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Consumer Insights

i-genie.ai

i-Genie.ai is a global AI-powered consumer insights platform that accelerates brand decision-making with near real-time, multi-source insights.

i-Genie.ai is a global, AI-powered consumer insights platform that upends traditional survey-based research by combining advanced AI and natural language processing with data drawn from online search activity, social media, video content and product reviews to deliver rapid, actionable consumer insights for brands across industries. Founded by industry veterans who led consumer insights for established consumer brands, i-Genie.ai operates with a worldwide team and a client-obsessed culture focused on delivering outcomes. The company blends cutting-edge analytics with hands-on client partnership to help brands understand market dynamics, monitor brand health, gauge every stage of the customer experience, and accelerate product and strategy decisions without relying solely on traditional surveys. By turning multi-source signals into understandable, actionable insights, i-Genie.ai aims to make high-quality, timely intelligence accessible to teams across functions and geographies, enabling faster, more confident decision-making.

To empower brands with fast, actionable consumer insights by combining AI-driven analytics with diverse online signals, enabling faster, smarter decisions.

What we offer

i-Genie Platform

Transform consumer data into actionable insights quickly and effectively.

i-genie.ai/consumer-insights-ai-platform/

CX Bench

Gain actionable insights into product experiences by leveraging voice-of-the-customer data through CX Bench.

i-genie.ai/ecommerce-product-review-analytics/

Innov8 AI

Accelerates product innovation by generating high-quality, data-driven ideas quickly and cost-effectively.

i-genie.ai/new-product-innovation-ai/

Brand Pulse

Gain real-time insights into brand health and competitive positioning.

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Trend Spotter

Identify and act on future consumer product trends with predictive insights.

i-genie.ai/consumer-product-trends-ai/

Presto

Gain instant consumer insights through an AI-powered copilot for faster, data-driven decisions.

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Impact IQ

Enhance marketing effectiveness by measuring engagement, sentiment, and share of voice using Impact IQ.

i-genie.ai/digital-engagement-social-listening-ai/

Market segments

Brand tracking and equity measurement

Continuously measures brand health, equity drivers and competitive positioning using multi-source consumer signals to inform brand strategy and performance tracking.

Product experience analytics and SKU review monitoring

Analyzes product reviews, ratings and themes across SKUs and retailer sites to surface drivers of product experience, quality issues and opportunities for product and merchandising decisions.

Social listening and digital engagement measurement

Monitors and quantifies online engagement, share of voice and sentiment across social channels and digital media, and links digital activity to marketing impact and campaign performance.

Trend detection and consumer foresight

Identifies and scores emerging trends by synthesizing search, social, NPD and review signals to prioritize durable trends versus short‑lived fads.

Innovation ideation and market validation

Generates and quantifies new product concepts, provides market sizing and validation to prioritize opportunities and accelerate innovation cycles.

Democratized insight access and conversational insight assistants

Delivers on‑demand, agentic AI copilots and accessible insight experiences to extend research capabilities beyond specialist teams and speed everyday decision making.

More information about our offering

i-Genie Platform

The i-Genie Platform is the flagship consumer insights platform from i-Genie.ai. It centralizes data from multiple sources and uses AI and natural language processing to deliver rapid, actionable consumer insights for brands across industries.

  • Extracts Timely Insights
    Utilizes advanced AI techniques to ensure brands receive the most relevant and actionable insights efficiently.
  • Accelerates Decision Making
    Ensures that brands receive timely insights, enabling swift adaptations to market dynamics and consumer needs.
  • Unifies Diverse Data
    Combines insights from various digital platforms to provide a comprehensive understanding of consumer behavior and market trends.
  • Anticipates Market Changes
    Helps brands to track and capitalize on trending consumer interests to maintain competitive advantage.
  • Evaluates Marketing Effectiveness
    Provides actionable data to evaluate and improve marketing campaigns, ensuring optimal ROI.

CX Bench

CX Bench analyzes customer reviews across your product catalogue and the wider market, extracting sentiment and themes to reveal drivers of product experience. It monitors hundreds of SKUs across brands, tracks product experience on PDPs and eCommerce sites, analyzes topics and drivers of good and bad reviews, and performs advanced sentiment analyses.

  • Monitors Competitor Products
    Stay ahead of the competition by monitoring up to 100s of competitive products, enabling early identification of market trends and competitor weaknesses.
  • Tracks All SKU Reviews
    Comprehensively track and analyze product reviews across all strategic eCommerce platforms, gaining insights into consumer sentiment at the SKU level.
  • Delivers VoC Insights
    Leverage customer feedback to improve product offerings and marketing strategies, ensuring alignment with consumer expectations.
  • Identifies Key Review Drivers
    Understand what drives positive and negative product experiences, allowing teams to optimize communication and product development.
  • Measures Customer Sentiment
    Utilize AI-driven sentiment analysis to interpret customer feelings towards products, aiding in faster decision-making and strategy adjustments.
  • Visualizes Product Trends
    Identify emerging trends and shifts in consumer sentiment, allowing for proactive strategy adjustments based on market conditions.

Innov8 AI

Innov8 AI provides AI-powered ideation for new product concepts, generating qualified and quantified innovation ideas powered by AI and ML.

  • Generate Winning Ideas
    Harness AI to quickly create a large pool of innovative product concepts tailored to market needs.
  • Prioritize Opportunities
    Evaluate ideas based on predicted consumer demand and uniqueness to ensure focus on high-potential innovations.
  • Accelerate Time-to-Market
    Cut down product development time from months to weeks, allowing brands to respond faster to market trends.
  • Accurate Market Assessment
    Automatically size each product opportunity to understand its market potential prior to launch.
  • Enhance Objectivity
    Utilize data-driven insights to make product decisions free from personal biases, improving the quality of innovations.

Brand Pulse

Brand Pulse is a brand-tracking product that monitors brand status versus competitors and helps identify drivers of brand equity.

  • Understand Drivers Of Brand Equity
    Identify critical factors influencing consumer perceptions and brand strength with in-depth analysis, allowing brands to strategize effectively.
  • Track Brand Performance Continuously
    Monitor real-time shifts in brand perception and consumer sentiment compared to competitors, ensuring proactive marketing strategies.
  • Gauge Competitive Position
    Evaluate your brand's strengths and weaknesses in the marketplace to adapt strategies based on comprehensive market insights.
  • React Faster With Real-Time Data
    Utilize instantaneous data to adapt marketing strategies and enhance agility in responding to consumer sentiment shifts.
  • Access Long-Term Data From Day One
    Empower decision-makers with historical data insights, enhancing understanding of brand trajectory and market dynamics.
  • Leverage AI For Comprehensive Insights
    Combine insights from social media, reviews, and search behavior through AI, ensuring a well-rounded view of consumer perception.

Trend Spotter

Trend Spotter helps brands spot trends before the competition and separate lasting trends from fads.

  • Detect Trends Early
    Gain insights on consumer interests before they go mainstream, allowing brands to innovate proactively.
  • Score Trends Effectively
    Utilizes advanced algorithms to evaluate upcoming trends, helping brands prioritize investment and marketing efforts.
  • Aggregate Diverse Data Sources
    Leverage real-time insights from multiple platforms to stay ahead of shifts in consumer behavior.
  • Rank Trends by Impact
    Delivers a clear assessment of which trends will gain traction, enabling informed strategic decisions.
  • Evaluate Public Sentiment
    Combine qualitative data with quantitative signals to understand how trends might perform in the market.

Presto

Presto democratizes access to consumer insights with an agentic AI copilot, enabling broader teams to access insights quickly.

  • Enhance Insight Access
    Presto acts as an AI copilot, enabling users across the organization to obtain insights quickly, eliminating delays in data access.
  • Broaden Insight Accessibility
    Empowers everyone in the organization from data analysts to executives to request and receive actionable insights, fostering a data-driven culture.
  • Get Immediate Answers
    Reduces reliance on traditional, slow survey methodologies, facilitating rapid adjustments to strategies based on current consumer behavior.
  • Ensure Accurate Insights
    By integrating with curated and proprietary data, Presto minimizes errors and guarantees that insights are contextually relevant and reliable.

Impact IQ

Impact IQ is a digital engagement and social listening product that measures online engagement, tracks share of voice, and helps attribute the impact of marketing investments.

  • Quantifies Engagement
    Capture the full extent of consumer interactions across social and search platforms to inform strategy.
  • Attributes Marketing Impact
    Understand how marketing efforts drive business results, optimizing investment decisions.
  • Tracks Competitive Share
    Evaluate your brand's position relative to competitors in real-time, enhancing strategic planning.
  • Measures Sentiment
    Gain insights into consumer perceptions and brand reputation across various channels.
  • Evaluates Campaign Performance
    See how your campaigns perform across various platforms, ensuring a cohesive strategy.
  • Tracks Unlimited Campaigns
    Flexibly manage and analyze multiple campaigns simultaneously for deeper insights.
  • Real-Time Insights
    Make informed decisions quickly based on the most current data available.
  • User-Friendly Interface
    Navigate insights effortlessly without requiring advanced technical skills.

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