Impel

Unify dealership operations and customer interactions to streamline work, personalize experiences, and support growth across the automotive lifecycle.

Engage and nurture every lead, book more showroom appointments, and help sales teams focus on closing deals.

Automate personalized service outreach and appointment booking to bring customers back, fill service bays, and strengthen retention.

Engages automotive shoppers with instant, natural answers and relevant vehicle information, turning website conversations into leads and booked sales or service appointments.

Automates timely, personalized automotive marketing to improve campaign relevance, customer engagement, retention, and return on marketing spend.

Turn vehicle listings into immersive, informative digital showrooms that engage shoppers and help move them closer to purchase.

Unify dealer-group marketing and customer data while helping local teams act quickly across rooftops.

Impel Automotive AI Operating System

Impel is an enterprise-grade Automotive AI Operating System built for automotive retail. It connects dealership systems, data, and customer touchpoints across merchandising, marketing, sales, and service, coordinating activity throughout the customer lifecycle. Its domain-trained AI and AI agents support customer engagement and team workflows, while integrations, customization, and controls help businesses align the platform with their operations.

Category: Customer Engagement Software

• Connect Every Customer Touchpoint
  Coordinate activity across the customer lifecycle so interactions can work together from first research through sales, service, and repurchase.
• Apply AI Built For Automotive
  Use AI designed around dealership workflows and automotive customer interactions rather than general-purpose conversations.
• Automate Routine Dealership Work
  Reduce manual work across departments so teams can direct more attention to higher-impact tasks.
• Unify Dealership Systems And Data
  Bring dealership systems and data together so teams can work from connected information instead of siloed tools.
• Personalize Customer Interactions
  Deliver relevant experiences across customer touchpoints, informed by customer history, preferences, and lifecycle activity.
• Coordinate Engagement Across Channels
  Keep customer interactions connected across digital and other dealership touchpoints while supporting consistent brand experiences.
• Align AI With Your Brand
  Configure the AI's knowledge and tone around dealership data and brand requirements to support consistent customer interactions.
• Balance Automation With Human Support
  Let AI handle appropriate interactions while keeping staff available to take over when a customer or situation calls for human involvement.
• Turn Customer Signals Into Action
  Use connected data and behavioral signals to support timely customer engagement and targeted advertising.
• Monitor Performance Across Departments
  Give leaders visibility into performance and priority activity across dealership departments to support informed action.

Sales AI

Sales AI is an agentic sales system for automotive dealerships that autonomously works leads across channels and executes the dealership’s sales strategy around the clock. It engages shoppers with personalized, context-aware conversations, answers questions about inventory, financing, and trade-ins, adapts to customer intent and sentiment, and follows up through coordinated SMS and email. CRM integrations support autonomous appointment booking, while configurable personas, cadences, customer journeys, channel mix, and business rules let dealerships control how the system operates. Paired with VinVision AI, lead responses can also include a personalized avatar video and digital vehicle dossier.

Category: AI Sales Development Software

• Work Every Lead Around The Clock
  Sales AI engages leads promptly and continues working them, helping dealerships maintain follow-up and avoid opportunities being missed or lost to silence.
• Answer Shopper Questions With Context
  Responses can reflect the shopper’s vehicle interest and dealership-specific information, supporting more relevant conversations throughout the sales process.
• Adapt Messaging To Each Shopper
  Sales AI adjusts how and when it communicates based on the customer’s intent and sentiment, enabling personalized conversations at scale.
• Nurture Leads Across SMS And Email
  Coordinated messaging sustains lead engagement across channels and keeps follow-up moving over time.
• Book Showroom Appointments Automatically
  Sales AI can book appointments through its CRM integrations, helping move shoppers from conversation toward a showroom visit.
• Configure Your Sales Strategy
  Dealerships can tailor how Sales AI communicates and follows up to their own playbook, including its persona, timing, channels, journeys, and rules.
• Use Shared And In-Transit Inventory
  Inventory awareness helps Sales AI account for shared and in-transit vehicles while engaging shoppers.
• Welcome Leads With Personalized Vehicle Content
  VinVision AI can deliver a personalized avatar video and vehicle-specific digital dossier with a lead response, giving shoppers a tailored introduction before their showroom visit.

Service AI

Service AI is an automated communication platform for automotive dealerships. It uses dealership management system records, vehicle information, service history, and customer behavior to identify service opportunities and send timely, personalized outreach. Its conversational AI engages customers, schedules appointments through email and SMS, and supports re-engagement of lost or lapsed customers. Service AI also helps dealerships follow up on missed service calls, capture appointments, and keep communication running around the clock. It works alongside Voice AI, which answers inbound service calls, resolves routine questions, books appointments, and routes callers to the appropriate advisor with context.

Category: Customer Engagement Software

• Target The Right Service Opportunities
  Use customer and vehicle information to identify service needs and deliver relevant outreach at appropriate times, helping dealerships make service communications more specific and useful.
• Book Service Appointments Across Channels
  Make it easier for customers to schedule service through familiar messaging channels or a live call, with appointments booked directly to the calendar.
• Answer Calls Instantly Around The Clock
  Voice AI picks up inbound calls immediately, including calls the dealership team cannot answer, helping callers get a response without waiting on hold.
• Bring Lapsed Service Customers Back
  Reach customers who have not returned for service with timely, relevant messages designed to reengage them and support repeat visits.
• Resolve Routine Questions On The Call
  Callers can get routine questions addressed during the conversation, while advisors can remain focused on customers they are already serving.
• Recover Missed Service Opportunities
  Follow up with customers whose service calls were missed and provide a path to scheduling, helping dealerships capture service opportunities that might otherwise be lost.
• Keep Service Communication Running 24/7
  Maintain automated customer communication around the clock, helping service teams continue outreach and support appointment scheduling without relying solely on manual workflows.
• Personalize Calls With Caller And Vehicle Context
  By using available dealership and customer information, Voice AI can recognize callers and tailor the conversation to their vehicle and service context.
• Route Requests To The Right Advisor
  When a caller needs human assistance, Voice AI directs the request to the appropriate advisor and provides context to support the handoff.
• Customize The Tone And Timing
  Adapt messaging tone, timing, and content to dealership preferences so service outreach can reflect the store's communication approach.

Chat AI

Chat AI is an automotive web chat solution that engages shoppers with fast, natural, on-brand conversations. Powered by Agent Knowledge Bank and a proprietary blend of language models, it uses dealership and inventory knowledge to answer questions about vehicles, financing, trade-ins, and service. It supports lead handling and persistent follow-up, shares dynamic vehicle content such as photos and features, and can book appointments directly in dealership CRM systems.

• Answer Shoppers Around The Clock
  Customers can get prompt responses whenever they visit the dealership website, helping keep conversations moving without waiting for a live agent.
• Deliver Natural, On-Brand Conversations
  Dealership-specific knowledge helps Chat AI respond in a way that reflects the store’s brand and conversational style.
• Answer Complex Automotive Questions
  Customers can get answers to detailed inventory and vehicle questions, along with financing, trade-in, and service inquiries, in the chat.
• Book Sales And Service Appointments
  Chat AI can turn customer conversations into scheduled appointments, with appointment setting integrated directly into dealership CRM systems.
• Show Relevant Vehicle Details
  Relevant vehicle photos, features, and recommendations help shoppers explore inventory and make more informed decisions during the conversation.
• Follow Up With Leads Persistently
  Persistent follow-up helps dealerships continue engaging leads after the initial chat, while automated lead handling reduces reliance on manual handoffs.

Marketing AI

Marketing AI is an automotive marketing solution that uses customer data, shopper behavior, vehicle ownership and service history, and digital interactions to identify buying signals and deliver personalized campaigns. It automates timely outreach across email, text, and mail, including service reminders, upgrade offers, and next-purchase messages. The solution unifies data, helps clean and connect customer profiles, and supports predictive targeting and on-demand campaigns based on changes in demand, inventory, and market trends.

• Reach Customers Across Channels
  Delivers relevant outreach through email, text, and mail based on customer behavior and lifecycle moments.
• Unify Customer Data
  Connects fragmented data and customer profiles to help marketers see behavior, preferences, and buying signals more clearly.
• Target Likely Buyers
  Prioritizes high-value prospects and customers with a greater likelihood of engaging, supporting more efficient marketing spend.
• Personalize Timely Outreach
  Uses customer context and campaign automation to deliver relevant messages at timely moments across the customer journey.
• Identify In-Market Shoppers
  Helps marketing teams recognize potential buyers and act on customer signals at the right moment.
• Launch Campaigns On Demand
  Helps marketing teams respond to shifting business needs with campaigns activated on demand.

Merchandising AI

Impel Merchandising AI transforms automotive vehicle listings into immersive digital showroom experiences designed to engage shoppers and support purchase decisions. Its tools include 360° WalkArounds, interactive Feature Tours, automated Video Tours, AI image enhancement and Virtual Booth, damage tagging, and F&I information. Dealers can capture and publish polished inventory content using guided workflows, with imagery synced to websites and major marketplaces. The solution helps shoppers explore vehicle details, understand features, and view professional, brand-aligned inventory imagery online. It also brings warranty and protection products into vehicle detail pages to educate shoppers early in the buying journey.

• Explore Every Vehicle Angle
  Let shoppers interactively examine vehicles from multiple angles, including panoramic cabin and exterior views, on their preferred device.
• Capture Consistent, High-Quality Vehicle Content
  Guide dealership teams through vehicle capture and editing to produce consistent imagery and high-resolution spins without requiring a production crew.
• Explain Vehicle Features Clearly
  Help shoppers understand vehicle features through VIN-specific multimedia and plain-language explanations, making technical details and vehicle value easier to assess.
• Showcase Vehicles With Professional Video
  Turn existing merchandising content into polished vehicle-specific videos and narrated virtual drives for sharing across digital channels.
• Create Polished, Consistent Vehicle Images
  Transform everyday inventory photos with automated image corrections, backdrop replacement, and interior cleanup to produce clear, professional, brand-aligned visuals without requiring a studio.
• Publish Inventory Across Listings Quickly
  Move captured and enhanced content to live vehicle detail pages, dealership websites, and major marketplaces quickly, without repeated manual formatting or uploads.
• Maintain Brand-Aligned Inventory Imagery
  Present consistent inventory imagery across listings that aligns with OEM requirements and brand standards.
• Present Relevant Protection Options Earlier
  Show tailored warranty and protection information during online vehicle shopping to help customers understand coverage options before visiting the dealership. The experience can be introduced without changing the existing F&I process.
• Show Vehicle Condition Clearly
  Automatically identify visible damage and create condition reports so shoppers can see vehicle condition information more clearly.
• Connect And Launch Feature Content Quickly
  Use Feature Tour with existing website and feed platforms, cover all vehicle types, and bring the experience live on a website in the stated 48-hour timeframe.

OmniHub for Dealer Groups

OmniHub for Dealer Groups is an enterprise-grade marketing solution that unifies first-party data from dealer locations, coordinates campaigns across rooftops, and empowers local teams to act quickly. It gives dealer groups a unified customer view and a coordinated approach to marketing at scale.

• Unify Customer Data
  Bring first-party data from dealer locations together to support a unified customer view across the group.
• Coordinate Group Campaigns
  Coordinate marketing across rooftops through one platform, helping dealer groups deliver campaigns at scale.
• Empower Local Teams
  Give local teams the ability to move quickly while campaigns and customer data are coordinated across the dealer group.