Improvado Inc.

Effortlessly automate data collection and preparation for insightful analytics.

Ensures data integrity and compliance for marketing campaigns through real-time monitoring and alerts.

Gain deeper visibility and understanding of marketing performance with automated insights.

AI Agent streamlines marketing analytics by providing instant insights and dashboard generation with just a few prompts.

Ensure complete control and secure storage of your marketing data for optimal governance and analysis.

Accelerate marketing insights with a seamless embedded analytics experience.

Maximize and prove your marketing ROI through continuous insights and data accuracy.

Ingests and harmonizes marketing and advertising data from disparate sources into unified, analytics-ready datasets for reporting, attribution, and activation.

Products: Data Extraction and Transformation, Data Ownership, Embedded Marketing Analytics (Marketing Data Pipeline)

Provides dashboards, automated reporting, and AI-assisted analysis to surface actionable insights and answer marketing performance questions in real time.

Products: AI Agent, Reporting & Insights

Quantifies channel contribution and incremental impact using causal analysis and scenario testing to optimize media spend and measure ROI.

Products: Marketing Mix Modeling, AI Agent

Monitors data quality, enforces governance rules, and alerts on campaign and dataset issues to ensure trusted, compliant marketing measurement.

Products: Marketing Data Governance, Data Ownership, Data Extraction and Transformation

Embeds pre-built connectors, branded UX, and ready-made data pipelines into products to accelerate time-to-market for analytics capabilities.

Products: Embedded Marketing Analytics (Marketing Data Pipeline), Data Extraction and Transformation

Data Extraction and Transformation

A core data ingestion capability that gathers data from online and offline sources and transforms it to feed the Improvado platform. It harmonizes data using pre-built or custom data models and ensures data integrity.

• Connect Over 500 Sources
  Easily integrate with multiple data sources, ensuring a diverse data ecosystem for reporting and analysis.
• Automate Data Ingestion
  Streamline the process of data collection and loading directly into your reporting tools without manual intervention.
• Prepare Data for Analysis
  Ensure your datasets are accurate and clean, enabling effective analysis and reporting for decision-making.
• Refresh Data Hourly
  Ensure that analytics reflect the latest data with regular updates, allowing for timely decision-making.
• Ensure Clean Data
  Eliminate discrepancies and errors in your datasets through built-in transformation processes.

Marketing Data Governance

Monitors and enforces data quality and campaign governance, with alerting for issues across data and campaigns.

• Enforce Data Standards
  Use 250+ pre-built rules to maintain high data quality and consistency.
• Receive Alerts Instantly
  Stay alerted to any anomalies in data that may affect campaign performance.
• Ensure Compliance
  Quickly identify and address non-compliance, ensuring smooth campaign execution.
• Personalize Governance
  Customize rules through a no-code interface for specific marketing objectives.

Reporting & Insights

Easily analyze data and discover actionable insights through dashboards and AI-assisted interpretation.

• Interprets Data Automatically
  This feature allows marketing teams to quickly grasp complex data patterns and derive actionable insights without manual analysis.
• Quick Access to Insights
  Pre-built dashboards provide immediate access to vital marketing performance data, helping teams make informed decisions swiftly.
• Consolidates Data from Multiple Sources
  Facilitates data gathering from diverse platforms, enhancing the quality of insights and enabling thorough performance tracking.
• Saves Time on Reporting
  Teams can automate regular reports, freeing up time for deeper analysis and strategic planning.

AI Agent

An AI-powered marketing analytics assistant that analyzes data, builds dashboards, and answers questions in real-time. It connects to over 1000 data sources, ensuring quick and accurate insights tailored to business needs.

• Provides Instant Insights
  The AI Agent delivers fast, accurate answers to your marketing queries, helping teams make data-driven decisions without delay.
• 24/7 Availability
  The AI Agent operates continuously, ensuring marketing teams have access to valuable insights and answers anytime.
• Proactively Identifies Issues
  The AI Agent monitors data in real-time, flagging unexpected shifts or trends that may indicate underlying problems.
• Unifies Marketing Data
  The AI Agent integrates data from multiple channels to provide a holistic view of marketing performance.

Data Ownership

Centralizes marketing data and provides a secure, owned storage layer with flexible destinations.

• Provides Secure Storage
  Improvado offers a fully managed storage solution that guarantees your data remains secured and easily accessible without the burden of management.
• Ensure Data Control
  Retain full ownership of your data and implement governance controls to comply with organizational standards and regulations.
• Supports Multi-Destination Delivery
  Flexibly push your marketing data to any number of destinations, ensuring smooth integration with your existing analytics and reporting tools.
• Maintains Data Accuracy
  Improvado safeguards your insights by automatically identifying spikes, drops, or anomalies in the data to preserve accuracy.

Embedded Marketing Analytics (Marketing Data Pipeline)

Embedding a complete marketing data pipeline inside your product to accelerate time-to-market with ready-made connectors, templates, and a branded UX.

• Access 500+ Connectors
  Achieve quick deployment of analytics capabilities through a vast library of ready-to-use integrations.
• Launch Faster
  Accelerate time-to-market for analytics solutions without extensive engineering efforts.
• Brand as Your Own
  Deliver a seamless analytics experience directly within your own product interface.

Marketing Mix Modeling

An enterprise MMM solution that stays up-to-date, supports what-if scenarios, and shows how channels contribute to impact.

• Leverage AI Technology
  Utilize AI to gain instant answers and visualize marketing data effectively.
• Understand Marketing Effects
  Identify which marketing strategies lead to measurable outcomes and avoid funding ineffective channels.
• Optimize Channel Spend
  Analyze and adjust investments to enhance marketing effectiveness and ROI.
• Ensure Data Accuracy
  Maintain reliable insights by automatically tracking and correcting data discrepancies.