SI

Sprout Social, Inc.

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Marketing Technologyinvestors.sproutsocial.comUpdated September 6, 2026

Sprout Social is a global leader in social media management and analytics, serving thousands of brands with data-driven tools to manage and measure social programs.

Overview

Sprout Social, Inc. is a global leader in social media management and analytics software. Sprout's intuitive platform puts powerful social data into the hands of more than 30,000 brands, enabling them to deliver smarter, faster business impact. The company has been recognized as a top software product, reflecting its comprehensive capabilities across publishing, engagement, customer care, influencer marketing, advocacy, and AI-powered business intelligence. Sprout Social's software operates across all major social networks and digital platforms, helping teams collaborate, understand audiences, measure performance, and scale social programs.

Mission statement

Drive smarter, faster business impact from social media.

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What we offer

Sprout Social Platform

Transform social media data into actionable business insights.

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Market segments

Social media management

Capabilities to plan, create, schedule, and publish content across major social networks with shared calendars, cross-network scheduling, and team collaboration workflows.

Products: Sprout Social Platform

Social listening and monitoring

Real-time monitoring and analysis of public social conversations and trends to surface brand, product, and market signals.

Products: Sprout Social Platform

Social analytics and business intelligence

Cross-network analytics, reporting, and AI-powered insights that measure performance, attribute impact, and inform strategic decisions.

Products: Sprout Social Platform

Social customer care and engagement

Unified inbox, engagement workflows, and automation to manage customer inquiries, accelerate response times, and coordinate team-based customer service on social channels.

Products: Sprout Social Platform

Advocacy and influencer marketing

Capabilities to manage influencer campaigns, mobilize brand ambassadors and employees, and measure reach and engagement from advocacy programs.

Products: Sprout Social Platform

More information about our offering

Sprout Social Platform

Sprout Social Platform is a global leader in social media management and analytics software that enables teams to publish, engage, measure, listen, and collaborate across major networks. It combines a complete set of features—engagement, publishing, analytics, listening, advocacy, influencer marketing, employee advocacy, and AI-powered business intelligence—paired with AI-driven automation to help brands deliver smarter, faster business impact.

Drive Smarter Decisions
Leverage advanced analytics and insights powered by AI for effective strategy formulation.
Gain In-Depth Insights
Utilize comprehensive analytics to measure performance across social media channels and optimize strategies.
Streamline Workflows
Automate repetitive tasks, allowing your team more time to connect meaningfully with customers.
Accelerate Response Times
Quickly manage customer interactions from multiple channels through a centralized platform.
Access Enhanced Insights
Unlock advanced analytic features for deeper insights and strategic recommendations.
Plan and Schedule Content
Coordinate your team's content strategy efficiently to maximize engagement across various platforms.
Mobilize Brand Ambassadors
Empower your employees and advocates to share approved content, enhancing your brand's reach and engagement.
Extract Actionable Insights
Gain valuable insights by monitoring social conversations, allowing for timely and informed responses.
Amplify Brand Reach
Encourage employees to share company content, enhancing brand visibility and engagement.
Measure Campaign Impact
Track and optimize your influencer marketing efforts for improved results.

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