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Intentsify Unclaimed

Marketing Technology

intentsify.io

Westwood, MA, United States

Intentsify provides AI-driven B2B intent data and buying-group insights to enable precise account-based marketing and revenue acceleration.

Intentsify is a data-driven technology company serving business-to-business marketers and sales teams. It delivers AI-powered intent signals, comprehensive identity data, and activation services to help organizations identify, engage, and convert target accounts. By combining broad data coverage with privacy-conscious governance, Intentsify supports account-based marketing and demand generation across multiple channels. The company emphasizes transparency, data quality, and ongoing innovation to help customers navigate complex buying journeys and accelerate revenue growth.

To empower B2B teams with AI-driven intent data and buying-group insights, turning signals into revenue through transparent, customer-first collaboration, continuous learning, bold experimentation, and unwavering integrity.

What we offer

Orbit Intelligence

Unlocks persona-level buyer intelligence for targeted engagement across buying groups.

intentsify.io/solutions/data/orbit-intelligence/

Buying Group Intent

Accelerate your sales cycles and enhance targeting with persona-specific buying group insights.

intentsify.io/solutions/data/buying-group-intent/

Audiences

Achieve tailored B2B targeting with AI-powered audience segmentation and seamless activation.

intentsify.io/solutions/data/audiences/

Ad Solutions

Maximize engagement with targeted, multi-format advertising across various platforms.

intentsify.io/solutions/activation/ad-solutions/

Lead Generation

Service

Generate qualified leads through managed intent-activated content syndication.

intentsify.io/solutions/activation/lead-generation/

Integrated Campaigns

Enhance your demand generation efforts through coordinated activation for better audience engagement.

intentsify.io/solutions/activation/integrated-campaigns/

Market segments

Market size by segment

Growth potential (CAGR)

B2B intent data and buying-group intelligence

3 Billion USD22% CAGR

Capabilities that collect, score, and surface account- and buying-group-level intent signals to identify in-market accounts, prioritize opportunities, and inform targeting and messaging.

Account-based marketing

1.15 Billion USD12% CAGR

Targeting and orchestration focused on identifying, segmenting, and engaging named accounts and personas across the buyer journey using intent, firmographic, and persona signals.

Programmatic B2B advertising

25 Billion USD18% CAGR

Persona- and account-driven programmatic advertising across display, video, CTV, audio, and DOOH with optimization, brand safety, and managed execution.

B2B lead generation and content syndication

3.34 Billion USD11.91% CAGR

Managed demand generation services that syndicate content to verified decision-makers, convert intent signals into leads, and measure funnel movement.

Identity graph and account resolution

2.21 Billion USD11.37% CAGR

Identity-centric data management that resolves buyers to accounts and personas, enabling accurate targeting, CRM integration, and cross-channel identity continuity.

More information about our offering

Orbit Intelligence

Orbit Intelligence is a data product in Intentsify’s data solutions that delivers buying-group intelligence leveraging the Orbit identity graph and a large, diverse data set to identify in-market accounts and relevant buyers. It emphasizes an identity-centric view of buyers across accounts and personas, supported by a broad data foundation.

  • Enhances Buyer Analysis
    By leveraging varied data, it improves analytics on buyer behavior, leading to better-targeted campaigns.
  • Provides Comprehensive Buyer Insights
    Facilitates a well-rounded understanding of buyers' interests by connecting data points across identities.
  • Targets Decision Makers
    Focuses marketing efforts on key decision-makers, enhancing the chances of conversion.
  • Optimizes Marketing Efforts
    Delivers tailored insights that resonate with specific market needs, ensuring effective communication.
  • Enhances Workflow Efficiency
    Offers insights within the tools teams already use, streamlining workflow and improving data accessibility.

Buying Group Intent

Buying Group Intent provides data signals at the buying-group level to help identify in-market accounts and the buyers within those groups. It supports understanding intent patterns at the group level to inform targeting decisions within Intentsify’s data offerings.

  • Identify In-market Accounts
    Gain clarity on which accounts are currently in-market by leveraging comprehensive buying group signals.
  • Target Key Personas
    Engage specific decision-makers and tailor messages to address their unique needs and interests.
  • Monitor Research Interests
    Track how individual personas are progressing through their research journey and adjust your strategy accordingly.
  • Seamless Data Integration
    Effortlessly connect insights to your current CRM system to improve team efficiency and workflow.

Audiences

Audiences combines AI-driven audience creation with solution-level intent to deliver customized B2B targeting. It enables precision segmentation and seamless activation across channels, backed by extensive scale indicators and topic/keyword coverage.

  • Identify The Right Prospects
    Utilize advanced AI to discover and target potential buyers actively engaging with relevant solutions.
  • Enable Broad Yet Precise Targeting
    Leverage massive intent signal processing for detailed audience insights.
  • Deploy Audiences Across Platforms
    Ensure timely and relevant engagement through direct deployments and constant updates.
  • Segment Your Audience Precisely
    Create highly targeted audiences based on research behaviors and demographic data.

Ad Solutions

Ad Solutions enables persona-based targeting and multi-format advertising across display, native, video, audio, and connected TV, with optimization, brand safety, and a managed service to scale campaigns.

  • Streamline Campaign Management
    Focus on strategy while the expert team manages your advertising execution.
  • Achieve Targeted Outreach
    Focus ad spend on decision-makers actively researching your services.
  • Protect Brand Integrity
    Ensure that every ad impression aligns with brand safety standards, reducing risk.
  • Maximize Ad Efficiency
    Use real-time intent data to refine messaging for higher engagement.
  • Engage TV Audiences
    Reach viewers through connected TV advertising, integrating ads into their viewing experience.
  • Deliver Contextual Ads
    Target ads effectively based on the device and geographic location of potential buyers.
  • Reach Buyers Everywhere
    Connect with your audience across multiple platforms for a unified message.
  • Increase Brand Visibility
    Capture attention through dynamic audio ads, reaching listeners in various environments.
  • Enhance Engagement
    Utilize engaging display and native ad formats to increase click-through rates.
  • Capture Viewer Attention
    Engage audiences through visually compelling video ads in various online formats.
  • Expand Brand Reach
    Leverage digital out-of-home advertising for additional visibility in high-traffic areas.

Lead Generation

Lead Generation is a managed service for intent-activated content syndication that reaches decision-makers in in-market accounts, with rigorous verification and measurable performance improvements across funnel stages.

  • Engage Decision-Makers
    Through strategic syndication, engage potential customers actively researching solutions like yours.
  • Ensure Quality Leads
    Every contact is thoroughly verified to maximize conversion potential.
  • Outsource Marketing Efforts
    Focus on your strategies while Intentsify's experts handle the execution, ensuring effective lead generation.
  • Improve Conversion Rates
    Achieve higher revenue through improved lead quality and nurturing efforts that enhance conversion.
  • Accelerate Sales Process
    Experience a significant increase in leads progressing through your sales funnel.
  • Tailor Targeting
    Utilize AI-driven insights for delivering content aligned with specific buyer behaviors.
  • Increase Marketing Qualified Leads
    Substantially boost your pool of MQLs to improve overall lead management.

Integrated Campaigns

Integrated Campaigns coordinates activation programs across channels to deliver cohesive, multi-channel demand generation campaigns.

  • Deliver Cohesive Messaging
    By synchronizing your brand awareness and demand generation strategies, campaigns reach more of the buying group effectively.
  • Optimize Targeting Parameters
    Choose the content and digital assets for campaigns while aligning creative with buyer journey stages.
  • Improve Campaign Performance
    Optimize ad delivery based on real-time buyer engagement insights to maximize relevance and efficiency.
  • Streamline Reporting
    Deliver better insights by unifying campaign data, enabling clear performance tracking across all initiatives.

References

Methodology and sourcing behind the figures shown above.

B2B intent data and buying-group intelligence

Primary anchor: MarketsandMarkets projects the broader “AI in sales” market (which includes intent technologies) to reach $8.3B by 2028 at a 23.8% CAGR. Using that as the top-level market, and given vendor pricing ranges, near‑universal adoption signals, and the central role of intent/buying‑group intelligence in AI-driven sales stacks, I estimate the B2B intent data and buying‑group intelligence segment represents roughly 30–40% of the AI-in-sales market, giving an approximate current market size of $3.0B and a near-term growth potential around 22% CAGR.

Account-based marketing

Estimate based on two market-research reports in the provided search results. Mordor Intelligence reports a market size of USD 1.15 billion (2026) and a 11.94% CAGR (2026–2031). IndustryARC provides a nearby baseline ($904M in 2023) and a 12% CAGR to ~USD 1.86B by 2030. Both sources support a ~USD 1.1B current market and roughly 12% near-term CAGR.

Programmatic B2B advertising

Estimates use published programmatic-advertising market forecasts in the search results as the baseline (PersistenceMarketResearch and Renub). Persistence projects global programmatic at US$273.7B (2026) and 19.9% CAGR to 2033; Renub shows a smaller baseline but high CAGR. B2B programmatic is a subset of total programmatic; using a conservative B2B share of roughly 8–12% of total programmatic spend (typical sector split given B2B’s smaller advertising budgets vs. consumer retail/media), yields an estimated ~US$25B market for Programmatic B2B in the 2025–2026 timeframe. Growth potential (CAGR ~18%) is anchored to overall programmatic CAGR (≈19.9% per PMR) but adjusted modestly downward to reflect slower B2B demand cycles and longer sales funnels, while still acknowledging strong adoption of CTV, AI targeting, and ABM-driven programmatic.

B2B lead generation and content syndication

Estimate uses industry research for the services-focused segment: BusinessResearchInsights explicitly values the global B2B Lead Generation Services market at USD 3.34 billion (2026) with a 11.91% CAGR to 2035. A broader B2B lead-generation market report (Market Research Future) cites a larger market (USD 10.09 billion in 2024) with a similar ~11.3% CAGR; this confirms mid-double-digit growth driven by digital marketing, AI, and content syndication.

Identity graph and account resolution

Primary baseline: BusinessResearchInsights values the global identity resolution software market at USD 2.21B in 2026 (used as the closest match to ‘‘identity graph and account resolution’’). Adjacent subsegment data (Future Market Insights) shows faster growth for identity-graph monitoring (CAGR 21.8%), and RudderStack cites a broader identity-resolution projection ($1.5B to $5.8B), indicating upside. I therefore adopt the BRI 2026 size as the market-size estimate and BRI’s 11.37% CAGR as the conservative growth potential for the overall identity-resolution/identity-graph/account-resolution segment.

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