Gorilla 76

Helps manufacturers reach ideal customers, generate qualified pipeline and connect marketing activity to measurable business outcomes.

Helps manufacturers earn visibility and recommendations in AI search so potential buyers can find them while researching suppliers and solutions.

Helps manufacturers attract qualified applicants, retain employees and strengthen company culture with a tailored plan for modernizing hiring.

Industrial marketing programs

Gorilla 76 designs and implements revenue-focused marketing programs for B2B companies in the manufacturing ecosystem. Engagements can begin with a standalone Road Map that aligns stakeholders on business objectives, audiences, priorities, timelines and success measures, then documents a tailored strategy and action plan. Programs can include positioning and messaging, website and technology improvements, written and video content, paid campaigns, reporting and marketing-sales coordination. Clients can hire Gorilla 76 to implement the plan or receive tailored coaching and consulting to guide and develop their internal teams. Road Map clients receive the strategy and plan without any further commitment.

Category: Integrated Marketing Services

• Align Marketing Around Measurable Goals
  Stakeholders receive a documented strategy and step-by-step plan tied to prioritized business outcomes, with agreement on how and when to measure progress.
• Focus Teams On Shared Priority Outcomes
  Teams agree on the business outcomes that matter most, where to focus first and the timeline for pursuing them.
• Connect Marketing Activity To Business Results
  Reporting helps clients understand the program’s relationship to revenue and pipeline and use performance signals to guide decisions.
• Define How Progress Will Be Measured
  Each objective is linked to an agreed approach for measuring success, helping the team assess whether its marketing work is on course.
• Clarify Your Value For Target Buyers
  Clear positioning and messaging gives the company language to communicate its value and differentiation to relevant buyers.
• Turn Expertise Into Buyer-Focused Content
  Written and video content shares the company’s expertise in formats that can educate ideal customers and support marketing campaigns.
• Get Dedicated Strategic Guidance
  A dedicated strategist helps teams maintain focus and adapt guidance to their priorities, with content advice available from an assigned writer.
• Build Experience While Executing
  Your team carries out marketing work with guidance through live workshopping or assigned tasks, rather than handing execution to Gorilla 76.
• Develop Practical Marketing Skills
  Teams learn knowledge and tools needed to plan and carry out marketing activities, with topics selected to address their skill-building needs.
• Identify Ideal Customers And Buying Influencers
  Research clarifies which customer segments and buying-process influencers the program needs to reach, what matters to them and what challenges may affect results.
• Make Your Website A Resource For Buyers
  An audience-focused website provides relevant information to prospective customers and supports qualified sales conversations.
• Reach Buyers Ready To Act
  Paid search campaigns target existing demand from people actively looking for a product or service.
• Coordinate Marketing And Sales Efforts
  Regular strategy calls and shared reporting insights support communication between marketing and sales teams.
• Choose An Approach That Fits Your Resources
  Organizations can compare implementation options and use the Road Map independently, selecting a path suited to their goals, budget and internal resources.
• Identify And Address Marketing Roadblocks
  Surfacing challenges during strategy development allows the plan to include recommendations for navigating them.
• Build Awareness With Target Buyers
  Targeted paid social campaigns help put messaging and content in front of selected roles and company types.
• Explore Topics Beyond The Playbook
  Continue consulting on additional marketing priorities as needs evolve, with topics extending beyond the initial mapped agenda.
• Put Marketing Technology To Work
  Technology recommendations and implementation help establish tools identified as necessary to execute the marketing plan.
• Revisit Calls And Resources
  Call recordings and referenced tools or resources let clients review guidance shared during the engagement.

AI search engine optimization (AI SEO) for manufacturers

Gorilla 76 provides AI search engine optimization services for B2B manufacturers, helping them appear in responses to buyer questions across AI chatbots and search platforms. The service audits website accessibility, content and trust signals; tests buyer prompts across AI platforms; and creates a prioritized action plan covering technical fixes, content improvements and authority-building. Gorilla 76 can execute the plan or consult with the client’s team. Monthly or quarterly audits and an interactive dashboard track visibility, recommendations and the impact of completed work.

Category: Answer Engine Optimization Services

• Identify AI Visibility Gaps
  Find technical, content and credibility issues that may prevent AI systems from surfacing or recommending the company.
• Track Visibility Across AI Platforms
  See whether the company appears in answers to buyer questions and which competitors and sources AI systems use instead.
• Focus Work On Priority Improvements
  Direct effort toward specific changes intended to improve the company’s visibility and recommendation potential in AI search.
• Make Website Content Accessible
  Identify barriers that could keep AI crawlers from reaching and reading important pages and information.
• Make Answers Easier To Extract
  Show where pages need more direct, specific and clearly structured answers that AI systems can lift and use in responses.
• Strengthen Independent Credibility
  Identify opportunities to build corroborating signals across external sources and make the company’s expertise easier to verify.
• Review Findings And Progress
  Use one interactive workspace to review current visibility, findings, planned work, prompt results and the history of completed recommendations.
• Measure Progress Each Cycle
  Track changes over time and use observed results to guide the next round of AI search improvements.
• Put Recommendations Into Action
  Get support executing planned improvements or guidance while the client’s team implements them.
• Apply Current Manufacturer Insights
  Use learnings gathered across manufacturer clients to inform and adapt optimization plans as conditions change.

Employer Branding Road Map

The Employer Branding Road Map helps manufacturers modernize hiring and culture-building. Gorilla 76 begins with a discovery survey and a two-hour workshop with company leaders to understand core values, hiring and retention goals, and available assets. The team then interviews three to five recent hires and longstanding employees and delivers an implementation proposal with next steps for the following four to six weeks. Recommendations are tailored to each company and may include careers-page updates, culture videos, review-request practices, HR software guidance, social media consulting, core-value messaging, and improvements to onboarding, culture or benefits. Success can be measured using careers-page traffic, social engagement, qualified application volume, first-choice acceptance rates and Workleap OfficeVibe results.

• Align Leaders On Hiring Priorities
  The workshop helps company leaders clarify hiring, retention and culture-building goals and share context about company values and available resources.
• Plan Goal-Aligned Next Steps
  The proposal turns discovery findings into company-specific next steps to address hiring, retention and culture-building goals.
• Gather Employee Perspectives
  Interviews add perspectives from recent hires and longstanding employees to the information gathered from company leaders.
• Apply Values Across The Employee Experience
  Recommendations connect stated values with company messaging and activities, including volunteering and recognizing employee accomplishments.
• Track Hiring And Retention Progress
  The service identifies measurable indicators across careers-page visits, social channels, qualified applications, first-choice acceptance and Workleap OfficeVibe results.
• Showcase Your Workplace Online
  Careers and other HR-related pages give the company a way to present its workplace and employee recognition information online.
• Show Employees In Action
  Culture videos, employee bios and related assets can show prospective hires the company’s team members and workplace.
• Document Your Core Values
  A written manifesto provides a formal way to record the company’s core values.
• Improve Culture And Onboarding
  Brainstorms and tailored recommendations help the company consider improvements to its culture-building and onboarding efforts.
• Strengthen Review Request Practices
  Recommended practices help the company establish a process for requesting reviews on the platforms named in the Road Map.
• Use HR Tools Effectively
  The service can recommend HR software setup and provide guidance on using tools such as Workleap OfficeVibe.
• Demonstrate Culture On Social Media
  Social media consulting focuses on using the named channels to show the company’s culture online.
• Identify Best-Fit Benefit Improvements
  The team helps the company explore benefit improvements and identify recommendations suited to its needs.