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HPZ Marketing

Unclaimed
Marketing Serviceshpzmarketing.comMinneapolis, MN, United StatesUpdated

Fractional and interim marketing leadership for small businesses to align marketing with revenue and drive measurable growth.

Overview

HPZ Marketing is a boutique marketing consultancy that provides fractional and interim marketing leadership to small businesses across North America and Europe. Founded by Jessica Kelley, HPZ Marketing delivers senior‑level marketing direction on a flexible, part‑time basis, aimed at aligning marketing with revenue goals and sales performance. The organization helps small to mid‑size companies that lack in‑house marketing leadership or cannot afford a full‑time CMO by offering strategic guidance and hands‑on execution. Core capabilities include shaping go‑to‑market strategy, building measurable marketing plans, leading marketing teams and external partners, and implementing repeatable systems that connect marketing activities to sales results. HPZ Marketing emphasizes accountability, ROI, and customer‑centric growth, with a focus on clarity, practical plans, and outcomes. The company positions itself as a Women‑Owned business with national certification and remote services, enabling clients to access high‑level marketing leadership without geographic constraints. It underscores a focus on small businesses in diverse industries, helping them acquire and retain customers, optimize marketing budgets, and drive sustainable growth through metrics‑driven execution.

Mission statement

My mission is to make marketing clear, doable, and built around outcomes for small enterprise teams.

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What we offer

Fractional CMO

Service

Gain Expert Marketing Leadership Without Full-Time Costs.

hpzmarketing.com →

Sales Funnel Growth

Service

Empower your business with streamlined sales funnel systems for customer acquisition and retention.

hpzmarketing.com →

Market segments

Fractional and interim marketing leadership

Part-time senior marketing leadership that provides strategic direction, stabilizes teams during transitions, and offers hands-on execution without full-time hire costs.

Products: Fractional CMO

Marketing strategy and execution

Capabilities to define go-to-market strategy, build measurable marketing plans, lead internal teams and external partners, and translate strategy into repeatable programs tied to revenue.

Products: Fractional CMO

Revenue-focused marketing and funnel optimization

Services that map and optimize the full customer journey, connect marketing activities to sales results through unified metrics and scorecards, and run regular review cadences to improve acquisition and retention.

Products: Sales Funnel Growth, Fractional CMO

More information about our offering

Fractional CMO

Fractional CMO is a part-time chief marketing officer service that provides executive marketing leadership for small businesses. HPZ Marketing assigns a senior marketing leader to set strategy, lead execution, and turn plans into measurable results without the cost of a full-time hire. The service blends strategic direction with hands-on implementation, aligning marketing activity with revenue goals and sales performance. Engagement is flexible, typically 3 to 10 hours per week based on goals and team size. This service works in conjunction with Interim CMO to provide seamless continuity during transitions.

  • Achieve Measurable Marketing Outcomes
    Leverage executive-level marketing leadership to drive strategic initiatives and ensure cohesive execution aligned with your business objectives.
  • Provides Senior-Level Leadership
    Engages immediate, experienced marketing guidance to address gaps in leadership and drive effective strategy.
  • Enhances ROI
    Focuses efforts on strategies that yield significant marketing returns and align with overall business goals.
  • Translate Strategy Into Action
    Benefit from a tailored marketing strategy that focuses on actionable steps and measurable outcomes, enhancing overall business growth.
  • Maintains Marketing Stability
    Ensures the continuation of strategic initiatives and team morale while filling critical gaps.
  • Utilizes Extensive Knowledge
    Employs industry best practices to navigate complex marketing challenges effectively.
  • Customize Your Engagement Hours
    Adapt the availability of a fractional CMO to meet your specific business needs, ensuring optimal support for your marketing initiatives.
  • Ensures Fast Onboarding
    Facilitates a seamless transition by quickly aligning with the existing team and processes.
  • Access Industry-Specific Expertise
    Get specialized marketing leadership and strategies designed to meet the unique requirements of your specific industry, ensuring relevance and effectiveness.

Sales Funnel Growth

Sales Funnel Growth is a service that provides practical funnel systems tying marketing to revenue. It includes a custom sales funnel map aligned to goals, a scorecard for the full customer journey, and a monthly or quarterly review rhythm to act on insights.

  • Create Tailored Goals
    Customize your sales funnel map to reflect specific business objectives and growth targets.
  • Track Customer Progress
    Gain insights into every stage of the customer journey, ensuring a holistic view of performance.
  • Strengthen Sales Alignment
    Ensure marketing and sales departments work in harmony towards common financial goals through unified metrics.
  • Optimize Marketing Efforts
    Stay aligned with goals and make data-driven adjustments through scheduled performance reviews.
  • Enhance Customer Relationships
    Implement metrics that highlight customer satisfaction and drive long-lasting loyalty.

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