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Hey Sid AB

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B2B Marketingwww.heysid.comMölndal, SwedenUpdated

Hey Sid AB offers a full-service, person-based B2B growth platform that aligns marketing and sales for mid-sized industrial and technical companies.

Overview

Hey Sid AB provides a full-service B2B growth platform that targets individuals within target accounts to support long, complex sales cycles. The company emphasizes visibility, trust, and relevance by aligning marketing and sales through precision audience identification, automated ad creation, and fully managed campaigns. Serving mid-sized industrial and technical companies across Europe, Hey Sid focuses on consistent presence and measurable impact to shorten sales cycles and build predictable pipeline momentum.

Mission statement

Help sales-led B2B companies stay visible, trusted, and relevant throughout long buying cycles, without adding complexity.

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What we offer

Hey Sid Platform

Accelerates B2B marketing efforts by aligning sales and marketing with targeted advertising on decision-makers.

heysid.com →

Authority Builder

Service

Consistently enhance your brand's visibility and trust on LinkedIn.

heysid.com →

Market segments

Market size by segment

Growth potential (CAGR)

Account-based marketing

1.15 Billion USD12% CAGR

Capabilities to define ideal customer profiles, build targeted account lists, and orchestrate coordinated, persona-driven campaigns to engage named accounts and accelerate pipeline.

Products: Hey Sid Platform

Account-based advertising

0.3 Billion USD12% CAGR

Programmatic and targeted advertising to named accounts with bot-free delivery, curated target lists, ad engagement measurement, and campaign consultation for ABM programs.

Products: Hey Sid Platform

Employee advocacy and personal branding

0.8 Billion USD9.5% CAGR

Managed, automated LinkedIn programs that keep personal and company brands visible, consistent, and trusted to influence decision-makers during long sales cycles.

Products: Authority Builder, Hey Sid Platform

Sales engagement

9.6 Billion USD15% CAGR

Capabilities to orchestrate and automate personalized, multi-channel outreach cadences (LinkedIn, email), manage sequences, and track engagement to accelerate pipeline.

Products: Hey Sid Platform

More information about our offering

Hey Sid Platform

Hey Sid Platform is a full-service B2B growth platform that targets individual decision-makers within target accounts to shorten long, complex sales cycles. It unifies marketing and sales in one interface, enabling ICP building, audience control, ad and outreach approvals, and account-level performance tracking. It combines precise audience identification, done-for-you ad creation, and fully managed campaigns to deliver predictable pipeline momentum and stronger brand credibility.

  • Receive Fresh Ad Creative
    Keep your advertising consistent and fresh with new, tailored ads delivered every 60 days.
  • Target Key Decision-Makers
    Ensure your messages reach the individuals who have the power to make purchasing decisions.
  • Maintain Continuous Visibility
    With pervasive ad placements, your brand reaches decision-makers wherever they engage, building recognition before sales outreach.
  • Precise Targeting of Key Decision-Makers
    Definitive focus on the actual individuals who influence buying decisions, not just job titles.
  • Monitor Engagement Insights
    Gain deep insights into account-level engagement to fine-tune marketing strategies.
  • Enjoy Hassle-Free Advertising
    Comprehensive management of marketing campaigns ensures focus on core business activities.
  • Maintain Consistent Presence
    Build familiarity and trust with potential customers before sales outreach.
  • Seamless Collaboration
    Integrate your marketing efforts with sales for synchronized outreach and improved communication.
  • Define Your Ideal Customer
    Facilitate targeted outreach by defining and refining your Ideal Customer Profile effectively.
  • Expand Your Professional Network
    Automate connection requests and nurture relationships seamlessly.
  • Monitor Engagement Metrics
    Gain insights into audience interactions and measure the effectiveness of your campaigns.
  • Understand Influence Across Touchpoints
    Measure brand impact across the customer journey for better strategic decisions in marketing.

Authority Builder

Authority Builder keeps your personal and company brand visible, trusted, and consistent on LinkedIn every week, reinforcing credibility with your audience.

  • Ensure Consistent Brand Presence
    By providing weekly updates, Authority Builder ensures your brand remains in the minds of key decision-makers, fostering trust and credibility over time.
  • Target Key Influencers
    Focus on engaging individuals who are integral to the buying decision, ensuring your message reaches the right audience consistently.
  • Streamline Brand Management
    By automating updates and post scheduling, brand managers can ensure their presence remains consistent without the daily hassle.

Sources

Methodology and sourcing behind the figures and links shown above.

Account-based marketing

Estimates use published market research in the provided results. Mordor Intelligence reports a USD 1.15 billion ABM market (2026) with an 11.94% CAGR to 2031; IndustryARC reports $0.904B (2023) and a 12% CAGR to ~2030. Both sources align around a ~1–2 billion market trajectory and ~12% CAGR, so I adopt 1.15B and ~12% CAGR as the consolidated estimate.

Account-based advertising

Estimates use published ABM market figures and channel share. Mordor Intelligence reports the ABM market at ~USD 1.03B (2025) with ~11.94% CAGR and shows display advertising as ~29.5% of ABM spend. Using the 29.5% display-ad share of the ABM market (1.03B) yields ~USD 0.30B for account-based advertising. Growth potential is aligned with the ABM market CAGR (~12%).

Employee advocacy and personal branding

Estimates combine published employee advocacy software and broader employee advocacy market reports from the search results. Future Market Insights values the employee advocacy software market at USD 523.7M (2025) with an 8.5% CAGR (2025–2035). A Business Research Insights report estimates the broader employee advocacy market at ~USD 0.97B (2026) with a 10.5% CAGR (2026–2035). Given the segment (managed, automated LinkedIn programs) sits between pure software and broader services/personal-branding offerings, the market size is estimated near the midpoint (~USD 0.8B) with a blended CAGR (~9.5%).

Sales engagement

Estimate based on multiple industry reports in the search results. Fact.MR reports a 2024 base of US$9.6B and 14% CAGR; ResearchAndMarkets (via GlobeNewswire) projects ~US$9B in 2024 to US$25B by 2031 (~15.7% CAGR); PersistenceMarketResearch shows US$9.2B (2026) and a 16.4% CAGR. I use the ~US$9.6B 2024 base (Fact.MR) and a consensus CAGR of ~15% (midpoint of 14–16% range) as a representative market size and growth potential.

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