NowenFree Agency, LLC
UnclaimedGrowth-focused marketing partner for home-service trades delivering fractional CMO leadership and proven growth playbooks.
Overview
Free Agency, LLC (doing business as Free Agency) is a growth-focused marketing partner for home-service trades. The firm provides strategic marketing leadership through fractional CMOs, building game plans and aligning contractors, marketers, and partners to achieve ambitious growth. It specializes in developing custom growth strategies for HVAC, plumbing, electrical, restoration, garage doors, and related trades, with an emphasis on measurable outcomes, ownership of marketing assets by clients, and transparent, results-driven collaboration. Free Agency emphasizes autonomy, clear governance, and a framework that combines strategy, vendor partnerships, and execution to convert opportunities into revenue. The company supports ambitious trades businesses looking to scale from mid-market to enterprise, improve ROAS, and reduce marketing complexity by delivering objective guidance, tested playbooks, and disciplined processes that emphasize speed, quality, and accountability. It serves clients with annual marketing budgets of around a million dollars or more and focuses on improving customer acquisition, retention, and overall business growth while avoiding agency-runaround. The mission is to deliver 100% growth for trades businesses by turning marketing into a controllable, performance-driven operation.
Mission statement
100% GROWTH FOR TRADES BUSINESSES.
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Claim Free Agency, LLCUse your email at freeagency.ai.What we offer
Coach CMO Service
Receive strategic marketing guidance without long-term commitments to achieve ambitious growth.
freeagency.ai →Commissioner CMO Service
Elevate your growth with dedicated multi-team CMO leadership for ambitious trades businesses.
freeagency.ai →Yelp Ads Management
Boost quote responses and bookings effortlessly with advanced AI-driven Yelp Ads management.
freeagency.ai →Market segments
Market size by segment
Growth potential (CAGR)
Fractional CMO
On-demand senior marketing leadership that provides strategic direction, growth playbooks, advisory input, and short-term engagements to scale customer acquisition and marketing performance for home-service trades.
Products: Coach CMO Service
Franchise and multi-location marketing
Scaled marketing leadership and governance for multi-site operators, including location-based pricing, coordination across teams, standardized playbooks, and execution oversight to drive consistent growth across locations.
Products: Commissioner CMO Service
Local search and reputation management
Management and optimization of Google Local Services Ads, Yelp, and local listings, including profile enhancements, reviews management, and local SEO tactics to convert searches into calls and booked jobs.
Products: Coach CMO Service, Yelp Ads Management
Conversational lead automation and booking integration
AI-driven responders, automated follow-up workflows, real-time lead alerts, and CRM booking synchronization that reduce response times and improve lead-to-job conversion for trades businesses.
Products: Yelp Ads Management, Coach CMO Service
More information about our offering
Coach CMO Service
A fractional CMO service that provides on-demand strategy guidance. The Coach stays on the sidelines and offers recommendations as you run the plays, delivering advisory input without long-term commitments.
- Receive Actionable GuidanceBenefit from expert recommendations to enhance your marketing efforts effectively.
- Drive Team SuccessHave an experienced marketing leader actively involved in your operations, ensuring strategies are effectively executed.
- Strategic Recommendations ProvidedReceive insights to enhance your marketing strategies while managing operations.
- Maximize Ad EfficiencyCompletely manage your Local Services Ads to enhance visibility and lead generation without extra fees.
- Maximize InvestmentReceive additional services worth $6K, enhancing your growth strategies and efforts.
- Optimize Operations ManagementLeverage tools that enhance scheduling efficiency and quality assurance for better service delivery.
- Achieve Significant GrowthObtain personalized marketing strategies designed to elevate your revenue and market presence.
- Enhance Customer InteractionUtilize AI to automate and personalize responses to customer reviews, increasing engagement and satisfaction.
- Enhance Online ReputationManage your presence and reviews on Yelp to attract more customers and improve your ratings.
- Billed By The HourFlexibly engage CMO expertise as needed without a long-term financial commitment.
- Boost Local PresenceOptimize your business's local listings for better visibility and increased customer engagement.
- Build Online CommunityLeverage social media platforms to engage with your customer base and promote your brand.
- Streamline Online PresenceComprehensive management of your online listings ensures higher visibility and better customer acquisition.
- Flexible Terms OfferedWork with fractional CMOs without being locked into extended contracts for added flexibility.
- Engage Customer BaseKeep your customers informed and engaged with a regular newsletter that highlights updates and promotions.
- Streamline OperationsUtilize a scheduling tool to efficiently manage appointments and enhance operational flow.
Commissioner CMO Service
High-growth CMO service for multi-site franchises, designed to scale operations across up to 5 teams with location-based pricing after the initial tier. Includes scheduler and a suite of free management services.
- Drive Scalable GrowthExpert leadership aligns multiple teams under a cohesive strategy to accelerate business expansion.
- Financially Predictable GrowthLocation-based pricing ensures predictable budgeting as you expand your operations.
Yelp Ads Management
Yelp Ads management service that converts quotes into jobs using AI‑powered responders and follow‑up workflows, with profile enhancements and lead tracking.
- Enhances Response RatesUtilizes AI to handle inquiries promptly, significantly increasing engagement and booking rates.
- Enables Direct CommunicationFacilitates immediate follow-up with potential customers through collected contact numbers.
- Improves Lead TrackingEnsures that all bookings are automatically tracked, allowing for better management of customer interactions.
- Maximizes VisibilityEnhances the profile's visibility by eliminating distractions from competitors' ads.
- Drives Customer EngagementEncourages users to take immediate action, enhancing conversion chances.
- Increases Brand RecognitionHelps establish brand identity and visibility in search results.
- Focuses Service PresentationAllows customization of service emphasis through visual and keyword strategies.
- Enhances Showcase QualityProvides an attractive visual display of work to potential customers.
- Ensures Transparent PricingProvides a straightforward pricing structure with no hidden costs.
Sources
Methodology and sourcing behind the figures and links shown above.
Fractional CMO
Primary sources in the provided results: o-cmo reports a fractional CMO market size of $1.27B (current) and projects $2.68B by 2031; CAGR computed from 1.27→2.68 over five years ≈16.1%. Breakthrough3x reports the broader fractional executive market at $5.7–7.4B (2024), indicating the fractional CMO segment sits inside a larger, fast-growing category.
Franchise and multi-location marketing
Estimate derived by anchoring to the global digital advertising market ($694B in 2025) and applying a conservative franchise/multi-location share (≈3–4% of digital ad spend) informed by typical franchise marketing fund allocations (3–7% of gross revenue). Growth (CAGR ~8.5%) reflects continued digital ad growth, increased investment in local/omnichannel capabilities, and adoption of multi-location marketing platforms and AI-driven tools.
Local search and reputation management
No explicit market-size or CAGR figures were present in the provided search results, so the estimate uses industry heuristics: local search/reputation management is a subset of global local digital advertising and SMB marketing services. Conservatively assuming local-search-specific spend (ads, listings management, review-management SaaS, and agency services) represents a mid-single-digit share of global digital/local ad budgets, and accounting for widespread SMB adoption and recurring SaaS/service revenue, I estimate ~USD 8 billion total market today with mid-to-high single-digit growth driven by increasing local-search ad formats, mobile search, and review-driven conversion trends.
Conversational lead automation and booking integration
Estimate uses published conversational-marketing / conversational-AI market measures as the parent market and applies a conservative share for the trades-focused conversational lead automation & booking-integration niche. Future Market Insights values the global conversational marketing software market at USD 0.8 billion (2025) with ~16.8% CAGR; using a 10–15% niche share for trades SMBs yields ~USD 0.08–0.12 billion (rounded to 0.1). Broader conversational-AI and marketing-automation forecasts (Grand View Research, IMARC) indicate higher-level market expansion, supporting a sustained CAGR in the mid-to-high teens for this focused segment.
- The conversational marketing software market is projected to grow from USD 0.8 billion in 2025 to USD 3.7 billion by 2035, at a CAGR of 16.9%.
- United States marketing automation market size increased from USD 21.43 Billion in 2025 ... CAGR (2026-2034) 11.24%.
- The conversational AI market is driving enterprise transformation with 23.7% CAGR growth, reaching $41.39 billion by 2030 according to Grand View Research.
- Free Agency, LLC
- Coach CMO Service
- Yelp Ads Management
- The market hit $1.27 billion and is on track to $2.68 billion by 2031.
- the global market reaching an estimated $5.7 to $7.4 billion in 2024
- global digital advertising spend reaching over $694 billion in 2025
- total franchise marketing cost for most systems falls between 3% and 7% of gross revenue
- The conversational marketing software market is projected to grow from USD 0.8 billion in 2025 to USD 3.7 billion by 2035, at a CAGR of 16.9%.
- United States marketing automation market size increased from USD 21.43 Billion in 2025 ... CAGR (2026-2034) 11.24%.
- The conversational AI market is driving enterprise transformation with 23.7% CAGR growth, reaching $41.39 billion by 2030 according to Grand View Research.
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