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New York AMA Communication Services, Inc.

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Market Researchwww.greenbook.orgNew York, NY, United StatesUpdated

Global platform that connects market research buyers with suppliers and resources.

Overview

Greenbook is a global platform that informs and connects market research professionals by providing a directory, events, insights, reports, and resources. It serves both buyers and providers, supports knowledge sharing, professional development, and industry events, and positions itself as a trusted authority in market research and analytics.

Mission statement

Greenbook’s mission is to provide useful information and practical resources to market researchers; connect research buyers and users with research agencies, suppliers, and facilities; and move the insights industry forward by promoting innovation.

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What we offer

Greenbook Directory

Connects market research buyers with top suppliers globally.

greenbook.org →

Directory Listing

Service

Enhance your visibility and reach market research buyers with a comprehensive company listing.

greenbook.org →

Content Marketing

Service

Enhance brand visibility and establish thought leadership within the market research community.

greenbook.org →

Digital Advertising

Service

Enhance your brand presence effectively within the market research community.

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GRIT Report

Provides strategic insights and enhances brand recognition for market research professionals.

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Insights Tech Showcase

Service

Discover and evaluate the latest technology solutions for research and insights challenges through live demonstrations and Q&A.

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Greenbook Podcast Network

Connect with insights professionals through engaging market research podcasts.

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Webinars

Service

Engage market research professionals through live webinars that generate qualified leads.

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Event Sponsorship

Service

Maximize brand visibility and connect with market research buyers through strategic sponsorships at events.

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Greenbook Future List

Service

Showcases the next generation of insights leaders, fostering innovation and recognition in the industry.

Market segments

Market size by segment

Growth potential (CAGR)

Supplier discovery and comparison

9 Billion USD18% CAGR

Capabilities that help market research buyers discover, compare, shortlist, and contact suppliers using searchable profiles, AI-driven matching, buyer guides, reviews, and shortlist management.

Products: Greenbook Directory, Directory Listing, Greenbook Future List, Insights Tech Showcase

Content marketing and thought leadership

600 Billion USD16% CAGR

Channels and programs that showcase vendor expertise and credibility to the insights community through authored content, podcasts, webinars, sponsored reports, and promoted demos.

Products: Content Marketing, Greenbook Podcast Network, Webinars, GRIT Report, Insights Tech Showcase

Event marketing and sponsorship

38.5 Billion USD9% CAGR

Live and virtual event programs that provide presentation stages, sponsorship visibility, networking with buyers, and curated vendor showcases to drive relationships and pipeline.

Products: Event Sponsorship, Insights Tech Showcase, Greenbook Future List, GRIT Report

Audience advertising and demand generation

6 Billion USD11.8% CAGR

Paid and promotional programs that raise brand awareness and capture leads among market research buyers via display advertising, podcast/report sponsorships, ecosystem-aligned placements, and performance tracking.

Products: Digital Advertising, GRIT Report, Greenbook Podcast Network, Directory Listing

More information about our offering

Greenbook Directory

Greenbook Directory is a global platform that helps market research buyers and suppliers discover, compare, and connect. It enables searching by location, specialty, and expertise; profiles include client reviews and real project examples to support decision making; users can build and save shortlists and access Buyer's Guides to simplify option comparisons. The directory supports worldwide visibility with coverage across multiple countries and specialties and offers AI-powered discovery and enriched profiles to surface relevant suppliers.

  • Enhances Supplier Discovery
    Utilizes advanced algorithms to connect users with the most pertinent suppliers based on their specific needs and criteria.
  • Expands Supplier Options
    Connects users to a diverse range of suppliers across the globe, catering to various research needs.
  • Improves Search Visibility
    Boosts the likelihood of profiles appearing in relevant search results by optimizing content and structure.
  • Builds Trust
    Enables prospective clients to assess suppliers based on validated feedback and demonstrated success.
  • Facilitates Informed Decisions
    Provides comprehensive insights to help buyers easily navigate complex market categories and make sound purchase choices.
  • Streamlines Decision-Making
    Allows users to efficiently track and compare their preferred suppliers during the selection process.

Directory Listing

Directory Listing is the service to create or update a company listing in Greenbook Directory, providing a dedicated listing page with branding and contact details to help buyers discover you on the platform.

  • Increase Your Visibility
    Your listing will be easily found by decision-makers actively seeking market research solutions.
  • Showcase Your Brand
    Your company branding is prominently featured, enhancing recognition and attracting potential clients.
  • Build Trust with Reviews
    Displaying positive client feedback enhances your credibility and attracts more prospective customers.
  • Maintain Your Information
    Easily update your profile to ensure accurate representation of your services and contact details.
  • Get Found Easily
    Filtering options allow buyers to find the most relevant providers quickly.

Content Marketing

Content Marketing helps suppliers present their expertise to market research buyers via authored content on the Greenbook platform. It positions brands as thought leaders and increases visibility through the Greenbook ecosystem.

  • Establish Authority
    Position your brand as a leader in the market research industry by sharing valuable insights and content with the community.
  • Publish Content Effortlessly
    Leverage the Greenbook platform to distribute authored content directly to target audiences, ensuring maximum engagement.
  • Boost Brand Awareness
    Utilize the Greenbook platform to enhance and sustain brand presence among market research buyers.
  • Track Content Impact
    Utilize analytics to understand audience interactions and optimize content strategies for better outcomes.

Digital Advertising

Digital Advertising offers display packages to raise brand awareness among market research buyers, aligning with Greenbook's directory and GRIT ecosystem to increase visibility.

  • Boost Brand Recognition
    Utilize targeted display advertising to reach clients actively seeking insights and solutions.
  • Access Diverse Ad Formats
    Choose from various display options designed to engage and attract your target audience effectively.
  • Leverage Established Networks
    Maximize your advertising impact by being part of the trusted Greenbook network and its comprehensive platform.
  • Enhance Campaign Effectiveness
    Utilize detailed analytics to understand audience interactions and fine-tune your advertising strategies.

GRIT Report

The GRIT Report (Greenbook Research Industry Trends) is a comprehensive, free trends report produced from the leading survey of the insights industry worldwide. It serves over 15,000 market researchers, marketers, and executives, aiding them in understanding crucial trends impacting the profession. The report is not only pivotal for strategic insights but also enhances brand recognition and supports lead generation for sponsors.

  • Showcases Expertise
    Sponsorship provides a platform to present expertise in the insights industry.
  • Generates Leads
    Targeted exposure within the report facilitates lead generation for sponsors.
  • Increases Brand Recognition
    Sponsorship enhances visibility and credibility among market research professionals.
  • Multiple Sponsorship Levels Available
    Flexibility in sponsorship allows brands to choose their level of involvement.
  • Offers Additional Engagement Options
    Sponsorship includes add-ons to maximize brand engagement.
  • Stay Updated With Industry Trends
    Sponsorship includes early access to the latest insights-shaping reports.

Insights Tech Showcase

Insights Tech Showcase is a series of curated vendor fairs for buyers, partners, and investors to learn about the most innovative and promising technology solutions in consumer insights. It features live virtual demos with Q&A, a schedule of showcases, and demos promoted across the Greenbook Directory homepage, your listing, the weekly newsletter, and social media.

  • Engage Live
    Participate in real-time interactions with vendors to gain insights.
  • Explore Topics
    Access a varied range of showcases tailored to different insights needs.
  • Join Free
    Enroll without any cost to participate in varied showcases.
  • Get Noticed
    Ensure high visibility for your demos across multiple platforms.
  • View Anytime
    Access recordings of past showcases to view insights at your leisure.

Greenbook Podcast Network

Greenbook Podcast Network is a collection of market research podcasts featuring insights industry leaders. It offers sponsorship opportunities, guest slots, and cross-channel promotion to reach a global audience of insights professionals.

  • Advertise on Our Podcasts
    Utilize our podcast network for advertising to engage a targeted audience interested in market research and insights, maximizing your marketing impact.
  • Expand Your Network Reach
    Leverage our platform for extensive promotion, connecting you with thousands of insights professionals through our directory and social media channels.
  • Gain Visibility Through Guest Spots
    Join our podcast network as a guest to share your expertise with a targeted audience, increasing your visibility and influence in the market research community.
  • Explore Varied Topics
    Access a range of podcasts covering various themes in market research, from innovative methodologies to industry trends, keeping you informed and engaged.

Webinars

Webinars turn your expertise into qualified sales leads by providing live sessions and insights updates to market research professionals.

  • Facilitates Direct Interaction
    Enhances participation and connection with the audience, fostering a more engaging learning environment.
  • Captures Qualified Leads
    Transforms audience interest into actionable leads for future business opportunities.
  • Showcases Industry Knowledge
    Provides a platform for thought leaders to present insights and trends in the market research field.
  • Increases Accessibility
    Allows participants to revisit critical sessions at their convenience, enhancing learning retention.
  • Enhances User Engagement
    Encourages participation and feedback, making sessions more dynamic and valuable for attendees.

Event Sponsorship

Event Sponsorship offers opportunities to present and promote brands at live events, with the tagline "You have a voice, we have a stage."

  • Expand Brand Visibility
    Gain direct access to a large audience of insights professionals and decision-makers, enhancing networking and engagement opportunities.
  • Boost Engagement
    Engage the target audience through tailored sponsorship packages that increase your brand presence in a competitive marketplace.
  • Showcase Innovations
    Present your latest offerings and innovations directly to interested attendees, creating valuable connections and potential collaborations.
  • Foster Relationships
    Form meaningful connections with other professionals, enhancing potential partnerships and business opportunities.

Greenbook Future List

The Greenbook Future List recognizes the rising stars in the insights industry, highlighting emerging talent and providing them with a platform for professional growth.

  • Spotlight Rising Talent
    Honorees receive a personal feature article and access to industry events, enhancing their visibility and career opportunities.
  • Attend Industry Events
    Provides honorees opportunities to network and learn from industry experts at key insights events.
  • Enhance Professional Presence
    Honorees gain significant exposure through Greenbook's platforms, connecting them with industry leaders and opportunities.
  • Earn Esteemed Validation
    Candidates are nominated and selected for their potential to shape the future of insights, providing them with credibility.

Sources

Methodology and sourcing behind the figures and links shown above.

Supplier discovery and comparison

Search results show broad AI-enabled supply chain and B2B factory database markets projected at ~$58–63B by 2031–2032. Supplier discovery and comparison is a focused subset (marketplaces, supplier databases, AI sourcing/matching, discovery APIs). Allocating a conservative share (≈12–16%) of the broader AI/supply-chain/B2B database market to supplier-discovery & comparison yields an estimated market size of about $9B. Growth potential is high given AI adoption in sourcing and supplier analytics; using reported high-growth projections for adjacent AI supply-chain markets and adjusting for the narrower segment gives an estimated CAGR of ~18%.

Content marketing and thought leadership

Used explicit figures from the provided content-marketing statistics report as a proxy for the combined "content marketing and thought leadership" segment (no separate breakdown available). The report states the global content marketing market was projected ≈$600B in 2024, rose from $413.3B in 2022, and is forecast to reach ~$1.95T by 2032 — implying mid-teens CAGR. I therefore estimate the segment's current market size at ~$600B and growth potential ~16% CAGR.

Event marketing and sponsorship

Primary sources show the global sponsorship market at ~USD 110B (2025) with a ~9.5% CAGR and sports sponsorship at ~USD 70B (2024) with ~8.5% CAGR. Future Data Stats identifies events as a primary application of sponsorship spend. Estimating event marketing & sponsorship (live + virtual event programs) as a substantial subset (~≈35%) of total sponsorship spend yields an estimated market size ≈USD 38.5B. Growth potential is blended from the reported overall sponsorship CAGR (9.5%) and sports sponsorship CAGR (8.5%), giving an estimated CAGR of ~9.0% for the event marketing & sponsorship segment.

Audience advertising and demand generation

Estimate anchored to a published B2B demand-generation market forecast (11.8% CAGR) and related submarket sizing. Used the reported 11.8% CAGR for B2B demand-generation services and a comparable webinar/subcomponent market ($4.5B) to place the narrower audience-advertising & demand-generation segment for market-research buyers at roughly $6B today, growing ~11.8% annually.

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