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Humblytics, Inc. Unclaimed

Martech

humblytics.com

Toronto, Ontario, Canada

Privacy-first analytics and experimentation platform for marketing teams and agencies.

Humblytics is a privacy-first analytics and experimentation platform designed for marketing teams and digital agencies. It helps users understand customer journeys across channels, optimize websites and landing pages, and tie actions to revenue while protecting user privacy. By offering lightweight, cookieless tracking and built-in capabilities for measurement, testing, and attribution, Humblytics aims to simplify data-driven decision making for teams managing multiple client sites or products. The focus is on empowering teams to move quickly with confidence, reducing reliance on third-party cookies and complex integrations while delivering actionable insights and measurable growth.

To empower marketers with privacy-respecting analytics, testing, and attribution that reveal what drives revenue and improve user experiences.

What we offer

A/B Testing

Optimize conversions with visual A/B testing driven by real revenue data.

humblytics.com/solutions/ab-testing

Humblytics Analytics

Gain actionable insights and optimize marketing strategies with full revenue attribution in one cookie-free analytics solution.

humblytics.com/solutions/analytics

Heatmaps

Visualize user interactions to optimize page layouts and drive conversions.

humblytics.com/solutions/heatmaps

Funnels

Optimize your conversion pathways by identifying and addressing drop-offs in real-time.

humblytics.com/solutions/funnels

Revenue Attribution

Connects real purchases to marketing sources and tests for accurate revenue tracking.

humblytics.com/solutions/revenue-attribution

Pricing

Humblytics offers tiered pricing plans designed for marketing teams to optimize testing while managing privacy.

humblytics.com/pricing

Enterprise

Seamlessly manage analytics and A/B testing with tailored support for enterprise needs.

humblytics.com/enterprise

Integrations

Seamlessly integrate across platforms for comprehensive tracking and analytics.

humblytics.com/integrations

Market segments

Market size by segment

Growth potential (CAGR)

Experimentation and A/B testing

1.67 Billion USD11.2% CAGR

Capabilities to design, run, and analyze controlled website experiments to identify high‑impact variants and inform product and marketing decisions.

Conversion rate optimization

1.45 Billion USD11.9% CAGR

Full-funnel experimentation and UX optimization to increase conversion rates through A/B testing, landing page design, and user behavior analysis.

Privacy-first web analytics

1 Billion USD20% CAGR

Capabilities for cookieless, adblocker-resistant tracking and real-time analysis of website traffic, user behavior, and conversions with an emphasis on regulatory compliance and data protection.

Marketing attribution and revenue measurement

5.4 Billion USD15.2% CAGR

Linking ad engagement to named buyers and pipeline to quantify influenced versus non-influenced deals and measure revenue impact of advertising.

E-commerce analytics and checkout optimization

2.2 Billion USD18% CAGR

Analytics and integrations focused on commerce platforms (Shopify, Foxy, Stripe) to measure checkout funnels, attribute purchases, and optimize merchant revenue.

More information about our offering

A/B Testing

Humblytics A/B Testing lets you run visual experiments to optimize website conversions. Build variants with a visual editor, deploy tests across traffic in real time, and measure impact without writing code. Tests can target headlines, pricing, CTAs, and other page elements, with clear signals to guide decisions.

  • Empower Marketers
    Marketers can create and launch tests independently, reducing dependency on development resources.
  • Simplify Experimentation
    Enables quick alterations to tests, accelerating the testing cycle while maintaining user-friendliness.
  • Focus on Profitability
    Connects each test variant's performance directly to financial outcomes, ensuring data-driven marketing decisions.
  • Maximize Conversion Insights
    By splitting traffic dynamically, teams can assess which variant truly impacts conversions instantly.
  • Make Informed Decisions
    Clearly displays confidence levels, helping teams trust their results and take action based on data.
  • Broad Testing Flexibility
    Allows comprehensive testing capabilities, addressing various aspects of a webpage.
  • Automate Testing Process
    Leverages AI to enhance the testing workflow, significantly reducing manual overhead.

Humblytics Analytics

Humblytics Analytics is a privacy-first analytics platform with cookieless tracking that helps you measure and understand customer journeys across channels. It supports custom events, real-time dashboards, and revenue attribution to connect actions to outcomes.

  • Capture All Data Without Consent Barriers
    Utilize a tracking solution that captures 100% of your traffic without requiring consent, ensuring full compliance with privacy regulations.
  • Visualize Customer Interactions Across Channels
    Map out and analyze user interactions from various channels, enabling you to understand how customers engage with your brand before conversion.
  • Connect Engagement to Revenue Generation
    Understand how every interaction contributes to revenue, helping you allocate resources and optimize campaigns more effectively.
  • Track Specific User Actions
    Implement custom event tracking to gain insights into user behavior regarding specific actions critical to your business objectives.
  • Test Variants Effortlessly
    Run A/B tests without any developer involvement, allowing for rapid iteration and optimization of marketing efforts.
  • Access Live Data for Quick Insights
    Monitor user engagement and track metrics in real-time to facilitate timely decisions and adjustments to your strategies.
  • Understand User Behavior Deeply
    Observe how visitors navigate your site to identify areas for improvement and enhance user experiences.

Heatmaps

Humblytics Heatmaps visualizes how users interact with pages, showing where they click and how far they scroll. It includes onboarding heatmaps to pinpoint activation bottlenecks in the user journey.

  • Ensure Compliance
    Collect data in real-time without cookie consent requirements, improving data accuracy.
  • Identify Activation Blockers
    Analyze user interactions during onboarding to enhance user experience and conversion.
  • Identify Engagement Patterns
    Understand user behavior by pinpointing click areas, allowing you to enhance important elements.
  • Optimize Content Visibility
    Gain insights on how far users scroll to improve content placement and layout accordingly.

Funnels

Humblytics Funnels provides funnel analytics to visualize where users drop off across key steps, with real-time visualization and revenue attribution tied to conversions.

  • Visualize User Flow
    Understand how users traverse through your funnel and pinpoint stages where they drop off.
  • Connect Actions to Revenue
    Tie user actions in the funnel to actual revenue generated for accurate performance assessment.
  • Monitor Live Performance
    Access real-time data on funnel stages to effectively manage and optimize user journeys.
  • Utilize Stripe Data
    Integrate Stripe data to enhance funnel insights and understand financial impacts of changes.
  • Create Tailored Funnels
    Design custom funnels that align with your unique objectives and target user behaviors.

Revenue Attribution

Humblytics Revenue Attribution ties purchases to campaigns, traffic sources, and tests with privacy-first, cookie-free tracking. It supports e-commerce integrations like Shopify and Foxy to show where revenue originates.

  • Ties Sales To Sources
    Every sale is matched to its marketing origin, ensuring transparency in spend effectiveness.
  • Ensures Privacy Compliance
    Maintains user privacy while accurately tracking revenue and performance.
  • Accurate Revenue Tracking
    Directly connects purchases to Stripe payments, providing clear visibility of sales impact.
  • Tracks Revenue Without Cookies
    Employs first-party data methodologies to accurately connect revenues with marketing efforts.
  • Integrates With Shopify
    Easily connect your Shopify store to track true revenue data and optimize marketing campaigns.
  • Understand Revenue Sources
    Delivers actionable insights by showing how different cohorts drive revenue.
  • Track Foxy Purchases
    Seamlessly integrates Foxycart transactions into your attribution dashboard for comprehensive insights.

Pricing

Pricing plans bundle Humblytics core capabilities with tiered limits. Plans include Plus, Business, and Scale, each unlocking escalating event allowances, websites, tests, and AI insights, plus a 14-day free trial and no required credit card.

  • Comprehensive Toolset
    Provides essential tools needed for effective conversion rate optimization.
  • Max Capacity
    Designed for growth teams running multiple experiments with extensive data needs.
  • Enhanced User Privacy
    Ensures compliance while collecting valuable data on customer interactions.
  • Supports Large Teams
    Accommodates high-traffic use with a robust suite of features.
  • Risk-Free Trial
    Allows users to experience the full platform capabilities before commitment.
  • Scales With Business
    Packages that grow with your team's needs without sudden pricing spikes.
  • Ideal for Beginners
    Perfect for solo marketers testing revenue leaks without high commitment.

Enterprise

Enterprise is Humblytics’ custom plan featuring dedicated onboarding, an SLA, SSO, and pricing scoped to pageview volume. It replaces multiple tools with a single platform, supports procurement-ready governance, and provides agent-native REST API access.

  • Access Data Efficiently
    Streamline data queries and integrations using a robust API that connects directly to your analytics workflows.
  • Enjoy Guaranteed Reliability
    Depend on fast support and exceptional service availability, ensuring your operations run smoothly.
  • Receive Personalized Guidance
    Ensure a smooth transition and effective use of the platform with tailored support from a dedicated expert.
  • Streamlined Procurement Process
    Simplify contract negotiations and compliance for enterprise-level integrations and requirements.
  • Enhance Security Access
    Implement secure user authentication methods that streamline access while boosting security across the platform.

Integrations

Integrations provide connectors across Foxy, Shopify, and more to track purchases, attribution, and revenue within Humblytics. Quick, cookieless setup ensures privacy-friendly measurement across platforms.

  • Get Started In 60 Seconds
    Easily set up integration with just one script tag, allowing for immediate measurement and analytics with minimal setup time.
  • Enable E-commerce Tracking
    Automatically track your Shopify store's performance, capturing key metrics from checkout funnels to revenue generation.
  • Track Foxy Purchases
    Integrate with Foxycart to monitor purchase events and connect these to your data experiments for better insights.
  • Explore All Integrations
    Utilize various integrations including Stripe, Shopify, and more to enhance your tracking and analytics capabilities.
  • Integrate With WordPress
    Easily add tracking to your WordPress site, allowing you to monitor user behavior with no-code integration.
  • Enable Webflow Analytics
    Integrate Humblytics with your Webflow projects to gain insights into user interactions and optimize performance quickly.
  • Track Wix Conversions
    Implement tracking on Wix with straightforward code injection for conversion tracking and analytics.

References

Methodology and sourcing behind the figures shown above.

Experimentation and A/B testing

Primary estimates based on industry reports in the provided results. Future Market Insights and Verified Market Reports both report a ~USD 1.67–1.68 billion market in 2026 with ~11–11.4% CAGR, so the estimate uses FMI's figures as the primary anchor. Other sources in the results show divergent scopes (MRFR reports a much larger 2024 base; Facts & Factors reports a smaller 2025 base), indicating variation in definitions and coverage across vendors.

Conversion rate optimization

Primary sources in the provided search results report a global CRO software market valuation in the low‑to‑mid single‑digit billions (USD). VMR (global, 2023) reports USD 1.45B (2023) and a 11.9% CAGR to 2030; Credence reports ~USD 1.205B (2023/2024 base) with an 11.4% CAGR to 2032. A US‑focused source shows a lower regional CAGR (6.7%). I used the VMR global 2023 figure (USD 1.45B) and its 11.9% CAGR as the primary estimate, corroborated by Credence’s similar projection range.

Privacy-first web analytics

Estimate based on published global web-analytics market figures (reports in searchResults show 2024–2026 market values ranging roughly USD 6–19B). I treat privacy-first/cookieless analytics as a subsegment capturing ~10–12% of the overall web analytics market in the near term (higher penetration among privacy-sensitive customers and EU/enterprise buyers). Because privacy-first offerings benefit from regulatory pressure and a shift to consent-free, server-side and first-party approaches, I assign a higher growth rate (~20% CAGR) versus overall market CAGRs (≈15–19%) reported in the sources.

Marketing attribution and revenue measurement

Estimated from industry market research that defines the marketing-attribution software market. Persistence Market Research projects a global market value of US$5.4B in 2026 and forecasts growth to US$14.5B by 2033 (CAGR ~15.2%). Other results in the search set discuss accelerating adoption of attribution and revenue-measurement practices but do not provide alternative market-size figures.

E-commerce analytics and checkout optimization

Primary benchmark: Fortune Business Insights values the global e-commerce software market at USD 11.25B (2025) with a 16.46% CAGR (2025–2034). E-commerce analytics and checkout-optimization are a focused subset of e-commerce software (analytics, attribution, checkout conversion, personalization). Conservatively estimate this subset at ~20% of the overall e-commerce software market (2.25B → reported as 2.2B). Growth potential is set slightly above the overall software CAGR (estimated 18.0%) because analytics, AI-driven attribution, and checkout optimization are high-priority, fast-adopting areas for merchants (driven by large GMV and strong B2B e-commerce growth).

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