Hootsuite Inc.

Empower your organization to manage and optimize social media presence effortlessly.

Capabilities for planning, publishing, scheduling and cross‑team collaboration to manage multi‑profile social presence and campaigns.

Products: Hootsuite Platform

Monitoring and analysis of social conversations and community signals across platforms to surface sentiment, trends, competitor benchmarking, and crisis indicators.

Products: Hootsuite Platform

Unified inbox, engagement workflows, and automation to manage customer inquiries, accelerate response times, and coordinate team-based customer service on social channels.

Products: Hootsuite Platform

Capabilities to manage influencer campaigns, mobilize brand ambassadors and employees, and measure reach and engagement from advocacy programs.

Products: Hootsuite Platform

Hootsuite Platform

Hootsuite Platform is an all-in-one social media management platform enabling organizations to publish, measure, listen, and engage across networks. It supports planning and collaboration for teams, unifying publishing, analytics, social listening, AI-assisted content creation, and engagement tools. The platform integrates with Talkwalker for listening, Amplify for employee advocacy, and OwlyGPT for AI-driven content, all within a single dashboard designed for teams from small businesses to enterprises.

• Accelerate Content Generation
  Leverage AI-driven content creation tools to produce engaging posts quickly and efficiently.
• Track Social Performance
  Utilize comprehensive analytics to measure performance and improve social media strategies.
• Optimize Posting Strategy
  Plan and publish content effectively with tools designed to maximize engagement.
• Provides Targeted Insights
  OwlyGPT offers detailed insights about your audience and competitors, allowing you to craft content that resonates effectively.
• Ensures Consistent Messaging
  By utilizing your brand's style guide and current data, OwlyGPT ensures that all generated content aligns seamlessly with your brand's voice.
• Centralize Brand-Approved Content
  Provide employees with easy access to share diverse, on-brand content, ensuring consistent messaging across platforms.
• Demonstrate Real ROI
  Leverage data showing significant improvements in reach and engagement, validating the effectiveness of your advocacy efforts.
• Utilizes AI To Provide Insights
  Leverage advanced AI to extract critical insights from social conversations, enhancing your strategic decisions.
• Extensive Global Monitoring
  Access a comprehensive range of platforms to track brand mentions, enabling effective crisis management and engagement strategies.
• Immediate Alerts For Brand Safety
  Receive instant notifications about shifts in sentiment and emerging trends, allowing swift responses to potential crises.
• Measure Social Media ROI
  Understand the financial impact of your social media activities, ensuring effective utilization of resources.
• Ensure Security Compliance
  Safeguard your brand and customer data while adhering to industry regulations.
• Saves Time and Reduces Efforts
  Efficiently manage multiple posts across various accounts in one go.
• Centralizes Client Management
  Easily access and manage all client accounts with ease.
• Generate Real-Time Insights
  Use OwlyGPT to enhance content strategy with immediate insights tailored for various social networks.
• Boost Brand Reach
  Empower employees to share your brand's content, thereby expanding reach and engagement.
• Streamline Customer Interactions
  Manage all social interactions in one inbox, improving response rates and customer satisfaction.
• Identify Trends and Sentiment
  Utilize powerful listening tools to stay updated on brand mentions and industry trends.
• Identifies Trending Topics
  Stay ahead of the competition by getting insights into what's trending in real-time, enabling proactive content creation.
• Generate Engaging Captions Quickly
  Boost post engagement with AI-generated captions tailored for your audience, reducing the time spent on content creation.
• Motivate Employee Participation
  Utilize dashboards and leaderboards to visualize and encourage participation, enhancing the overall impact of the advocacy program.
• Spot Trends And Competitor Moves
  Stay ahead of your competition by analyzing trends and benchmarking against rivals to optimize your social strategy.
• Track Brand Sentiment Effectively
  Monitor reviews and public sentiment to safeguard your brand's image, addressing customer concerns promptly.
• Centralize Responses
  Manage all social media interactions in one place, reducing response times and improving customer satisfaction.
• Streamline User Access
  Enhance security protocols while simplifying user management across your organization.
• Showcases Client Value
  Enhance client relationships with professionally branded reports.
• Drives Informed Decisions
  Utilize insights to refine strategies and enhance client service.
• Simplifies Client Approval
  Set up efficient workflows to collect client feedback and approvals.
• Offers Immediate Strategic Recommendations
  Receive actionable insights and strategies tailored to your audience's needs instantly when you inquire.
• Facilitates Team Collaboration
  Easily collaborate with your team by sharing AI-generated content in the Whiteboard feature for enhanced planning and brainstorming.
• Seamlessly Collaborate Across Platforms
  Enhance teamwork by integrating Amplify with popular collaboration tools, ensuring efficient content sharing and communication.
• Empower Employees to Advocate
  Enable employees to act as brand ambassadors with simple tools for sharing, expanding brand reach organically.
• Monitor Brand Sentiment
  Gain insights into public perception and industry trends to inform strategy and decision-making.
• Increase Organic Reach
  Harness the power of your workforce to extend your brand's reach through social channels.
• Facilitates Seamless Collaboration
  Effortlessly connect with essential tools for a unified workflow.
• Ensures Data Security
  Safeguard sensitive client data while maintaining compliance requirements.
• Enhances Creative Output
  Rapidly develop high-quality, on-brand content tailored to client needs.
• Unify Customer Insights
  Leverage social media interactions to enhance customer relationships and drive business growth.
• Nurture Influencer Relations
  Optimize brand advocacy by effectively managing and leveraging user-generated content and influencers.