HockeyStack, Inc. Unclaimed

Enhance pipeline visibility and decision-making with actionable account insights.

Enhances visibility into marketing's impact on revenue and improves decision-making across channels.

Streamline B2B GTM processes with powerful automation and insights.

Gain insights into B2B performance and uncover GTM trends with comprehensive benchmark reports.

Enhances go-to-market strategies with precise account insights.

Empower teams with actionable GTM playbooks and customizable dashboard templates.

Growth-Stage B2B SaaS Companies

Mid-market to enterprise B2B SaaS firms seeking unified go-to-market analytics.

Enterprise Revenue Operations Leaders

Global enterprises seeking governance and a single source of truth for go-to-market data.

Marketing Leaders At Scaleups

Marketing leaders needing cross-channel attribution and revenue impact measurement.

Capabilities that attribute marketing campaigns to pipeline and revenue across channels, providing real-time cross-channel measurement, custom dashboards, and marketing-to-revenue attribution.

Account‑level analytics that unify CRM, ad, intent, and website data to provide full‑funnel account visibility, intent scoring, and account prioritization for ABM and demand‑gen.

Unified go-to-market analytics for revenue operations to support pipeline analysis, forecasting, performance measurement, and a single source of truth for cross‑team reporting.

Capabilities to design, automate, and orchestrate go‑to‑market processes using templates, playbooks, and a native workflow language to operationalize campaigns and handoffs.

Benchmark reports, customizable dashboards, and revenue research that provide industry comparisons and actionable insights to inform GTM strategy and performance targets.

Account Intelligence

Account Intelligence unifies data from CRM, advertising, and other sources to deliver full-funnel visibility and account-level insights. It integrates with Salesforce, LinkedIn, and other key platforms and supports custom reporting to match demand-gen needs, helping teams forecast, optimize pipeline, and drive revenue.

• Track Entire Revenue Journey
  Gain insights into every stage of the funnel to optimize marketing investments and enhance revenue generation.
• Integrate Key Platforms
  Connect your essential tools for a unified data experience that drives informed decision-making.
• Centralize Data Insights
  Access a comprehensive view of your account data, enabling deeper insights and better strategy formulation.
• Tailor Reports To Needs
  Create dynamic reports that align with your specific marketing strategies and performance metrics.
• Focus On High-Intent Accounts
  Identify and engage accounts showing high purchase intent, maximizing your sales efforts.
• Optimize Efforts Continuously
  Ensure your marketing and sales strategies remain agile and effective to capitalize on new opportunities.
• Measure Against Standards
  Understand how your performance stacks up against benchmarks to inform your strategies.

Marketing Intelligence

Marketing Intelligence helps prove marketing’s revenue impact by attributing campaigns to revenue and providing cross-channel measurement.

• Unify Campaign Insights
  View comprehensive performance across multiple channels to evaluate which efforts drive revenue.
• Clarify Revenue Sources
  Accurately track and attribute revenue back to specific marketing campaigns for better ROI assessment.
• Optimize Campaigns Instantly
  Utilize immediate data to quickly pivot and improve ongoing marketing efforts.
• Personalize Analytics
  Create unique views to focus on critical metrics that matter to your organization.
• Connect All Data Sources
  Combine metrics from multiple platforms to build a unified view of marketing performance.

The Flow

The Flow enables teams to design, automate, and orchestrate go-to-market processes using templates, playbooks, and a native workflow language.

• Automate GTM Processes
  Utilize a specialized language to tailor and automate complex go-to-market strategies.
• Optimize Strategies in Real-Time
  Make data-driven decisions based on instant feedback and performance metrics.
• Streamline Workflow Creation
  Access a library of pre-designed templates for quick implementation of effective workflows.
• Guide Campaign Strategies
  Leverage proven methodologies to enhance and streamline marketing and sales activities.
• Visualize Key Performance Indicators
  Customize dashboards according to your team’s needs for better visibility and insights.

HockeyStack Labs

HockeyStack Labs provides B2B benchmark reports and revenue research, offering insights into GTM performance and industry trends.

• Access Comprehensive Reports
  Obtain essential insights on industry performance to inform strategic decisions.
• Uncover Revenue Insights
  Evaluate revenue performance with clear metrics and benchmarks to optimize GTM strategies.
• Analyze with Real-Time Data
  Utilize up-to-date metrics for informed decision-making and strategy adjustments.
• Personalize Your Dashboards
  Create dashboard views that focus on the metrics that matter most to your business.

Account Research Tool

Free tool for researching accounts to inform GTM planning.

• Research Accounts Efficiently
  Empowers users to gather insights on account activity, intent signals, and competitive positioning, enabling informed decision-making.
• Uncover Intent Signals
  Tracks behaviors such as website visits and content engagement to better understand potential customer needs.
• Sync Data Effortlessly
  Ensures all researched account data flows back to your CRM, keeping your databases current and actionable.
• Automate Your Reporting
  Provides visualizations and data summaries that simplify performance tracking and analysis.
• Customize Your Research
  Allows users to set criteria that align with their unique business goals and target markets.

Playbooks & Template Library

A collection of GTM playbooks and customizable dashboard and report templates designed to effectively guide campaigns and streamline performance measurement.

• Accelerate Campaign Execution
  Utilizing prebuilt playbooks allows teams to quickly implement effective strategies, reducing the learning curve and enhancing performance.
• Standardize Reporting With Dashboard Templates
  Use predefined dashboard templates to ensure consistency and clarity in reporting, making analysis more efficient.
• Streamline Processes
  Integrating templates with workflows simplifies execution and ensures consistency in strategy implementation.
• Simplify Reporting With Templates
  Leverage pre-built reports tailored for essential metrics to save time and improve accuracy in performance evaluations.
• Seamlessly Integrate Data Sources
  Connect templates directly with your data sources, ensuring that all reports are reflective of real-time metrics.
• Incorporate User Experience With Customer-Built Designs
  Gain insights from a community of users who have shared their unique dashboard designs, enhancing your approach to analytics.
• Enhance Team Skillsets
  Guidance and training resources are available to improve team efficiency and competence in executing campaigns.