Trilliad

Connects brand, demand, data, and execution to help B2B organizations grow pipeline, improve marketing performance, and link investment to business outcomes.

Builds a scalable global ABM foundation, engages target accounts through connected experiences, and adapts campaigns to local markets.

Improves existing ABM programs with focused media, relevant creative, and data-informed engagement for target accounts.

Unifies account engagement from first interaction through deal closure to build lasting customer relationships and accelerate pipeline progress.

Moves target accounts through the ABM journey with flexible, KPI-driven campaigns that adapt to changing priorities and deliver measurable results.

Unifies marketing data, clarifies performance, and surfaces actionable insights to support better decisions and stronger campaign results.

Marketing Growth Solutions

Trilliad’s Marketing Growth Solutions connect strategic brand-to-demand, performance platforms, account-based marketing, creative content, and analytics to support measurable B2B growth. The integrated approach brings marketing, sales, data, and technology together, combining full-funnel strategy and execution with AI-powered intelligence, campaign optimization, and global delivery. Its Marketing-as-a-Service operating model pairs an intelligence layer with marketing specialists to plan, execute, and optimize marketing. Solutions support organizations at different stages of marketing maturity, from establishing an ABM foundation to scaling programs across markets and personalizing marketing for complex buying committees.

• Connect Brand And Demand
  Bring brand investment and demand capture together in an always-on system, linking early-stage brand influence with pipeline progression, revenue, and business growth outcomes.
• Guide Decisions With Intelligence
  Use analytics, AI, and real-time buying signals to understand performance and support faster, more informed marketing decisions.
• Scale Marketing Execution
  Access an integrated operating model for planning, execution, and optimization, combining automated workflows and B2B expertise to support delivery without adding internal headcount.
• Align Teams Around Growth
  Coordinate marketing, sales, data, and technology around shared work and learning, connecting marketing activity to account progression and business outcomes.
• Engage And Advance Target Accounts
  Use account insights, tailored experiences, and coordinated sales and marketing activity to engage target accounts and support their progression toward long-term customer relationships.
• Optimize Campaign Performance
  Apply analytics and AI to assess and refine campaign activity over time, supporting improved marketing performance and return on investment.
• Scale Marketing Across Teams And Markets
  Choose an engagement suited to organizational needs and marketing maturity, from ABM foundations to broader reach and personalized enterprise programs across languages and markets.
• Respond Faster To Buying Signals
  Use current insights and buying signals to make faster marketing decisions with greater confidence.
• Access B2B Expertise Without Adding Headcount
  Access a team of B2B marketing specialists without the cost of building an internal team.
• Build Brand Trust
  Develop relevant media, creative, and content that helps build brand trust and supports recognition across the B2B buying journey.
• Automate Routine Work And Accelerate Execution
  Use AI-powered workflows to automate routine marketing work and speed up execution.
• Adapt And Improve Marketing Over Time
  Use an always-on engine that learns from activity and adapts to improve performance over time.
• Engage Buyers Across The Journey
  Create audience-informed messaging and creative for key personas across the full customer journey, from awareness through advocacy.
• Scale Campaigns Across Markets
  Coordinate marketing across regions while adapting campaigns to local language and cultural nuances, supporting consistent execution across global markets.
• Save An Average Of 40% On Execution
  The service reports an average 40% saving for clients compared with relying on multiple partners.

ABM Strategy & Go-To-Market

A service that helps organizations build scalable account-based marketing infrastructure across regions and markets. Trilliad works with clients to review or develop an ABM strategy aligned with business objectives, identify ideal customer profiles, refine account selection, and establish scalable workflows. It also creates integrated experiences across tailored ads, personalized emails, and custom landing pages, while aligning campaigns globally and adapting them to local nuances and cultural considerations.

Category: Account-Based Marketing Services

• Align ABM Strategy With Business Goals
  Define or refine the ABM strategy around business objectives, ideal customer profiles, account selection, and scalable workflows.
• Engage Accounts Across Touchpoints
  Coordinate tailored ads, personalized emails, and custom landing pages into a cohesive journey that engages target accounts and guides stakeholders through the buyer journey.
• Scale Campaigns Across Markets
  Maintain global campaign alignment while adapting execution to regional and cultural differences, supporting relevance and effectiveness across markets.
• Prepare For Scalable ABM
  Focus on readiness as part of building an ABM foundation designed to support long-term success across target markets.

Media Centric ABM

Media Centric ABM is an account-based marketing service focused on optimizing media investments, account segmentation, and ad creative. It uses data-driven insights to help reach target accounts with relevant messaging across digital ads, personalized email campaigns, and social media. The service also works with existing marketing automation, advertising, and CRM platforms to help clients get more from their technology investments and engage key accounts.

Category: Account-Based Marketing Services

• Focus Media Spend On Valuable Accounts
  Use data-driven insights to focus media investment on high-value opportunities and get more from the programs and platforms already in place.
• Target Accounts By Needs And Behavior
  Segment accounts by needs, industry, and behavior to focus media spend and campaign activity on relevant target audiences.
• Tailor Creative To Account Decision-Makers
  Adapt advertising creative to the needs and pain points of target accounts so messaging can resonate with decision-makers across display, social, and programmatic channels.
• Connect Existing Platforms For Account Engagement
  Optimize connections among existing marketing automation, advertising, and CRM platforms to support a more seamless process for engaging target accounts and make better use of current technology investments.

Full-Platform ABM

Full-Platform ABM is an end-to-end account-based marketing solution combining account intelligence, personalized messaging, and sales and marketing alignment. It integrates ABM from initial engagement through deal closure, helping businesses nurture relationships, accelerate pipelines, and turn target accounts into loyal, long-term customers.

Category: Account-Based Marketing Services

• Understand Target Accounts In Depth
  Gain a clearer view of target accounts’ business challenges, buying behavior, and decision-makers to inform more relevant engagement.
• Personalize Messaging For Key Stakeholders
  Deliver account-specific emails, ads, and content journeys that speak to stakeholder needs and support deeper engagement.
• Guide Accounts From Engagement To Closure
  Connect account-based marketing activities across the journey, from initial engagement through deal closure, to support pipeline acceleration and lasting customer relationships.
• Align Sales And Marketing Teams
  Give sales and marketing teams shared tools and insights to work together throughout target-account engagement.

Agile ABM

Agile ABM is a flexible account-based marketing service designed to get campaigns in market quickly. KPI-driven activations guide target accounts through different stages of the ABM journey, from early-stage nurturing to deal closure. Campaigns are measured at each stage and refined using real-time insights so messaging stays relevant as accounts progress.

Category: Account-Based Marketing Services

• Launch Targeted Campaigns Faster
  Get campaigns in market quickly to engage target accounts when opportunities arise, without waiting through long ramp-up times.
• Align Activations With Measurable Goals
  Use stage-by-stage measurement, from engagement to account progression, to guide campaign activity and keep it aligned with defined goals.
• Advance Accounts Through The ABM Journey
  Support accounts at different points in their journey, from early-stage nurturing to progressing deals toward closure.
• Adapt Campaigns As Priorities Change
  Use real-time insights to refine campaigns as markets and account priorities change, keeping messaging relevant as accounts progress.

Theia.ai

Theia.ai is Trilliad’s tailor-made marketing analytics platform, offered as part of its analytics packages and full-service solution. It aligns and consolidates full-funnel marketing data from connected sources, then presents performance through client-specific dashboards, visualizations, and actionable insights. AI supports data cleansing, analysis, and reporting, while analytics help teams assess attribution, campaign performance, customer engagement, and business impact. The platform can connect with existing CRM, ERP, and management tools, and is supported by Trilliad’s analytics experts.

• Unify Marketing Data Across Channels
  Bring data from multiple channels and platforms into a consolidated view, helping teams assess marketing performance across the funnel.
• Connect Marketing Activity To Business Impact
  Bring earned, owned, and paid media together in reporting that helps teams track brand activity alongside account and competitive intelligence, intent, influence, and business impact.
• See Performance Through Tailored Dashboards
  Use client-specific dashboards and visualizations shaped around stakeholder needs and success metrics to make performance details easier to interpret and share.
• Spot Trends And Issues Promptly
  Use KPI specifications and thresholds to identify trends, opportunities, and potential issues in time to respond to changing market conditions.
• Optimize Channel And Campaign Performance
  Assess and optimize channel and campaign performance in real time, using customer behavior analysis to inform how teams tailor their activity.
• Assess Channel And Touchpoint Contributions
  Use attribution models available in connected data-source platforms to evaluate the contribution of marketing channels and touchpoints to conversions.
• Turn Analysis Into Actionable Insights
  Summarize and categorize insights and organize specialist input to help teams focus analysis on action-oriented strategic decisions.
• Connect Existing Marketing And Business Systems
  Link marketing data sources and existing business systems to bring campaign, engagement, deal acceleration, and business impact measures into a tailored performance view.
• Improve Data Accuracy And Completeness
  Identify and resolve data inconsistencies and errors so analysis and reporting can draw on more accurate, enriched datasets.
• Make Disparate Data Easier To Analyze
  Map fields across sources and use filters and pivot tables to explore data in a more coherent way.
• Compare Performance And Clarify Next Steps
  Use benchmarking and accessible performance details to understand results and make the path toward improved performance clearer.
• Protect Data And Monitor Fraudulent Activity
  Store data in Salesforce Marketing Cloud and use IAS-powered visualizations to monitor and avoid fraudulent activity.
• Get Expert Guidance On Campaign Data
  Work with Trilliad analytics specialists who analyze campaign data and recommend ways to get more impact from campaigns.