GTM 8020 Unclaimed

Align marketing and technology for measurable business growth.

Unlock sustainable growth through expert-driven marketing experiments and optimized funnels.

Drive measurable revenue growth and optimize ad spend efficiency.

Gain deeper insights and improve decision-making with expert marketing analytics support.

Accelerate your growth with expert guidance in go-to-market strategies and execution.

Drive Organic Traffic And Boost Brand Visibility On AI Platforms.

Optimize your revenue operations with expert marketing automation and data management.

Quickly assess the time it takes to recover customer acquisition costs.

Understand the financial impact of hiring a full-time CMO versus fractional leaders.

Optimize your marketing spend for greater efficiency and impact.

Optimizes marketing channel mix effectively for measurable growth.

Optimize marketing spend allocation between brand-building and performance strategies.

Identify and quantify revenue leaks in your sales funnel to enhance profitability.

Helps businesses understand the financial impact of delayed growth initiatives.

Reclaim valuable time and resources by outsourcing GTM tasks to experts.

Access to senior, part-time or fractional go-to-market leaders who provide strategic direction, replace full-time CMOs, and reclaim founder time.

Strategic planning and execution for product launches, positioning, channel mix and cross-functional alignment to drive predictable revenue.

Paid and organic acquisition tactics focused on scaling acquisition, lowering CAC, optimizing ROAS, and running full-funnel growth experiments.

Implementation and automation of revenue infrastructure, CRM administration, attribution fixes, and process design to enable scalable, measurable marketing execution.

Tracking, attribution, dashboards, and data integration that turn marketing data into actionable insights and measure ROI across channels.

Digital Strategy

Top organizations hire digital strategy experts from GTM 8020 to align marketing, technology, and customer experience—building clear digital roadmaps that drive long-term business growth.

• Unify Teams
  Ensures all teams work towards common objectives, enhancing collaboration and reducing execution risks.
• Guide Growth
  Provides structured plans to navigate through digital initiatives, prioritizing high-impact actions.
• Expert Guidance
  Harness experienced professionals to drive impactful digital strategies tailored to business needs.
• Enhance Experience
  Provides insights into customer interactions across platforms, optimizing each touchpoint for better outcomes.
• Ensure Accountability
  Establishes clear performance benchmarks that promote transparency and informed decision-making.

Growth Marketing

Startups and scale-ups partner with growth marketing experts from GTM 8020 to run experiments, optimize the full funnel, improve retention, and unlock sustainable growth.

• Drive Holistic Growth
  Expertly enhance every stage of the funnel to maximize customer engagement and retention.
• Conduct Rapid Testing
  Implement and analyze structured experiments to quickly identify high-impact growth strategies.
• Enhance Customer Retention
  Develop and execute strategies that maintain customer engagement and increase lifetime value.
• Leverage Insightful Analytics
  Analyze user data to guide strategic decisions and refine marketing efforts effectively.

Performance Marketing

High-growth companies choose performance marketing experts to scale paid acquisition, optimize ROAS, lower CAC, and turn ad spend into measurable revenue growth.

• Measure Revenue Growth
  Utilize precise tracking and analytics to directly attribute revenue growth to specific marketing efforts.
• Scale Paid Acquisition
  Implement targeted paid strategies that effectively increase audience reach and brand visibility.
• Optimize ROAS
  Focus on strategies that ensure a higher return on investment from advertising spend.
• Reduce Customer Acquisition Cost
  Leverage advanced strategies to lower CAC by efficiently targeting and engaging potential customers.

Marketing Analytics

Top companies rely on marketing analytics experts to implement accurate tracking, attribution, and dashboards—turning data into actionable insights that improve ROI and decision-making.

• Clarify Valuable Touchpoints
  Understand which marketing efforts contribute to conversions, enabling better resource allocation.
• Enable Reliable Data Processing
  Achieve confidence in data integrity to support informed decision-making.
• Streamline Data Sources
  Benefit from a cohesive view of cross-channel performance and insights.
• Boost Conversion Rates
  Implement strategies tailored to provide better ROI based on analytical insights.
• Visualize Key Metrics
  Utilize real-time dashboards to monitor performance and optimize strategies effectively.

GTM Marketing

Leading teams work with GTM marketing experts to launch products, refine positioning, align sales and marketing, and build scalable go-to-market strategies that drive predictable revenue.

• Enhance Market Communication
  Craft narratives and value propositions that effectively reach consumers and distinguish your offerings.
• Ensure Successful Launches
  Coordinate all aspects of the launch for immediate traction and sustained interest.
• Drive Repeatable Revenue
  Create formularized processes that facilitate growth and allow for easy adaptation as market conditions change.
• Unify Sales & Marketing Efforts
  Improve communication and collaboration between teams for enhanced efficiency and results.
• Maximize Growth Opportunities
  Utilize various marketing channels effectively to enhance lead generation and conversion rates.
• Target Market Precisely
  Ensure accurate targeting strategies that resonate well with potential customers.

SEO & GEO

Top companies and startups choose SEO & GEO experts to drive sustainable organic traffic, rank in traditional search, and ensure brand visibility across AI-powered platforms.

• Maximize Brand Exposure
  Position your brand in AI-generated responses from ChatGPT, Perplexity, and Google SGE, capturing vital visibility as AI usage grows.
• Drive Consistent Traffic
  Implement effective SEO strategies to increase high-quality organic traffic, resulting in long-term ROI.
• Capture AI Traffic
  Optimize for AI citation-worthy content to harness traffic from emerging AI platforms effectively.
• Improve SERP Positions
  Leverage keyword research and on-page optimization to enhance your ranking in search engines like Google.
• Enhance Content Appeal
  Develop and refine content structures that are compelling for both search engines and AI citations.
• Measure Impact Effectively
  Utilize tools to continuously track SEO performance, allowing for proactive adjustments to strategy.

Marketing Operations

Leading teams work with marketing operations experts to build scalable revenue infrastructure, fix broken data and attribution, and automate the systems that drive predictable growth.

• Automate Key Marketing Processes
  Implement robust automation workflows that enhance efficiency in lead routing, email nurturing, and campaign management.
• Ensure Accurate Data Attribution
  Clean and enrich data for trustworthy reporting, creating a single source of truth for sales and marketing alignment.
• Create Scalable Revenue Framework
  Design and implement infrastructure that supports marketing automation and analytics, facilitating sustainable revenue growth.
• Optimize CRM Systems
  Manage CRM configurations and workflows to ensure seamless integration and functionality.
• Implement Effective Attribution Models
  Analyze performance data effectively to derive actionable insights and measure campaign success.
• Document and Streamline Processes
  Develop standard operating procedures (SOPs) to enhance operational efficiency and scalability.

CAC Payback

See how many months it takes a new customer to pay back what you spent acquiring them.

• Calculates Payback Period
  This feature enables businesses to determine how many months it will take to recoup the cost of acquiring a new customer, aiding in financial planning and strategy.

True Cost of a Full-Time CMO

The fully-loaded cost of a full-time CMO — salary, benefits, equity, overhead — vs. fractional.

• Evaluate Cost Effectively
  This feature allows businesses to clearly assess the financial implications of hiring a full-time Chief Marketing Officer compared to engaging fractional leaders. It encompasses all costs, including salary, benefits, equity, and overhead, ensuring a comprehensive understanding of total required investment.
• Ensure Comprehensive Financial Insight
  Provides a detailed breakdown of expenses that not only includes base salary but also additional costs such as benefits, payroll taxes, and equity, giving users a true understanding of total expenses involved in hiring a full-time CMO.
• Discover Flexible Hiring Solutions
  Users can compare various engagement models—like fractional CMOs—against traditional full-time hires, offering flexibility to adapt to changing business needs while controlling costs.

Marketing Budget Allocator

Split your marketing budget across channels based on your stage and goals.

• Maximize Budget Efficiency
  Distribute your marketing budget effectively across various channels tailored to your specific business stage and objectives. This ensures that your resources are utilized in the most impactful way, driving better ROI.
• Tailor Your Strategy
  Flexible settings allow you to adjust the budget percentages easily based on evolving market conditions, campaign performance, or new growth opportunities, ensuring you're always aligned with your strategic goals.

Channel Mix Optimizer

Find the channel mix that fits your funnel, motion, and budget.

• Identify Optimal Mix
  Tailor your marketing strategy by pinpointing the most effective channels suited to your specific business objectives and budget constraints.
• Maximize Marketing Investment
  Ensure that your allocated marketing budget is utilized in the most efficient way, maximizing returns on investment by selecting the best-performing channels.

Brand vs. Performance Split

Work out how to split spend between brand-building and performance marketing.

• Maximize Marketing Efficiency
  Achieve better ROI by strategically allocating your marketing budget to balance brand awareness and performance-driven results.

Revenue Leakage

Pinpoint where revenue is leaking across your funnel — and how much it adds up to.

• Identify Revenue Leakage
  Leverage comprehensive analytics to uncover specific areas in your sales funnel that are causing revenue loss, enabling targeted interventions.
• Calculate Lost Revenue
  Accurately assess how much potential revenue is being lost due to inefficiencies or mismanagement in your sales processes.
• Get Tailored Solutions
  Utilize data-driven insights to implement strategies that address and rectify identified revenue leaks, enhancing your overall sales efficiency.

Cost of Delay

Quantify what every month of delayed growth work is really costing your pipeline.

• Quantifies Financial Impact
  This feature allows companies to easily calculate the financial repercussions of delaying growth strategies, helping prioritize urgent initiatives.
• Analyzes Sales Pipeline
  Analyzing the connection between delayed projects and pipeline impact enables businesses to make informed decisions that align with their growth objectives.

Founder Time Reclaim

Estimate the time and money you’d reclaim by handing GTM to an operator.

• Estimate Time And Cost Savings
  Calculate the potential time and financial benefits of delegating your go-to-market strategy to experienced operators, allowing founders to focus on core business functions.