Interbrand

Analyze How Brands Drive Revenue and Value Creation Globally.

Transforms SE Saudi Energy into a multi-energy solutions provider with clear brand architecture and identity.

Repositions Bugatti as a holistic luxury brand with a modern identity and visual coherence.

Builds a cohesive and consistent brand experience across all touchpoints.

Creates a compelling brand identity and voice for Latin audiences.

Transforms Juventus into a lifestyle brand with premium experiences beyond football.

A cutting-edge flagship store that captivates local and international audiences with Tokyo-inspired experiences.

Revitalizes Banamex's iconic brand heritage with a modern strategy and identity.

Essential guidance on sustaining brand investment for long-term resilience and growth in insurance.

Global Financial Services Brands

Global financial services brands seeking durable brand equity and governance.

Geography: Global

How we help: Brand leadership through governance, analytics, and design systems that unify strategy across markets.

Global Consumer Brand Leaders

Global consumer brands seeking cohesive brand systems and premium lifecycle experiences.

Geography: Global

How we help: Unifies brand systems and identities across channels to deliver consistent premium experiences.

Global Media, Entertainment and Streaming Brands

Global media and streaming brands seeking distinctive identity and audience engagement.

Geography: Global

How we help: Delivers a warm, consistent brand voice and identity across platforms to boost engagement.

Global Luxury and Premium Lifestyle Brands

Luxury lifestyle and premium brands seeking elevated identity and storytelling.

Geography: Global

How we help: Refines identity and storytelling to preserve heritage while expanding premium experiences.

Strategic frameworks and positioning that define brand purpose, target audiences, category moves and long-term growth priorities.

Products: Banamex Brand Strategy and Identity Relaunch, Juventus Brand Repositioning and Lifestyle Experiences

Creation and refinement of visual, verbal, sonic and motion systems—type, color, photography, motion and voice—to ensure consistent, differentiated brand expression.

Products: Banamex Brand Strategy and Identity Relaunch, Bugatti Brand Identity Refresh, LEGO Brand Identity System, ViX Brand Identity and Voice

Design of portfolio structure, naming and governance to clarify the roles of corporate, product and initiative brands and enable coherent expansion.

Products: Brand Architecture and Naming for SE Saudi Energy, LEGO Brand Identity System

Measurement and valuation frameworks that quantify a brand’s contribution to revenue, provide benchmarking and inform investment and governance decisions.

Products: Best Global Brands report, Allianz Brand Trust and Investment (Thinking Article)

Design and activation of physical and digital experiences—flagship stores, stadiums, retail and lifestyle activations—that translate brand into moments and drive engagement.

Products: Matsukiyo Hong Kong flagship store concept, Juventus Brand Repositioning and Lifestyle Experiences

Best Global Brands report

Best Global Brands is a longitudinal study examining how brands drive revenue and create market value for the world’s leading brands. Interbrand’s valuation framework provides insightful analysis of a brand’s contribution to business growth today and includes a roadmap of activities to deliver further growth tomorrow. The publication ranks the top global brands and sets benchmarks for brand performance and strength.

• Provides Insightful Brand Analysis
  This framework helps businesses understand how individual brands contribute to revenue and offers strategic insights for future enhancement.
• Defines Brand Impact Over Time
  This extensive study highlights how brands evolve and their lasting impact on business metrics, providing critical insights into market evolution.
• Establishes Industry Standards
  The global rankings serve as essential benchmarks, allowing brands to assess their performance against leading competitors worldwide.
• Ensures Strategic Growth Plans
  The roadmap includes actionable strategies for brands poised for expansion, guiding them to capitalize on growth opportunities effectively.
• Ensures Up-to-Date Standards
  Interbrand continuously adapts its evaluation criteria to align with market changes and brand management best practices.

Brand Architecture and Naming for SE Saudi Energy

Interbrand designed brand architecture, portfolio structure, identity, naming, and strategy to support SE Saudi Energy’s transformation from a traditional electric utility to a multi-energy solutions provider. The work centers on a central idea, Invisible Omnipresence, and includes a new visual identity and expressed sound identity to anchor the brand across touchpoints.

• Clarifies Brand Roles
  Enhances understanding of how traditional utilities and new market ventures relate within the brand ecosystem.
• Aligns Future Direction
  Establishes a strategic naming framework that resonates with the evolving energy landscape.
• Ensure Visual Cohesion
  Establishes a unified design language that fosters instant recognition across all customer interactions.
• Promotes Stakeholder Engagement
  Involves employees and partners in shaping the brand, ensuring commitment to the brand’s vision.
• Creates Distinctive Sound
  Develops an audio signature that enhances brand recall and emotional connection across platforms.

Bugatti Brand Identity Refresh

Interbrand repositioned Bugatti from a Hyper-Luxury automotive brand to a holistic French luxury brand. The project introduced a new color palette including luminous Bugatti Blue, a bespoke typeface, refined photography and motion language, a streamlined wordmark, and the EB monogram, with a central role for the Macaron in the brand system.

• Rekindles Luxury Experience
  Ensures Bugatti appeals to a wider audience by emphasizing lifestyle luxury beyond automotive.
• Enhances Brand Recognition
  Modernizes visual identity elements, enhancing the brand’s luxurious character in all communications.
• Revitalizes Brand Aesthetics
  Establishes a unique visual language that reflects the brand’s heritage and future aspirations.
• Strengthens Brand Identity
  Places the Macaron at the heart of the brand narrative, connecting heritage with contemporary luxury.
• Enhances Customer Engagement
  Crafts an engaging visual narrative that captures Bugatti’s innovative spirit and designs.

LEGO Brand Identity System

Interbrand, with Our LEGO Agency, created a cohesive brand identity system across physical products and digital platforms. They established five design principles and compiled an extensive guidelines library (23 guidelines and 110 principles) to guide brand expression and ensure consistency across every touchpoint.

• Ensures Visual Consistency
  Creates a seamless and recognizable brand experience for users, enhancing overall brand loyalty and recognition.
• Shapes Design Approach
  Invites creativity while maintaining clarity and relevance, ensuring the brand resonates with its target audiences.
• Aligns Brand Strategy
  Ensures that every aspect of the brand, from products to digital interactions, aligns with the overarching business strategy.
• Guides Brand Expression
  Equips teams with comprehensive tools to maintain brand consistency, promoting effective communication across channels.

ViX Brand Identity and Voice

Interbrand defined a brand identity and voice for ViX, a premier Spanish-language streaming service targeting a global Latin audience. The work included a logo with rounded edges, a warm and approachable voice, and guiding principles for voice and motion identity across platforms.

• Encourages Brand Recognition
  Maintaining a consistent brand expression enhances recognition and connection with clients.
• Engages Latin Communities
  Designed to resonate with and celebrate diverse Latin cultures, fostering a deeper engagement with viewers.
• Establishes Clear Communication
  These principles ensure clarity and consistency in messaging across various platforms, enhancing user engagement.
• Promotes Approachability
  The rounded logo design invites connection, enhancing the brand's inviting identity.

Juventus Brand Repositioning and Lifestyle Experiences

Interbrand launched a new positioning for Juventus to reach a broader audience beyond football, creating premium lifestyle experiences that extend the brand into non-sport contexts. The work spans stadium experiences, the UNDICI cafe, fashion and lifestyle apparel, and fan products.

• Positioned As A Lifestyle Brand
  This strategic shift positions Juventus not just as a sports entity but as an aspirational lifestyle brand that attracts a broader demographic.
• Creates Exclusive Experiences
  Juventus curates unique lifestyle experiences, drawing in fans and consumers who seek premium engagement beyond traditional football contexts.
• Engages Across Multiple Touchpoints
  By integrating various touchpoints—stadiums, cafes like UNDICI, and lifestyle products—Juventus enhances its brand engagement and expands its audience reach.

Matsukiyo Hong Kong flagship store concept

Interbrand developed the TOKYO CHAOS flagship store concept for Matsukiyo Cocokara & Co. to resonate with Tokyo-inspired innovation in Hong Kong. The approach included experiential store design and workshops guiding experience ideas and product development.

• Creates Unique Brand Experiences
  Designed to ensure the flagship store reflects Matsukiyo's innovative branding, attracting young locals and tourists.
• Offers Interactive Shopping Experiences
  Innovative design encourages engagement and exploration, aligning with the preferences of digital natives.
• Facilitates Collaborative Design
  Incorporates client input in creating experiences, ensuring alignment with brand vision and market expectations.
• Gains Rapid Visibility
  The grand opening attracted significant visitor numbers and media, enhancing brand recognition.

Banamex Brand Strategy and Identity Relaunch

Interbrand redesigned Banamex’s brand strategy and identity to relaunch a brand with substantial equity. The project included evolving the Rosetta asset, expanding color palettes, a bespoke typeface, photography with distinctly Mexican character, motion for digital environments, and a refreshed sonic identity.

• Ensures Authentic Brand Voice
  Engaging employees and stakeholders at every phase ensures genuine representation of the brand's values and heritage.
• Modernizes Brand Assets
  Through the evolution of the iconic Rosetta, the brand maintains familiarity while embracing contemporary design trends.
• Strengthens Brand Recognition
  The refreshed sonic identity enhances brand recall and engagement across all consumer touchpoints.
• Enhances Visual Engagement
  The introduction of a vibrant color palette and a custom typeface increases visual appeal and aligns with modern aesthetics.

Allianz Brand Trust and Investment (Thinking Article)

Interbrand highlights long-term brand investment as essential for insurance brands, using data, analytics, and measurement to sharpen performance. The piece emphasizes sustaining brand investment, balancing automation and human touch, and leveraging data to demonstrate long-term value across the business.

• Quantify Brand Contributions
  Employs analytics to directly measure how branding efforts impact business outcomes and strengthen market position.
• Promote Sustained Investment
  Emphasizes the necessity of ongoing brand investment to maintain value and adaptability in a changing market landscape.
• Enhance Customer Interactions
  Integrates AI technologies to improve operational efficiency while ensuring that human connections remain strong in critical customer dealings.
• Maintain Human Touch
  Stresses that personal interaction remains crucial in decision-making processes, especially in complex insurance contexts.