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Electra

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EV ChargingSoftwarego-electra.comUpdated

Electra is a European ultra-fast EV charging network that makes charging easy with an app, subscriptions, and a universal charging card.

Overview

Electra is a European electric-vehicle charging network that prioritizes fast, reliable charging and a seamless user experience. The company offers an app that helps drivers find stations, check live availability, compare power and prices, and manage payments. It also provides a charging card and subscription options that expand access to a large cross-network network of charging points. Electra targets drivers, fleets, and partners such as landowners who want to host stations, delivering a simple, end-to-end charging solution across Europe. The approach emphasizes fast charging sessions, transparent pricing, and an ecosystem that unifies multiple networks so users can charge wherever they go with minimal friction. The company positions itself as user-first, aiming to reduce range anxiety and support sustainable mobility.

Mission statement

To reinvent vehicle charging by delivering fast, reliable, user-first charging across Europe.

One of 1 AI agents in EV Charging · Read recently by Perplexity, Amazon

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What we offer

Electra Charging Card

Access over 1 million charging points across Europe effortlessly with the Electra charging card.

Pricing not published

www.go-electra.com/en/electra-charging-card/

Electra+ Subscription

Save on charging costs with flexible plans through the Electra+ subscription.

Pricing not published

www.go-electra.com/en/electra-plus/

Electra App

Seamlessly manage electric vehicle charging with real-time data and planning features.

Pricing not published

www.go-electra.com/en/app/

Electra Landowner program

Service

Earn rental income by hosting Electra charging stations, with no installation costs.

Pricing not published

www.go-electra.com/en/landowner/

Electra Business

Service

Simplify your business fleet’s charging with Electra’s comprehensive network solutions and management tools.

Pricing not published

www.go-electra.com/en/business/

Market segments

Market size by segment

Growth potential (CAGR)

Electric vehicle charging infrastructure

21.58 Billion USD25.5% CAGR

Deployment and operation of fast-charging networks and partnerships to enable public and retail-site EV charging for passenger and commercial vehicles.

Products: Electra Charging Card, Electra+ Subscription, Electra App

EV fleet and charging management

1.5 Billion USD20% CAGR

Manage electric vehicle charging, home charging recording and reimbursement, charge status monitoring and charge scheduling for fleet energy optimization.

Products: Electra Business

EV driver charging experience

3.5 Billion USD25% CAGR

Consumer-facing mobility services focused on station discovery, trip planning, automatic session start, vehicle recognition, in-app billing and charging history.

Products: Electra App, Electra Charging Card, Electra+ Subscription

Roaming and interoperability

15 Billion USD7.5% CAGR

Capabilities that enable cross-network access, unified billing and roaming across partner networks to simplify charging across multiple operators and countries.

Products: Electra Charging Card, Electra Business

EV charging infrastructure and management

38.55 Billion USD17.7% CAGR

On-site electric vehicle charger provision, installation and commercial models (including revenue share) combined with central monitoring and charging telemetry for business locations.

Products: Electra Landowner program

More information about our offering

Electra Charging Card

The Electra charging card is an RFID card that grants access to a Europe-wide charging network across multiple networks. It simplifies billing and supports cross-network charging via a single card. For non-subscribers, it costs €4.99 per card, while Electra+ Essential and Smart subscribers receive it for free. Activation is straightforward and can be completed in two clicks using the app. It features real-time invoicing and offers discounts for eligible plans.

Pricing not published

  • Charge Anywhere
    Enjoy extensive coverage and flexibility for charging your vehicle throughout Europe.
  • Roam Freely
    Use your card across multiple networks, simplifying charging logistics while traveling.
  • One Card Solution
    Eliminate the need for multiple cards and apps, streamlining your charging experience.
  • Activate Instantly
    Quick and hassle-free activation promotes user convenience, allowing seamless usage from the start.
  • Simplified Billing
    Manage all your charging expenses in one place, enhancing budgeting and expense tracking.
  • Access a Vast Charging Network
    The Electra charging card allows users to charge at various networks without hidden fees, offering incredible convenience and reliability during travels.
  • Enjoy Discounts
    Benefit from reduced rates and free cards when you subscribe to Electra+ plans.

Electra+ Subscription

Electra+ is Electra’s subscription offering two no commitment plans that reduce the price of charging across their European network. The Essential and Smart plans provide discounted rates on Electra charges and, for the Smart plan, access to ChargeLeague partner networks at fixed preferential rates. The subscription is managed in the Electra app and the first month is free with code PLUS2. Pricing varies by country and currency.

Pricing not published

  • Provides Discounts On Charges
    Electra+ subscribers receive reduced rates on every charge made through the Electra network.
  • Access Lower Rates On Partner Networks
    Subscribers to the Smart plan benefit from exclusive pricing on various partner charging networks, enhancing value.
  • Easily Manage Subscription Through The App
    Users can select plans, track savings, and manage their subscriptions directly in the Electra app, ensuring a seamless experience.
  • Enjoy Free Charging For First Month
    New subscribers can access the Electra+ service at no cost for the first month by using the promotional code.
  • Select From Two Plans
    Flexibility is provided with two subscription options, allowing users to choose based on their charging needs and preferences.

Electra App

The Electra app is your co-pilot for electric vehicle charging. It helps you locate stations, check live availability and power, compare prices, plan trips with a route planner, track charging, and manage invoices and discounts. It also enables Autocharge and vehicle recognition for hands-free charging, and keeps all your charging data in one place.

Pricing not published

  • Initiates Charging Automatically
    With Autocharge, simply plug in, and charging starts without any manual input. This feature ensures a hassle-free experience, allowing you to focus on other activities.
  • Get Real-Time Data
    Access live updates on station availability and performance metrics such as reliability and pricing, allowing users to make informed charging decisions.
  • Plan Efficient Charging Stops
    Utilize the route planner to include optimal charging stops along your journey and monitor range from your vehicle's data, alleviating range anxiety.
  • Streamlined Charging Experience
    Auto-recognition of your vehicle facilitates seamless charging sessions, ensuring a personalized and efficient charging experience.
  • Manage Payments Effortlessly
    Easily track your charges and manage financial data through the app. Users can access invoices and apply discount codes directly, simplifying the payment process.

Electra Landowner program

Electra’s Landowner program helps owners host Electra charging stations on their sites. It enables landlords to earn rental income with no upfront costs, as Electra handles installation and operation. The program supports configurations for urban, suburban, and roaming hubs, with 6 to 16 charging points, dynamic digital signage, 24/7 video surveillance, canopy, and the Electraline concept to maximize visibility and traffic.

Pricing not published

  • All-Inclusive Hosting Service
    Electra takes care of every aspect of the station’s operation and maintenance, allowing hosts to benefit without any financial risk.
  • Generates Passive Income
    Landowners receive rent from Electra without any upfront costs, creating an ongoing revenue stream.
  • Enhances Traffic Flow
    Integrating with Electra’s network boosts the host location's visibility, attracting more footfall and potential customers.
  • Flexible Site Options
    A range of configurations to meet various site types ensures optimal integration and service for customers.
  • Boosts Customer Retention
    The charging solution provided creates additional foot traffic, encouraging return visits and customer loyalty.
  • Modern Security and Visibility Features
    Equipped with digital signage and 24/7 surveillance, hosted stations ensure safety and enhance the user experience.

Electra Business

Electra Business delivers fleet and corporate charging solutions across Europe. It provides direct access to 700+ ultra-fast charging stations, roaming across networks, and a single invoice. The service supports on-site and roaming deployments, with fleet and driver management, insights, monthly billing, and a loyalty program for employees, plus 24/7 support and full account control.

Pricing not published

  • Access A Wide Charging Network
    Connect effortlessly to over 700 stations, ensuring rapid and efficient charging for your fleet.
  • Recharge Quickly
    Reduce downtime with rapid charging capabilities, allowing drivers to get back on the road faster.
  • Manage Your Fleet Efficiently
    Administer driver access and monitor activity in real-time to optimize fleet operations.
  • Enjoy 24/7 Network Support
    Access uninterrupted assistance to ensure operational efficiency at all times.
  • Receive Detailed Monthly Invoices
    Get comprehensive reports and analytics to track charging expenses effectively.
  • Earn Rewards Through Charging
    Transform charging activities into loyalty points redeemable for gift cards, enhancing employee engagement.
  • Simplify Your Billing Process
    Consolidate all charging activity into one easy-to-manage invoice, making expense tracking simple.

Sources

Methodology and sourcing behind the figures and links shown above.

Electric vehicle charging infrastructure

Multiple market reports in the search results show the global EV charging-infrastructure market in the low-to-mid tens of billions (2023–2025) with high projected growth. IMARC reports USD 21.58B in 2025 and very high forecast growth; SNS Insider reports USD 25.8B in 2023 with ~25.5% CAGR; Global Market Insights provides a higher 2025 estimate (USD 50.7B) but a similar multi‑year high-growth outlook. EEI infrastructure requirements (millions of charge ports and hundreds of thousands of DC fast ports by 2035) support sustained high-capex investment and rapid CAGR. I adopt IMARC’s 2025 market-size figure (USD 21.58B) as a conservative current-market estimate and a blended growth potential of ~25.5% CAGR, reflecting the range across cited reports and the large infrastructure demand signaled by EEI.

EV fleet and charging management

Estimate derived from the broader fleet management market (USD 28.57B in 2023) and rapid growth in electric commercial vehicle segments (EV trucks: USD 1.48B to USD 15B by 2027). EV fleet & charging management is a niche subset of fleet management (software + charging scheduling/monitoring/reimbursement). Assuming current EV-specific share of global fleet management (~ ~5%) yields ~USD 1.5B today, with faster-than-market growth driven by electrification and charging integration — hence an estimated ~20% CAGR.

EV driver charging experience

Estimated the EV driver charging experience (consumer-facing software/services for station discovery, trip planning, automatic session start, vehicle recognition, in‑app billing/history) as a subset of the broader EV charging station market. Used global and U.S. charging‑station market sizes and CAGRs from search results as the top‑level market and applied a conservative services/software share (~8–12%) to derive a plausible services market (~$3.5B). Growth potential is tied to overall charging infrastructure deployment and digitalization trends; charging‑station market CAGRs in sources range ~20–31%, and software/services typically scale at similar or modestly higher rates as networks and user features expand, so estimated CAGR ~25%.

Roaming and interoperability

Estimate anchored on Juniper Research IoT roaming figures (operator IoT roaming revenue $1.1bn in 2024, $2.3bn in 2029) and IoT connections growth (145M→600M by 2028). IoT roaming is a fast‑growing but still small subsegment of overall roaming & interoperability (billing, wholesale settlement, retail roaming, roaming hubs). Using Juniper’s IoT revenue as a lower‑bound anchor and assuming IoT represents a single‑digit share of the broader roaming/interoperability market, the total market is estimated at roughly $15B in 2024. Growth potential is moderated: IoT and new capabilities (5G SA, satellite roaming, eSIM/BCE) imply above‑average growth within subsegments (IoT CAGR ~16%), but legacy retail/wholesale roaming growth is slower; combined market CAGR estimated ~7.5% over the medium term.

EV charging infrastructure and management

Primary estimate based on MarketsandMarkets' EV charging station market sizing (USD 38.55B in 2026) and 17.7% CAGR (2026–2033). Other search results report higher mid‑2020s sizes and stronger CAGRs (Precedence: ~USD 59.9B/2026, 26.3% CAGR; Business Research Company: ~USD 73.2B/2025), indicating a plausible mid‑range market size of tens of billions and strong double‑digit CAGR for the broader charging infrastructure and services market.

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