Kalungi, Inc.
UnclaimedKalungi is a full-service B2B SaaS marketing agency that helps SaaS companies grow through integrated strategy, execution, and marketing leadership.
Overview
Kalungi, Inc. is a remote, full-service B2B SaaS marketing agency that helps SaaS companies grow through integrated strategy, go-to-market planning, and execution. The firm offers CMO-as-a-Service and coaching, ABM, RevOps and HubSpot optimization, branding and design, paid media, content and SEO, and web development. Kalungi serves 150+ SaaS companies across industries and stages, delivering scalable marketing engines through three engagement models (Full Service, Syntropy, and T2D3) and a focus on practical, results-driven GTM plans. The team combines senior marketing leadership with hands-on execution and a deep portfolio of SaaS marketing expertise.
Mission statement
Kalungi is where B2B SaaS marketers learn by doing real work that drives real growth.
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Claim Kalungi, Inc.Use your email at kalungi.com.What we offer
Full Service
Accelerate SaaS growth with comprehensive marketing expertise and accountability.
kalungi.com →Syntropy
Accelerate your go-to-market strategy with embedded leadership and collaborative execution.
kalungi.com →CMO-As-A-Service
Achieve scalable growth with executive-level marketing expertise tailored for your SaaS business.
kalungi.com →Paid Media
Build structured paid social and demand generation campaigns to capture active buyers and create net-new opportunities.
kalungi.com →Content & SEO
Enhance your online presence and drive organic traffic with targeted content and SEO strategies.
kalungi.com →Branding & Design
Create a powerful brand identity that fosters trust and sets your SaaS apart.
kalungi.com →Web Development
Build High-Performance Websites That Drive Conversions And Support Growth.
kalungi.com →Account-Based Marketing ABM
Accelerate your sales cycles with tailored marketing strategies focusing on key accounts.
kalungi.com →RevOps & HubSpot Optimization
Enhances HubSpot usage to improve operational efficiency and drive higher conversions for SaaS companies.
kalungi.com →T2D3 Masterclass
Gain access to expert GTM playbooks and strategies for scaling your B2B SaaS business.
kalungi.com →T2D3
Empower your team with expert guidance and proven B2B SaaS marketing frameworks.
kalungi.com →Who do we serve
Growth Stage SaaS Companies
Growth-stage SaaS firms seeking a complete GTM engine to drive scalable growth.
Geography: North America, Europe
How we help: A complete go-to-market engine that aligns marketing and sales to accelerate growth for growth-stage SaaS firms, with accountable leadership and measurable ROI.
Early Stage SaaS Startups
Early-stage SaaS startups seeking brand identity and go-to-market playbooks.
Geography: North America, Europe
How we help: Branding, content, and web development deliver a credible identity and early demand, guided by leadership coaching to establish a scalable GTM foundation.
Mid Market SaaS Companies Seeking RevOps Optimization
Mid-market SaaS firms seeking RevOps alignment.
Geography: North America, Europe, APAC
How we help: A unified RevOps approach that aligns marketing, sales, and data, delivering cleaner data, faster conversions, and a scalable go-to-market engine.
Brand Led Enterprise Growth
Established SaaS firms needing branding, ABM, and design excellence.
Geography: Global
How we help: Brand strategy, ABM, and design excellence to differentiate and amplify growth across global markets.
Market segments
Market size by segment
Growth potential (CAGR)
Account-based marketing
Targeted programs that identify, prioritize, and engage named high-value accounts with personalized multi-channel campaigns and sales-marketing alignment to accelerate deals.
Products: Account-Based Marketing ABM, Paid Media, Full Service, Syntropy
Content marketing and SEO
B2B content strategy, production and SEO (including AI-assisted research) focused on creating high-intent, long-form and multimedia content to drive organic visibility, inbound leads and sales enablement.
Products: Content & SEO, Branding & Design, Full Service, T2D3 Masterclass
Fractional marketing and go-to-market leadership
Part-time senior marketing and GTM leadership (CMO, growth, PR) that defines positioning, demand generation, and launch strategies to accelerate revenue growth.
Products: CMO-As-A-Service, Full Service, Syntropy, T2D3
Revenue operations for HubSpot
HubSpot-focused revenue operations including CRM data cleaning, process and campaign optimization, and unified reporting to align sales and marketing.
Products: RevOps & HubSpot Optimization, Web Development, Paid Media
Demand generation and paid media
Performance-focused demand programs that use paid search, social advertising, and channel optimization to drive pipeline and measurable ROI for B2B SaaS and manufacturing buyers.
Products: Paid Media, Account-Based Marketing ABM, Full Service
More information about our offering
Full Service
Turnkey marketing leadership and execution from a 10+ person team, fully accountable for growth.
- Ensure Measurable OutcomesLeverage a dedicated team focused on achieving defined growth targets in a measurable manner.
- Integrate Marketing EffortsCombine all marketing aspects from strategy to execution, ensuring smooth operations and effective results.
- Expand Resources InstantlyReplace multiple hires with an instant, fully capable team dedicated to your marketing success.
- Benefit from Proven StrategiesUtilize tailored marketing tactics developed for the unique challenges of SaaS companies.
- Align Costs with SuccessChoose a pricing model that ties costs directly to the outcomes generated, ensuring value for investment.
Syntropy
Collaborative go-to-market playbook delivered with your team embedded in the build.
- Leverages Proven StrategiesUtilizes validated methods tailored specifically for your organization to enhance execution.
- Builds Internal CapabilityFosters skills transfer and alignment between your internal resources and Kalungi's expertise.
- Guided ExecutionLeverage experienced guidance to implement effective strategies tailored to your growth stage.
- Aligns with Market NeedsCreates an effective go-to-market plan that reflects current market dynamics and customer feedback.
CMO-As-A-Service
Executive-level marketing leadership delivered as a service, without the overhead of a full-time CMO.
- Lead Strategy EffectivelyLeverage experienced executives who understand SaaS dynamics and can align marketing efforts with your business goals.
- Build Scalable InfrastructureCreate a comprehensive marketing strategy that integrates various disciplines, ensuring a consistent and effective approach to market entry.
- Maximize Budget EfficiencyEnsure transparency and accountability by connecting payment with measurable results, ensuring you only pay for what drives success.
- Scale Without OverheadReplace the need for multiple hires with a cohesive team that can rapidly deploy marketing initiatives and drive growth.
- Strengthen Marketing SkillsEnhance your team's capabilities and confidence through direct mentorship from seasoned marketing professionals.
Paid Media
Paid media campaigns and demand-gen architecture to reach active buyers.
- Unlock New DemandOur strategies improve pipeline filling with high-quality leads through targeted paid media approaches.
- Enhance TargetingNurture specific accounts with ads that reinforce direct sales efforts, creating a cohesive strategy.
- Validate MessagingCreative execution tests and optimizes messaging to strengthen market positioning based on real data.
- Guide Sales ClosuresImplement nurturing strategies that equip sales teams with the right content to finalize deals.
- Improve ROIOptimizes ad spend by accurately targeting leads who are more likely to convert through data-driven decisions.
Content & SEO
Content and SEO programs to boost online visibility and organic growth.
- Boost Search RankingsImplement effective SEO strategies to improve your search engine rankings, increase visibility, and attract more qualified leads.
- Create Engaging ContentOur tailored content strategy focuses on creating engaging and relevant content that resonates with your target audience, driving traffic and conversions.
- Identify High-Value KeywordsUtilize comprehensive keyword research to identify high-value terms that align with your audience's search intent, enhancing your content strategy.
- Improve Website PerformanceEnhance on-page elements like meta tags, headings, and content structure to improve user experience and search engine visibility.
- Enhance EngagementOptimize existing content to better meet the needs of your audience, ensuring higher engagement and conversion rates.
Branding & Design
Brand identity and design services that build trust and differentiate your SaaS.
- Differentiate Your SaaSDevelop a clear and unique brand identity that resonates with your audience and sets you apart from competitors.
- Enhance Brand RecognitionA well-executed brand design increases recognition and reinforces trust among potential customers.
- Convey CredibilityEnsure that your visual identity reflects your company's growth and professionalism, enhancing your appeal to investors and clients.
- Strengthen MessagingAlign marketing, sales, and product experiences to support a cohesive brand narrative that builds trust.
Web Development
High-performance SaaS websites optimized for conversions and growth with HubSpot integration.
- Optimizes For ConversionsWe create websites designed to convert visitors into customers, ensuring every aspect of the user journey is engineered to maximize engagement and action.
- Integrates Smoothly With HubSpotBy integrating HubSpot, we facilitate efficient data flow and robust marketing automation capabilities, ensuring your website supports your overall marketing strategy.
- Delivers Fast Load TimesWe prioritize speed during development, ensuring your website performs well, which helps in ranking higher on search engines and providing an excellent user experience.
- Enhances User EngagementOur design approach prioritizes user experience, making it easier for visitors to navigate and find what they need, which ultimately boosts conversion rates.
Account-Based Marketing ABM
Targeted ABM programs to win high-value accounts with personalized, timely messaging.
- Streamline Your ABM ProcessImplement comprehensive ABM campaigns that focus solely on your highest value accounts, ensuring maximum efficiency and effectiveness.
- Focus On Key AccountsUtilize data-driven insights to select the accounts most likely to convert and expand, optimizing marketing efforts.
- Engage With PrecisionCraft customized messaging and content strategies that resonate effectively with key decision-makers within targeted accounts.
- Unify Your TeamsSync marketing and sales strategies to ensure both teams work effectively toward common growth metrics.
- Track Your ProgressGain insights into pipeline and revenue dynamics with performance tracking to make informed adjustments.
RevOps & HubSpot Optimization
Kalungi optimizes RevOps processes and HubSpot setups to enhance efficiency, reduce friction, and boost conversions, ensuring businesses fully leverage their CRM capabilities.
- Boosts Conversion RatesBy streamlining operational processes and enhancing user experiences, we enable SaaS companies to convert more leads into customers.
- Maximizes CRM UtilityEnsures that teams utilize HubSpot features effectively, leading to increased productivity and better data management.
- Unifies Revenue FunctionFacilitates collaboration between sales, marketing, and customer success to create a seamless revenue flow and accountability.
- Generates Valuable MetricsDelivers comprehensive reports that help identify bottlenecks and successes in the revenue process.
- Automates Repetitive TasksReduces manual work and increases efficiency by automating routine tasks within HubSpot.
T2D3 Masterclass
The celebrated B2B SaaS playbook with GTM templates, books and growth Masterclass.
- Engage in Practical TrainingParticipate in a hands-on Masterclass designed for real-world application of SaaS growth strategies.
- Access Internal StrategiesImplement growth strategies that have been successfully utilized within Kalungi's own operations.
- Leverage Proven TemplatesUtilize tested GTM templates to streamline your go-to-market process and save time.
- Receive Comprehensive BooksBoost your understanding with in-depth books that guide strategic execution.
- Get Expert GuidanceAccess on-demand coaching sessions to address specific challenges and enhance learning.
T2D3
Go-to-market playbooks and strategies Kalungi uses internally, enabling independent execution.
- Execute Independently With ConfidenceGain the skills and knowledge to implement go-to-market strategies effectively, minimizing reliance on external consultants.
- Utilize Proven FrameworksLeverage tested and effective strategies that have been honed through practical application in the B2B SaaS space.
- Get Expert Support When NeededSupplement your independent efforts with access to Kalungi’s experienced team for tailored advice as you progress.
- Streamline Your Marketing EffortUse ready-made templates that simplify planning and execution, allowing for quicker implementation of strategies.
- Implement Data-Driven StrategiesTransform insights from your marketing execution into clear actions that enhance performance.
Sources
Methodology and sourcing behind the figures and links shown above.
Account-based marketing
Estimates based on market-research excerpts in the provided results. Mordor Intelligence lists Account-Based Marketing at USD 1.15 billion (2026) with an 11.94% CAGR to 2031. IndustryARC reports USD 0.904 billion (2023) and projects USD 1.86 billion with ~12% CAGR through 2030. I adopt Mordor’s 2026 market size (USD 1.15B) and a rounded 12% CAGR supported by both sources.
Content marketing and SEO
Estimated combined global market for B2B content marketing (strategy and production) plus SEO services ~USD 180B (midpoint of cited content marketing and SEO market estimates). Reasoning: Statista-backed content marketing projections (~$72B→$107B by 2026) and digital content-creation submarket (~$36.4B) imply content-production spend around $100B. SEO services estimates range $70–108B (2024–2026). Combining those leads to a consolidated B2B content+SEO market ~USD 170–200B; given AI-driven acceleration, applied a blended CAGR of ~11% (midpoint between cited content marketing CAGRs ~10–14% and SEO CAGRs ~6–17%).
- The global content marketing market size is estimated at USD 655.1 Billion in 2026... growing at a CAGR of 13.82%.
- Content marketing industry will grow by 33% by 2026... from about $72 billion in 2023 to over $107 billion by 2026.
- 2024 Market Size $70.5 Billion... CAGR (2025 - 2035) 6.07%.
- The global search engine optimization (SEO) market is valued at $108.28 billion (2026).
- The content creation market... global digital content creation market is worth $36.4 billion.
Fractional marketing and go-to-market leadership
Estimate based on GTM 80/20’s explicit market revenue figures: fractional CMO market $1.27B in 2026 projected to $2.68B by 2031 (implying ~16.1% CAGR). Growth in practitioner headcount (U.S. fractional leaders doubled 60k→120k, 2022–2024) from Geisheker supports strong adoption and upside for adjacent fractional GTM roles.
Revenue operations for HubSpot
Search results show growing adoption of RevOps and many HubSpot-focused service providers but contain no explicit market-size figures. I estimated a global market for HubSpot-focused RevOps services (CRM data cleaning, process and campaign optimization, unified reporting, implementation and ongoing consulting) at ~ $2.5B by combining: (a) HubSpot’s large customer base and partner ecosystem (implied across results), (b) typical annual services spend per customer for implementation and ongoing RevOps support (mid‑four to five‑figure ranges), and (c) the portion of overall CRM/RevOps services attributable to HubSpot-focused work. I selected a 15% CAGR reflecting strong demand for RevOps, continued SaaS/CRM adoption, and increasing investment in data/AI-driven revenue tooling.
Demand generation and paid media
Estimate based on two published market anchors in the search results: (1) demand-generation software market at USD 6.56B in 2026 with ~11.3% CAGR, and (2) the broader online advertising market at USD 450.8B in 2025 with ~12.5% CAGR. For performance-focused B2B demand generation and paid media (B2B SaaS and manufacturing buyers) I assume B2B allocations represent a single-digit to low‑teens percentage of global online ad spend (roughly 8–10%), which implies ~36–45B of paid media plus demand-gen software/platform spend. Combined and rounded, this yields an estimated market size of ~USD 40B (market year ~2026) with growth potential (CAGR) aligned to the software and online-advertising trends (~11–12%).
- Kalungi, Inc.
- Full Service
- Syntropy
- CMO-As-A-Service
- Paid Media
- Content & SEO
- Branding & Design
- Web Development
- Account-Based Marketing ABM
- RevOps & HubSpot Optimization
- T2D3 Masterclass
- T2D3
- Market Size (2026)USD 1.15 Billion; Growth Rate (2026 - 2031)11.94% CAGR
- Account Based Market accounted for $904m in 2023 and expected to reach $1.86 Bn, with rising at a CAGR of 12% (2024-2030).
- The global content marketing market size is estimated at USD 655.1 Billion in 2026... growing at a CAGR of 13.82%.
- Content marketing industry will grow by 33% by 2026... from about $72 billion in 2023 to over $107 billion by 2026.
- 2024 Market Size $70.5 Billion... CAGR (2025 - 2035) 6.07%.
- The global search engine optimization (SEO) market is valued at $108.28 billion (2026).
- The fractional CMO market reached $1.27 billion in 2026 and is projected to hit $2.68 billion by 2031
- the number of fractional leaders in the United States grew from 60,000 in 2022 to 120,000 in 2024
- Global demand generation software market size ... USD 6.56 Billion in 2026, growing at a steady CAGR of 11.32%.
- The global online advertising market stood at USD 450.8 billion in 2025 ... projected CAGR 12.5% over 2026–2032.
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