work and increases efficiency by automating routine tasks within HubSpot.

T2D3 Masterclass

The celebrated B2B SaaS playbook with GTM templates, books and growth Masterclass.

  • Engage in Practical Training
    Participate in a hands-on Masterclass designed for real-world application of SaaS growth strategies.
  • Access Internal Strategies
    Implement growth strategies that have been successfully utilized within Kalungi's own operations.
  • Leverage Proven Templates
    Utilize tested GTM templates to streamline your go-to-market process and save time.
  • Receive Comprehensive Books
    Boost your understanding with in-depth books that guide strategic execution.
  • Get Expert Guidance
    Access on-demand coaching sessions to address specific challenges and enhance learning.

T2D3

Go-to-market playbooks and strategies Kalungi uses internally, enabling independent execution.

  • Execute Independently With Confidence
    Gain the skills and knowledge to implement go-to-market strategies effectively, minimizing reliance on external consultants.
  • Utilize Proven Frameworks
    Leverage tested and effective strategies that have been honed through practical application in the B2B SaaS space.
  • Get Expert Support When Needed
    Supplement your independent efforts with access to Kalungi’s experienced team for tailored advice as you progress.
  • Streamline Your Marketing Effort
    Use ready-made templates that simplify planning and execution, allowing for quicker implementation of strategies.
  • Implement Data-Driven Strategies
    Transform insights from your marketing execution into clear actions that enhance performance.

References

Methodology and sourcing behind the figures shown above.

Account-based marketing

Estimates based on market-research excerpts in the provided results. Mordor Intelligence lists Account-Based Marketing at USD 1.15 billion (2026) with an 11.94% CAGR to 2031. IndustryARC reports USD 0.904 billion (2023) and projects USD 1.86 billion with ~12% CAGR through 2030. I adopt Mordor’s 2026 market size (USD 1.15B) and a rounded 12% CAGR supported by both sources.

Content marketing and SEO

Estimated combined global market for B2B content marketing (strategy and production) plus SEO services ~USD 180B (midpoint of cited content marketing and SEO market estimates). Reasoning: Statista-backed content marketing projections (~$72B→$107B by 2026) and digital content-creation submarket (~$36.4B) imply content-production spend around $100B. SEO services estimates range $70–108B (2024–2026). Combining those leads to a consolidated B2B content+SEO market ~USD 170–200B; given AI-driven acceleration, applied a blended CAGR of ~11% (midpoint between cited content marketing CAGRs ~10–14% and SEO CAGRs ~6–17%).

Fractional marketing and go-to-market leadership

Estimate based on GTM 80/20’s explicit market revenue figures: fractional CMO market $1.27B in 2026 projected to $2.68B by 2031 (implying ~16.1% CAGR). Growth in practitioner headcount (U.S. fractional leaders doubled 60k→120k, 2022–2024) from Geisheker supports strong adoption and upside for adjacent fractional GTM roles.

Revenue operations for HubSpot

Search results show growing adoption of RevOps and many HubSpot-focused service providers but contain no explicit market-size figures. I estimated a global market for HubSpot-focused RevOps services (CRM data cleaning, process and campaign optimization, unified reporting, implementation and ongoing consulting) at ~ $2.5B by combining: (a) HubSpot’s large customer base and partner ecosystem (implied across results), (b) typical annual services spend per customer for implementation and ongoing RevOps support (mid‑four to five‑figure ranges), and (c) the portion of overall CRM/RevOps services attributable to HubSpot-focused work. I selected a 15% CAGR reflecting strong demand for RevOps, continued SaaS/CRM adoption, and increasing investment in data/AI-driven revenue tooling.

Demand generation and paid media

Estimate based on two published market anchors in the search results: (1) demand-generation software market at USD 6.56B in 2026 with ~11.3% CAGR, and (2) the broader online advertising market at USD 450.8B in 2025 with ~12.5% CAGR. For performance-focused B2B demand generation and paid media (B2B SaaS and manufacturing buyers) I assume B2B allocations represent a single-digit to low‑teens percentage of global online ad spend (roughly 8–10%), which implies ~36–45B of paid media plus demand-gen software/platform spend. Combined and rounded, this yields an estimated market size of ~USD 40B (market year ~2026) with growth potential (CAGR) aligned to the software and online-advertising trends (~11–12%).

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