Highspot

Connect go-to-market content, learning, guidance, and buyer engagement to help teams execute consistently, improve seller readiness, and move deals forward.

Create personalized, consistent sales materials faster while reducing manual work and supporting brand and compliance standards.

Help partners ramp faster, stay aligned with go-to-market strategy, and execute with tailored content, training, guidance, and measurable insights.

Turn sales conversations into coaching and deal insights so sellers can follow up effectively and teams can move opportunities forward.

Regulated Industry Enterprise Buyers

Global regulated industries requiring governance, security, and compliant GTM enablement.

Geography: Global

How we help: A secure GTM enablement platform delivering governance, compliant content, and unified buyer engagement for regulated enterprises to accelerate revenue.

Enterprise Go-To-Market Enablement Teams

Cross-functional enterprise teams seeking unified GTM enablement, governance, and analytics.

Geography: Global

How we help: A unified GTM enablement platform delivering governance, coaching, and buyer engagement for large enterprise teams.

Regulated Industry Document Automation Buyers

Document automation for regulated, client-facing materials.

Geography: Global

How we help: A compliant document automation solution that accelerates client-ready materials with governance and secure workflows.

Buyer-Centric Revenue Teams

Sales and marketing teams focused on digital buyer experiences and deal acceleration.

Geography: Global

How we help: A unified GTM platform that accelerates buyer engagement and alignment across content, coaching, and analytics.

Centralized content governance, intelligent search, AI-driven content creation and auditing, and contextual delivery to ensure sellers have the right assets at the right moment.

Products: AutoDocs, Highspot platform, Partner enablement

Onboarding, just-in-time and continuous coaching, role‑play simulations, and structured learning paths to increase rep readiness, skill adoption, and quota attainment.

Products: Highspot platform, Conversational intelligence software, Partner enablement

Capabilities that record, transcribe, and analyze sales conversations to surface insights, objections, next steps, and coaching signals for sales and enablement teams.

Products: Conversational intelligence software, Highspot platform

Secure, centralized deal rooms for buyer-seller collaboration that consolidate content, mutual action plans, notifications, automation, and deal-level management to accelerate transactions.

Products: Highspot platform, Conversational intelligence software

Training and certification programs for partners and resellers, including partner portals, content integrations, and CRM/HCM connectors to support channel performance.

Products: Partner enablement

Highspot platform

Highspot is an AI-powered go-to-market platform that unifies content management, training, coaching, sales plays, buyer engagement, deal guidance, and analytics. Its AI agents use live deal context and signals from calls, content, training, coaching, and buyer activity to provide role-specific guidance, recommend next steps, and automate actions. Teams can govern and analyze content, deliver adaptive learning and role-play practice, create Digital Sales Rooms, and measure execution and outcomes. Integrations, APIs, and the MCP Server bring Highspot capabilities into existing workflows and connected AI tools, with enterprise security and role-aware access controls.

• Turn GTM Signals Into Role-Specific Actions
  Connect go-to-market signals with role-specific recommendations and actions so teams can decide what to do next and put strategy into practice.
• Surface Deal Risks And Recommend Next Steps
  Give sellers and managers visibility into deal health, buyer signals, objections, and risks, with recommendations and actions to help keep opportunities moving.
• Find And Govern Relevant Sales Content
  Help sellers locate and use relevant, approved materials while giving teams tools to manage content, monitor usage, and maintain current, compliant assets.
• Guide Sellers Through Key Deal Moments
  Deliver role-specific guidance, relevant content, and training in context so sellers can follow go-to-market strategies and repeat effective practices.
• Focus Coaching On Seller Development
  Reveal skill gaps and coaching opportunities so managers can provide relevant feedback, prioritize development, and monitor progress over time.
• Align Buyers And Sellers Around Deal Progress
  Centralize deal resources and collaboration, coordinate milestones, protect shared content, and use buyer engagement signals to guide relevant follow-up.
• Measure GTM Performance And Identify Actions
  Bring go-to-market signals into a unified view to evaluate initiatives, understand performance drivers, identify gaps, and guide next steps.
• Protect Content And Govern AI Access
  Apply role-based permissions and enterprise controls to help safeguard content and data while supporting governed AI experiences.
• Connect Content Use To Outcomes
  Understand how content is used and engages buyers, identify assets and gaps that need attention, and use performance insights to guide content decisions.
• Personalize Learning To Seller Needs
  Direct sellers to relevant learning based on their roles and development needs, with flexible training formats and support for ongoing skill development.
• Practice Realistic Buyer Conversations
  Help sellers prepare for customer conversations with scenario-based practice and targeted feedback, including simulations tied to active opportunities.
• Bring Highspot Into Existing Workflows
  Connect enablement capabilities with tools teams already use and access Highspot content, guidance, and actions across connected workflows and AI environments.

AutoDocs

AutoDocs automates the creation of proposals, PDFs, presentations, and other sales documents from templates. Sellers can personalize text, charts, images, and other content using CRM and external data, while slide recommendations help assemble relevant materials within their workflow. Marketing-approved templates, document controls, approval workflows, and detailed reporting help preserve brand integrity and compliance. Sellers can regenerate materials when data or messaging changes, reducing manual data entry and the risk of editing or formatting errors.

• Generate Tailored Sales Documents
  Create sales documents from templates, helping sellers spend less time building materials and more time selling.
• Populate Documents With Connected Data
  Bring data from CRM systems and other sources into sales materials to reduce manual entry and support more accurate document processes.
• Personalize Buyer Materials At Scale
  Personalize sales materials with connected data while structured templates help maintain consistent messaging.
• Protect Brand And Compliance Standards
  Use approved templates, document controls, and approval workflows to help maintain consistent messaging and support compliance.
• Refresh Materials With Updated Information
  Update materials with new data or messaging without rebuilding them from scratch.
• Reduce Document Errors And Track Reviews
  Reduce the risk of editing and formatting mistakes while supporting document reviews and maintaining an audit trail.
• Find Relevant Slides In Workflow
  Use recommendations tailored to industry, persona, and product line to assemble sales materials without leaving the seller’s workflow.

Partner enablement

Highspot’s partner and channel enablement solution extends content, training, sales guidance, and analytics to partners. It helps organizations align partners with key initiatives, unify messaging, reduce channel activation time, and scale enablement across their go-to-market ecosystem. Teams can provide current, searchable content; tailored resources and learning; digital sales plays; and analytics to track engagement, content usage, learning outcomes, and partner impact.

• Centralize And Surface Partner Content
  Give partners a central location for current materials and help them find and share resources relevant to their work.
• Accelerate Partner Onboarding And Learning
  Provide tailored onboarding and learning that supports knowledge transfer, partner development, and a faster ramp.
• Track Partner Engagement And Performance
  Measure partner activity, learning, content usage, and outcomes to identify where coaching or support may be needed and where performance can be optimized.
• Tailor Resources To Every Partner
  Match content and messaging to partner groups, buyer personas, and sales stages.
• Target Access And Track Usage
  Set access by partner group and monitor resource usage to identify where enablement can be improved.
• Guide Partners Through The Sales Cycle
  Bring sales plays, contextual training, and learning resources together to guide partners and support skill development throughout the sales cycle.
• Connect Enablement To Existing Workflows
  Use Highspot integrations to bring sales enablement into existing tools and workflows.

Conversational intelligence software

Highspot Conversational Intelligence uses AI to capture and analyze sales calls, turning conversations into summaries, searchable transcripts, action items, and insights about seller delivery, buyer needs, objections, and deal risks. Meeting Intelligence connects call signals with CRM and seller activity to surface coaching and deal actions while opportunities are active. Managers can use time-stamped feedback to coach sellers on handling objections, communicating value, and advancing next steps, while sellers can follow up with relevant content and other actions.

• Capture Calls And Surface Key Takeaways
  Give sellers access to call summaries, conversation details, action items, and objections so they can identify what matters and follow up promptly.
• Identify Buyer Needs And Deal Risks
  Surface meaningful signals from buyer conversations and connect them with deal information so sellers and managers can address relevant risks.
• Coach Sellers On Specific Call Moments
  Use feedback from real calls to focus coaching on specific seller behaviors and conversation moments.
• Improve Seller Delivery With AI Feedback
  Reveal aspects of call delivery that sellers can refine, including filler words, pacing, and pitch variation.
• Turn Meeting Insights Into Follow-Up
  Use call takeaways and action items to support timely follow-up with relevant content and buyer experiences.
• Track Topics Tied To Strategic Initiatives
  Connect conversation topics to strategic initiatives so teams can use those insights in coaching, reporting, or initiative management.