NowenGZ Consulting
UnclaimedGZ Consulting is a research-driven advisory firm helping buyers and vendors in the sales intelligence and B2B data services space.
Overview
GZ Consulting is a research-driven advisory firm that serves vendors and purchasers in the sales intelligence, sales engagement, and B2B data services space. The organization conducts market and trend analysis, publishes market insights newsletters, and produces field guides and buyer-focused research reports to support informed decision-making. Its work helps clients understand vendor capabilities, benchmark practices, and make strategic procurement choices in a rapidly evolving data-driven sales environment.
Mission statement
Advice for Vendors & Purchasers of Sales Intelligence, Sales Engagement, and B2B DaaS Products
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Claim GZ ConsultingUse your email at gzconsulting.org.What we offer
Vendor Research Reports for Buyers
Facilitates informed purchasing decisions for sales intelligence solutions.
gzconsulting.org →Revenue Acceleration Trends Analysis (2024)
Gain insights into revenue acceleration strategies and market dynamics for 2024.
gzconsulting.org →Sales & Marketing Intelligence Trends Analysis 2024
Gain insights into future sales and marketing intelligence trends.
gzconsulting.org →Market Insights Newsletters
Gain essential market insights to enhance your strategic decisions in sales intelligence.
gzconsulting.org →2017 Field Guide to Sales Intelligence Vendors
Empowers users to understand sales intelligence vendor capabilities and make informed procurement choices.
gzconsulting.org →Market segments
Market size by segment
Growth potential (CAGR)
Vendor benchmarking and selection
Assessment and comparison of sales intelligence, sales engagement, and B2B data vendors to inform buyer selection and procurement.
Products: 2017 Field Guide to Sales Intelligence Vendors, Vendor Research Reports for Buyers, Revenue Acceleration Trends Analysis (2024), Sales & Marketing Intelligence Trends Analysis 2024
Market insights and trend research
Regular and report-based market research, forecasting, and trend analysis for stakeholders in the sales intelligence and B2B data services market.
Products: Market Insights Newsletters, Revenue Acceleration Trends Analysis (2024), Sales & Marketing Intelligence Trends Analysis 2024
Buyer enablement and procurement advisory
Buyer-focused guidance, field guides, and benchmarking that help purchasers evaluate vendor capabilities, pricing, and implementation considerations.
Products: Vendor Research Reports for Buyers, 2017 Field Guide to Sales Intelligence Vendors, Sales & Marketing Intelligence Trends Analysis 2024
Vendor positioning and competitive strategy
Advisory research that helps vendors understand competitive positioning, product differentiation, and go-to-market strategy in the sales intelligence ecosystem.
Products: 2017 Field Guide to Sales Intelligence Vendors, Market Insights Newsletters, Vendor Research Reports for Buyers, Revenue Acceleration Trends Analysis (2024)
More information about our offering
Vendor Research Reports for Buyers
Vendor research reports for buyers evaluating sales intelligence, sales engagement, and B2B DaaS vendors.
- Assess Vendors ThoroughlyGives buyers a complete view of vendor capabilities, enabling a deeper understanding of which solutions best meet their specific needs.
- Navigate Choices EasilyAids in comparing various vendor offerings quickly, reducing the complexity of the decision-making process.
- Stay Ahead of TrendsEquips buyers with knowledge on evolving market dynamics, supporting proactive decision-making.
- Evaluate Vendor PerformanceAssists in determining which vendors meet or exceed market performance expectations, supporting risk management.
Revenue Acceleration Trends Analysis (2024)
A market research report analyzing revenue acceleration trends in 2024 for the sales intelligence and B2B data services space.
- Identify Key TrendsUnderstand the major trends shaping the sales intelligence market, enabling informed strategic decisions.
- Access Actionable InsightsReceive detailed reports that highlight opportunities and challenges in the sales intelligence landscape.
- Enhance Strategic PlanningUtilize forecasts to align strategies with future market conditions and consumer demands.
- Evaluate Vendor PerformanceBenchmarks against key competitors help assess market positioning and improvement areas.
Sales & Marketing Intelligence Trends Analysis 2024
A trends analysis report focused on sales and marketing intelligence for buyers and vendors.
- Understand Emerging TrendsThis feature helps businesses anticipate market shifts, allowing them to adjust strategies proactively.
- Identify Vendor StrengthsHelps clients choose the right vendors by understanding their strengths and weaknesses.
- Navigate Purchasing DecisionsEquips clients with information necessary for evaluating and selecting sales intelligence solutions.
- Stay InformedSupports ongoing education and awareness of industry changes through regular updates.
Market Insights Newsletters
Market insights newsletters published by GZ Consulting, providing expert analysis and trends in the sales intelligence sector.
- Leverage Expert PerspectivesThe expert analysis included in our newsletters provides actionable insights that support informed decision-making.
- Stay Updated WeeklyOur weekly insights help you remain informed about significant trends and developments that can impact your business strategies.
- Access Diverse TopicsGet diverse insights on various aspects of sales intelligence to facilitate strategic planning and development.
2017 Field Guide to Sales Intelligence Vendors
This comprehensive field guide provides detailed insights into the landscape of sales intelligence vendors, helping organizations navigate their options and make informed decisions.
- Explore Vendor LandscapeGain comprehensive insights into various vendor capabilities, helping you to select the right partner for your needs.
- Utilize Market ForecastsStay ahead with updated insights that inform your sales strategy and assist in making proactive decisions.
- Benchmark Vendor CapabilitiesEvaluate vendors effectively through side-by-side comparisons to identify the best fit for your organization's goals.
Sources
Methodology and sourcing behind the figures and links shown above.
Vendor benchmarking and selection
Estimate uses adjacent market figures in the search results: vendor risk management (USD 12.5B, 2025), vendor management software (USD 5.7B, 2024) and model evaluation/benchmarking tools (USD 1.15B, 2025). Vendor benchmarking and selection (for sales intelligence/engagement/B2B data vendors) is a specialized subset of these markets; applying a conservative 10–15% share of the combined adjacent markets yields an estimated market size ≈ USD 1.8B. Growth potential (CAGR ~12.0%) is set between reported CAGRs for related markets (≈9.6%–15.4%).
Market insights and trend research
Estimates use published sizes for adjacent markets in the search results (market research services ~$93B, business information ~$183B, industry figure $150B). ‘‘Market insights and trend research’’ is a narrower B2B/sales-intelligence subset of those markets; I conservatively assume it represents a mid‑single‑digit to low‑double‑digit percentage of the broader market research/business information market, yielding ~ $25B. Growth potential is set above reported broad-market CAGRs (4.6%–5.8%) to reflect accelerated adoption of AI, real‑time analytics and demand in B2B sales intelligence, giving an estimated CAGR ~7%.
- Market Research Services market size has reached to $93.37 billion in 2025; expected to grow to $116.02 billion in 2030 at a CAGR of 4.6%.
- The global business information market size was valued at USD 182.76 billion in 2025; CAGR 5.80% from 2026–2034.
- The market research industry reached $150 billion globally in 2024.
Buyer enablement and procurement advisory
No direct market-size figure for “buyer enablement and procurement advisory” was present in the provided results. I used the sales enablement platform market as a proxy (market covers buyer rooms, buyer enablement functionality and related advisory workflows). Future Market Insights reports the sales enablement market at USD 7.40 billion in 2026 with a 16.4% CAGR; Credence Research shows a similar high-growth trajectory (2024 size USD 2.70 billion; CAGR ~16.5%). Conservatively estimating that buyer-facing enablement and procurement-advisory capabilities represent roughly 30–45% of overall sales-enablement spend, I used ~40% of the 2026 sales-enablement market (7.4B) to arrive at ~USD 3.0 billion. Growth potential is aligned to the published sales-enablement CAGR (~16.4%).
Vendor positioning and competitive strategy
No explicit market-size or CAGR figures were present in the provided search results. I estimated the advisory market for vendor positioning and competitive strategy within the sales-intelligence ecosystem as a small niche of the broader market-research and sales-intelligence markets. Assumptions: global market-research/consulting services are large (tens of billions USD); sales-intelligence software and data markets are mid-single-digit billions; specialist advisory/custom research for vendor positioning in this ecosystem represents a small share (roughly 0.4–1.0% of global market-research/consulting or ~5–15% of sales-intelligence services spend). Combining these assumptions yields an estimated annual market size of about $0.6B. Growth potential is moderate given continued B2B investment in sales intelligence, data-driven GTM, and competitive differentiation; I estimate a CAGR near 8% over the next 3–5 years.
- GZ Consulting
- Vendor Research Reports for Buyers
- Revenue Acceleration Trends Analysis (2024)
- Sales & Marketing Intelligence Trends Analysis 2024
- Market Insights Newsletters
- 2017 Field Guide to Sales Intelligence Vendors
- The global vendor risk management market size was valued at USD 12.5 billion in 2025.
- The global vendor management software market is valued at USD 5.7 billion in 2024.
- The global model evaluation and benchmarking tools market size accounted for USD 1.15 billion in 2025.
- Market Research Services market size has reached to $93.37 billion in 2025; expected to grow to $116.02 billion in 2030 at a CAGR of 4.6%.
- The global business information market size was valued at USD 182.76 billion in 2025; CAGR 5.80% from 2026–2034.
- The market research industry reached $150 billion globally in 2024.
- Sales Enablement Platform Market Size (2026) USD 7.40 Bn; CAGR (2026–2036) 16.4%.
- Sales Enablement Platform Market Size 2024 USD 2701.5 Million; CAGR 16.5%.
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