Improvado Inc. Unclaimed

Effortlessly automate data collection and preparation for insightful analytics.

Ensures data integrity and compliance for marketing campaigns through real-time monitoring and alerts.

Gain deeper visibility and understanding of marketing performance with automated insights.

AI Agent streamlines marketing analytics by providing instant insights and dashboard generation with just a few prompts.

Ensure complete control and secure storage of your marketing data for optimal governance and analysis.

Accelerate marketing insights with a seamless embedded analytics experience.

Maximize and prove your marketing ROI through continuous insights and data accuracy.

Ingests and harmonizes marketing and advertising data from disparate sources into unified, analytics-ready datasets for reporting, attribution, and activation.

Provides dashboards, automated reporting, and AI-assisted analysis to surface actionable insights and answer marketing performance questions in real time.

Quantifies channel contribution and incremental impact using causal analysis and scenario testing to optimize media spend and measure ROI.

Monitors data quality, enforces governance rules, and alerts on campaign and dataset issues to ensure trusted, compliant marketing measurement.

Embeds pre-built connectors, branded UX, and ready-made data pipelines into products to accelerate time-to-market for analytics capabilities.

Data Extraction and Transformation

A core data ingestion capability that gathers data from online and offline sources and transforms it to feed the Improvado platform. It harmonizes data using pre-built or custom data models and ensures data integrity.

• Connect Over 500 Sources
  Easily integrate with multiple data sources, ensuring a diverse data ecosystem for reporting and analysis.
• Automate Data Ingestion
  Streamline the process of data collection and loading directly into your reporting tools without manual intervention.
• Prepare Data for Analysis
  Ensure your datasets are accurate and clean, enabling effective analysis and reporting for decision-making.
• Refresh Data Hourly
  Ensure that analytics reflect the latest data with regular updates, allowing for timely decision-making.
• Ensure Clean Data
  Eliminate discrepancies and errors in your datasets through built-in transformation processes.

Marketing Data Governance

Monitors and enforces data quality and campaign governance, with alerting for issues across data and campaigns.

• Enforce Data Standards
  Use 250+ pre-built rules to maintain high data quality and consistency.
• Receive Alerts Instantly
  Stay alerted to any anomalies in data that may affect campaign performance.
• Ensure Compliance
  Quickly identify and address non-compliance, ensuring smooth campaign execution.
• Personalize Governance
  Customize rules through a no-code interface for specific marketing objectives.

Reporting & Insights

Easily analyze data and discover actionable insights through dashboards and AI-assisted interpretation.

• Interprets Data Automatically
  This feature allows marketing teams to quickly grasp complex data patterns and derive actionable insights without manual analysis.
• Quick Access to Insights
  Pre-built dashboards provide immediate access to vital marketing performance data, helping teams make informed decisions swiftly.
• Consolidates Data from Multiple Sources
  Facilitates data gathering from diverse platforms, enhancing the quality of insights and enabling thorough performance tracking.
• Saves Time on Reporting
  Teams can automate regular reports, freeing up time for deeper analysis and strategic planning.

AI Agent

An AI-powered marketing analytics assistant that analyzes data, builds dashboards, and answers questions in real-time. It connects to over 1000 data sources, ensuring quick and accurate insights tailored to business needs.

• Provides Instant Insights
  The AI Agent delivers fast, accurate answers to your marketing queries, helping teams make data-driven decisions without delay.
• 24/7 Availability
  The AI Agent operates continuously, ensuring marketing teams have access to valuable insights and answers anytime.
• Proactively Identifies Issues
  The AI Agent monitors data in real-time, flagging unexpected shifts or trends that may indicate underlying problems.
• Unifies Marketing Data
  The AI Agent integrates data from multiple channels to provide a holistic view of marketing performance.

Data Ownership

Centralizes marketing data and provides a secure, owned storage layer with flexible destinations.

• Provides Secure Storage
  Improvado offers a fully managed storage solution that guarantees your data remains secured and easily accessible without the burden of management.
• Ensure Data Control
  Retain full ownership of your data and implement governance controls to comply with organizational standards and regulations.
• Supports Multi-Destination Delivery
  Flexibly push your marketing data to any number of destinations, ensuring smooth integration with your existing analytics and reporting tools.
• Maintains Data Accuracy
  Improvado safeguards your insights by automatically identifying spikes, drops, or anomalies in the data to preserve accuracy.

Embedded Marketing Analytics (Marketing Data Pipeline)

Embedding a complete marketing data pipeline inside your product to accelerate time-to-market with ready-made connectors, templates, and a branded UX.

• Access 500+ Connectors
  Achieve quick deployment of analytics capabilities through a vast library of ready-to-use integrations.
• Launch Faster
  Accelerate time-to-market for analytics solutions without extensive engineering efforts.
• Brand as Your Own
  Deliver a seamless analytics experience directly within your own product interface.

Marketing Mix Modeling

An enterprise MMM solution that stays up-to-date, supports what-if scenarios, and shows how channels contribute to impact.

• Leverage AI Technology
  Utilize AI to gain instant answers and visualize marketing data effectively.
• Understand Marketing Effects
  Identify which marketing strategies lead to measurable outcomes and avoid funding ineffective channels.
• Optimize Channel Spend
  Analyze and adjust investments to enhance marketing effectiveness and ROI.
• Ensure Data Accuracy
  Maintain reliable insights by automatically tracking and correcting data discrepancies.