NowenG2 Unclaimed
Chicago, IL
G2 is a software marketplace that helps buyers discover, compare, and review software.
G2 is a software marketplace that helps buyers discover, compare, and review software solutions. The platform aggregates user reviews, category pages, and product comparisons to support software decision‑making for buyers and vendors across numerous categories.
To empower software buyers with trusted reviews, comparisons, and insights to make informed technology decisions.
What we offer
Market segments
Market size by segment
Growth potential (CAGR)
B2B SaaS marketplace
Marketplaces that connect enterprise and SMB buyers with product vendors for discovery, comparison, and transaction of subscription-based business applications.
Buyer research and product comparison
Capabilities that aggregate user reviews, category pages, and comparison tools to help buyers evaluate alternatives and make informed purchase decisions.
Vendor marketing and demand generation
Services and programs that help vendors increase visibility, engage in-market buyers, and convert demand through profile optimization, targeted outreach, and promotional offers.
Developer API and data integrations
APIs, developer portals, and integration support that enable access to marketplace data and embed product insights into third-party applications and workflows.
More information about our offering
Sell on G2
Sell on G2 is G2's vendor program that enables providers to promote and sell on the G2 marketplace. It offers dedicated paths for marketers, sales teams, services, investors, and developers, including profile enhancement, in-market buyer engagement, exposure to opportunities, real-time trend insights, and a developer portal for API data testing. Additionally, G2 for Services, a service program under Sell on G2, helps providers reach companies in need of services when they are ready to buy.
- Expand Your Market ReachG2 for Services allows providers to effectively target and connect with organizations actively looking for their services, ensuring timely engagement and higher conversion potential.
- Enhance Your ProfileBoost your visibility and engagement with targeted in-market buyers through profile optimization.
- Engage In-Market BuyersUtilize tailored strategies to connect with prospects actively looking for your solutions.
- Expand Service ExposureIncrease your reach to potential clients at the moment they are ready to engage.
- Access Developer PortalLeverage the Developer Portal for seamless testing and integration.
- Receive Trend InsightsStay informed with real-time data regarding software trends to make informed business decisions.
G2 Developer Portal
G2 Developer Portal provides developers with access to test and explore G2 API data. It facilitates integration and enables developers to utilize G2’s insights directly within their applications.
- Gain Insights Through API TestingDevelopers can seamlessly test API endpoints to understand data structures, enabling effective integration and utilization of G2’s comprehensive software insights.
- Utilize Comprehensive ResourcesDevelopers can access extensive documentation, tutorials, and API references to streamline development and maximize the efficacy of their integrations with G2.
- Streamline Integration ProcessesThe portal supports developers in easily integrating G2 API data into their own applications, enhancing functionality and user experience.
G2 Deals
G2 Deals is the Deals page on G2 where buyers and vendors can discover software offers, providing exclusive discounts and promotions for various software products.
- Unlock Exclusive Software DiscountsGain access to exclusive discounts and promotional offers on a wide range of software products listed on G2, enhancing your purchasing power.
- Compare Software OffersReview various software deals side-by-side, helping you make informed decisions based on features, benefits, and pricing.
- Stay Informed with Latest DealsReceive instant notifications about the latest software deals and discounts, ensuring you never miss out on opportunities to save.
References
Methodology and sourcing behind the figures shown above.
B2B SaaS marketplace
Primary proxy is Labra’s cloud marketplace projection (cloud marketplaces to reach ~$100B in 2026 from $15B in 2023). I used that as a direct proxy for the B2B SaaS marketplace segment (marketplaces that connect buyers and vendors). Context from industry reports on the overall B2B SaaS market (Mordor, Fortune) — showing total B2B SaaS in the $390–497B range in 2025–2026 — supports treating marketplaces as a material sub-segment (~~20% of B2B SaaS in 2026 per Labra). The CAGR is the implied short-term CAGR from Labra’s 2023–2026 projection (≈88% annualized).
Buyer research and product comparison
Mapped the segment to the price-comparison/consumer comparison websites market. BusinessResearchInsights reports the price-comparison websites market size at USD 32.65 billion (2026) and projects growth to USD 61.41 billion by 2035 (CAGR 7.6%). A secondary industry source cites a similar CAGR (~7.2%), supporting a mid-to-high single-digit growth outlook driven by rising e‑commerce, digital buyer research, and comparison-tool adoption.
Vendor marketing and demand generation
Primary inputs are recent market reports for the demand generation software category, which serve as a close proxy for vendor marketing and demand-generation services. 360iResearch estimates the demand generation software market at roughly USD 7.6B (2026) with a ~9.8% CAGR to 2032; BusinessResearchInsights estimates ~USD 6.6B (2026) with ~11.3% CAGR to 2035. Given those software figures and overlap with services/programs, a conservative current market-size estimate for vendor marketing and demand-generation offerings is ~USD 7.0B, with growth potential around a 9.8% CAGR.
Developer API and data integrations
Estimates synthesized from multiple adjacent market reports in the provided search results (cloud API, API management, API marketplaces, and data integration). Source values range widely (cloud API reports from ~US$2.15B–US$64.8B depending on scope; API management and data-integration reports show mid-single-digit to low-double-digit billions). Because “developer APIs and data integrations” is a focused subset (developer portals, connectors, integration support, marketplace data access), the estimate uses a conservative aggregation and overlap-adjusted midpoint of the cited markets to reflect the segment’s addressable revenue (~USD 20–25B) and a blended growth outlook (mid-teens CAGR) driven by API-first adoption, API management and integration demand, and rising real-time data use cases.
- Global cloud API market size was valued at USD 64.78 billion in 2025; CAGR 31.73% (2025–2034).
- Cloud API market valued at US$2,151.6 million in 2026; expected to reach US$7,749.3 million by 2033; CAGR 20.1%.
- API Management projected to reach USD 16,938.6 million by 2029; CAGR 17.1% (2024–2029).
- Data integration market valued at USD 13.28 billion in 2023; expected to reach USD 37.78 billion by 2032; CAGR 12.38%.
- API Marketplace Software Market valued at USD 1.4 billion in 2026; projected to USD 7.02 billion by 2035; CAGR 18.5%.
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