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Access trusted global consumer insights to drive data-backed decisions.

Gain rapid and reliable insights to elevate your marketing and research strategies with Agent Spark.

Gain deep insights into consumer behavior with comprehensive respondent-level data.

Enhance your marketing effectiveness through precision audience targeting and data-driven insights.

Unlock deeper audience insights by combining GWI's survey data with industry-leading platforms.

Join the GWI partner program to unlock unique collaboration and audience insights.

Monitor your brand's health and glean vital insights for strategic decisions.

Tailored segmentation to unlock new marketing opportunities and enhance audience engagement.

Gain deep audience insights to enhance engagement and optimize marketing strategies with data-driven decisions.

Gain expert analytic insights on demand to drive informed decision-making.

Global Brands And Agencies

Global brands and agencies seeking cross-market audience insights and activation.

Data And Platform Partners

Data and platform partners enabling cross-dataset insights and activation.

Enterprise Insight Teams

Global enterprises requiring granular respondent data and custom analytics.

Capabilities to collect, analyze and deliver detailed audience profiles and behavioral insights from large-scale, representative consumer survey data to inform marketing, product and strategic decisions.

Continuous measurement of brand health, consumer sentiment and competitor benchmarks to monitor positioning and guide brand and marketing performance decisions.

Capabilities that translate audience insights into addressable, scalable audiences and integrations for targeted campaign delivery across ad and data platforms.

Access and delivery of granular respondent-level survey datasets and fusion with third-party data and marketplaces for custom analysis, modeling and data enrichment.

Human-led analytics, tailored reporting and on-demand analyst support to interpret data, produce presentations and deliver bespoke, time-sensitive insights.

GWI Platform

GWI Platform is a human insights platform delivering global consumer data and analytics tools to understand online audiences across 50+ markets. It includes self-serve insights, advanced analytics, and AI integration to empower users.

• Create Intuitive Visuals
  Utilize advanced analytics tools to transform complex data into clear, visual insights for easier understanding and communication.
• Understand Diverse Audiences
  Gain access to a broad spectrum of insights from various global markets, helping tailor strategies to diverse consumer behaviors.
• Enhance AI Decision-Making
  Utilize verified human insights to make AI models more accurate and reliable, fostering better decision-making across platforms.
• Create Targeted Audiences
  Effortlessly develop detailed audience segments that align with specific marketing goals, enhancing campaign effectiveness.
• Access Insights On-Demand
  Quickly obtain insights without waiting for reports, empowering users to make data-driven decisions swiftly.
• Streamline Presentation Creation
  Quickly convert insights into professional presentations, allowing teams to focus on storytelling rather than formatting.

Agent Spark

Agent Spark is the human insights analyst that provides fast, confident answers drawn from large-scale survey data. It integrates smoothly into your workflows, enhancing your AI tools with verified consumer insights derived from over 15 years of research.

• Get Quick Answers
  Enables teams to access analyst-quality insights instantly, eliminating time-consuming research.
• Access Vast Data
  Leverage comprehensive research to inform decisions and strategies based on real consumer opinions.
• Enhance AI Tools
  Utilizes verified consumer insights to improve the accuracy and relevance of AI-generated responses.
• Access Global Data
  Facilitates understanding of diverse consumer behaviors and preferences on a global scale.
• Query Simply
  Allows users to communicate complex questions in simple terms, receiving straightforward answers quickly.

RLD (Respondent-Level Data)

Respondent-Level Data (RLD) offers granular, unaggregated survey data for enriched market strategies and targeted analyses.

• Leverage Detailed Insights
  Utilize unaggregated data to perform detailed segmentation and target specific audience preferences for more effective marketing strategies.
• Enhance Analytical Precision
  Integrate respondent data seamlessly with other data sets for a more comprehensive view of your audience and improved insights.
• Receive Custom Solutions
  Collaborate with GWI representatives to get bespoke data solutions that meet your unique requirements and drive targeted strategies.
• Utilize Cloud-Based Solutions
  Manage and analyze large volumes of data with ease through the Snowflake platform, enhancing functionality and efficiency.

Audience Activation

Audience activation capabilities enable brands to seamlessly integrate consumer insights into digital campaigns, improving targeting and return on investment.

• Enhance Campaign Performance
  Leverage data-backed insights for highly effective audience targeting to improve overall campaign ROI.
• Expand Market Reach
  Run campaigns effectively across diverse markets, utilizing global consumer data to reach broader audiences.
• Create Targeted Audiences
  Identify precise consumer segments relevant to your campaigns, based on interests and behaviors.
• Achieve Accurate Audience Size
  Ensure your audience segments are large enough for effective targeting by using modeling techniques.
• Streamline Audience Activation
  Quickly push your audiences to various platforms for activation, improving time to market.

Data Partnerships (Fusions)

Data partnerships and data fusion capabilities with external datasets, providing a comprehensive view of target audiences and enhancing marketing strategies.

• Access External Datasets
  Combine GWI's extensive survey data with data from platforms like Audiense, Helixa, and Nielsen for enriched audience understanding and strategic marketing.
• Create Holistic Audience Views
  Seamlessly merge various data sources to create detailed profiles that inform targeted marketing strategies and campaigns.
• Utilize Market Insights Rapidly
  Quickly gather insights to power decision-making, enabling brands to adapt to rapidly changing market conditions.

Become a GWI partner

The GWI partner program offers collaboration opportunities, resources, and access to valuable audience insights, enabling partners to enhance their strategies and outcomes.

• Gain Access To Exclusive Insights
  As a GWI partner, you can leverage exclusive audience insights to enhance your marketing strategies and drive better performance in your campaigns.
• Enhance Campaign Effectiveness
  With GWI’s robust data, partners can accurately identify consumer trends and tailor their marketing initiatives for improved outcomes.
• Utilize Comprehensive Support Systems
  Access various support materials and tools tailored to help you effectively implement GWI's insights into your strategies.

Brand Tracking

GWI's brand tracking service monitors brand health and delivers actionable insights to optimize strategy and decision-making. It provides a high-definition view of consumer perceptions and competitive positioning to inform marketing efforts.

• Measure Brand Performance
  Evaluate your brand's performance metrics, including consumer perception and market share to inform decisions.
• Access Immediate Insights
  Empower your teams by accessing real-time data and insights directly from the platform.
• Understand Audience Perceptions
  Gain insights into how audiences perceive your brand, enabling strategic adjustments to marketing efforts.
• Customized Reports
  Receive customized analysis and reports tailored to your specific business needs and objectives.
• Compare Market Position
  Evaluate your brand’s positioning relative to competitors, optimizing strategies for better market performance.

Segmentation

Market segmentation service to identify meaningful audience groups.

• Define Target Audiences Precisely
  Utilize advanced methodologies to cluster users based on demographics, behaviors, and preferences for effective targeting.
• Enhance Data Quality
  Leverage comprehensive datasets to enrich audience insights and improve segmentation accuracy.
• Tailor Segmentation Strategies
  Create bespoke surveys and reports that resonate with distinct customer groups, ensuring targeted marketing efforts.
• Activate Campaigns Efficiently
  Implement tailored marketing strategies and campaigns directed at specific segments to drive higher engagement and conversion rates.
• Broaden Market Reach
  Utilize integrated data to identify opportunities in multiple regions, enhancing global marketing strategies.

Audience Profiling

GWI's Audience Profiling service offers deep insights into your target consumers, helping you make informed decisions on marketing strategies through access to comprehensive audience data and analytics.

• Identify Your Audience Precisely
  Access tailored questionnaires to gather targeted insights that directly impact your marketing strategies.
• Enhance Data Quality
  Leverage superior methodologies to ensure robust sample sizes and reliable insights.
• Get Insights in Your Preferred Format
  Deliver insights in a format that best suits your team's strategy and execution needs.

Analyst Hours

Analyst hours service offering expert support for analysis and reporting. Clients can leverage dedicated analysts to gain tailored insights on audience data and make informed decisions.

• Obtain Expert Insights
  Leverage dedicated analysts who provide tailored insights, ensuring comprehensive understanding and strategic direction based on your specific data needs.
• Access Industry Experts
  Work with dedicated analysts who provide deep insights and recommendations based on comprehensive data analysis and industry knowledge.
• Accelerate Analysis
  Receive fast insights from reports or dashboards, minimizing wait time to make data-driven decisions efficiently.
• Customize Support Hours
  Choose bundles of hours to fit different project demands, allowing flexibility to top up as needed.
• Get Customized Deliverables
  Customize the format of delivered analytics to fit presentation needs, from concise summaries to detailed reports, enhancing communication with stakeholders.