frog

Helps organizations prioritize sustainable growth opportunities and turn a long-term vision into an actionable plan.

Helps organizations identify viable innovation opportunities, align teams, and build roadmaps for meaningful business impact.

Helps founders shape differentiated offerings, reach critical milestones and grow from seed stage through global scale.

Helps established organizations identify, validate, launch and scale new ventures that complement their core business.

Helps organizations advance sustainability goals, reduce impact and develop regenerative opportunities.

Creates meaningful brand experiences that engage audiences, strengthen performance and support innovation and growth.

Helps brands engage audiences with compelling content and consistent communications across channels.

Creates differentiated customer and employee experiences that strengthen loyalty and support business strategy.

Brings customer-focused products to market through human-centered design and development from vision through launch and scaling.

Creates effective, meaningful services that strengthen customer relationships, build trust and differentiate organizations.

Keeps customer needs central through research and feedback that inform design and development decisions.

Tests customer experience concepts, accelerates delivery and prepares products for scaling and handover.

Adapts marketing to changing expectations, tracks return on investment and supports customer engagement.

Engages customers across channels in real time using actionable insights and intelligent marketing technologies.

Manages and delivers relevant, personalized content at scale while improving performance and brand consistency.

Builds customer trust and lasting loyalty through valuable, personalized membership propositions and experiences.

Reshapes structures, culture and capabilities around people’s needs to strengthen collaboration and customer-focused innovation.

Scales customer-centric design through embedded expertise, stronger internal capabilities and efficient design operations.

Helps organizations access timely business and consumer insights from social and other data sources.

Improves sales efficiency with digital tools and data while supporting customer-first transformation.

Advances digital commerce platforms and creates customer-centered omnichannel and direct-to-customer experiences.

Transforms marketing organizations, processes and tools to scale brand impact, efficiency and agility.

Helps brands create delightful and efficient customer services using technology and customer experience practices.

Develops customer platforms and data hubs for seamless, personalized engagement throughout the customer lifecycle.

Scales internal design capabilities and helps teams deliver customer-centered innovation and experiences.

Consulting and delivery services that help organizations research customer needs, design and validate physical and digital products, and develop and launch services.

Products: Product Innovation, Design & Development, Service Design, Customer research and insights, Prototypes and proofs of concept

Advisory and implementation work that defines strategy, vision activation, go-to-market planning, and organizational change to scale new business models and products.

Products: Growth Strategy, Innovation strategy, Corporate Venture Building, Startup Growth, Sustainability

Advisory to optimize customer journeys, channel strategy, personalized experiences, and go-to-market approaches to increase loyalty and revenue.

Products: CX Strategy, Design & Performance, Augmented Services, Commerce realized, Customer Platforms and Data Hubs, Membership & Loyalty, Empowered Sales

Services that help organizations define brand positioning, improve marketing strategy and operations, manage content, and use consumer insights to activate and measure campaigns.

Products: Brand Strategy, Design & Performance, Connected marketing, Content & Asset Management, Content & Communication Strategy, Marketing Strategy & Performance, Data Factory and People Data Center, Real-Time Marketing Activation

Services to shape culture, simplify structures, accelerate organizational performance and drive purpose‑aligned change.

Products: Organization Design, DesignOps, Client Collaborative

Growth Strategy

frog combines creativity, data and analytics to define growth strategies and competitive advantage. The service charts a long-term vision, identifies ownable, sustainable and winnable opportunities, and translates strategy into an actionable plan. It can also identify strategic partners and opportunities to build, buy or venture into new businesses.

Category: Business Strategy Consulting

• Envision New Possibilities For Growth
  Explore new ways to generate and capture value and build the business of the future.
• Chart An Ownable Long-Term Growth Vision
  Establish a long-term direction grounded in creative thinking and analysis.
• Prioritize Sustainable, Winnable Opportunities
  Focus investment and action on viable opportunities and the missions needed to pursue them.
• Turn Growth Ambitions Into Action
  Convert strategy into clear steps for progressing toward defined outcomes.
• Identify Partners And Venture Opportunities
  Explore strategic partners and build, buy or venture options for creating new businesses.
• De-Risk Your Path To Innovation
  Address risk while defining a path from growth ambition toward the business of the future.
• Launch And Scale New Offers
  Pursue identified growth opportunities by launching and scaling new businesses and products.

Innovation strategy

frog helps organizations define a forward-looking innovation agenda and identify valuable, viable opportunities based on market position and internal capabilities. The service combines human-centered design with market analysis to set priorities and develop roadmaps tied to business impacts. Work can include new products and services, business models that leverage existing assets, innovation measurement and investment guidance, and alignment of stakeholders and internal systems.

• Prioritize Opportunities And Map The Path
  Identify valuable opportunities, set priorities and develop roadmaps to realize them.
• Align Innovation With Business Strengths
  Ground innovation choices in the organization’s business, market position and capabilities.
• Evaluate Ideas With A Proven Process
  Apply a structured approach that considers consumer, business and technology needs.
• Develop New Products And Services
  Explore product and service opportunities ranging from more certain bets to ambitious ideas.
• Unlock Value From Existing Assets
  Identify business model opportunities that create value from assets the organization already has.
• Align Teams Around Innovation Priorities
  Build internal alignment so stakeholders and systems can support intended business impacts.
• Turn Promising Ideas Into Market Impact
  Plan for the capabilities and execution needed to move ideas toward market outcomes.
• Inform Innovation Investment Decisions
  Use approaches to measuring innovation to guide investment decisions.

Startup Growth

Startup Growth integrates design, strategy, technology and implementation to help startups meet mission-critical milestones and realize their vision. frog collaborates with founders and teams from seed through global scale, providing near-term assets, lasting infrastructure and tools. Capabilities include startup strategy, brand development, digital product design and connected hardware. Qualified startups may work through investment in capital or services, or a traditional fee-for-services model.

Category: Business Strategy Consulting

• Shape Resilient Growth Strategies
  Use research and customer validation to inform strategies tailored to the startup’s stage.
• Advance Milestones And Scale
  Collaborate on mission-critical milestones, useful assets and lasting infrastructure throughout startup growth.
• Build A Scalable Brand
  Support brand development across positioning, experience strategy, identity, naming and design language.
• Build Customer-Centered Digital Products
  Design and build digital products around customers’ needs and preferences.
• Choose Flexible Funding Models
  Qualified startups can work through capital investment, services investment or traditional fees.
• Clarify And Focus Ideas
  Give founders and teams tools and skills to bring clarity and focus to early-stage ideas.
• Launch Impactful Products And Experiences
  Apply experience helping businesses bring products and experiences to market.
• Connect Physical And Digital Experiences
  Bring physical and digital experiences together through convergent design.

Corporate Venture Building

frog’s Corporate Venture Builder helps established organizations create ventures that complement rather than compete with their core business. It combines agile methodology, design thinking and market strategy to identify, validate and scale new products and businesses. frog works with leaders to define core business needs and capabilities, prioritize scalable opportunities, and develop them through a focused path to market.

• Launch Innovative New Businesses
  Build and launch businesses in response to emerging opportunities through a focused path to market.
• Identify And Prioritize Scalable Opportunities
  Focus on scalable opportunities linked to emerging markets, technologies and behaviors.
• Develop And Validate New Ventures
  Move prioritized opportunities through development and validation before market entry.
• Scale New Ventures Beyond Launch
  Continue growing new businesses and products after launch.
• Build Ventures That Complement The Core
  Develop ventures separately from legacy processes while complementing the organization’s core business.
• Scale Innovation Efforts From Within
  Build on venture launches by scaling innovation efforts within the organization.
• Align Ventures With Core Business Needs
  Ground venture development in the organization’s core needs, goals and capabilities.

Sustainability

frog helps organizations identify, pilot and scale sustainable and regenerative opportunities that advance business and purpose. The service combines impact design, strategy and delivery with product development, corporate transformation and sustainable innovation. It supports sustainability strategies and the integration of resilient and regenerative technologies, processes and practices into organizations, products and services.

• Shape And Enable Sustainability Strategies
  Align sustainability strategies with business values and organizational objectives.
• Reduce Impact Across Products And Services
  Reduce the impact of existing offerings and create sustainable products, services and experiences.
• Reduce Impact And Regenerate Resources
  Develop offerings intended to reduce impact and contribute to regenerating resources.
• Identify And Scale Sustainable Opportunities
  Pilot and scale opportunities that serve organizations, customers and the planet.
• Build Internal Sustainability Expertise
  Build the systems and expertise needed to implement sustainable and regenerative practices.
• Build Brands Around Sustainable Purpose
  Shape brand identity and experience around sustainable purpose.

Brand Strategy, Design & Performance

frog combines human-centered design, insights, data and technology to help organizations create brands that engage customers and employees. Work spans brand diagnostics, strategy, definition, architecture, expression and delivery. frog helps articulate purpose and values, design identities and systems, and equip teams to deliver the brand promise across customer journeys. Brand experience and purpose can also guide digital transformation, innovation and growth.

• Align Brand With Ambitions
  Connect the brand to business ambitions and experiences, then establish objectives and measures.
• Design Meaningful Experiences
  Ground experiences in human insights while drawing on data, analytics and technology.
• Clarify Purpose And Values
  Give teams a shared understanding of the brand’s purpose, values and meaning.
• Build Emotional Connections
  Carry brand meaning across channels and platforms through a coherent identity system.
• Deliver The Brand Promise
  Equip teams to carry brand meaning and promise into customer experiences.
• Anchor Transformation In Brand
  Use brand as a foundation for responding to expectations while pursuing innovation and growth.
• Reveal Brand Perceptions
  Understand brand perceptions and market performance using traditional data and digital footprints.
• Align Teams Around The Brand
  Help teams pursue transformation and innovation while preserving brand integrity.
• Organize Brand Portfolios
  Make portfolio decisions about naming, co-branding and brand migration.

Content & Communication Strategy

frog uses a strategic and creative approach to help brands develop communication and content strategies that engage target audiences. The service defines content goals and validates the strategies, systems and processes needed to reach them. It can shape a unified, customer-centric approach for consistent experiences across channels and touchpoints.

• Engage Target Audiences With Compelling Brand Stories
  Shape communications and content that capture audience attention and encourage engagement.
• Define Goals And Validate Content Plans
  Clarify content goals and validate the strategy, systems and processes needed to pursue them.
• Create Consistent Experiences Across Channels
  Deliver relevant and engaging content experiences wherever audiences interact with the brand.

CX Strategy, Design & Performance

frog helps organizations improve customer experience strategy and execution by unifying brand, strategy and delivery in an experience framework. Behavioral science and human-centered design help assess engagement models, identify journey opportunities and pain points, and develop differentiated solutions based on customer insights. The service supports consistent, scalable experiences for customers and employees.

• Put Customers At The Center
  Align transformation and experience design around customer needs and expectations.
• Deliver Consistent Experiences Across Channels
  Connect channels and journeys through scalable, differentiated interactions.
• Design Differentiated Experiences
  Apply customer insights to shape and implement experiences that address customer needs.
• Strengthen Loyalty And Relationships
  Create valuable experiences that support lasting relationships with customers and employees.
• Identify Experience Improvement Opportunities
  Surface opportunities and pain points across existing engagement models and journeys.
• Improve Employee Experiences
  Apply experience principles within the organization to support positive employee experiences.
• Measure Experience Performance
  Track experience outcomes to inform ongoing strategy.
• Align Experiences With Business Strategy
  Connect experience design and delivery to business interests and strategy.
• Reach Broader Audiences
  Design experiences for all to support connections with broader audiences and markets.

Product Innovation, Design & Development

frog helps organizations imagine, design, develop and scale products and experiences. Its iterative process combines user research, testing, product architecture, design, engineering and business objectives. Teams work across physical, digital, spatial and emerging technologies from product vision through implementation, launch and refinement.

• Move From Product Vision To Deployment And Refinement
  Connect product vision with testing, implementation, deployment and customer journey refinement.
• Adapt Methods To Team And Customer Needs
  Shape design methodology around the organization, its teams and its customers.
• Test Products Early And Often With Real Users
  Use frequent testing to assess product interactions and design with customer input.
• Unite Research, Design, Engineering, And Business Objectives
  Bring disciplines together to address customer and business needs in products and experiences.
• Accelerate Products From Concept To Market
  Support products from imagining and building through deployment and scaling.
• Integrate Physical, Digital, Spatial, And Emerging Technologies
  Develop product experiences that bring together physical, digital, spatial and emerging technologies.
• Uncover Revenue And Differentiate In Competitive Markets
  Develop offerings that can create revenue, influence brand perception and distinguish businesses.
• Create Products Designed For People And The Planet
  Consider sustainability alongside emotional appeal and product experience.

Service Design

frog’s human-centered service design helps organizations understand customer needs and create effective, differentiated services. It combines research, strategy and design to improve existing services, define and launch new experiences, and build internal service design capabilities. Data analytics and systems thinking support meaningful customer journeys while balancing internal and external stakeholder needs.

• Understand Customer Needs
  Use research to identify user needs and create compelling service experiences.
• Unify Every Service Touchpoint
  Design meaningful interactions across the journey while considering organizational and customer needs.
• Develop And Launch Services
  Move from service vision and proposition through build and launch.
• Improve Existing Services
  Identify opportunities to grow or improve services through research, analysis and KPI tracking.
• Apply Data And Technology
  Inform services and experiences with data and technology alongside human-centered design.
• Strengthen Customer Trust
  Create services that support customer relationships and loyalty.
• Strengthen Internal Design Skills
  Develop internal service design capability through side-by-side guidance.
• Build Brand Equity
  Use differentiated services to support competitive advantage and market share.

Customer research and insights

frog informs design and development with customer feedback throughout the process. Human-centered research helps organizations understand people, explore changing needs and make better-informed decisions. Research may include real-user testing, prototype evaluation and AI support for structured tasks such as transcription and early synthesis, with human judgment retained for interpretation and validation.

• Keep Customers Central
  Bring feedback into work throughout the process so teams keep customer needs in view.
• Understand Evolving Customer Needs
  Explore changing customer expectations, behaviors and contexts.
• Test With Real Users
  Evaluate products and prototypes early and often with real users.
• Accelerate Research Tasks
  Speed structured research work while retaining human judgment for interpretation and evidence-based validation.

Prototypes and proofs of concept

frog explores customer engagement through prototypes and proofs of concept informed by customer insights and emerging UX technologies. Agile teams of strategists, designers and technologists create digital experiences across technology stacks, code assets, data collection, user data activation and cloud systems. Solutions are tailored to users, businesses and teams. The service also aligns stakeholders, integrates teams and supports handover to client teams.

• Explore Customer Engagement Concepts
  Explore new approaches to customer engagement through prototypes and proofs of concept.
• Explore Emerging UX Technologies
  Explore technologies for creating engaging digital experiences.
• Bring Creative And Technical Teams Together
  Combine strategy, design and technology expertise in cross-functional teams.
• Build Across Technology Stacks
  Bring together full-stack architecture and development, including data and cloud systems.
• Tailor Solutions To Specific Needs
  Shape solutions around the people and organizations they are intended to serve.
• Get Experiences To Customers Faster
  Support faster delivery through tools, processes and methodologies.
• Align Teams And Support Handover
  Integrate teams into the new system and support secure product handover.
• Prepare Products For Scale
  Prepare products for scaling and help client teams assume ongoing responsibility.

Marketing Strategy & Performance

frog helps organizations develop agile marketing strategies with ROI tracking to respond to changing consumer expectations and keep customers engaged. Its approach emphasizes growth outcomes across acquisition and retention, execution guided by market signals, and performance evaluation.

• Adapt Marketing To Shifting Expectations
  Keep marketing relevant as consumer expectations change.
• Track Marketing Return On Investment
  Assess marketing performance in relation to investment.
• Keep Customers Engaged And Inspired
  Maintain customer engagement through marketing that keeps pace with changing expectations.
• Own Growth From Acquisition Through Retention
  Link acquisition and retention with execution and evaluation against business priorities.

Real-Time Marketing Activation

frog defines and delivers real-time, omnichannel customer activation using actionable data insights and intelligent technologies. Capabilities include data and audience strategies, targeted content orchestration across channels and performance monitoring for ongoing optimization.

• Activate Customers Across Channels
  Coordinate activation in real time wherever customers interact with a brand.
• Turn Data Into Timely Activation
  Use real-time signals and data analysis to inform marketing activation.
• Apply Intelligent Marketing Technology
  Use fit-for-purpose technology to support activation and real-time marketing.
• Deliver Targeted Content In Real Time
  Coordinate targeted content delivery across channels using data insights.
• Optimize Activation With Performance Insights
  Monitor content and use performance insights to optimize activation and identify suitable audiences and channels.

Content & Asset Management

frog helps organizations transform content creation, deployment and management for engaging, personalized content across channels and formats. The service combines content strategy with technology for asset migration and distribution, data insights and real-time orchestration. Capabilities include planning, technology enablement, asset management and performance monitoring, alongside scalable production, stakeholder alignment and brand consistency.

• Coordinate Content Across Every Channel
  Manage assets across platforms and distribute content wherever audiences engage.
• Deploy Targeted Content In Real Time
  Respond to audience needs with rapid, data-informed content deployment.
• Align Content With Customer Needs
  Set content goals and validate the approach needed to deliver relevant multichannel experiences.
• Create Personalized, Original Assets
  Create distinctive assets for demand across formats and channels.
• Enable Your Content Strategy With Technology
  Select and implement content technologies tailored to organizational strategy.
• Migrate And Distribute Content Seamlessly
  Move assets into supporting systems and establish multichannel distribution processes.
• Scale Production And Reduce Content Wastage
  Apply production approaches that scale content creation and reduce wastage.
• Monitor And Optimize Content Performance
  Track performance and use insights to optimize content and identify audiences and channels.
• Align Teams And Maintain Brand Consistency
  Coordinate contributors to meet evolving content needs and maintain consistent brand presentation.

Membership & Loyalty

frog helps organizations build trust and long-term loyalty through membership propositions, services and experiences that provide value. Its human-centered approach combines consumer research and data-enabled technology. Services include loyalty and CRM strategy, program and experience design, proposition assessment, and capabilities for launching and scaling offerings.

• Build Lasting Customer Relationships
  Encourage ongoing engagement and loyalty through respectful, rewarding relationships.
• Personalize Every Interaction
  Deliver personalized experiences across the customer journey using research and technology.
• Define A Clear Loyalty Strategy
  Establish strategic direction for loyalty supported by a commercial case.
• Design Valuable Loyalty Experiences
  Develop systems, offers and experiences designed to provide value and support business goals.
• Reimagine The Customer Journey
  Create new ways for customers to engage with a brand throughout their journey.
• Launch And Scale New Propositions
  Develop capabilities to launch propositions and scale them over time.
• Assess Launch Readiness
  Clarify requirements for taking propositions and offers forward.

Organization Design

frog uses human-centered design to assess and improve organizational structures, processes, culture and capabilities. By centering customers and employees, the service helps remove barriers, strengthen collaboration and design strategies, teams and systems. It supports customer-focused innovation, cultural transformation and internal design capabilities through practices including design thinking, DesignOps, ResearchOps and agile methodologies.

• Put Customers And Employees First
  Improve structures and ways of working around the people served and employed.
• Identify And Remove Barriers
  Find what prevents progress and determine where organizational improvements are needed.
• Accelerate Customer-Centric Innovation
  Strengthen design’s contribution and focus innovation on customer opportunities.
• Strengthen Internal Design Capabilities
  Develop expertise and practices that support transformation and innovation.
• Build A Culture Of Collaboration
  Create organizational conditions that help employees thrive and contribute to transformation.
• Respond To Customers In Real Time
  Adapt to changing customer relationships and capture insights to inform decisions.

Client Collaborative

Client Collaborative embeds a dedicated, supervised frog studio within an organization to provide design support and build internal capabilities. Interdisciplinary teams coach designers and leaders, deliver work across the product lifecycle, manage DesignOps and align teams around strategy and implementation. The service develops systems, methods, processes, culture and tools to scale design and sustain customer-centric innovation.

• Access Dedicated Design Expertise
  Bring frog expertise into the organization through a supervised studio.
• Scale Internal Design Capabilities
  Establish foundations to grow internal design activity and support ongoing innovation.
• Strengthen Design Leadership
  Develop design capabilities through coaching, mentorship and strategic guidance.
• Improve Design Operations
  Apply DesignOps practices to improve team efficiency and design impact.
• Deliver Design Work Across The Lifecycle
  Address immediate design needs while building internal capabilities.
• Align Teams Around Long-Term Strategy
  Coordinate work toward shared design strategy and implementation goals.
• Develop And Retain Design Talent
  Build leadership capability to recruit and develop design talent.
• Combine Global Perspective With Regional Insight
  Draw on global perspective and region-specific support.

Data Factory and People Data Center

Develops capabilities to deliver real-time business and consumer insights through social listening and analysis of influencers, communities, channel data and search.

• Access Timely Business Insights
  Build capabilities to receive business insights in real time.
• Understand Consumers In Real Time
  Build capabilities to gain consumer insights in real time.
• Analyze Signals Across Multiple Sources
  Develop insights using social listening and analysis of multiple data sources.

Empowered Sales

Empowered Sales applies digital tools and data to improve sales function efficiency and help organizations transform into customer-first companies.

• Equip Sales Functions Digitally
  Use digital tools to support sales efficiency.
• Use Data To Improve Efficiency
  Apply data to make sales functions more efficient.
• Transform Into Customer-First Companies
  Use digital tools and data to support customer-first transformation.

Commerce realized

Commerce realized helps organizations transform digital commerce platforms by combining design, technology, processes and organizational capabilities. frog also develops omnichannel commerce and direct-to-customer programs that put customers first, leverage data and create distinctive experiences.

• Advance Digital Commerce Platforms
  Combine design, technology, processes and organizational capabilities to transform commerce platforms.
• Develop Omnichannel Commerce Programs
  Create customer-centered commerce programs across channels, including direct-to-customer approaches.
• Design Customer-Centered Experiences
  Shape commerce programs around customer needs using data and experience design.
• Integrate Design And Technology
  Bring design and technology together to advance commerce platforms.
• Strengthen Commerce Operations
  Develop the operating processes and organizational capabilities that support platform transformation.

Connected marketing

Connected marketing transforms marketing organizations, processes and tools to scale impact, efficiency and agility. Related operating-model guidance describes outcome-owning marketers working with agent-supported execution in flexible hubs that adapt as priorities change.

• Scale Marketing Impact And Agility
  Transform marketing organization and structure to support impact, efficiency and agility.
• Improve Marketing Efficiency And Scale
  Develop processes and tools for efficient execution and scale.
• Align Marketing Work With Outcomes
  Organize work around outcomes, with marketers directing performance and agents supporting execution.

Augmented Services

Augmented Services helps market-leading brands create delightful and efficient customer services by applying current technology and customer experience practices.

• Apply Customer Experience Practices
  Shape customer services around delightful and efficient interactions.
• Leverage Current Technology
  Bring technology into customer services.
• Create More Delightful Services
  Design customer services with a focus on delight.
• Improve Customer Service Efficiency
  Improve service efficiency using current technology and customer experience practices.

Customer Platforms and Data Hubs

Develops, operationalizes and scales customer platforms and data hubs to support seamless, personalized customer conversations and engagement across the customer lifecycle.

• Personalize Customer Conversations
  Create personalized conversations and sustain customer engagement throughout the lifecycle.
• Build Scalable Customer Data Hubs
  Scale data hubs that support personalized customer conversations and engagement.
• Scale Customer Platforms
  Develop and scale platforms that support customer conversations across the lifecycle.

DesignOps

frog’s DesignOps service operationalizes and scales internal design through a human-centered framework for coordinating cross-functional teams and processes. It develops tailored methods, tools and strategies around purpose, talent, processes, collaborative enablers and structure. The service supports customer-centric alignment, knowledge sharing, decision-making and feedback.

• Scale Design Impact
  Expand design capabilities and apply design more broadly across the organization.
• Coordinate Teams And Processes
  Connect people and processes across functions to support coordinated design work.
• Align Five Organizational Inputs
  Address five organizational inputs to shape design’s contribution to business needs.
• Tailor Methods To Teams
  Give teams an approach suited to their organization and customers.
• Share Knowledge And Capture Feedback
  Help teams share knowledge, make decisions and capture feedback and insights.
• Reduce Friction Between Teams
  Support communication and cooperation across teams.
• Systematize Digital Ways Of Working
  Support systematized ways of working in digital-first organizations.