Hubbard School of Journalism & Mass Communication Unclaimed
Minneapolis, Minnesota, United States
HSJMC prepares students for careers in journalism, advertising, and mass communication through hands-on learning and research.
The Hubbard School of Journalism & Mass Communication (HSJMC) is a unit of the University of Minnesota that prepares students for careers in journalism, advertising and mass communication. It offers undergraduate and graduate programs, hands-on learning in a major media market, funded research opportunities, and extensive career development support through internships, mentoring, and student organizations. The school emphasizes practical experience, scholarly inquiry, and collaboration with industry partners to equip students to tell stories, shape public discourse, and lead in media and communication professions.
To prepare students for evolving media landscapes by providing hands-on learning, research opportunities, and career development in journalism, advertising, and mass communication.
What we offer
Journalism Major
Prepare for diverse careers in journalism with hands-on training and real-world experience.
hsjmc.umn.edu/undergraduate/majors-minors/journalism-majorStrategic Communication Major
Prepares students for dynamic careers in advertising and public relations.
hsjmc.umn.edu/undergraduate/majors-minors/strategic-communication-advertising-public-relations-majorMedia and Information Major
Gain critical media insights and storytelling skills for diverse professional fields.
hsjmc.umn.edu/undergraduate/majors-minors/media-and-information-majorMA in Mass Communication
Prepare for impactful careers in mass communication through research and scholarly practice.
hsjmc.umn.edu/graduate/degree-programs/ma-mass-communicationProfessional MA in Strategic Communication
Provides working professionals with crucial communication strategies and leadership skills for career advancement.
hsjmc.umn.edu/graduate/degree-programs/professional-ma-strategic-communicationMA in Health Communication
Prepare for impactful careers in health communication through a blend of strategic messaging and public health principles.
hsjmc.umn.edu/graduate/degree-programs/ma-health-communicationMore information about our offering
Journalism Major
The journalism major prepares students to become reporters and journalists through hands-on training and a broad foundation in news writing, reporting, and media production.
- Explore Diverse Career OptionsStudents can aim for various journalism careers, equipped with essential skills tailored to today's media landscape.
- Strengthen Reporting SkillsTraining focused on gathering facts and crafting engaging narratives in various formats.
- Hone Newswriting TechniquesEmphasis on mastering the craft of newswriting to deliver accurate reporting.
- Master Feature Writing SkillsGain expertise in creating engaging feature articles that capture readers' interest.
- Engage Through Social MediaTeach students to effectively utilize social media platforms for journalism and audience interaction.
- Learn Media DesignStudents develop the ability to create visually compelling stories through various media designs.
- Develop Photojournalism SkillsLearn to capture and convey stories visually, enhancing journalistic narratives.
- Master Video ProductionStudents learn the fundamentals of video production, an essential skill for modern journalism.
Strategic Communication Major
The Strategic Communication major prepares students for careers in advertising and public relations, with emphasis on campaigns for products, brands and services across multiple media platforms.
- Create Effective CampaignsLearn to devise impactful advertising strategies tailored to diverse markets.
- Enhance Digital EngagementCraft strategies that maximize engagement through digital platforms.
- Shape Client CampaignsDevelop strategies to effectively align client objectives with target audiences.
- Execute Multi-Channel CampaignsGain the skills to design and implement effective campaigns across various media.
- Showcase Professional SkillsDevelop a comprehensive portfolio that highlights your campaign successes and skills.
- Streamline MessagingLearn how to coordinate messages effectively between various stakeholders.
- Visualize Campaign ConceptsLearn to create compelling visual content that complements media campaigns.
Media and Information Major
The Media and Information major helps you develop knowledge and skills about the role of media and mass communication in society and media storytelling with strategy and purpose. This major incorporates a liberal arts approach to studying media institutions, processes, effects, theories, research methods, and analysis.
- Explore New Media TechnologiesUnderstand and manage emerging media technologies essential for the evolving digital landscape.
- Navigate Media Ethics and LawMaster the principles of ethical decision-making and legal frameworks that govern media practices.
- Analyze Global Media TrendsStudy the role of global media in shaping diverse perspectives and narratives across cultures.
- Explore Media's Role in PoliticsInvestigate the complex interplay between media, politics, and psychological factors influencing public opinion.
- Enhance Public Health MessagingLearn strategies for effective communication in health contexts, addressing public health challenges.
- Tailor Your EducationSelect from various emphasis areas to align your studies with career aspirations in media.
- Understand Historical Media ContextGain insights into how historical precedents shape contemporary media environments.
MA in Mass Communication
The MA in Mass Communication is a research-based, academic program designed to prepare students to conduct scholarly research in the field of mass communication. It emphasizes interdisciplinary study and equips students for careers in communication industries or doctoral programs.
- Develop Scholarly Research SkillsThe curriculum focuses on equipping students with the necessary skills to conduct independent research and contribute to the academic field.
- Prepare for Industry CareersThe program equips students with the knowledge and skills needed to thrive in various media and communication roles.
- Achieve Publications and RecognitionGraduates often see their work published in respected academic outlets, enhancing their professional profiles.
- Present Research at ConferencesParticipants can engage in significant academic discourse by presenting their research at leading conferences in the field.
- Engage with a Vibrant Graduate CommunityStudents have the chance to network and collaborate with peers and faculty through dedicated seminars and research initiatives.
Professional MA in Strategic Communication
Professional MA in Strategic Communication Learn the Language of Strategic Leadership; a program designed exclusively for working professionals in advertising, public relations, or corporate/nonprofit communications.
- Support Career GrowthEquips students with relevant skills tailored to their ongoing careers.
- Strengthen Strategic ThinkingPrepares students to develop and implement effective communication strategies.
- Accommodates Busy SchedulesAllows professionals to balance work and study effectively.
- Apply Learning in Real ScenariosStudents gain hands-on experience relevant to current industry needs.
- Enhance Communication SkillsTeaches effective communication techniques for leadership roles.
MA in Health Communication
The MA in Health Communication program combines academic and professional training in strategic communication and public health. Through core courses, students learn to connect mass communication messaging to public health while exploring factors influencing health-related behavior. The program includes a practicum and capstone that allow students to apply their knowledge in real-world contexts.
- Apply Knowledge In Real-World ContextsBy participating in practical experiences, students can implement what they've learned in classrooms, making their education applicable to actual health communication scenarios.
- Connects Mass Communication To Public HealthThe curriculum ensures that students understand how mass communication practices relate to public health issues, enhancing their ability to create effective health messaging.
- Demonstrate Mastery Through CapstoneThis final project synthesizes learning and showcases students' skills, preparing them for professional work in health communication.
- Tailor Your Learning ExperienceElectives enable students to deepen their knowledge in specialized areas relevant to their career paths in health communication.
- Ensures Student PreparednessCandidates must have completed relevant undergraduate programs or demonstrate equivalent experience, ensuring they are well-prepared for the program's challenges.