Fresh Creative Studios

Build or refine a distinctive brand identity that helps food and beverage businesses appeal to their target customers.

Helps food and beverage businesses plan and execute marketing, develop content, and communicate effectively with their audiences.

Get branded menus, packaging, labels, signage, and other materials designed to support a cohesive customer experience.

Create distinctive, on-brand photography and video for marketing, digital, print, and other uses, with approved assets clients own and can use freely.

Get a mobile-friendly, brand-aligned website with ongoing support, SEO services, and e-commerce options tailored to food and beverage businesses.

Develop, sell, and distribute branded products with tailored merchandise, retail, e-commerce, and fulfillment support.

Brand Development

Fresh Creative Studios develops or refines brand identities for food and beverage businesses. Services include name exploration, logo creation or refinement, graphic style guides, brand language and story, and business and store design consultation. The work helps businesses create engaging identities that appeal to their target customers.

Category: Brand Identity Design Services

• Establish Consistent Brand Guidelines
  Use a graphic style guide to set rules for applying your brand identity consistently across platforms.
• Create Or Refine Your Logo
  Develop a logo for a new brand or refine an existing one as part of your brand development.
• Clarify Your Brand Story
  Communicate your business’s identity through its story and language, helping your brand connect with its target audience and stand apart from competitors.
• Explore Distinctive Brand Names
  Consider potential brand names as part of establishing or refining your business identity.
• Plan Your Business And Store Design
  Get consultation on business and store design to support the development of your brand.

Marketing and content creation

Fresh Creative Studios provides marketing and content services tailored to the food and beverage industry. Services include marketing calendar development, social media consultation, integrated email and digital marketing, content planning, list building, copywriting for websites and blogs, recipe development, and menu consultation. The studio also creates and executes marketing campaigns designed to support clients’ business goals.

Category: Content Marketing Services

• Execute Campaigns That Support Business Goals
  Campaign creation and execution help food and beverage businesses put marketing activity into action in support of their business goals.
• Plan Marketing Activity
  Marketing calendar development gives clients a way to plan and organize marketing activity.
• Coordinate Email And Digital Marketing
  Integrated email and digital marketing brings these marketing channels together as part of the client’s marketing support.
• Plan Marketing Content
  Content planning helps clients prepare content for their marketing efforts.
• Create Website And Blog Copy
  Copywriting services provide written content for websites, blogs, and other client needs.
• Improve Social Media Planning
  Social media consultation supports clients as they plan how to use social media for their businesses.
• Refine Your Menu
  Menu consultation provides clients with support on their menus.
• Build Marketing Lists
  List-building support helps clients develop lists for their marketing activity.
• Develop Recipes For Your Business
  Recipe development supports food and beverage businesses with the creation of recipes.

Graphic design and print management

Fresh Creative Studios provides graphic design and print-related services for food and beverage businesses. Services include menu design and printing, food packaging design and sourcing, spirits label design and bottle sourcing, retail product and merchandise design, signage, promotional materials, and general graphic design.

• Present Your Menu With Branded Materials
  Menu design and printing give businesses a way to present their offerings through materials aligned with their brand.
• Design And Source Food Packaging
  Develop food packaging designs and support sourcing to create branded packaging for food products.
• Create Branded Spirits Labels
  Label design helps spirits businesses present their products with branded packaging.
• Create Branded Retail Products
  Develop branded retail products and merchandise designed to reflect the client’s brand and appeal to customers.
• Create Branded Business Signage
  Design signage that carries a business’s branding into its physical environment.
• Design Branded Promotional Materials
  Promotional materials provide businesses with branded assets for communicating with customers.
• Design Materials For Your Brand
  General graphic design supports client needs for branded materials across their business.
• Source Bottles For Spirits Products
  Bottle sourcing supports the packaging needs of spirits products.
• Produce Branded Printed Materials
  Printed materials, sales collateral, and window or floor clings give businesses additional ways to use their branding in customer-facing settings.

Photography and video production

Fresh Creative Studios creates photography and video that bring food, beverage, and other brands to life. Production is available in its fully equipped East Nashville studio or on location, with services spanning studio and lifestyle photography, product imagery, narrative and social video, professional food styling, shoot planning, editing, and delivery. Projects are tailored to the client’s vision, goals, and intended asset use. Once approved, clients own their photo and video assets and may use them for any purpose without additional rights fees.

• Choose Studio Or On-Location Shoots
  Produce visual assets in a controlled studio setting or at a location that suits the project.
• Own And Use Approved Assets
  Keep approved photos and videos and use them for any purpose without paying additional rights fees.
• Showcase Products Across Brand Applications
  Present products through photography created for a range of applications, including billboards and magazines.
• Use An Equipped Creative Studio
  Access studio surfaces, backgrounds, lighting, production equipment, props, and a test kitchen for photo and video shoots.
• Create Polished Studio Images
  Capture product images, food flat lays, or headshots in a flexible studio environment with expert lighting and styling.
• Show People Enjoying Your Brand
  Create in-the-moment visuals that portray people interacting with and enjoying a brand’s products or experience.
• Tell Your Brand’s Story
  Use filmmaking and storytelling to communicate a brand’s story and help audiences connect with the people behind its products.
• Produce Video For Multiple Uses
  Create video for websites, sizzle reels, commercials, and event coverage, with production available in the studio or on location.
• Plan Shoots Around Your Goals
  Align the shoot with the client’s vision and intended asset use through a production plan, shot list, style, and schedule.
• Refine Photos And Videos
  Polish imagery after the shoot. Video editing can include b-roll, Instagram reels, interviews, and brand narratives.
• Create Visuals For Social Media
  Develop video visuals for social media in response to the changing social media landscape.
• Add Professional Food Styling
  Include professional food styling in a production project to help realize its visual concept.

Website development

Fresh Creative Studios designs and supports websites for food and beverage businesses, drawing on experience building, designing, and refining hundreds of websites. Services include mobile-friendly website design, manager training for self-managed sites, website updates and maintenance, SEO services, and e-commerce integration. The team can build or revamp online stores to provide a user-friendly, streamlined shopping experience that reflects a client's brand.

• Build A Website Suited To Your Industry
  Benefit from a team experienced in website projects and the needs of food and beverage businesses, their customers, and their industries.
• Reach Visitors On Mobile Devices
  Have a website designed to be mobile-friendly, giving visitors using mobile devices an experience suited to their screens.
• Sell Products Through A Branded Online Store
  Build or revamp an online store that reflects your brand and offers customers a user-friendly, streamlined shopping experience.
• Improve Website Search Visibility
  Use SEO services to support website visibility in traditional search results.
• Keep Your Website Updated
  Get support for website updates and maintenance after the site is built.
• Manage Your Website Independently
  Receive training for managers who will manage their own websites.

Commerce & Merchandise

Fresh Creative Studios provides commerce and merchandise services for food and beverage businesses, from product development, sourcing, design, and production to e-commerce and fulfillment management. Services include custom branded apparel and merchandise, consumer packaged goods development, retail program consultation, online store development, wholesale program management, and warehousing, inventory management, delivery, and shipping.

• Create Merchandise Customers Want
  Clients can build a considered line of branded apparel and merchandise, rather than simply placing a logo on a product.
• Move Products From Concept To Production
  Clients receive support across the merchandise process, including product ideas, design direction, sourcing, production, and practical guidance on ordering.
• Extend Your Brand Across Touchpoints
  Clients can carry their brand through materials customers and employees see and use, from uniforms and packaging to menus and event materials.
• Develop Branded Products For Retail
  Clients can develop distinctive branded products with producer and manufacturer support, extending their brand beyond their existing business.
• Sell Branded Products Online
  A branded online store gives clients an opportunity to expand their reach beyond their physical business, with support for new stores or existing store updates.
• Fulfill Online Orders
  Clients can use fulfillment management to support the handling of orders from their online store.
• Store And Manage Inventory
  Clients can store products in a climate-controlled, secure, insured facility and use inventory management services.
• Build A Goal-Aligned Retail Program
  Clients receive guidance on shaping a retail program around their specific goals and budget, including connections and physical retail space design.
• Choose Convenient Product Delivery
  Clients can choose local delivery, warehouse pickup, or nationwide shipping for their products.
• Review Designs And Pricing Before Ordering
  Clients can review and request edits to initial design mockups, see pricing information, and approve final designs before merchandise is ordered.
• Manage Wholesale Programs
  Clients can access management support for their wholesale program.