Motive Technologies, Inc. Unclaimed
Motive provides an AI-powered, integrated fleet-operations platform that helps organizations enhance safety, efficiency, and profitability through real-time visibility, automation, and data-driven insights.
Motive delivers an AI-powered, integrated fleet operations platform that helps organizations improve safety, efficiency, and profitability through real-time visibility, automation, and data-driven insights. The platform unifies driver safety, fleet management, equipment monitoring, spend management, and workforce management to optimize operations across industries and fleet sizes.
One platform to improve the safety, productivity, and profitability of operations.
What we offer
Motive Integrated Operations Platform
Enhance fleet management with integrated solutions for safety, visibility, and productivity.
gomotive.com/products/platform/AI Dashcam Plus
Experience enhanced safety and efficiency with AI Dashcam Plus's unrivaled AI capabilities and instantaneous alerts.
gomotive.com/products/dashcam/Driver Safety
Enhances fleet safety by utilizing real-time AI to prevent accidents and reduce risk.
gomotive.com/products/driver-safety/Fleet Management
Enhance fleet efficiency and safety with complete visibility into vehicles and automated workflows.
gomotive.com/products/fleet-management/Workforce Management
Streamline workforce management with integrated training and AI-powered coaching.
gomotive.com/products/workforce-management/Equipment Monitoring
Gain insights to maximize asset utilization, minimize downtime, and prevent theft.
gomotive.com/products/equipment-monitoring/Fleet Compliance
Streamline compliance processes to improve safety and reduce risks.
gomotive.com/products/fleet-compliance/Spend Management
Optimize fleet expenditures with AI-driven savings and fraud protection.
gomotive.com/products/spend-management/AI Vision
Enhances operation efficiency and safety through customized AI solutions.
gomotive.com/products/ai-vision/Who do we serve
Global Enterprise Fleet Operators
Large, global fleets seeking safety, efficiency, and cost control.
Public Sector Fleet Operators
Public sector fleets seeking safety, compliance, and efficiency.
Construction And Field Service Fleet Operators
Large construction and field service fleets needing safety, dispatch, and maintenance.
Market segments
Market size by segment
Growth potential (CAGR)
Video telematics and driver safety
Vehicle-mounted cameras and AI that detect risky driving, capture incidents, enable real-time alerts and two-way communication, and automate coaching and incident management to improve safety metrics.
Vision AI for cargo and worksite monitoring
Customized computer vision models for 24/7 cargo security, open trailer and reefer monitoring, passenger counting, PPE and hazard detection to reduce loss, theft, and workplace injuries.
Fleet telematics and asset tracking
Real-time GPS tracking, high-accuracy asset location and geofencing, utilization monitoring, OEM integrations, and maintenance insights to optimize asset use and minimize downtime.
Fleet compliance and regulatory reporting
Automated ELD, HOS, IFTA and CSA management, driver identification and inspection workflows to simplify regulatory reporting and reduce manual compliance effort.
Fleet spend and fuel management
Controls and analytics for fleet expenditures including card payments, fraud detection, cashback programs, automated IFTA reporting, and fuel and sustainability insights to lower operating costs.
Workforce management and driver coaching
Driver qualification, AI-generated coaching and training, timekeeping, and centralized driver profiles to improve workforce readiness, retention, and performance.
IoT and integration platform for fleet operations
Enterprise-grade IoT and integration capabilities providing real-time data streaming, open APIs, an app marketplace, no-code customizations, and security for connecting devices, apps, and analytics.
More information about our offering
Motive Integrated Operations Platform
The Motive Integrated Operations Platform delivers an enterprise-grade, scalable, AI-driven platform with real-time data streaming, secure access, no-code customization, and API/Marketplace support for connecting devices, apps, and analytics. It unifies driver safety, fleet management, equipment monitoring, spend management, and workforce management into one solution.
- Unify All OperationsManage all aspects of fleet operations from one platform to improve efficiency and insights.
- Access Live Data InstantlyMake informed decisions faster with real-time visibility into fleet data.
- Ensure Data ProtectionSafeguard sensitive information with advanced security measures.
- Connect Custom SolutionsIntegrate external applications easily to enhance platform capabilities.
- Easily Customize SolutionsQuickly adapt the platform to meet your organization's specific needs.
AI Dashcam Plus
AI Dashcam Plus is an AI-powered dashcam device that combines advanced AI processing with hands-free communication and reliable video capture in one unified device. It delivers rapid, accurate safety alerts and seamless hardware integration to support safer, more efficient operations.
- Detect Unsafe BehaviorsIdentify and respond to unsafe driving incidents in real-time to enhance road safety.
- Superior Processing PowerEnhances responsiveness and functionality by processing data with high speed and accuracy.
- Reliable ConnectivityEnsures continuous data transfer even in areas with fluctuating network coverage.
- Optimize Driver PerformanceLeverage AI to improve driver safety and vehicle health with actionable alerts and guidance.
- Simplified SetupReduces installation time and complexity by combining multiple functionalities into one device.
- Capture Critical EvidenceProvides accurate identification in incidents, facilitating timely responses and resolutions.
- Enhanced Alert AccuracyReduces false alarms and enhances driver awareness through precise distance measurement.
- Hands-Free OperationFacilitates safe driving by allowing drivers to interact with the device without manual operation.
- Instant CommunicationFacilitates swift communication between management and drivers for prompt issue resolution.
Driver Safety
Driver Safety is an AI-powered fleet safety solution that uses real-time AI to reduce risk, protect drivers, and improve safety metrics through visibility, coaching, and incident management.
- Detect Collisions InstantlyEnsure immediate access to critical incident footage for swift resolution and protection against liability.
- Identify Unsafe BehaviorsQuickly spot and address behaviors that could lead to accidents through precise AI detection.
- Gain Complete AwarenessEnsure drivers have full visibility of their surroundings to make informed decisions while driving.
- Deliver Tailored TrainingProvide drivers with targeted feedback that encourages safe driving practices, improving overall safety.
- Ensure Accurate Incident ReportingProvide peace of mind knowing that safety events are thoroughly reviewed for accuracy.
- Connect InstantlyFacilitate immediate dialogue with drivers during critical situations to enhance safety.
- Encourage Safe PracticesPromote a culture of safety by recognizing and rewarding safe driving behaviors.
- Adapt Safety ScoresCustomize safety metrics to align with your organization’s specific risk management strategies.
Fleet Management
Fleet Management provides unparalleled visibility into vehicle location, usage, and health, and automates workflows to optimize fleet operations. It combines tracking, telematics, maintenance, compliance, and spend interactions in one platform.
- Real-Time Location TrackingProvides live location data ensuring timely deliveries and improved asset management.
- Streamline Compliance ProcessesAutomates compliance management, ensuring adherence to regulations while reducing administrative workload and audit risks.
- Automate Routine TasksEliminates manual processes, saves time, and enhances operational efficiency across various functions of fleet management.
- Preventative Maintenance AlertsAlerts fleet managers to needed repairs and maintenance schedules to avoid unexpected breakdowns and enhance vehicle reliability.
- Enhance Fuel EfficiencyOffers data-driven insights to optimize fuel consumption, thereby reducing costs and environmental impact.
Workforce Management
Workforce Management helps manage and develop a workforce at scale with AI-powered coaching, driver qualification, training, and timekeeping integrated in a single platform.
- Automate Driver CoachingReduce the need for live coaching sessions while delivering consistent guidance through AI-generated feedback videos.
- Ensure Qualified DriversStay compliant and prepare for audits with real-time insights into driver qualifications and document expiration alerts.
- Streamline Daily OperationsUtilize guided walkthroughs to maintain operational consistency and compliance across various tasks.
- Enhance Workforce LearningDistribute multimedia training materials and assess retention through quizzes to ensure understanding.
- Centralize Workforce ManagementAccess a single platform for all workforce-related data to enhance visibility and streamline operations.
- Simplify Payroll ProcessesEnable easy tracking of hours worked alongside trip details to minimize payroll errors and fraud.
Equipment Monitoring
Equipment Monitoring delivers high-accuracy asset location, utilization, and health insights to minimize downtime, prevent theft, and maximize asset value through AI-assisted monitoring.
- Monitor Asset LocationsReceive real-time updates on asset locations and safeguard them using geofencing alerts.
- Manage Equipment HealthProactively identify and address issues before they lead to expensive downtime.
- Track Assets SecurelyEnsure constant connectivity and monitoring even in challenging conditions with robust hardware.
- Safeguard Perishable GoodsEnsure that temperature-sensitive cargo is stored correctly to prevent spoilage.
- Optimize Asset UsageGain insights into asset performance to make informed decisions about resource allocation.
- Integrate Manufacturing DataConsolidate insights from various OEMs into one platform for enhanced operational clarity.
Fleet Compliance
Fleet Compliance provides a centralized hub for CVO compliance tasks, including ELD, HOS, CSA, CSA score management, and streamlined inspections, with automation to reduce manual effort.
- Centralize ComplianceA comprehensive approach that streamlines all compliance tasks to reduce violations.
- Simplify InspectionsThe driver app allows convenient recording of Hours of Service and vehicle inspections.
- Automate Compliance TasksReplace manual processes with automation that saves you time on compliance monitoring, coaching, and reporting.
- Improve ComplianceFace Match technology automatically identifies drivers and matches trips, reducing unassigned trips.
- Monitor PerformanceEasily monitor performance and model improvements by integrating CSA scores into the Motive platform.
Spend Management
Spend Management controls fleet expenditures with the Motive Card, cashback programs, fraud detection, and spend governance, all integrated with fleet data for smarter cost management.
- Detects Fraud InstantlyEliminate fraud with real-time detection by combining telematics data with Motive Card transactions. Suspicious activities trigger alerts, enabling immediate intervention.
- Automates Tax ReportingStreamline your IFTA fuel tax filing process. Motive captures necessary mileage and fuel data, saving you hours on manual reports and reducing compliance risks.
- Identifies Cost SavingsGain insights into instances where drivers miss cheaper fueling options, allowing proactive coaching to maximize savings.
- Earns CashbackReceive guaranteed cashback on every transaction made using the Motive Card, with opportunities for enhanced savings based on spend volume.
- Earns Fuel RebatesTap into significant savings on fuel and maintenance at major partner locations across North America, enhancing overall fleet cost efficiency.
- Limits Unauthorized SpendingEstablish tailored spending limits and block specific categories or merchants to maintain control over your fleet’s expenditures.
AI Vision
AI Vision provides customized AI models to monitor operations, improving operational efficiency, worksite safety, cargo security, and passenger monitoring across industries.
- Enhance Cargo SafetyEnsure the integrity of shipments with real-time alerts for unauthorized entry and cargo movement.
- Mitigate HazardsReceive immediate alerts for safety protocol violations and hazardous conditions, enhancing worksite safety.
- Prevent Cargo LossGet notifications when trailer doors are left open, ensuring timely intervention and secure transport.
- Improve Safety ComplianceEnsure adherence to safety protocols and immediate response to risky behaviors or situations.
- Streamline OperationsIncrease revenue and improve customer service through enhanced operational processes and real-time data analysis.
- Enhance Passenger SafetyMonitor passenger capacity and detect unsafe behaviors to improve safety on transport services.
References
Methodology and sourcing behind the figures shown above.
Video telematics and driver safety
Primary estimate uses industry reports specific to video telematics: BusinessResearchInsights reports the video telematics market at USD 2.28B in 2026 with a 22.78% CAGR (2026–2035), which is corroborated by other video-telematics–focused sources (LinkedIn summary, Strategic Market Research). Strategic Market Research provides a historical baseline (USD 1.3B in 2023; 17.9% CAGR to 2030). MarketsandMarkets data for the broader vehicle telematics market (USD 11.18B in 2026; 7.2% CAGR) was used as context to show video telematics is a faster-growing subset of the larger telematics market.
- value at USD 2.28 Billion in 2026 ... expanding at a CAGR of 22.78% from 2026 to 2035.
- valued at USD 1.3 billion (6.23 million units installed in 2023), at a CAGR of 17.90%, reaching USD 4.8 billion in 2030.
- projected to rise from USD 2,292.82 million in 2026 to USD 9,803.49 million by 2035, registering a CAGR of 23.07%.
- projected to reach USD 18.25 billion by 2033 from USD 11.18 billion in 2026, at a CAGR of 7.2% (2026-2033).
Vision AI for cargo and worksite monitoring
Estimated the vision-AI cargo/worksite monitoring segment as a niche subset of the broader machine vision and AI-powered industrial vision markets. MarketsandMarkets (machine vision: USD 15.83B in 2025, CAGR 8.3%) and Precedence Research (AI-powered industrial vision: USD 24.07B in 2025, CAGR ~22.1%) provide upper-market context; specialized safety/work-zone AI reports show similarly high CAGRs (~21.5%). Assuming logistics/safety monitoring represents roughly 8–12% of those broader markets, the segment is estimated at about USD 2.0B today with higher growth potential (~20% CAGR) driven by AI adoption, edge deployment, and regulatory/safety demand.
Fleet telematics and asset tracking
I used published fleet-market estimates in the search results as the primary basis. Precedence Research reports a fleet management market of USD 29.30B in 2025 (broad fleet telematics/hardware/software). Fortune Business Insights provides a software-only figure of USD 10.01B (2025) with a higher software-specific CAGR (19.4%), while Fact.MR gives a larger, broader fleet-market framing (US$65.1B in 2024; 16.5% CAGR). Reconciling these, I selected Precedence’s 2025 fleet figure (29.3B) as a representative baseline for “fleet telematics and asset tracking” and applied a conservative blended CAGR of ~12% (between the lower full-market and higher software-only forecasts), noting asset-tracking growth drivers from the ResearchAndMarkets brief.
- The global fleet management market size is accounted at USD 29.30 billion in 2025
- The global fleet management software market size was valued at USD 10.01 billion in 2025; CAGR 19.4% during the forecast period
- Expanding at 16.5% CAGR, the global fleet management market is expected to jump from US$65.1 billion in 2024 to US$300 billion by 2034
Fleet compliance and regulatory reporting
Primary estimate uses MarketIntelo’s "Fleet Compliance Automation Platform" report (specific to compliance/regulatory automation) which values the market at USD 8.2B in 2025 and projects an 11.4% CAGR. Other search results show wider ranges due to differences in scope: FutureDataStats reports a larger "Fleet Compliance Management" market (USD 23.5B in 2025, 9.2% CAGR) and Fortune Business Insights reports the broader fleet management software market at USD 10.01B (2025) with higher CAGR projections. I selected MarketIntelo as the closest match to the specified segment (automated ELD/HOS/IFTA/CSA reporting).
- Global fleet compliance automation platform market valued at $8.2 billion in 2025 and projected to $18.7 billion by 2034 at CAGR of 11.4%.
- The global Fleet Compliance Management Market size was valued at USD 23.5 billion in 2025 and is projected to expand at a CAGR of 9.2%.
- The global fleet management software market size was valued at USD 10.01 billion in 2025; projected CAGR 19.4% (2026–2034).
Fleet spend and fuel management
Estimate rationale: the fleet spend & fuel management subsegment sits at the intersection of the Fuel Management System market (baseline ~USD 5.6B in 2025) and fleet management software (broader software market ~USD 10.0B in 2025). Larger fleet market totals (USD 29.3B in 2025) include hardware, services and wider telematics; US-specific forecasts show mid-single to low-double digit CAGRs (~9%). I set the subsegment market size at a midpoint (USD 6.5B) and a growth potential (CAGR ~10%) reflecting faster growth than standalone fuel systems (≈5.9%) but slower than broad fleet software forecasts (high‑teens), and consistent with multiple analyst projections for spend/fuel-related components.
- The global fleet management software market size was valued at USD 10.01 billion in 2025.
- The Fuel Management System Market was valued at USD 5.64 Billion in 2025.
- The global fleet management market size is accounted at USD 29.30 billion in 2025.
- The fleet management market in the US is estimated to be USD 11.34 billion in 2025.
Workforce management and driver coaching
Estimate based on coaching industry and coaching platform market sizes in the search results. Coaching platforms (digital/AI-enabled coaching) are reported at USD 3.8–4.23B (2025–2026) and broader coaching services at USD 5.34B (2025); business coaching services smaller (~USD 1.66B). Workforce management & driver coaching is a specialized enterprise vertical (AI coaching, timekeeping, driver qualification/profiles) representing a modest share of digital coaching/platform spend and adjacent workforce-management budgets. I estimate ~0.8B as a plausible 2026 market size (a single-digit share of the coaching platform market plus adjacent enterprise adoption), with growth potential around 10% CAGR reflecting platform/enterprise adoption rates (platform CAGR 11.2%, coaching services 6–9%).
IoT and integration platform for fleet operations
Estimates derived from multiple market reports in the search results covering IoT fleet management and fleet management software. Reported mid-2020s market values cluster around $9–11B; longer-term forecasts show double-digit CAGRs (11–19%). I selected a conservative midpoint market size (~$10B) and a consensus CAGR (~14%) reflecting IoT-enabled platform growth and integration demand across cited sources.
- The global fleet management software market size was valued at USD 10.01 billion in 2025.
- The global IoT fleet management market is approximated at a value of US$ 9.03 billion in 2024.
- The IoT fleet management market ... $10.6 billion in 2026, expanding at a compound annual growth rate of 15.5%.
- The Internet Of Things Fleet Management Market was valued at USD 7.8 billion in 2023 and is expected to reach USD 25.3 billion by 2032.
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